NUI Galway Host 3rd Annual Social Marketing Conference

Monday, 21 March 2011

The Centre for Innovation and Structural Change (CISC) at NUI Galway will host the 3rd Annual Social Marketing Conference. Entitled 'Enabling Sustainable Behaviour: The Environment, Communities, Health & Well Being', the Conference will take place on Friday, 15 April at NUI Galway. Social marketing is the application of marketing concepts and techniques to achieve specific behavioural goals for a social good. Social marketing as already had considerable success in tackling issues such as water conservation, waste reduction, obesity, smoking, cancer screening, recycling and road safety in countries including the USA, Canada, Britain, France, New Zealand and Australia. The 3rd Annual Social Marketing Conference will bring together two world renowned sustainable behavioural change experts, Dr Doug McKenzie-Mohr and Dr Craig Lefebvre. For over two decades Dr McKenzie-Mohr, President, McKenzie-Mohr & Associates, has been working to incorporate scientific knowledge on behaviour change into the design and delivery of environmental programmes. He is the founder of Community-Based Social Marketing, has delivered workshops internationally for over 50,000 environmental programme managers and his best-selling book, 'Fostering Sustainable Behaviour: An Introduction to Community-Based Social Marketing' has become requisite reading for those who deliver environmental programmes. Dr McKenzie-Mohr is also the founder of the Fostering Sustainable Behaviour website, journal and listserv and is a former Professor of Psychology at St Thomas University, Canada. Dr Craig Lefebvre is an architect and designer of public health and social change programmes and is an internationally recognised expert in social marketing. Dr Lefebvre s work on several hundred social marketing projects has addressed a multitude of health risks for a broad array of audiences in global, national, state and community contexts. He is chief maven of SocialShifting, a social design, marketing and media consultancy and holds faculty appointments in the George Washington University, University of Maryland and University of South Florida College of Public Health. His current work focuses on integrating design thinking, social media and mobile technologies into social marketing and organisational change programmes. He has also been coordinating a global effort to establish a digital platform and professional association for social marketers. Dr Lefebvre also produces and writes the blog 'On Social Marketing and Social Change' available at socialmarketing.blogs.com. Other practitioners and leaders in the public and voluntary sector will also be on hand to answer questions. Speaking about the upcoming Conference, Dr Christine Domegan, Conference Organiser and Senior Lecturer in Marketing at the School of Business and Economics, NUI Galway, said: "For those concerned with community based initiatives and environmental issues, the Conference brings two renowned world experts to Galway for a unique, comprehensive introduction to Sustainable Community-Based Social Marketing. The Conference will enable participants to consider the scope for using marketing principles and techniques to effect environmental change and fundamentally alter the way we live for the better. It will demonstrate how professionals, seeking to bring about behavioural and social change, can apply it to practical situations in Ireland." For more information or to register online, visit the conference website at www.conference.ie. An Early Bird fee will apply to those who register before Friday, 25 March.
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