Dr Natasha Evers B.A., G.B.D.S., M.Econ.Sc., Ph.D.
Contact Details
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Biography:
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Natasha joined the Marketing Discipline in September 2008, having had previously lectured in International Business and Marketing at the Institute of Technology, Blanchardstown, Dublin. She was awarded her PhD from University College Dublin in 2006. The first year of her doctoral studies was spent in the Universitat De Barcelona, Spain and the University of Vaxjo, Sweden, in which she completed European Doctoral Programme in Entrepreneurship & Small Business Management (2002).
Natasha also worked as a Research Analyst and Business Consultant with Ernst & Young, Dublin. Here she worked in strategic policy making for public sector clients such as the Marine Institute, Udaras na Gaeltachta, Company Registration Office and Irish Business and Employers Confederation (IBEC). She also developed and wrote strategy and business plans for private sector clients across a diverse range of sectors, Shipping, Aquaculture, Software, Financial services, Energy, Retailing and Food processing for example. She also worked abroad in Germany as a Marketing Executive for an international industrial manufacturer.
Natasha has published her work in internationally top ranked journals such as: Journal of International Marketing; International Marketing Review; Entrepreneurship and Regional Development; Journal of Small Business & Entrepreneurship; Journal of International Entrepreneurship; International Journal of Entrepreneurship & Innovation Management.
She is Co-editor of the Forthcoming Special Issue of the “European Business Review: International New Ventures. She is also on the Editorial Board of The Chinese Journal of Entrepreneurship.
Recent Publications:
Evers,
N., Andersson, S. & Hannibal, M. (2012). Stakeholders and Marketing
Capabilities in International New Ventures: Evidence from Ireland, Sweden
and Denmark. Journal of International Marketing. Vol. 20, No. 4: 46-71. Evers, N. & O'Gorman, C. (2011). 'Improvised internationalisation in new ventures: the role of prior knowledge and networks', Entrepreneurship and Regional Development: an International Journal. (January), pg. 1-26.
O’Gorman, C. and Evers, N. (2011). 'Network intermediaries in the internationalisation of new firms in peripheral regions', International Marketing Review.Vol. 28, No. 4. pp. 340-364.
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Peer Reviewed Journals
| Evers, N. Andersson, S. and M. Hannibal (2013) 'Forthcoming 'Stakeholders and Marketing Capabilities in International New Ventures:Evidence from Ireland, Sweden and Denmark'. Journal of International Marketing, . [Details] |
| Evers, N. (2011) 'International New Ventures in 'Low-Tech sectors' - A Dynamic Capabilities Perpective'. Journal Of Small Business And Enterprise Development, 18 (3):502-528. [Details] |
| Evers, N (2011) 'Factors influencing new venture internationalisation: a review of the literature'. Irish Journal Of Management, 1 . [Details] |
| O'Gorman C and N. Evers (2011) 'Network intermediaries and new firm internationalisation'. International Marketing Review, . [Details] |
| Evers, N and O'Gorman, C (2011) 'Improvised internationalisation in new ventures: the role of prior knowledge and networks'. Entrepreneurship & Regional Development: An International Journal, :1-26. [Details] |
| Evers, N (2011) 'Exploring Market orientation in new export ventures'. International Journal Of Entrepreneurship & Innovation Management, 13 (3 & 4):357-374. [Details] |
| Evers, N (2010) 'Factors influencing the internationalisation of new ventures in the Irish Acquacultural Industry: An exploratory study'. Journal of International Entrepreneurship, 8 :392-416. [Details] |
| Gliga, G (2010) 'Marketing challenges for high tech SMEs''. Innovation Marketing, 3 (6):104-112. [Details] |
| Evers, N (2008) 'Trade Shows and Small Firm Internationalisation: A network perspective'. International Marketing Review, 25 (5):544-562. [Details] |
| Evers, N. (2004) 'The Process and Problems of Business Start-Ups'. Itb Journal, (7). [Details] |
Conference Paper
| Evers, N. (2009) Exploring Market Orientation in New Export Ventures. IAM conference GMIT. Conference Paper [Details] |
| Evers, N., O'Gorman C. (2009) Network Intermediaries and New firm Internationalisatio. EIBA conference Valencia, Spain. Conference Paper [Details] |
| Evers, N., O'Gorman C. (2008) The role of a government support agency in the internationalisation of new ventures. IAM DCU. Conference Paper [Details] |
| Evers, N., Knight, J. (2008) The role of trade shows in international start-ups. Academy of International Business (AIB) Portsmouth, UK. Conference Paper [Details] |
| Evers, N., Knight, J. (2007) The role of trade shows in small firm development. Irish Academy of Management Annual Conference University of Ulster, Ireland. Conference Paper [Details] |
| Evers, N. (2007) The Emergence of International New Ventures. EIBA Conference Catania, Italy. Conference Paper [Details] |
| Evers, N., O'Gorman C. (2006) The role of international social and business ties in the internationalisation of new ventures: a case analysis of Irish aquacultural firms. Proceedings of the Irish Academy of Management Annual Conference University College Cork, Ireland. Conference Paper [Details] |
| Evers, N., O'Gorman C. (2006) The role of international social and business ties in the internationalisation of new ventures. RENT XX Conference on Research In Entrepreneurship and Small Business. Conference Paper [Details] |
| Evers, N., O'Gorman C. (2006) The role of international social and business ties in the internationalisation of new ventures. 5th Biennial McGill Conference on New Frontiers in International Entrepreneurship McGill University, Montreal, Canada. Conference Paper [Details] |
| Evers, N. (2006) Factors influencing the internationalisation of new ventures. Proceedings of the 5th Biennial McGill Conference on New Frontiers in International Entrepreneurship McGill University, Montreal, Canada. Conference Paper [Details] |
| Evers, N. (2004) Profiling the International New Venture - A review of the empirical findings in the literature. ITB conference ITB, Blanchardstown. Conference Paper [Details] |
| Evers, N. (2004) International New Ventures: a ‘current state analysis’ of the literature. Annual Conference of Irish Academy of Management Trinity College Dublin. Conference Paper [Details] |
| Evers, N. (2003) Understanding International New ventures- a learning and routine based perspective. 7TH Vaasa International Business conference doctorial workshop Vaasa, FINLAND. Conference Paper [Details] |
Other Item
| Evers, N., Roulston, H. (1999) Flaggin Out - Comparative Analysis of the transport haulage sector in Europe. Ernst & Young Internal Publication. Other Item [Details] |
| Evers, N. (1999) Comparative analysis of the Research and Development Tax incentives in Ireland, Canada and 10 other EU countries. Ernst & Young Internal/Client Publication. Other Item [Details] |
Teaching Interests
| International/Global Marketing Marketing Research methodologies Business to Business Marketing Services Marketing Marketing in new ventures and SMEs |