Ms Ann T. Walsh

B.Comm, M.B.S,

 
researcher
 

Biography

Ann joined the Marketing Discipline at NUI Galway in 2008 after working in industry for sixteen years, both self-employed and in management roles, in small-to-medium sized businesses as well as multinational organisations. As Associate Head of Learning, Teaching & Assessment (LTA) in the J.E. Cairnes School of Business & Economics from 2017  to date, Ann established an LTA Committee (2019) and Curriculum Board (2020) within the School to drive the development and integration of well-documented, systematic guidelines and processes to drive excellence in curriculum design, delivery, management and assurance of learning in line with international best practice; implementation of the university policy on gathering independent student feedback across all modules on all programmes each year; integration of graduate attribute development into curricula across all programmes; and leading the School’s application for AACSB accreditation cross five of fifteen standards related to learning, teaching and assessment.  As Programme Director, Ann elevated the Diploma in Marketing Practice to the MSc Marketing Practice in 2011, which was awarded Irish PostGrad Ireland Business Course of the Year, 2014.  This unique action and experiential learning-based programme has successfully helped newly qualified graduates kick start their career in Marketing since 1981.  A 37-week paid professional Marketing work placement, six taught modules, an applied project and on-site visits to companies recognised as world leaders in the practice of Marketing, is the winning combination of this award-winning programme. In the work placement students can seek to focus on a specific area of marketing including digital marketing, brand management, marketing analytics and inside sales, or can seek a general marketing role in a company. NUI Galway stated its intention to become a Mindful University in 2015. Ann took a leading role in the ‘Mindful Way @ NUI Galway’ from 2015 to 2020, working with a group of people who came together as volunteers to work towards achieving this worthy intention of NUI Galway becoming a Mindful University.  The group represents the NUI Galway community including administrators, students, academic teaching staff, academic researchers and the local community. The group believes a Mindful University starts with the actual practice of Mindfulness, so encouraging the practice of Mindfulness among staff, students and members of the local community is a priority.  Many attend weekly Mindful Shared Practice sessions on the main NUI Galway campus, as well as across many of NUI Galway’s satellite campuses in Letterkenny, Sligo, Shannon as well as the University Hospital Galway, and moving to online shared practice during the CoVid-19 pandemic in April 2020.  This along with the annual Mindful Journeys Symposium, frequent guest speakers and other events, means  NUI Galway is at the heart of the practice of Mindfulness in Ireland and internationally. Arising from this is a growing interest in research in this field across all disciplines, along with a growing desire across disciplines to bring Mindfulness into classrooms and lecture halls. On graduating from UCG (now NUI Galway) with a B Comm and MBS (Marketing), Ann undertook an internship with The Irish Trade Board (now Enterprise Ireland) before going on to work as an account executive with DanteBriscoe, a subsidiary of London-based leading graphic design and multi-media company, Edward Briscoe Design.  As Marketing Manager for Infopoint Systems Irl. Ltd, a software development company in the global interactive touchscreen arena, Ann drove retail sales in the US dealing with clients which included the world’s largest retailer, WALMART.  She was also involved in corporate fundraising rounds from both private equity and venture capital markets.  She later worked as Europe, Middle East & Africa (EMEA) Marketing Communications Manager and then EMEA Product Manager for Herbalife Europe Ltd., a multinational publicly quoted company in the health and personal care industry, before returning to Ireland to work in the hospitality sector.  Ann has also worked extensively with SMEs in the West of Ireland, as a Marketing & Business Development Consultant.

Research Interests

1. Reflective Practice in Higher Education
Committed to cultivating resilience in my students I am currently undertaking research into reflective practice as a teaching and assessment pedagogy, particularly in the context of assessment of work placement and experiential learning.

2. Teaching Marketing and Sales Practice:  Marketing Automation and Sales & Marketing Alignment
Determined to immerse my students in the latest innovations and developments in the practice of marketing and sales, my current teaching-related research focus is on Inbound Marketing, Content Marketing, Email Marketing, Marketing Automation Platforms, Artificial Intelligence, Marketing Attribution and the alignment of Sales & Marketing. 

