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Courses
Courses
Choosing a course is one of the most important decisions you'll ever make! View our courses and see what our students and lecturers have to say about the courses you are interested in at the links below.
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University Life
University Life
Each year more than 4,000 choose NUI Galway as their University of choice. Find out what life at NUI Galway is all about here.
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About NUI Galway
About NUI Galway
Since 1845, NUI Galway has been sharing the highest quality teaching and research with Ireland and the world. Find out what makes our University so special – from our distinguished history to the latest news and campus developments.
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Colleges & Schools
Colleges & Schools
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Research & Innovation
Research & Innovation
NUI Galway’s vibrant research community take on some of the most pressing challenges of our times.
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Business & Industry
Guiding Breakthrough Research at NUI Galway
We explore and facilitate commercial opportunities for the research community at NUI Galway, as well as facilitating industry partnership.
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Alumni, Friends & Supporters
Alumni, Friends & Supporters
There are over 90,000 NUI Galway graduates Worldwide, connect with us and tap into the online community.
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Community Engagement
Community Engagement
At NUI Galway, we believe that the best learning takes place when you apply what you learn in a real world context. That's why many of our courses include work placements or community projects.
Our Staff
Dr Elaine Wallace
Contact Details
SENIOR LECTURER
Dept. of Marketing
Room 322, St. Anthony's
NUI Galway
T: Ext. 2603
E: elaine.wallace@nuigalway.ie
Dept. of Marketing
Room 322, St. Anthony's
NUI Galway
T: Ext. 2603
E: elaine.wallace@nuigalway.ie
Biography
Research Interests
Research Projects
Project | Start Date | End Date | |
---|---|---|---|
EI ERC Coordinator Support | 09-SEP-15 | 09-MAY-17 | |
Brand building in Banking | |||
Employee Sabotage in public service orgs | 21-AUG-15 | 21-MAY-16 | |
IRCHSS RESEARCH DEV ST 2 - E WALLACE | 08-DEC-08 | 30-SEP-09 | |
MF 58 2005 M ELAINE WALLACE | 22-SEP-05 | 22-SEP-06 | |
MF2002 MF31 02 M ELAINE WALLACE | 13-JAN-03 | 12-JAN-06 |
Peer Reviewed Journals
Year | Publication | |
---|---|---|
(2019) | 'The role of flow for mobile advergaming effectiveness'
Catalán, S.; Martinez, E.; Wallace, E (2019) 'The role of flow for mobile advergaming effectiveness'. Online Information Review, [Details] |
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(2019) | 'Analysing mobile advergaming effectivenes.s: The role of game repetition, flow, and brand familiarity'
Catalan, S., Martinez, E., and Wallace, E. (2019) 'Analysing mobile advergaming effectivenes.s: The role of game repetition, flow, and brand familiarity'. Journal Of Product & Brand Management, 28 (4):502-514 [DOI] [Details] |
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(2018) | 'Improving consumers willingness to pay with social media activities'
Torres, P.; Augusto, M.; Wallace, E. (2018) 'Improving consumers willingness to pay with social media activities'. Journal Of Services Marketing, 32 (7):880-896 [Details] |
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(2018) | 'Investigating components and causes of sabotage by academics using collective intelligence analysis'
Wallace, E., Hogan, M., Noone, C., & Groarke, J. (2018) 'Investigating components and causes of sabotage by academics using collective intelligence analysis'. Studies In Higher Education, :1-19 [Details] |
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(2018) | ''Consuming good' on social media: What can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions? (forthcoming)'
Wallace, E,Buil, I,de Chernatony, L (2018) ''Consuming good' on social media: What can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions? (forthcoming)'. Journal Of Business Ethics, [ARAN Link] [Details] |
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(2017) | 'When does liking a charity lead to donation behaviour? Exploring conspicuous donation behaviour on social media platforms'
Wallace, E,Buil, I,de Chernatony, L (2017) 'When does liking a charity lead to donation behaviour? Exploring conspicuous donation behaviour on social media platforms'. European Journal Of Marketing, 51 :2002-2029 [DOI] [Details] |
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(2017) | 'Consumers' self-congruence with a Liked brand Cognitive network influence and brand outcomes'
Wallace, E,Buil, I,de Chernatony, L (2017) 'Consumers' self-congruence with a Liked brand Cognitive network influence and brand outcomes'. European Journal Of Marketing, 51 :367-390 [DOI] [Details] |
