Dr Patricia Mc Hugh

BComm, MBS, MMII, PhD.

Contact Details

Lecturer Above The Bar
Marketing
School of Business
& Economics
NUI Galway
E: Patricia.McHugh@nuigalway.ie
 
researcher
 

Biography

Patricia McHugh, PhD is Programme Director for the MSc Digital Marketing Programme and a Lecturer in Marketing at NUI Galway, Ireland. In her time as Programme Director, the MSc Digital Marketing Programme has been shortlisted for Grad Ireland’s Best Postgraduate Course of the Year in the Business, Finance and Management Category in 2019 and 2020. The programme was also ranked Top 4 for Marketing in Ireland in the Top 2019 Eduniversal Best Masters Ranking.

In 2020, Patricia was a member of the Judging Panel for the Irish Content Marketing Awards (ICMA).

Patricia was CO-PI on Horizon 2020 Project SOPHIE (Seas and Oceans for Public Health in Europe). This role involved coordinating and facilitating multi-actor stakeholder conversations to design a strategic research agenda for Oceans and Human Health in Europe.

Patricia’s previous roles as Postdoctoral Researcher on European Funded Projects Sea Change and Sea for Society involved
designing and implementing a Co-Creation Toolkit and an Impact Assessment Framework for Environmental Behaviour Change and Engagement.   

Her research interests and expertise lie in the areas of stakeholder engagement, digital marketing, value networks, marketing strategy, sustainability and systems social marketing. Patricia has published her work in scientific journals such as Marketing Theory, Journal of Marketing Management, Marine Policy, Environmental Education Research, Journal of Macromarketing, Journal of Social Marketing and Social Marketing Quarterly.

In 2018, Patricia won Best Research Paper Award at the European Social Marketing Conference and again, in 2019, was awarded Highly Commended Paper at the World Social Marketing Conference, Edinburgh, UK.

Patricia has been involved in a number of other research projects within the area of health, investigating a Healthcare Worker Flu Vaccination Strategy with HSE West and CHOICES (Collective Health Options and Intelligence for a Citizen Empowered Society) with safefood's Operation Transformation community groups. As a result of her work, Patricia delivers behavioural change training workshops to national and international environmental, marine and health organisations.

In 2018, Patricia was nominated by the Marine Institute of Ireland as an expert to represent Ireland on the United Nations World Ocean Assessment-II (WOA-II) Panel.

Patricia is an Editorial Advisory Board Member for the Journal of Social Marketing. In 2019, she won Outstanding Reviewer for the Journal of Social Marketing in the 2019 Emerald Literati Awards.

Patricia is an External Examiner for Dundalk Institute of Technology and an External Assessor with Manchester Metropolitan University. Patricia has also served as PhD examiner with Griffith University, Australia.















Research Interests

  • Marketing
  • Digital Marketing
  • Networking
  • Stakeholder Engagement
  • Value Networks,
  • Sustainability
  • Systems Social Marketing
  • Marketing Strategy






Research Projects

  Project Start Date End Date
Healthy Co-Created Societies: Visualising and Mapping Stakeholder Networks
FP7 Sea for Society
CHOICES: Collective Healthy Options for a Citizen Empowered Society
H2020 Sea Change
Staff Health and Wellbeing Winter Flu Plan 2016-2017, Saolta Hospital Group
EXCITED Evaluation and Impact
Impact Review of Explorers Education Programme Evaluation Process
H2020 SOPHIE (Seas, Oceans and Public Health in Europe) 31-JUL-20

Peer Reviewed Journals

  Year Publication
(2020) 'Marketing Systems: A Listen, Learn, Leverage Framework'
Domegan, C., Brychkov, D., McHugh, P., McNamara, Á., Harkin, K., Fitzgerald, C. and O'Donovan, D. (2020) 'Marketing Systems: A Listen, Learn, Leverage Framework'. Journal Of Macromarketing, [Details]
(2019) 'A Dynamic Stakeholder Engagement Framework for Challenging Marketing System Times'
Domegan, C., McHugh, P., Flaherty, T. and Duane, S. (2019) 'A Dynamic Stakeholder Engagement Framework for Challenging Marketing System Times'. Journal Of Macromarketing, [Details]
(2019) 'Collective Intelligence for Advancing Ocean Literacy'
McCauley, V., McHugh, P., Davison, K. and Domegan, C. (2019) 'Collective Intelligence for Advancing Ocean Literacy'. Environmental Education Research, [Details]
(2018) 'Using Collective Intelligence to Identify Barriers to Teaching 12-19 Year Olds about the Ocean in Europe'
Fauville, G., McHugh, P., Domegan, C, Mäkitalo, Å., Friis Møller, L., Papathanassiou, M., Chicote, C., Lincoln, S., Batista, V., Copejans, E., Crouch, F. and Gotensparre, S. (2018) 'Using Collective Intelligence to Identify Barriers to Teaching 12-19 Year Olds about the Ocean in Europe'. Marine Policy, 91 :85-96 [DOI] [Details]
(2018) 'Protocols for Stakeholder Participation in Social Marketing Systems'
McHugh, P., Domegan, C. and Duane, S. (2018) 'Protocols for Stakeholder Participation in Social Marketing Systems'. Social Marketing Quarterly, [DOI] [Details]
(2017) 'Evaluate Development! Develop Evaluation! Answering the Call for a Reflexive Turn in Social Marketing'
McHugh, P. and Domegan, C. (2017) 'Evaluate Development! Develop Evaluation! Answering the Call for a Reflexive Turn in Social Marketing'. Journal of Social Marketing, 7 (2) [Details]
(2017) 'Non-Linear Causal Modelling in Social Marketing for Wicked Problems'
Domegan, C., McHugh, P., Biroscak, B., Bryant, C. and Calis, T. (2017) 'Non-Linear Causal Modelling in Social Marketing for Wicked Problems'. Journal of Social Marketing, 7 (3):305-329 [Details]
(2016) 'Systems-thinking Social Marketing; Conceptual Extensions and Empirical Investigations'
Domegan, C; McHugh, P; Devaney, M; Duane, S; Hogan, M; Broome, B; Joyce, J; Daly, O. and Murphy, D. (2016) 'Systems-thinking Social Marketing; Conceptual Extensions and Empirical Investigations'. Journal of Marketing Management, [DOI] [Details]
(2016) 'From restricted to complex exchange and beyond: social marketing’s change agenda'
Duane, S; Domegan, C.; McHugh, P. and Devaney, M. (2016) 'From restricted to complex exchange and beyond: social marketing’s change agenda'. Journal of Marketing Management, [DOI] [Details]
(2015) 'Consulting with Citizens in the Design of Wellbeing Measures and Policies'
Hogan, M; Johnston, H; Broome, B; McMoreland, C; Walsh, J; Smale, B; Duggan, J; Andriessen, J; Leyden, K; Domegan, C; Mc Hugh, P; Hogan, V; Harney, O; Groarke, J; Noone, C. and Groarke, A. (2015) 'Consulting with Citizens in the Design of Wellbeing Measures and Policies'. Social Indicators Research, 123 (3):857-877 [DOI] [Details]
(2014) 'Institutional logic matters – coordinating resource integration'
Edvardsson, B; Kleinaltenkamp, M; Tronvoll, B; McHugh, P. and Windahl, C. (2014) 'Institutional logic matters – coordinating resource integration'. Marketing Theory, 14 (3):291-309 [DOI] [Details]
(2013) 'Value co-creation in social marketing: functional or fanciful?'
Domegan, C; Collins, K; Stead, M; McHugh, P. and Hughes, T. (2013) 'Value co-creation in social marketing: functional or fanciful?'. Journal of Social Marketing, 3 (3):239-256 [DOI] [Details]
(2012) 'Book Review of Social Marketing to Protect the Environment: What Works’ by Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz and Philip Kotler'
McHugh, P. (2012) 'Book Review of Social Marketing to Protect the Environment: What Works’ by Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz and Philip Kotler'. Irish Journal Of Management, 31 (2):133-136 [Details]

