MSc (Marketing Practice)
J.E. Cairnes School of Business and Economics
Ireland's best Business postgraduate course 2014: read more here.
The MSc (Marketing Practice) is designed for business degree holders with a marketing specialisation, or those who hold a postgraduate qualification in business, with a marketing specialisation. The programme runs from September to July and during this time graduates are based predominately in their host company, while returning to the University to undertake selected courses and modules. Graduates are paid by their host company while on placement. Each year approximately 90% of participants have the opportunity to remain in their host companies on completion of the programme.
- Graduates are paid by their host company while on placement;
- The Postgraduate Director is available in person, by phone, and by email to provide ongoing mentoring and support to graduates throughout their placement. In-company visits are carried out to review and facilitate graduate progress and performance.
Normally a Bachelor of Commerce or equivalent business degree, with a Second Class Honours or higher, and a significant specialisation in marketing. NQA1 Level 8 or equivalent. GPA 3.0 or equivalent. A requirement of accepting an offer of a place on this programme is that graduates are willing to be placed in a host company anywhere in the country.
1 year, full-time
Next start date: September 2014
Average intake: 30–35
Closing date: 7 March 2014
Applications after this date will only be considered if there are still places available on the programme.
The programme runs from September to July. Graduates complete a three week induction programme prior to starting a 41-week paid work placement with their host company. During their placement typical tasks undertaken by the graduates include:
- market research;
- event management particularly trade show planning and participation;
- development of promotional material and advertising campaigns;
- online marketing including website maintenance, search engine optimisation and social media management;
- database management and direct mail campaigns;
- strategic marketing planning including market segmentation activities.
Ultimately, the precise nature of marketing activities undertaken will be determined by the nature of the host organisation and the industry context.
During placement graduates return to campus to complete the following four taught modules:
- Professional Development in Marketing.
- Marketing Communications Management.
- Contemporary Marketing Issues.
- Marketing Research and Strategy.
Students also work on an Applied Marketing Project from the beginning of their placement.
Applications and selections
Applications are made online via The Postgraduate Applications Centre (PAC). Relevant PAC application code(s) above. As part of your application you must provide a two page Curriculum Vitae. It is strongly recommended that you follow the CV Guidelines available here: MSc Marketing Practice_CV Guidelines for applicants
If you are called to interview as part of the application process, this document will be of use: MSc Marketing Practice_Interview Preparation
Every year over 95% of graduates secure employment on completion of the programme. Some are retained by their host companies while the remaining graduates rapidly secure employment as a direct result of participation on the programme. Graduates build successful marketing careers globally in various organisations from multinationals Unilever PLC and Johnson & Johnson, to companies such as Supermacs and Dubarry and public sector organisations including Bord Bia and ESB ecars.
Fees for this course
EU (Total): €6,755 p.a. 2013/14 (inclusive of Levy)
- Tuition: €6,531 p.a. 2013/14
- Student levy: €224 p.a. 2013/14
Non-EU (Total): €13,250 p.a. 2013/14