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(2015) | 'Brand tribalism and self-expressive brands: social influences and brand outcomes'
Ruane, L,Wallace, E (2015) 'Brand tribalism and self-expressive brands: social influences and brand outcomes'. Journal Of Product And Brand Management, 24 :333-348 [DOI] [ARAN Link] [Details] |
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(2014) | 'Who Likes You
and Why? A typology of Facebook Fans'
Wallace, E., Buil, I., de Chernatony, L. and Hogan, M. (2014) 'Who Likes You and Why? A typology of Facebook Fans'. Journal Of Advertising Research, 54 (1):92-109 [ARAN Link] [Details] |
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(2014) | 'Consumer Engagement with Self-expressive Brands: Brand Love and WOM Outcomes'
Wallace, Elaine; Buil, Isabel; de Chernatony, Leslie (2014) 'Consumer Engagement with Self-expressive Brands: Brand Love and WOM Outcomes'. Journal Of Product & Brand Management, 23 (1):33-42 [Details] |
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(2013) | 'Service employee clusters in banking: exploring Inds typology considering behaviour, commitment and attitude about leadership'
Wallace, E.; de Chernatony, L.; Buil, I. (2013) 'Service employee clusters in banking: exploring Inds typology considering behaviour, commitment and attitude about leadership'. European Journal Of Marketing, 47 (11/12):1781-1803 [DOI] [Details] |
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(2013) | 'Building bank brands: How leadership behavior influences employee commitment'
Wallace, E,de Chernatony, L,Buil, I (2013) 'Building bank brands: How leadership behavior influences employee commitment'. Journal of Business Research, 66 :165-171 [DOI] [Details] |
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(2013) | 'Thought Leadership in Brand Management'
Merrilees, Bill, Wallace, Elaine, Buil, Isabel, de Chernatony, Leslie (2013) 'Thought Leadership in Brand Management'. Journal of Business Research, 66 (2):145-147 [DOI] [Details] |
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(2013) | 'Brand Orientation and Brand Values in Retail Banking'
Wallace, E., Buil, I., de Chernatony, L. (2013) 'Brand Orientation and Brand Values in Retail Banking'. Journal of Marketing Management, 29 (9/10):1007-1029 [Details] |
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(2013) | 'Generation Y Females Online: Insights from Brand Narratives'
Ruane, L. and Wallace, E. (2013) 'Generation Y Females Online: Insights from Brand Narratives'. Qualitative Market Research, 16 (3):315-335 [DOI] [Details] |
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(2012) | 'Facebook Friendship and Brand Advocacy'
Wallace, E; Buil, I; de Chernatony, L (2012) 'Facebook Friendship and Brand Advocacy'. Journal of Brand Management, 20 (2):128-146 [DOI] [Details] |
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(2011) | 'Within-Role, Extra-Role and Anti-Role Behaviours in Retail Banking'
Wallace, E; de Chernatony, L and Buil, I (2011) 'Within-Role, Extra-Role and Anti-Role Behaviours in Retail Banking'. International Journal of Bank Marketing, 29 (6):470-488 [DOI] [Details] |
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(2011) | 'The influence of culture and market orientation on services brands: insights from Irish banking and retail firms'
Wallace, E,de Chernatony, L (2011) 'The influence of culture and market orientation on services brands: insights from Irish banking and retail firms'. Journal Of Services Marketing, 25 :475-488 [DOI] [Details] |
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(2011) | 'How leadership and commitment influence bank employees' adoption of their brand values'
Wallace, Elaine, de Chernatony, Leslie, Buil, Isabel (2011) 'How leadership and commitment influence bank employees' adoption of their brand values'. Journal Of Business Ethics, 101 (3):397-414 [DOI] [Details] |
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(2009) | 'Exploring Brand Sabotage in Retail Banking'
Wallace, E; de Chernatony, L (2009) 'Exploring Brand Sabotage in Retail Banking'. Journal Of Product & Brand Management, 18 (3):198-211 [DOI] [Details] |
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(2009) | 'Service Employee Performance: Its Components and Antecedents'
de Chernatony L (2009) 'Service Employee Performance: Its Components and Antecedents'. Journal Of Relationship Marketing, 8 (2):82-102 [DOI] [Details] |
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(2008) | 'Classifying, identifying and managing the service brand saboteur'
Wallace, E,de Chernatony, L (2008) 'Classifying, identifying and managing the service brand saboteur'. Service Industries Journal, 28 :151-165 [DOI] [Details] |
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(2007) | 'Exploring Managers' views about Brand Saboteurs'
Wallace, E; de Chernatony, L (2007) 'Exploring Managers' views about Brand Saboteurs'. Journal of Marketing Management, 23 (1-2):91-105 [DOI] [Details] |
Books
Year | Publication | |
---|---|---|
(2010) | Creating Powerful Brands.