Book Chapters

  Year Publication
(2020) 'Stakeholder Analysis'
Flaherty, T., Domegan, C. and McHugh, P. (2020) 'Stakeholder Analysis' In: The Palgrave Encyclopedia of Social Marketing. UK: Palgrave. [Details]
(2020) 'Stakeholder Analysis in a Systems Setting: An Active Travel Case Study in Ireland'
Domegan, C., McHugh, P., Brychkov, D. and Donovan, F. (2020) 'Stakeholder Analysis in a Systems Setting: An Active Travel Case Study in Ireland' In: Stakeholder Involvement in Social Marketing. Singapore: Routledge. [Details]
(2019) 'Macro-Social Marketing and the Complexity of Value Co-Creation'
Domegan, C. and McHugh, P. (2019) 'Macro-Social Marketing and the Complexity of Value Co-Creation' In: Macro-social Marketing: Systems Thinking for Wicked Problems. UK: Routledge. [Details]
(2019) 'Co-creating a Sea Change Campaign for Ocean Literacy in Europe: A Digital Interactive Tool for Environmental Behaviour Change'
Domegan, C., McHugh, P., McCauley, V., and Davison, K. (2019) 'Co-creating a Sea Change Campaign for Ocean Literacy in Europe: A Digital Interactive Tool for Environmental Behaviour Change' In: Social Marketing in Action: Cases from Around the World. New York, USA: Springer International. [Details]
(2017) 'Sea for Society: Evaluation and Reflexive Learning using System Indicators'
McHugh P. and Domegan, C. (2017) 'Sea for Society: Evaluation and Reflexive Learning using System Indicators' In: Social Marketing: Rebels with a Cause. UK: Routledge. [Details]
(2017) 'Seas of Energy: Using a Systems Research Approach for a Wicked Problem'
McHugh, P., Domegan, C., Duane, S., Joyce, J., Devaney, M., Hogan, M., Broome, B.J., Mazzonetto, M. and Piwowarczyk, J. (2017) 'Seas of Energy: Using a Systems Research Approach for a Wicked Problem' In: Social Marketing: Rebels with a Cause. UK: Routledge. [Details]
(2015) 'Tomorrow’s world: collaborations, consultations and conversations for Change'
Duane, S; McHugh P. and Domegan, C. (2015) 'Tomorrow’s world: collaborations, consultations and conversations for Change' In: Best Practices in Marketing and Quality-of-Life Research. UK: Springer. [Details]
(2014) 'Waves of change: collaborative design for tomorrow’s world'
Domegan, C; McHugh, P; Devaney, M; Duane, S; Joyce, J; Daly, O. and Murphy, D. (2014) 'Waves of change: collaborative design for tomorrow’s world' In: Social Marketing and Behavioural Change: Models, Theory and Applications. UK: Edward Elgar Publishers. [Details]
(2013) 'From reductionism to holism: how social marketing captures the bigger picture through system indicators'
McHugh, P. and Domegan, C. (2013) 'From reductionism to holism: how social marketing captures the bigger picture through system indicators' In: Contemporary Issues in Social Marketing. UK: Cambridge Scholars Publishing Ltd. [Details]

