NUI Galway Scoop West's Top Marketing Prize
Friday, 4 December 2009
NUI Galway has been named the Overall Winner in the Marketing Institute of Ireland West Region's Annual Awards. Speaking at the Awards Ceremony, Chairperson of the Marketing Institute of Ireland West Region Emma Dillon-Leetch congratulated NUI Galway on their very talented team efforts in outstanding marketing development. "The Marketing Institute of Ireland West Region Awards is the premier independent awards programme for companies and businesses in the West of Ireland today. NUI Galway has demonstrated an innovative approach to marketing within business and is a worthy winner of the overall top prize", she said. In 2009 the University's Marketing Team led a major brand development project with the aim of repositioning the University and creating a strong visual identity to differentiate NUI Galway from its competitors. Significant measurable successes as a result of the University's outstanding marketing activity saw NUI Galway show a substantial increase of 13.1% in CAO First Preference applications- a growth of more than double that of the University Sector and the highest year-on-year increase of all the Universities. The University was also named University of the Year 2009 by The Sunday Times. On accepting the award, Caroline Loughnane, Director of Marketing and Communications, NUI Galway, said: "We are delighted to accept these prestigious awards from the Marketing Institute. Winning the overall award on top of the 'Marketing Team of the Year' category was simply overwhelming. It really has been a fantastic year for NUI Galway. We have enjoyed success on many fronts in 2009 and the Marketing Institute Awards are a fitting recognition of the University's achievements over the last year". Now in their eighth year the MII West Region Marketing Awards are the premier independent awards programme available to marketers in the West of Ireland and attracted an initial entry of over 80 from businesses and companies operating in Galway Mayo and Roscommon. This year several new awards categories were added creating eleven categories that companies, teams or individuals could enter.