Course Overview

This one year programme has been designed exclusively for graduates of the Postgraduate or Higher Diploma in Marketing Practice between 1990/’91 and 2010/’11 providing an opportunity to complete the additional 30 credits (3 modules) required to upgrade their qualification to the MSc Marketing Practice Programme.  

Applications and Selections

Applications are made online to the Postgraduate Applications Centre (PAC) ( The PAC application code is GYC37.

Who Teaches this Course

Dr. Ann Torres

Ms. Deirdre Ruddy

Ms. Aoife Kelly

Ms. Orla Higgins  

Requirements and Assessment

Key Facts

Entry Requirements

Applicants must have successfully completed the Postgraduate or Higher Diploma in Marketing Practice Programme at NUI Galway between 1990/’91 and 2010/’11.

Additional Requirements


1 year, part-time

Next start date

September 2015

A Level Grades ()

Average intake


Closing Date

19 June 2015

Next start date

September 2015

NFQ level

Mode of study

ECTS weighting




PAC code


Course Outline

Students are required to complete a total of 3 out of an offering of 4 modules (10 ects each) during the academic year.  The programme can be completed either 100% online or students have the option of taking one module on campus (during August 2015).


Semester 1: 

MK5107  Leadership & Negotiation (delivered on campus over four day period in week beginning 17th August 2015).

MK5105  Accounting & Finance for Marketers (delivered online)


Semester 2 2016: 

MK5106  Digital Marketing Strategy & Management (delivered online)


Semester 2 & Summer 2016:

MK5108  Research Project (delivered online)

Why Choose This Course?

Career Opportunities

Who’s Suited to This Course

Learning Outcomes

Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

Fees: Tuition

Fees: Student levy

Fees: Non EU

Find out More

Programme Director:
Ms. Ann Walsh
T +353 91 492 575

Programme Administrator:
Ms. Mary Greaney
T +353 91 492 546