de Chernatony, L; McDonald, M; Wallace, E (2010) Creating Powerful Brands. Oxford: Butterworth-Heinemann. [Details] |
Conference Publications
Year | Publication | |
---|---|---|
(2018) | International Conference of Research in Advertising (ICORIA), Valencia, Spain
Catalan, S., Martinez, E., and Wallace, E. (2018) Analysing mobile advergaming effectiveness: The role of game repetition, flow, and brand familiarity International Conference of Research in Advertising (ICORIA), Valencia, Spain [Details] |
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(2018) | EMAC 2018
Catalan, S., Martinez, E., and Wallace, E. (2018) The Role of Flow for Mobile Advergaming Effectiveness EMAC 2018 , 29-MAY-18 - 01-JUN-18 [Details] |
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(2018) | EMAC 2018
Wallace, E,Buil, I,de Chernatony, L (2018) A typology of Facebook 'Consumers' of charity brands EMAC 2018 , 29-MAY-18 - 01-JUN-18 [Details] |
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(2017) | Academy of Marketing Conference, Hull
Wallace, E., Buil, I. and de Chernatony, L. (2017) Conspicuous consumption on Facebook and its relationship with prosocial and unethical behaviour Academy of Marketing Conference, Hull [Details] |
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(2014) | EMAC - European Marketing Academy
Wallace, Elaine, Buil, Isabel, de Chernatony, Leslie (2014) Brands and the Virtual Self: Network effects on self-congruent 'Likes' and brand outcomes EMAC - European Marketing Academy [Details] |
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(2012) | Academy of Marketing
Ruane, L. and Wallace, E. (2012) Male Generation Y Consumers' Fashion Brand Consumption Academy of Marketing [Details] |
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(2012) | EMAC - European Marketing Academy
McGinty, S. and Wallace, E. (2012) Does Network Structure influence Consumer Relationships with Self-Expressive Brands? EMAC - European Marketing Academy [Details] |
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(2012) | EMAC - European Marketing Academy
Wallace, E., Buil, I and de Chernatony, L. (2012) Do self-expressive brands create greater brand love and brand advocacy? EMAC - European Marketing Academy [Details] |
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(2011) | Academy of Marketing Conference
Ruane, L; Wallace, E (2011) Brand Tribalism, Brand Loyalty and Generation Y Academy of Marketing Conference [Details] |
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(2011) | Academy of Marketing Science World Congress
Ruane, L; Wallace, E (2011) Generation Y and brand loyalty Academy of Marketing Science World Congress Riems, France, [Details] |
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(2011) | Thought Leaders International Conference on Brand Management
Wallace, E; de Chernatony, L; Buil, I (2011) Building Bank Brands: How leadership style influences Branch Employee Commitment Thought Leaders International Conference on Brand Management Università della Svizzera Italiana (USI) Lugano, Switzerland, , 10-MAR-11 - 12-MAR-11 [Details] |
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(2010) | EMAC - European Marketing Academy
Wallace, E; de Chernatony, L; Buil, I (2010) Segmenting Brand Building Employees: a profile of front-line employees in the Irish services sector EMAC - European Marketing Academy Copenhagen Business School, Denmark, , 01-JUN-10 - 04-JUN-10 [Details] |
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(2010) | Thought Leaders International Conference on Brand Management
Wallace, E; de Chernatony, L (2010) Strategic thrust or strapline mentality? The role and implementation of the brand in retail banking Thought Leaders International Conference on Brand Management Università della Svizzera Italiana (USI) Lugano, Switzerland, , 18-APR-10 - 20-APR-10 [Details] |
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(2010) | Academy of Marketing Conference
Ruane, L; Wallace, E (2010) Contrasting Perspectives of Brand Equity Academy of Marketing Conference Coventry University Business School, , 06-JUL-10 - 09-JUL-10 [Details] |
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(2009) | Thought Leaders International Conference in Brand Management
Wallace, E; de Chernatony, L (2009) Creating and implementing brand values in Irish service firms Thought Leaders International Conference in Brand Management Athens, Greece, , 06-APR-09 - 07-APR-09 [Details] |
