Course Overview

One of the oldest truisms of business is that “nothing happens until somebody sells something”. This MSc Marketing (Professional Selling & Sales Management) is a full-time postgraduate programme that has been developed specifically to meet the needs of recently qualified graduates who aspire to pursue challenging senior career opportunities in the marketing profession, particularly in the area of Professional Selling & Sales Management.

Corporate strategic questions and direction become sales practices. Today’s companies recognise that aligning its sales strategy with its corporate strategy, is central to success.

Therefore the programme will assist students to:

  • become knowledgeable about a range of Marketing subjects to an advanced level;
  • recognise the importance of selling and sales management to delivering continuous value both to the company and its customers;
  • develop analytical, oral and written presentation skills;
  • acquire and be able to use accepted research methodologies;
  • demonstrate your Professional Selling and Sales Management specialism to prospective employers via an industry-based research dissertation.



Applications and Selections

Applications are made online via The Postgraduate Applications Centre (PAC). Relevant PAC application code(s) above.

Who Teaches this Course

Dr. Declan Fleming, PhD, MBS
Dr. Christine Domegan, PhD, MBS
Dr. Elaine Wallace, PhD, MBS
Dr. Ann Torres, PhD, MBA.
Dr.  Natasha Evers, PhD, MBS.

Requirements and Assessment

Key Facts

Entry Requirements

The programme is open to recent graduates of all disciplines.  Normally the minimum entry requirements will be as follows:

A second class honours grade 1 Bachelor of Commerce or equivalent business degree, with a significant specialisation in Marketing.  Applicants who hold a second class honours grade 2, may be interviewed to ascertain their suitability for entry; 

Applicants with a Bachelor of Commerce or equivalent business degree, without a specialisation in Marketing, are expected to hold a second class honours grade 1 or higher;

A second class honours, grade 1 or higher in the Higher Diploma in Business Studies (level 8);

Any other applicants, seeking a conversion programme, are expected to hold a second class honours grade 1 or higher; and may be interviewed to ascertain their suitability for entry and also required to successfully complete a Principles of Marketing course, as specified by the Discipline, prior to commencement of studies.

Additional Requirements


1 year, full-time

Next start date

September 2018

A Level Grades ()

Average intake

10 - 15

Closing Date

Please refer to the offer rounds/closing date webpage. 7 July 2017 for non-business applicants.

Next start date

September 2018

NFQ level


Mode of study


ECTS weighting




PAC code


Course Outline

The programme is offered on a full-time basis over one year. Lectures will commence in the first week of September, with assessments/written examinations during/at the end of each Semester.  The programme will consist of lectures, projects, case studies and presentations in the required subjects.   A range of assessment methods are used, including essays, projects, reports, presentations, case studies and and/or written examinations.  To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ects. Students are required to take twelve obligatory subjects and complete a minor dissertation. 

A candidate, who has passed all of the modules other than the Research Dissertation within a period of two years from commencement of the programme, shall be eligible for the award of a Postgraduate Diploma Marketing (Professional Selling & Sales Management).

Programme Content

Semester 1 Obligatory Subjects:

  • Selling & Sales Management
  • Research Methods
  • Marketing Innovation & Commercialisation
  • Digital Marketing
  • Services Marketing
  • Accounting & Finance for Marketers

Semester 2 Obligatory Subjects:

  • Global Business To Business (B2B) Marketing
  • Negotiations
  • Cases in Marketing Management & Strategy
  • Brand Management
  • Marketing Analytics
  • Social Marketing & Sustainability
  • Dissertation

 Students complete a minor research dissertation under the supervision of staff members.  This dissertation will account for 25 ects and must be completed by a date in summer specified by the Marketing Discipline.  


Honours are awarded only on completion of the programme according to the following scheme and in accordance with the standardised Marks & Standards document (AMT/13/A8/5.1) for Postgraduate Taught Masters degrees.

H1      70% on the aggregate
H2.1   60% on the aggregate
H2.2   50% on the aggregate
H3      40% on the aggregate

Note (1): Honours are awarded only on the aggregate performance at an Examination as a whole. Honours are not awarded on the basis of results obtained in individual modules.

Why Choose This Course?

Career Opportunities

As a career opportunity, starting in sales is an excellent choice. The starting salaries of sales people are often significantly greater than for other positions (about 20% greater than other marketing positions). Many CEOs and senior managers started in sales.  

Graduates have found employment in Such companies as GlaxoSmithKline; Kerry Group, Vodafone, Microsoft, Tourism Ireland, Smyths Toys & LinkedIn.

The Significance of Sales

Personal selling is still the largest item in most companies’ marketing budget. Understanding the key success factors in respect of each stage of the sales process and using this understanding to address opportunities or challenges within the sales approach of any business enterprise. Likewise, appreciating the buying process within customer organisations and using this to improve prequalification, forecasting and closing the sale. The programme will also appeal to graduates in non-business disciplines who wish to develop a career in Sales & Marketing

Who’s Suited to This Course

Learning Outcomes


Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€7,000 p.a. 2018/19

Fees: Tuition

€6,776 p.a. 2018/19

Fees: Student levy

€224 p.a. 2018/19

Fees: Non EU

€14,250 p.a. 2018/19
Postgraduate students in receipt of a SUSI grant – please note an F4 grant is where SUSI will pay €2,000 towards your tuition.  You will be liable for the remainder of the total fee.  An F5 grant is where SUSI will pay TUITION up to a maximum of €6,270.  SUSI will not cover the student levy of €224.

Find out More

Dr Declan Fleming
T: + 353 91 492 741 | E:

Meet our Graduates


Colm Egan |   Territory Manager at SmartBear Software

“This position is something that I would have hoped for two or three years down the road. The Programme prepared me for this challenging role and allowed me to develop myself as a person as well as advancing my knowledge. Without completing this Masters I would not be in the fantastic role that I am, and I highly recommend anyone who wants to get into the Sales and Marketing to pursue the course.”