3. Doctoral Research:  Sustainable Consumption (2011 - 2014)
The focus of my PhD research is on the sustainable consumption of food, with a particular focus on the sustainable consumption of seafood, from a marketing perspective.  The following are the key areas of interest in my PhD research:

 - Macromarketing: the impact of marketing on society.
 - Environmental degradation:  sustainability, in particular sustainable consumption and sustainable marketing.
 - Systems thinking:  aggregate food system; food policy (including seafood); nutrition and health.


Peer Reviewed Journals

  Year Publication
(2012) 'Marketing's response to environmental decline and the call for sustainability'
Walsh, Ann T., Christine Domegan, Declan Fleming (2012) 'Marketing's response to environmental decline and the call for sustainability'. Social Business, 2 (2):121-143 [Details]

Conference Publications

  Year Publication
(2012) 37th Annual Macromarketing Conference, Doctoral Colloquium
Walsh, Ann (2012) Sustainable Consumption: A macromarketing perspective 37th Annual Macromarketing Conference, Doctoral Colloquium Berlin, [Details]
(2011) Academy of Marketing Conference
Walsh, A. (2011) Runner-up in 'Best paper award': Marketing's contribution to achieving sustainable consumption of food Academy of Marketing Conference Liverpool, , 05-JUL-11 - 07-JUL-11 [Details]

Conference Contributions

  Year Publication
(2020) Mindfulness & Compassion at Work,
Walsh, Ann T. (2020) A day of mindfulness practice and reflection on Compassion with Professor Craig Hassed (Monash University). [Organising Chair], Mindfulness & Compassion at Work, NUI Galway , 05-JUN-20. [Details]
(2018) Ireland's Mindful Journey,
Walsh, Ann T. (2018) Opend by Minister of State for Higher Education, Mary Mitchell O Connor, this symposium focused on Mindfulness across the Education, Criminal Justice and Health systems in Ireland. [Organising Chair], Ireland's Mindful Journey, NUI Galway , 14-JUN-18. [Details]
(2017) Sales Models and KPIs for Sales Success,
Walsh, Ann T. (2017) An industry-focused event hosted by West Region Sales Professionals Network. [Invited Oral Presentation], Sales Models and KPIs for Sales Success, Portershed, Galway , 09-OCT-17. [Details]
(2012) Marketing in a Conserver Society,
Walsh, Ann (2012) Funding from the NUI Galway Inspiring Leadership in Society 2012 Visitn Fellowship Programme, I invited Emeritus Professor stan Shapiro to present the paper he first published in 1976 and has since updated and republished, even more relevant today than it was in 1976,. [Conference Organising Committee Chairperson], Marketing in a Conserver Society, Galway , 26-OCT-12 - 26-OCT-12. [Details]
(2014) Marketing Practice Forum: Marketing 2020,
Walsh, Ann (2014) Run alongside the 35th anniversary celebrations of the Postgraduate Diploma/MSc Marketing Practice. [Conference Organising Committee Chairperson], Marketing Practice Forum: Marketing 2020, Galway , 22-OCT-14 - 22-JUN-17. [Details]
(2017) Mindful Journeys: Mindfulness in Higher Education,
Walsh, Ann (2017) Mindful Way @ NUI Galway: University for the community and its wellbeing. [Conference Organising Committee Chairperson], Mindful Journeys: Mindfulness in Higher Education, Galway , 21-JUN-17 - 21-JUN-17. [Details]
(2017) Rediscovering Empathy UNESCO Child and Family Research Centre, 8th Biennial International Conference,
McGuiness, M.; Walsh, A.; Brennan, S.; Flynn, E.; Mc Hugh, F.; Van Lente, E.; and Britton, E. (2017) Circle of Compassion. [Other], Rediscovering Empathy UNESCO Child and Family Research Centre, 8th Biennial International Conference, Galway , 08-JUN-17 - 08-JUN-17. [Details]
(2017) Atlantec Conference '17, The Art of Software Development, NUI Galway,
Walsh, Ann (2017) Mindfulness at work. [Invited Oral Presentation], Atlantec Conference '17, The Art of Software Development, NUI Galway, Galway , 25-MAY-17 - 25-MAY-17. [Details]
(2017) Third Transatlantic Wound Science and Podiatric Medicine Conference Sharing the Vision: Innovation, Integration, New Horizons,
Walsh, Ann (2017) Marketing your practice. [Invited Oral Presentation], Third Transatlantic Wound Science and Podiatric Medicine Conference Sharing the Vision: Innovation, Integration, New Horizons, Galway , 01-APR-17 - 01-APR-17. [Details]
(2015) 18th Annual Academy of Management Conference,
Deeley, D. and Walsh, A. (2015) Critical Innovation Success Factors for Irish Food & Drink Brands. [Oral Presentation], 18th Annual Academy of Management Conference, Galway , 09-SEP-15 - 11-SEP-15. [Details]
(2014) 17th Annual Academy of Management Conference,
Mc Laughlin, J. M. and Walsh, A. (2014) Building Online Brand Communities: Towards a Conceptual Framework. [Published Abstract], 17th Annual Academy of Management Conference, Cork , 10-SEP-14 - 12-SEP-14. [Details]
(2011) Irish Academy of Marketing Annual Conference,
Walsh, Ann (2011) Sustainable consumption will make a world of difference. [Oral Presentation], Irish Academy of Marketing Annual Conference, Dublin , 07-SEP-11. [Details]
(2011) CONSENSUS: 7th SSRC International Conference Workshop Society, Culture and the Environment,
Walsh, Ann (2011) The role of marketing in the sustainable consumption of food. [Conference Organising Committee Chairperson], CONSENSUS: 7th SSRC International Conference Workshop Society, Culture and the Environment, NUI Galway , 14-JUN-11. [Details]
(2011) 3rd Annual Beaufort Marine Socio-Economic Workshop,
Walsh, Ann (2011) The role of marketing in the sustainable consumption of seafood. [Oral Presentation], 3rd Annual Beaufort Marine Socio-Economic Workshop, NUI Galway , 07-NOV-11. [Details]
(2010) 2nd Annual Beaufort Marine Socio-Economic Workshop,
Walsh, Ann (2010) The role of marketing in the sustainable consumption of seafood. [Oral Presentation], 2nd Annual Beaufort Marine Socio-Economic Workshop, Marine Institute, Galway , 10-NOV-10. [Details]
(2009) 1st Annual Beaufort Marine Socio-Economic Workshop,
Walsh, Ann (2009) The role of marketing in the sustainable consumption of seafood. [Oral Presentation], 1st Annual Beaufort Marine Socio-Economic Workshop, NUI Galway , 02-NOV-09. [Details]