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(2009) | EdTech Conference
Wallace, E; Gormley, P (2009) Creating brand managers using group wikis EdTech Conference Dublin, , 20-MAY-10 - 21-FEB-10 [Details] |
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(2008) | Academy of Marketing SIG
Wallace, E; de Chernatony, L (2008) Components of Service Employee Performance Academy of Marketing SIG Birmingham Business School, University of Birmingham, , 15-APR-08 - 15-FEB-08 [Details] |
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(2008) | Frontiers in Service Conference
Wallace, E; de Chernatony, L (2008) Service Employee Performance: its components and antecedents Frontiers in Service Conference Robert H. Smith School of Business, University of Maryland, USA, , 02-OCT-08 - 05-OCT-08 [Details] |
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(2006) | Thought Leaders International Conference on Brand Management
Wallace, E; de Chernatony, L (2006) Identifying and Managing the Brand Saboteur Thought Leaders International Conference on Brand Management Birmingham Business School, University of Birmingham, , 28-MAR-06 - 29-MAR-06 [Details] |
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(2003) | UCC Research Colloquium
Wallace, E; de Chernatony, L (2003) Brand Saboteur or Champion? The human factors affecting brand performance UCC Research Colloquium University College Cork, , 28-APR-03 - 29-APR-03 [Details] |
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(2003) | Irish Academy of Management
Wallace, E; de Chernatony, L (2003) The human factors affecting brand performance Irish Academy of Management Smurfit Business School, University College Dublin, , 02-SEP-03 - 03-SEP-03 [Details] |
Edited Books
Year | Publication | |
---|---|---|
(2001) | Cases in Marketing.
Fleming, D; Wallace, E (Ed.). (2001) Cases in Marketing Cases in Marketing. Dublin: Mc-Graw Hill. [Details] |
Conference Contributions
Year | Publication | |
---|---|---|
(2014) | EMAC,
Elaine Wallace (2014) National Representative for the Conference in Ireland. [Program Committee], EMAC, Valencia, Spain , 03-JUN-14 - 06-JUN-14. [Details] |
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(2013) | EMAC,
Elaine Wallace (2013) Elected National Representative for EMAC for Ireland. [Conference Organising Committee Member], EMAC, Istanbul (2013) , 01-JAN-13 - 31-JUL-15. [Details] |
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(2011) | Thought Leaders International Conference on Brand Management,
Wallace, E. (2011) Industry workshop facilitator. [Other], Thought Leaders International Conference on Brand Management, Università della Svizzera Italiana (USI) Lugano, Switzerland , 10-MAR-11 - 12-MAR-11. [Details] |
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(2011) | Thought Leaders International Conference on Brand Management,
Wallace, E (2011) Steering Committee Member. [Conference Organising Committee Member], Thought Leaders International Conference on Brand Management, Università della Svizzera Italiana (USI) Lugano, Switzerland , 10-MAR-11 - 12-FEB-11. [Details] |
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(2011) | Thought Leaders International Conference on Brand Management,
Wallace, E. (2011) Expert Panelist for Doctoral Colloquium. [Chaired Session], Thought Leaders International Conference on Brand Management, Università della Svizzera Italiana (USI) Lugano, Switzerland , 10-MAR-11 - 12-MAR-12. [Details] |
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(2011) | Thought Leaders International Conference on Brand Management,
Wallace, E. (2011) Session Chair. [Chaired Session], Thought Leaders International Conference on Brand Management, Università della Svizzera Italiana (USI) Lugano, Switzerland , 10-MAR-11 - 12-MAR-11. [Details] |
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(2008) | Thought Leaders International Conference on Brand Management,
Wallace, E. (2008) Session Chair. [Chaired Session], Thought Leaders International Conference on Brand Management, Birmingham University Business School, University of Birmingham , 15-APR-08 - 15-APR-08. [Details] |
Blog
Year | Publication | |
---|---|---|
(2018) | Sabotage in Academia: understanding the nature and causes of sabotage in academia.
Wallace, E., Hogan, M., Noone, C. and Groarke, J. (2018) Sabotage in Academia: understanding the nature and causes of sabotage in academia. Blog [Details] |
|
(2014) | Four Types of Facebook Fans.
