NUI Galway Wins 2014 Business Postgraduate Programme of the Year
Tuesday, 6 May 2014
Pictured receiving the the ‘Best Business Postgraduate Course of the Year Award’ at the national gradireland Graduate Recruitment Awards 2014 were (l-r): Gavin O’Brien, Commercial Manager gradireland; Ann Walsh, Programme Director, MSc in Marketing Practice, NUI Galway; Dr Kieran Conboy, Dean of NUI Galway’s College of Business, Public Policy and Law; and Paul Martin, Head of HR with Lidl Ireland.
For the second year running NUI Galway was awarded the ‘Best Business Postgraduate Course of the Year Award’ at the national gradireland Graduate Recruitment Awards 2014 which took place in Dublin recently. This year, the prize was awarded for the University’s MSc in Marketing Practice programme.
Judges commented on the strong links the MSc in Marketing Practice has with industry, responding to emerging skillsets required by employers particularly in the areas of Digital Marketing Management, Sales, Market Intelligence, and Marketing Communications (from advertising and PR to event management and CRM).
According to Programme Director, Ann Walsh, “Over 95% of graduates of the MSc in Marketing Practice secure employment as a direct result of being on the programme, so competition for places on the programme is intense and means we attract the highest calibre students from third level institutions all over the country each year.”
Host companies that return repeatedly in search of students from the NUI Galway include;
- Multinationals such as GSK, Creganna Tactx, Fintrax, KPMG; SMEs: Smyths Toys, Supermacs, Dubarry of Ireland, Irish Pride
- State Agencies; Bord Bia, ESB International, ESB ecars, Failte Ireland
- Not-for-profit organisations: Croí, Simon Community, Sophia, Galway Arts Festival
- Specialist marketing agencies: Strategem, Aró, Maverick, The Marketing Department and many locals SMEs.
Graduate of the programme, Michael Walsh, Marketing Director, Dubarry of Ireland said, “Dubarry of Ireland has been taking graduates from the MSc in Marketing Practice programme over the past 30 years. It is a programme with a very strong emphasis on the practical application of the graduate’s knowledge to challenges in their working environment. The back-up support and workshops provided as an integral part of the programme are also very helpful to both company and graduate alike. We are proud to say that there are a number of very successful people out there today both here in Ireland and overseas that have used Dubarry and the MSc Marketing Practice programme as a launch platform for their careers.”
Companies interested in a marketing intern from NUI Galway’s MSc in Marketing Practice programme can contact firstname.lastname@example.org or call Programme Director, Ann Walsh on 091 492575.
Author: Marketing and Communications Office, NUI Galway