Conference Publications

  Year Publication
(2019) World Social Marketing Conference, Edinburgh, UK
Domegan, C., McHugh, P., Flaherty, T. and Duane, S. (2019) A Dynamic Stakeholders’ Framework for a Social Marketing Setting World Social Marketing Conference, Edinburgh, UK [Details]
(2019) World Social Marketing Conference, Edinburgh, UK
Domegan, C., Brychkov, D., Flaherty, T., Anand, M., Duane, S., McHugh, P. and McGloin, A. (2019) Systems Social Marketing and Macro-Social Marketing; A Systematic Review and Methodological Critique of the Literature and Interventions World Social Marketing Conference, Edinburgh, UK [Details]
(2019) World Social Marketing Conference, Edinburgh, UK
McHugh, P., Domegan, C., Kellett, P., Heymans, S., Vera, J., Parga, M., Fleming, L.E., Eatock, C. (2019) Do Stakeholders of Change Really Matter? World Social Marketing Conference, Edinburgh, UK [Details]
(2019) The 44th Annual Macromarketing Conference, Cleveland, USA
Domegan, C. and McHugh, P. (2019) Macromarketing Pedagogical Challenges and Concerns: Listen, Learn, Leverage The 44th Annual Macromarketing Conference, Cleveland, USA [Details]
(2018) European Social Marketing Conference, Antwerp, Belgium
McHugh, P., Domegan, C., Kellett, P., Heymans, S., Vera, J., Parga, M., Fleming, L.E., Eatock, C. (2018) Do Stakeholders Really Matter? European Social Marketing Conference, Antwerp, Belgium [Details]
(2018) European Social Marketing Conference, Antwerp, Belgium
McHugh, P. and Domegan, C. (2018) Facilitating Conversations with Policy Makers European Social Marketing Conference, Antwerp, Belgium [Details]
(2018) European Social Marketing Conference, Antwerp, Belgium
Domegan, C., Brychkov, D., McHugh, P., McNamara, Á., Harkin, K., Fitzgerald, C. and O’Donovan, D. (2018) Supporting WHO Global Action Plan for Seasonal Influenza Vaccinations: The Development of a Social Marketing Systems Methodology European Social Marketing Conference, Antwerp, Belgium [Details]
(2018) The 43rd Annual Macromarketing Conference, Leipzig, Germany
Domegan, C., McHugh, P., Devaney, M., Hogan, M. and Broome, B. (2018) What role does Complexity play in Social Marketing? An EU SDG 14 Sustainable Oceans and Seas study The 43rd Annual Macromarketing Conference, Leipzig, Germany [Details]
(2018) The 43rd Annual Macromarketing Conference, Leipzig, Germany
Domegan, C., Brychkov, D., McHugh, P., McNamara, Á., Harkin, K., Fitzgerald, C. and O’Donovan, D. (2018) Supporting WHO Global Action Plan for Seasonal Influenza Vaccinations: The Development of a Social Marketing Systems Methodology The 43rd Annual Macromarketing Conference, Leipzig, Germany [Details]
(2018) 8th National Social Marketing Conference, Galway, Ireland
McHugh, P. and McNamara, Á. (2018) The Ultimate Immune System Boost – Flu Vaccination 8th National Social Marketing Conference, Galway, Ireland [Details]
(2018) European Ocean Observing System (EOOS) Conference, Brussels, Belgium
Delany, J., Garcia-Soto, C., van der Meeren, G. I., Busch, J. A., Domegan, C., Dubsky, K., Fauville, G., Gorsky, G., vonJuterzenka, K., Malfatti, F., Mannaerts, G., McHugh, P., Monestiez, P., Seys, J., Węsławski, J.M. & Zielinski, O. (2018) Advancing Citizen Science for Coastal and Ocean Research European Ocean Observing System (EOOS) Conference, Brussels, Belgium [Details]
(2017) European Marine Science Educators Association (EMSEA) Conference, Valetta, Malta
Tojeiro, A., Chicote, C.A., Gazo, M., McHugh, P. and Domegan, C. (2017) Message in a Bottle: A Participatory Case of Social Innovation in Action European Marine Science Educators Association (EMSEA) Conference, Valetta, Malta [Details]
(2016) Education as a Public Good; ESAI Annual Conference
McCauley, V, Davison. K. and McHugh, P. (2016) ‘Innovative Approaches to Researching, Promoting and Teaching Ocean Literacies in Ireland and Europe’ Education as a Public Good; ESAI Annual Conference Galway, Ireland, [Details]
(2015) Academy of Marketing Conference
Duane, S; Domegan, C. and McHugh, P. (2015) From Magical Insights to Alchemy: Broadening the Social Marketing Change Agenda Academy of Marketing Conference University of Limerick, Ireland, , 19-APR-15 [Details]
(2015) World Social Marketing Conference
Domegan, C; McHugh, P; Devaney, M; Hogan, M; Broome, B; Duane, S; Joyce, J; Murphy, D; Mazzonetto, M. and Piwowarczyk, J. (2015) Advancing Theory and Research in Social Marketing: Interactive Management for Complex Problem Thinking World Social Marketing Conference Sydney, Australia, , 19-APR-15 [Details]
(2014) 6th National Social Marketing Conference
Domegan, C; McHugh, P. and Duane,S. (2014) Citizen and Community Change 6th National Social Marketing Conference National University of Ireland Galway, Ireland, , 16-APR-14 [Details]
(2013) New Challenges and Solutions to Social Change; World Social Marketing Conference
Domegan, C; Devaney, M; Hogan, M. and McHugh, P. (2013) Transformative Stakeholders: Moving from a Marine, Fisheries and Coastal Management Centric View to a Societal Systems Change Perspective New Challenges and Solutions to Social Change; World Social Marketing Conference Toronto, Canada, , 21-APR-13 [Details]
(2012) Using Social Marketing to Deliver Effective and Efficient Citizen Focused Social Programmes; European Social Marketing Conference
McHugh, P. and Domegan, C. (2012) Shifting the Systems Dynamic from the Stone to the Bird: A Social Marketing Approach to the Co-Creation of Science Policy Using Social Marketing to Deliver Effective and Efficient Citizen Focused Social Programmes; European Social Marketing Conference Lisbon, Portugal, , 27-NOV-12 [Details]
(2012) Using Social Marketing to Deliver Effective and Efficient Citizen Focused Social Programmes; European Social Marketing Conference
McHugh, P. and Domegan, C. (2012) From Reductionism to Holism: How Social Marketing Captures the Bigger Picture through System Indicators Using Social Marketing to Deliver Effective and Efficient Citizen Focused Social Programmes; European Social Marketing Conference Lisbon, Portugal, , 27-NOV-12 [Details]
(2012) Forum on Markets and Marketing 2012 (FMM12)
McHugh, P. and Domegan, C. (2012) From Mechanistic Market Structures to Holistic Marketing Systems: How Social Marketing Captures the Bigger Picture through System Indicators Forum on Markets and Marketing 2012 (FMM12) University of Auckland Business School, Auckland, New Zealand, , 09-DEC-12 [Details]
(2011) Addressing the Major Behavioural Challenges of Our Time: Engage, Empower, Inspire; The 2nd World Non-Profit and Social Marketing Conference
McHugh, P. and Domegan, C. (2011) From Authoritive to Collaborative Engagement: A Social Marketing Approach to Progressing Science Policy Addressing the Major Behavioural Challenges of Our Time: Engage, Empower, Inspire; The 2nd World Non-Profit and Social Marketing Conference Dublin, Ireland, , 11-APR-11 [Details]
(2011) The Open Innovation Symposium
McHugh, P. and Domegan, C. (2011) From Closed Policy Structures to Open Systems of Collaborative Engagement: A Social Marketing Approach to Progressing Science Policy The Open Innovation Symposium Michael Smurfit Business School, Dublin, Ireland, , 21-JUN-11 [Details]
(2011) Addressing the Major Behavioural Challenges of Our Time: Engage, Empower, Inspire; The 2nd World Non-Profit and Social Marketing Conference
McHugh, P. and Domegan, C. (2011) Systematic Reviews: Their Emerging Social Marketing Role in Co-Creating Collaborative Change Addressing the Major Behavioural Challenges of Our Time: Engage, Empower, Inspire; The 2nd World Non-Profit and Social Marketing Conference Dublin, Ireland, , 11-APR-11 [Details]
(2011) 8th Workshop on the Challenges of Managing the Third Sector; European Institute of Advanced Management Studies (EIASM)
McHugh, P. and Domegan, C. (2011) From Autocratic Governance to Collaborative Empowerment: A Total Market Approach to the Private, Public and Third Sector Trinity 8th Workshop on the Challenges of Managing the Third Sector; European Institute of Advanced Management Studies (EIASM) National University of Ireland Galway, Ireland, , 09-JUN-11 [Details]
(2010) Building Collaborative Networks for Innovation; InterTradeIreland Innovation Conference
McHugh, P. and Domegan, C. (2010) Systematic Reviews: Their Emerging Role in Co-Creating Strategic Links for Innovation Building Collaborative Networks for Innovation; InterTradeIreland Innovation Conference Dublin, Ireland, , 28-JUN-10 [Details]
(2010) Renewing the Management Research Mandate; Irish Academy of Management Conference
McHugh, P. and Domegan, C. (2010) Systematic Reviews: Their Emerging Role in the Co-Creation of Strategic Social Marketing Networks Renewing the Management Research Mandate; Irish Academy of Management Conference Cork Institute of Technology, Cork, Ireland, , 01-SEP-10 [Details]
(2017) The 42nd Annual Macromarketing Conference, Queenstown, New Zealand
McHugh, P. and Domegan, C. (2017) Stakeholder Engagement in Challenging Times The 42nd Annual Macromarketing Conference, Queenstown, New Zealand [Details]
(2017) Engaging Children in Science Education; InEdu – Innovate, Educate, Awake Conference. Galway, Ireland
McCauley, V., Davison, K., McHugh, P. and Domegan, C. (2017) Marine Science – Bringing the Ocean into the Classroom Engaging Children in Science Education; InEdu – Innovate, Educate, Awake Conference. Galway, Ireland [Details]
(2016) European Geosciences Union (EGU) General Assembly 2017, Vienna, Austria
Papathanassiou, M., McHugh, P., Domegan, C. Gotensparre, S., Fauville, G. and Parr, J. (2016) Barriers to Teaching Ocean Science in Greek Schools European Geosciences Union (EGU) General Assembly 2017, Vienna, Austria [Details]
(2016) European Social Marketing Conference, Espoo, Finland
McHugh, P. and Domegan, C. (2016) Manifesting a Blue Society: Reflections and Learnings from a Participatory Impact Analysis European Social Marketing Conference, Espoo, Finland [Details]
(2014) Social Marketing and Socially Responsible Management: Broadening the Scope; ISM-Open University Conference
Domegan, C; McHugh, P; Devaney, M; Duane, S; Joyce, J; Daly, O. and Murphy, D. (2014) Moving Ahead Together: A Collaborative Design for Social Change Social Marketing and Socially Responsible Management: Broadening the Scope; ISM-Open University Conference Milton Keynes, UK, [Details]
(2012) Delve Deeper; International Social Marketing Conference
McHugh, P. and Domegan, C. (2012) From Mechanistic Structures to Holistic Systems: How Social Marketing Captures the Bigger Picture through System Indicators Delve Deeper; International Social Marketing Conference Brisbane, Queensland, Australia, [Details]
(2012) Social Marketing and Socially Responsible Management: Taking Responsibility; ISM-Open University Conference
McHugh, P. and Domegan, C. (2012) From Mechanistic Snapshots to Holistic Portraits: Capturing the Bigger Picture through Social Marketing Indicators Social Marketing and Socially Responsible Management: Taking Responsibility; ISM-Open University Conference Milton Keynes, UK, [Details]
(2012) Delve Deeper; International Social Marketing Conference
McHugh, P. and Domegan, C. (2012) The Stone versus The Bird: Social Marketing’s Role in Co-Creating Science Policy Delve Deeper; International Social Marketing Conference Brisbane, Queensland, Australia, [Details]
(2010) Regulation and Best Practices in Public and Nonprofit Marketing; 9th International Congress of the International Association on Public and Nonprofit Marketing
McHugh, P. and Domegan, C. (2010) Systematic Reviews: Their Emerging Role in the Co-Creation of Social Marketing Value Regulation and Best Practices in Public and Nonprofit Marketing; 9th International Congress of the International Association on Public and Nonprofit Marketing Bucharest, Romania, [Details]
(2010) Social Marketing and Socially Responsible Management: Changing Times, New Challenges; ISM-Open University Conference
McHugh, P. and Domegan, C. (2010) From Authoritive Governance to Collaborative Empowerment: A Social Marketing Approach to the Co-Creation of Science Policy Social Marketing and Socially Responsible Management: Changing Times, New Challenges; ISM-Open University Conference Milton Keynes, UK, [Details]
(2010) The Social Sciences in an Age of Uncertainty: Knowledge, Innovation, Society and Space; Irish Social Sciences Platform Annual Conference
McHugh, P. and Domegan, C. (2010) From Authoritive to Collaborative Knowledge Co-Creation: Progressing from Science ‘and’ Society to Science ‘in’ Society The Social Sciences in an Age of Uncertainty: Knowledge, Innovation, Society and Space; Irish Social Sciences Platform Annual Conference University of Limerick, Limerick, Ireland, [Details]
(2009) Social Science Research and Policy Making: Bridging the Divide; Irish Social Science Platform Annual Conference
McHugh, P. and Domegan, C. (2009) Systematic Reviews: Their Emerging Role in Connecting Theory and Policy Social Science Research and Policy Making: Bridging the Divide; Irish Social Science Platform Annual Conference National University of Ireland Galway, Ireland, [Details]