Michael Hogan; Elaine Wallace (2014) Four Types of Facebook Fans. Blog [Details] |
Case
Year | Publication | |
---|---|---|
(2007) | Shellfish de la Mer: Leading Exporters of Irish Crab Meat.
Wallace, E. (2007) Shellfish de la Mer: Leading Exporters of Irish Crab Meat. Case [Details] |
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(2007) | Centra-Researching Customer Attitudes and Loyalty.
Wallace, E (2007) Centra-Researching Customer Attitudes and Loyalty. Case [Details] |
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(2003) | Memorex Telex - Assessing Staff Attitudes to Increase the Effectiveness of the CRM Database.
Wallace, E (2003) Memorex Telex - Assessing Staff Attitudes to Increase the Effectiveness of the CRM Database. Case [Details] |
Honours and Awards
Year | Title | Awarding Body | |
---|---|---|---|
2016 | Highly Commended Paper - Emerald Literati Outstanding Paper Awards for Excellence | Emerald Literati Awards for Excellence | |
1993 | Westinghouse Marketing Fellowship | Westinghouse Corporation |
Professional Associations
Association | Function | From / To | |
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EMAC (European Marketing Academy) | Member | / | |
Academy of Marketing | Member | / | |
Marketing Institute of Ireland (MII) | Graduate Member | / |
Committees
Committee | Function | From / To | |
---|---|---|---|
School Health and Safety Committee | Member | / | |
Graduate Research Committee (GRC) Marketing Discipline | Member (ongoing) | / | |
Joint Cluster Leader - Performance Management Cluster, Whittaker Institute | Joint Cluster Leader | / | |
EMAC Conferences 2013-2016 | National Representative for Ireland | / | |
Marketing Discipline GRC | Member | / | |
Thought Leaders International Conference on Brand Management | Steering Committee Member/Mentor/PhD Doctoral Colloquium panelist | / | |
School Research committee | Member (2005-2010) | / | |
CELT - Wiki Champion | Tester of Wiki Technologies for use in problem based learning | / | |
Development and Promotion | Associate Head (2009-2011) | / | |
Working Paper Series coordinator | Coordinator | / |
Education
Year | Institution | Qualification | Subject | |
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2008 | University of Birmingham | PhD | Commerce (Branding) |
Outreach Activities
Description | |
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Brand Development with SEMRU to develop brand identity for sustainable fish consumption - with MSc Marketing students |
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CKI Initiative with Helping Hands Children's Cancer Charity to rebrand the organisation - with MBS marketing students |
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CKI Initiative with Alan Kerins Project to develop services marketing plan - with 3BC services marketing students. |
Community Engagement
Title | Type | From / To | |
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Outreach | CKI Initiative with Helping Hands Children's Cancer Charity - Rebranding | 04-JAN-10 / 22-MAR-13 | |
Outreach | Brand Development with SEMRU to develop brand identity for sustainable fish consumption - with MSc M | / | |
Outreach | CKI Initiative with Alan Kerins Project to develop services marketing plan - | / |
Reviews
Journal | Role | |
---|---|---|
Journal Of Product & Brand Management | Editoral Board | |
Journal Of Advertising Research | Reviewer | |
Journal of Business Research | Editor | |
Journal of Service Research | Reviewer | |
European Journal Of Marketing | Reviewer | |
Journal of Marketing Management | Reviewer | |
Journal of Business Research | Reviewer | |
Service Industries Journal | Reviewer |
Other Activities
Description | |
---|---|
Reviewer for Oxford University Press (Books). |
Teaching Interests
Internal Collaborators
Name | Description of Collaboration | |
---|---|---|
Dr Michael Hogan |
External Collaborators
Name | Organisation / Institute | Country | Description of Collaboration | |
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Dr Isabel Buil | University of Zaragoza | SPAIN | ||
Dr Hazel Huang | Durham University | UNITED KINGDOM | ||
Professor Eva Martinez | University of Zaragoza | SPAIN | ||
Professor Leslie de Chernatony | Aston University Business School | UNITED KINGDOM | ||
Professor Bill Merrilees | Griffith University | AUSTRALIA | ||
Professor Pedro Torres | University of Coimbra | PORTUGAL | ||
Professor Mario Augusto | University of Coimbra | PORTUGAL | ||
Sara Catalan | University of Zaragoza | SPAIN | ||
Professor Joe Coughlan | Maynooth University | IRELAND |