Conference Paper

  Year Publication
(2011) Marketing's Contribution To Achieving Sustainable Consumption Of Food. Academy of Marketing Conference.
Walsh, A. (2011) Marketing's Contribution To Achieving Sustainable Consumption Of Food. Academy of Marketing Conference. Liverpool, UK: Conference Paper [Details]

Honours and Awards

  Year Title Awarding Body
2011 Runner-up for best paper at Doctoral Colloquium: "Marketing's contribution to achieving sustainable consumption of food” Academy of Marketing

Professional Associations

  Association Function From / To
Marketing Institute of Ireland Member 16-JUN-09 / 13-JUN-17

Teaching Interests

I am deeply committed to cultivating emotionally intelligent, resilient marketing professionals who can effectively apply marketing theory to practice, with a ‘can-do’ attitude and a willingness to embrace change, lifelong learning and well-being. I do this firstly by putting innovative Experiential Learning[1] at the centre of all my teaching to stimulate and challenge students, and secondly by using innovative assessment and feedback tools to motivate them and build their self-confidence.

[1] Experiential Learning = (Action-based Learning + Reflective Practice)  

External Collaborators

  Name Organisation / Institute Country Description of Collaboration
External Collaborators
I collaborate with industry to secure paid placements with host companies for marketing graduates undertaking the MSc Marketing Practice.  I also collaborate with online marketing practitioners and experts, in the design and delivery of an applied online marketing module for the MSc Marketing Practice programme.  The module is designed to equip marketing graduates with the applied online marketing skills required by Irish organisations today including Search Engine Optimisation, Social Media management including messaging calendars, Online advertising (Google and Facebook), Online Marketing Strategy development and delivery.

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