Published Reports

  Year Publication
(2020) A Strategic Research Agenda for Oceans and Human Health in Europe.
H2020 SOPHIE Consortium (2020) A Strategic Research Agenda for Oceans and Human Health in Europe. H2020 SOPHIE Project, Ostend, Belgium. [DOI] [Details]
(2017) Healthcare Worker Flu Vaccination Research Study, Summary Report, Whitaker Institute, NUI Galway, Ireland.
Domegan, C., McHugh, P., Harkin, K., McNamara, Á., O’Donovan, D. Brychkov, D. and Fitzgerald, C. (2017) Healthcare Worker Flu Vaccination Research Study, Summary Report, Whitaker Institute, NUI Galway, Ireland. . [Details]
(2017) Advancing Citizen Science for Coastal and Ocean Research. French, V., Kellett, P., Delany, J., McDonough, N. [Eds.] Position Paper 23 of the European Marine Board, Ostend, Belgium. 112pp.
Garcia-Soto, C., van der Meeren, G. I., Busch, J. A., Delany, J., Domegan, C., Dubsky, K., Fauville, G., Gorsky, G., vonJuterzenka, K., Malfatti, F., Mannaerts, G., McHugh, P., Monestiez, P., Seys, J., Węsławski, J.M. & Zielinski, O. (2017) Advancing Citizen Science for Coastal and Ocean Research. French, V., Kellett, P., Delany, J., McDonough, N. [Eds.] Position Paper 23 of the European Marine Board, Ostend, Belgium. 112pp. European Marine Board, Belgium. [Details]
(2018) Co-Creating a Sea Change Together: Key Findings and Reflections from the Social Innovation Assessments 2016-2017, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P. and Domegan, C. (2018) Co-Creating a Sea Change Together: Key Findings and Reflections from the Social Innovation Assessments 2016-2017, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Zenodo, Switzerland. [DOI] [Details]

Conference Contributions

  Year Publication
CommOCEAN 2016, The 2nd International Marine Science Communciation Conference,
McHugh, P. Participatory Impact: Paving the Collective Way Forward in Marine Science Communciation. [Keynote Address], CommOCEAN 2016, The 2nd International Marine Science Communciation Conference, Bruges, Belgium . [Details]
(2014) Atlantic Power Cluster Conference,
McHugh, P; Domegan, C; Devaney, M; Hogan, M. and Broome, B. (2014) Sea for Society: Developing a Collaborative Tool for Social Acceptance. [Conference Paper], Atlantic Power Cluster Conference, Santander, Spain , 02-JUL-14. [Details]
(2014) SEMRU - The 5th Annual Beaufort Marine Socio-Economic Workshop,
Domegan, C. and McHugh, P. (2014) Marine Stakeholder Management: A Collaborative Design for Moving Ahead Together. [Conference Paper], SEMRU - The 5th Annual Beaufort Marine Socio-Economic Workshop, Galway, Ireland , 21-OCT-14. [Details]
(2013) Environment: From Ecosystem Functioning to Human Health’. Environ: The 23rd Irish Environmental Researcher’s Colloquium,
Devaney, M; Domegan, C; Hogan, M. and McHugh, P. (2013) Transformative Marine Stakeholders: Moving from a Marine, Fisheries and Coastal Management Centric View to a Societal Marine Ecosystem Perspective. [Conference Paper], Environment: From Ecosystem Functioning to Human Health’. Environ: The 23rd Irish Environmental Researcher’s Colloquium, National University of Ireland Galway, Ireland , 30-JAN-13. [Details]
(2013) People, Policy, Places and the Economy: Advancing Ireland through Research and Outreach; Irish Social Sciences Platform (ISSP) Conference,
Domegan, C. and McHugh, P. (2013) From Reductionism to Holism: How Social Marketing Captures the Bigger Picture through Collaborative System Indicators. [Conference Paper], People, Policy, Places and the Economy: Advancing Ireland through Research and Outreach; Irish Social Sciences Platform (ISSP) Conference, National University of Ireland Galway, Ireland , 19-SEP-13. [Details]
(2011) Atlanta Conference on Science and Innovation Policy,
McHugh, P. and Domegan, C. (2011) From Closed Models of Authoritive Governance to Open Systems of Collaborative Engagement: Progressing Science Policy. [Conference Paper], Atlanta Conference on Science and Innovation Policy, Atlanta, Georgia, USA , 15-SEP-11. [Details]
(2010) Making it Happen: Changing Behaviours and Changing Policy; 2nd Annual Social Marketing Conference,
McHugh, P. and Domegan, C. (2010) Systematic Reviews: Their Emerging Role in the Co-Creation of Strategic Social Marketing Value. [Conference Paper], Making it Happen: Changing Behaviours and Changing Policy; 2nd Annual Social Marketing Conference, National University of Ireland Galway, Ireland , 04-JUN-10. [Details]
(2009) Changing Lives for Good: First Annual Social Marketing Conference,
Domegan, C; Cunningham, J. and McHugh, P. (2009) The Knowledge Society, Management 2.0 Models and Social Innovation. [Conference Paper], Changing Lives for Good: First Annual Social Marketing Conference, National University of Ireland Galway, Ireland , 15-MAY-09. [Details]

Media

  Year Publication
(2020) Interview with RTÉ Brainstorm entitled ‘Why do we find it so hard to stop using plastic bottles? Available at: https://www.rte.ie/brainstorm/2019/0731/1066303-why-do-we-find-it-so-hard-to-stop-using-plastic-bottles/.
Aoife Ryan-Christensen (2020) Interview with RTÉ Brainstorm entitled ‘Why do we find it so hard to stop using plastic bottles? Available at: https://www.rte.ie/brainstorm/2019/0731/1066303-why-do-we-find-it-so-hard-to-stop-using-plastic-bottles/. Media [Details]

Policy Contribution

  Year Publication
(2017) ‘Mapping Policy Interfaces for Marine Litter’, Whitaker Institute Policy Brief Series, Policy Brief No.26, October 2017.
McHugh, P. and Domegan, C. (2017) ‘Mapping Policy Interfaces for Marine Litter’, Whitaker Institute Policy Brief Series, Policy Brief No.26, October 2017. Policy Contribution [Details]
(2017) ‘Irish Ocean Conversations: Co-Creating an Ocean Literate Society’, Whitaker Institute Policy Brief Series, Policy Brief No.29, November 2017.
McHugh, P., Domegan, C., McCauley, V., and Davison, K. (2017) ‘Irish Ocean Conversations: Co-Creating an Ocean Literate Society’, Whitaker Institute Policy Brief Series, Policy Brief No.29, November 2017. Policy Contribution [Details]
(2017) ) ‘Mobilising a European Sea Change in Teaching 12-19 Year Olds about the Ocean’, Whitaker Institute Policy Brief Series, Policy Brief No.28, November 2017.
McHugh, P. and Domegan, C. (2017) ) ‘Mobilising a European Sea Change in Teaching 12-19 Year Olds about the Ocean’, Whitaker Institute Policy Brief Series, Policy Brief No.28, November 2017. Policy Contribution [Details]
(2018) ‘The Ultimate Immune Boost: Healthcare Worker Flu Vaccination’ Whitaker Institute Policy Brief Series, Policy Brief No.32, February 2018.
Domegan, C., McHugh, P., Harkin, K. and McNamara, A. (2018) ‘The Ultimate Immune Boost: Healthcare Worker Flu Vaccination’ Whitaker Institute Policy Brief Series, Policy Brief No.32, February 2018. Policy Contribution [Details]

Seminar

  Year Publication
(2017) ‘Seas of Change: Adding Up and Interacting Out’. Discovery Across Boundaries – New Approaches to Tomorrow’s Challenges, Atlantec Festival, Galway, Ireland.
McHugh, P. (2017) ‘Seas of Change: Adding Up and Interacting Out’. Discovery Across Boundaries – New Approaches to Tomorrow’s Challenges, Atlantec Festival, Galway, Ireland. Seminar [Details]
(2016) ‘Collective Intelligence: An Innovative Research Approach to Promoting Ocean Literacies in Ireland’. Whitaker Ideas Forum Seminar Series, Galway, Ireland, 5th May 2016.
Domegan, C., McHugh, P., McCauley, V., and Davison, K. (2016) ‘Collective Intelligence: An Innovative Research Approach to Promoting Ocean Literacies in Ireland’. Whitaker Ideas Forum Seminar Series, Galway, Ireland, 5th May 2016. Seminar [Details]
(2017) ‘Sea Change’. Teaching and Teacher Education in STEM Education Seminar, Limerick, Ireland, 26th May 2017.
McCauley, V., Davison, K., McHugh, P. and Domegan, C. (2017) ‘Sea Change’. Teaching and Teacher Education in STEM Education Seminar, Limerick, Ireland, 26th May 2017. Seminar [Details]

Technical Publication

  Year Publication
(2020) A European Multi-Actor Stakeholder Priorities Report: Oceans and Human Health, EU SOPHIE Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P., Britton, E. and Domegan, C. (2020) A European Multi-Actor Stakeholder Priorities Report: Oceans and Human Health, EU SOPHIE Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2020) SOPHIE Citizens and the Sea. Public perceptions of oceans and human health: A 14-country pan-European citizen survey. H2020 SOPHIE Project. Ostend, Belgium.
H2020 SOPHIE Consortium (2020) SOPHIE Citizens and the Sea. Public perceptions of oceans and human health: A 14-country pan-European citizen survey. H2020 SOPHIE Project. Ostend, Belgium. Technical Publication [Details]
(2019) Our European Ocean & Human Health Conversations Summary Report, EU SOPHIE Project, Whitaker Institute, NUI Galway, Ireland.
Britton, E., McHugh, P. and Domegan, C. (2019) Our European Ocean & Human Health Conversations Summary Report, EU SOPHIE Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2020) A European Multi-Actor Stakeholder Priorities Report: Oceans and Human Health, EU SOPHIE Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P., Britton, E. and Domegan, C. (2020) A European Multi-Actor Stakeholder Priorities Report: Oceans and Human Health, EU SOPHIE Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2019) Our Oceans & Human Health Citizen Conversations Summary Report, EU SOPHIE Project, Whitaker Institute, NUI Galway, Ireland.
Britton, E., McHugh, P. & Domegan, C. (2019) Our Oceans & Human Health Citizen Conversations Summary Report, EU SOPHIE Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2019) Societal Stakeholder Research Priorities Report for Oceans and Human Health, EU SOPHIE Project, Whitaker Institute, NUI Galway, Ireland.
Britton, E., McHugh, P. and Domegan, C. (2019) Societal Stakeholder Research Priorities Report for Oceans and Human Health, EU SOPHIE Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2018) D3.2 - A Set of Citizen-Stakeholder Engagement Protocols” SHEER (EPA EEA HSE) Project, Whitaker Institute, NUI Galway, Ireland.
Domegan, C., McHugh, P., Kindermann, G., Britton, E. and Carlin, C. (2018) D3.2 - A Set of Citizen-Stakeholder Engagement Protocols” SHEER (EPA EEA HSE) Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2018) D8.2 - Final Impact Assessment Report, EU Sea Change Project, Cefas, United Kingdom.
Buckley, P., McHugh, P. and Domegan, C. (2018) D8.2 - Final Impact Assessment Report, EU Sea Change Project, Cefas, United Kingdom. Technical Publication [Details]
(2016) Sea Change SIPPs Guide for Sea Change Partners in Work Package 4 – Where Society and Science Meet, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P; Domegan, C; Seys, J. and Sterken, M. (2016) Sea Change SIPPs Guide for Sea Change Partners in Work Package 4 – Where Society and Science Meet, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. EU H2020: Technical Publication [Details]
(2014) Waves of Change: Collective Design for a Sustainable Marine Ecosystem - D2.4 Global Analysis of the SFS Consultation Process from a Social Sciences Perspective, Whitaker Institute, NUI Galway, Ireland.
Domegan, C; Devaney, M; McHugh, P; Hogan, M., and Broome, B. (2014) Waves of Change: Collective Design for a Sustainable Marine Ecosystem - D2.4 Global Analysis of the SFS Consultation Process from a Social Sciences Perspective, Whitaker Institute, NUI Galway, Ireland. UK: Technical Publication [Details]
(2018) D6.3 – Revised Ocean Literacy Co-Creation Principles (Toolkit), EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P. and Domegan, C. (2018) D6.3 – Revised Ocean Literacy Co-Creation Principles (Toolkit), EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2017) Developing innovative learning elements specifically communicating Seas and Oceans health: Interim Report. EU Sea Change Project. Whitaker Institute, NUI Galway, Ireland.
McCauley, V., Davison, K., McHugh, P., Domegan, C., Gotensparre, S., Zwartjes, L, Fauville, G. and Mäkitalo, Å. (2017) Developing innovative learning elements specifically communicating Seas and Oceans health: Interim Report. EU Sea Change Project. Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2017) Meta-Analysis of the Consultation Reports, EU Sea Change Project, University of Gothenburg, Sweden.
Gotensparre, S.M., Fauville, G., McHugh, P., Domegan, C., Mäkitalo, Å. and Crouch, F. (2017) Meta-Analysis of the Consultation Reports, EU Sea Change Project, University of Gothenburg, Sweden. Technical Publication [Details]
(2016) Sea for Society Stakeholder Structural Analysis – Human Health, Whitaker Institute, NUI Galway, Ireland.
McHugh, P. and Domegan, C. (2016) Sea for Society Stakeholder Structural Analysis – Human Health, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) Sea for Society Stakeholder Structural Analysis – Energy, Whitaker Institute, NUI Galway, Ireland.
McHugh, P. and Domegan, C. (2016) Sea for Society Stakeholder Structural Analysis – Energy, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) Sea for Society Stakeholder Structural Analysis – Leisure and Tourism, Whitaker Institute, NUI Galway, Ireland.
McHugh, P. and Domegan, C. (2016) Sea for Society Stakeholder Structural Analysis – Leisure and Tourism, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) Sea for Society Stakeholder Structural Analysis – Ireland, Whitaker Institute, NUI Galway, Ireland.
McHugh, P. and Domegan, C. (2016) Sea for Society Stakeholder Structural Analysis – Ireland, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) Our European Ocean Conversations: A Summary Report of the European Sea Change Conversations, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P., Domegan, C., Gotensparre, S., Fauville, S., Copejans, E., Friis Møller, L., Papathanassiou, M., Batista, V., Chicote, C. and Lincoln, S. (2016) Our European Ocean Conversations: A Summary Report of the European Sea Change Conversations, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) Sea Change Education Consultations Structural Map Scores, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P. and Domegan, C. (2016) Sea Change Education Consultations Structural Map Scores, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) D3.2 - National Reports on the Consultation Protocol, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P., Domegan, C., Gotensparre, S., Fauville, S., Copejans, E., Friis Møller, L., Papathanassiou, M., Batista, V., Chicote, C. and Lincoln, S. (2016) D3.2 - National Reports on the Consultation Protocol, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) Ireland’s National Report on the Consultation Protocol – “Sea Change: Our Irish Ocean Conversations Report”. EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P., Domegan, C., McCauley, V., Davison, K., Burke, N. and Dromgool-Regan, C. (2016) Ireland’s National Report on the Consultation Protocol – “Sea Change: Our Irish Ocean Conversations Report”. EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) Sea Change Co-Creation Participation Protocol for Work Package 5 - Governance, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P; Domegan, C. and Santoro, F. (2016) Sea Change Co-Creation Participation Protocol for Work Package 5 - Governance, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) Our Irish Ocean Conversation: Sea Change Irish Conversation Report, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P; Domegan, C; McCauley, V. and Davison, K. (2016) Our Irish Ocean Conversation: Sea Change Irish Conversation Report, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) Sea Change SIPPs Guide for Sea Change Third Parties in Work Package 4 – Where Society and Science Meet, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P; Domegan, C; Seys, J; Sterken, M. and Rehacek, T. (2016) Sea Change SIPPs Guide for Sea Change Third Parties in Work Package 4 – Where Society and Science Meet, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) MS20 - Review of Impact Success Year 1. EU Sea Change Project, Cefas, United Kingdom.
Buckley, P; McHugh, P. and Domegan, C. (2016) MS20 - Review of Impact Success Year 1. EU Sea Change Project, Cefas, United Kingdom. Technical Publication [Details]
(2015) D2.3 - Ocean Literacy Sea Change Guiding Principles Workshop, Whitaker Institute, NUI Galway, Ireland.
Domegan, C; McHugh, P. and Devaney, M. (2015) D2.3 - Ocean Literacy Sea Change Guiding Principles Workshop, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2015) D2.2b - Sea Change Co-Creation Participation Protocol for Work Package 3 – Education & Lifelong Learning, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P; Domegan, C; Devaney, M; Broome, B. and Hogan, M. (2015) D2.2b - Sea Change Co-Creation Participation Protocol for Work Package 3 – Education & Lifelong Learning, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2015) D2.2a - A Set of Sea Change Guiding Principles and Protocols. EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P; Domegan, C; Devaney, M. and Hastings, G. (2015) D2.2a - A Set of Sea Change Guiding Principles and Protocols. EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2015) D8.1- The Sea Change Collective Impact Assessment Framework. EU Sea Change Project, Cefas, United Kingdom.
Bayliss-Brown G.A; McHugh P; Buckley P. and Domegan C. (2015) D8.1- The Sea Change Collective Impact Assessment Framework. EU Sea Change Project, Cefas, United Kingdom. Technical Publication [Details]
(2015) Manifesting a Blue Society – A Summary of D4.3, Whitaker Institute, NUI Galway, Ireland.
McHugh, P. and Domegan, C. (2015) Manifesting a Blue Society – A Summary of D4.3, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2015) Manifesting a Blue Society – D4.3 Analysis of Mobilisation Activities from a Social Sciences Perspective, Whitaker Institute, NUI Galway, Ireland.
McHugh, P. and Domegan, C. (2015) Manifesting a Blue Society – D4.3 Analysis of Mobilisation Activities from a Social Sciences Perspective, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2014) Sea for Society Main Outcomes: Six Issue Reports - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels.
Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Main Outcomes: Six Issue Reports - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Technical Publication [Details]
(2014) Sea for Society Issue Report on A Place to Live - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels.
Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Issue Report on A Place to Live - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Technical Publication [Details]
(2014) Sea for Society Issue Report on Energy - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels.
Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Issue Report on Energy - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Technical Publication [Details]
(2014) Sea for Society Issue Report on Food Supply - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels.
Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Issue Report on Food Supply - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Technical Publication [Details]
(2014) Sea for Society Issue Report on Leisure and Tourism - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels.
Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Issue Report on Leisure and Tourism - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Technical Publication [Details]
(2014) Sea for Society Issue Report on Human Health - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels.
Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Issue Report on Human Health - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Technical Publication [Details]
(2014) Sea for Society Issue Report on Transport - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels.
Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Issue Report on Transport - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Technical Publication [Details]

Workshops

  Year Publication
(2017) Social Marketing for Health Improvement, An Introductory HSE Workshop, NUI Galway, 2nd October 2017.
Domegan, C., McHugh, P. and Duane, S. (2017) Social Marketing for Health Improvement, An Introductory HSE Workshop, NUI Galway, 2nd October 2017. Workshops [Details]
(2016) Sea Change Guiding Principles and Protocols Training Workshop for the International Advisory Group (IAG) and Third Party Groups of the Sea Change Project, Athens, Greece, 11th – 13th May 2016.
McHugh, P. (2016) Sea Change Guiding Principles and Protocols Training Workshop for the International Advisory Group (IAG) and Third Party Groups of the Sea Change Project, Athens, Greece, 11th – 13th May 2016. Workshops [Details]
(2016) Environmental Behavioural Change Training Workshop, Dublin, 3-4 March and 13 April, 2016.
McHugh, P. and Domegan, C. (2016) Environmental Behavioural Change Training Workshop, Dublin, 3-4 March and 13 April, 2016. Workshops [Details]
(2015) Ocean Literacy Guiding Principles Workshop with the Sea Change Consortium, NUI Galway, 15th – 18th September 2015.
McHugh, P., Domegan, C. and Devaney, M. (2015) Ocean Literacy Guiding Principles Workshop with the Sea Change Consortium, NUI Galway, 15th – 18th September 2015. Workshops [Details]
(2018) ‘Achieving Stakeholder Buy-In, ESMA European Social Marketing Conference Pre-Workshop, Antwerp, Belgium, 5th September 2018.
Domegan, C. and McHugh, P. (2018) ‘Achieving Stakeholder Buy-In, ESMA European Social Marketing Conference Pre-Workshop, Antwerp, Belgium, 5th September 2018. Workshops [Details]
(2018) ‘Stakeholder Engagement for Complex Societal Problems, 8th National Social Marketing Conference Training Workshop, Galway, Ireland, 25th May 2018.
Domegan, C. and McHugh, P. (2018) ‘Stakeholder Engagement for Complex Societal Problems, 8th National Social Marketing Conference Training Workshop, Galway, Ireland, 25th May 2018. Workshops [Details]
(2014) ‘Community Actions and RARE’. National Activities Workshop at the Sea Academy, Lisbon, Portugal, 16th-17th December 2014.
McHugh, P. and Joyce, J. (2014) ‘Community Actions and RARE’. National Activities Workshop at the Sea Academy, Lisbon, Portugal, 16th-17th December 2014. Workshops [Details]
(2014) ‘Lessons Learned from the Sea for Society Consultation Process’ Workshop at the Sea Academy, Lisbon, Portugal, 16th-17th December 2014.
Mazzonetto, M., McHugh, P., and L’Hermitte, G. (2014) ‘Lessons Learned from the Sea for Society Consultation Process’ Workshop at the Sea Academy, Lisbon, Portugal, 16th-17th December 2014. Workshops [Details]

Published Case Studies

  Year Publication
(2018) Case Study 4: Harmful Algal Bloom’s iBook. Goal 6: Create innovative learning resources relating to the links between the planet’s ocean and human health. EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McCauley, V., Davison, K., McHugh, P., Domegan, C., Gotensparre, S., Zwartjes, L, Fauville, G. and Mäkitalo, Å. (2018) Case Study 4: Harmful Algal Bloom’s iBook. Goal 6: Create innovative learning resources relating to the links between the planet’s ocean and human health. EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Published Case Studies [Details]

Published Case Studies

  Year Publication
(2018) Case Study 4: Harmful Algal Bloom’s iBook. Goal 6: Create innovative learning resources relating to the links between the planet’s ocean and human health. EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McCauley, V., Davison, K., McHugh, P., Domegan, C., Gotensparre, S., Zwartjes, L, Fauville, G. and Mäkitalo, Å. (2018) Case Study 4: Harmful Algal Bloom’s iBook. Goal 6: Create innovative learning resources relating to the links between the planet’s ocean and human health. EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Published Case Studies [Details]

Honours and Awards

  Year Title Awarding Body
2020 MSc Digital Marketing shortlisted for Grad Ireland’s Best Postgraduate Course of the Year in the Business, Finance and Management Category. Grad Ireland
2019 Awarded Highly Commended Paper at the World Social Marketing Conference, Edinburgh, UK. World Social Marketing Conference, Edinburgh, UK.
2019 MSc Digital Marketing shortlisted for Grad Ireland’s Best Postgraduate Course of the Year in the Business, Finance and Management Category. Grad Ireland
2019 Won Outstanding Reviewer for the Journal of Social Marketing in the 2019 Emerald Literati Awards 2019 Emerald Literati Awards
2018 Awarded Best Research Paper Award at the European Social Marketing Conference, Antwerp, Belgium. European Social Marketing Conference, Antwerp, Belgium.
2012 Awarded Best Team Presentation at the 3rd Forum on Markets and Marketing at the University of Auckland Business School, New Zealand Forum on Markets and Marketing Conference Committee
2008 Awarded PRTLI4 Funding for Doctoral Research Whitaker Institute, NUI Galway
2007 Awarded a Thermo King Fellowship for achieving first place in the Marketing specialism of the B.Comm Degree Thermo King
2006 Awarded a National University of Ireland Galway fellowship NUI Galway
2006 Awarded the title University Scholar for high academic achievement in second year of the B.Comm. NUI Galway

Professional Associations

  Association Function From / To
Marketing Institute of Ireland (MII) Member /
Irish Ocean Literacy Network Member /
International Social Marketing Association (iSMA) Member /
Macromarketing Society Member /
European Social Marketing Assocation (ESMA) Member /

Committees

  Committee Function From / To
Applied Systems Thinking Research Unit, Whitaker Institute Member /
Internationalisation Committee, CBPPL Member /
Students Complaints Committee Member /
B.Comm Programme Board Marketing Discipline Representative /
MSc Marketing Practice Board Member /
MSc Digital Marketing Programme Board Member /

Education

  Year Institution Qualification Subject
2013 NUI Galway PhD Social Marketing; Science Communication; Innovation Theory

Reviews

  Journal Role
Journal of Social Marketing Editoral Board
Journal of Social Marketing Reviewer

Other Activities

  Description

Industry Engagement with local, national and international companies for module assignments, panels and masterclasses such as Google, Hubspot, Microsoft, SiteMinder, The Knot Worldwide, Rentokil Initial, Yoga and Ayurveda Living, An Post Insurance, PiPiT Global,Siren, The UX Studio, Health Innovation Hub Ireland, Ex Ordo and Photofoxx.

Teaching Interests

Patricia's teaching interests include:
  • Digital Marketing Strategy
  • Inbound Marketing
  • Research
  • Marketing Strategy
  • Inside Sales
  • Stakeholder Engagement
  • Consumer Behaviour
  • Networking

Since 2011, Patricia has delivered an annual Guest Lecture on ‘Market Research & Secondary Sources of Data’ to final year students of the Podiatry Discipline at NUI Galway.


Since 2012, Patricia has delivered an annual Guest Lecture on ‘Marketing Research’ to postgraduate students of the Huston School of Film & Digital Media at NUI Galway.

 











Recent Postgraduate Students

  Graduation Name Degree Primary Supervisor
2014 James Connor
2014 Mark Loughnane

Modules Taught

  Term/Year Module Title Module Code Subject / Desc
2018/2019 - 2019/2020 Applied Marketing Project MK5137 Digital Marketing Simulation
2018/2019 - 2019/2020 Digital Marketing Strategy MK5130
2018/2019 - 2019/2020 Inbound Marketing MK5129
2018/2019 - 2019/2020 Research Methods MK563
2013/2014 Marketing Research MK301
2018/2019 Qualitative Marketing Research MK3100
2014/2015 Action Marketing MK207
2013/2014 Consumer Behaviour MK206
2013/2014 Marketing Principles MK204
2013/2014 - 2019/2020 Marketing Research and Strategy MK584

Downloads

  • Business Postgraduate Programmes 2021 - 2022

    Business Postgraduate Programmes 2021 - 2022 PDF (4.7 MB)

  • Postgraduate Taught Prospectus 2021

    Postgraduate Taught Prospectus 2021 PDF (11.3MB)

  • Business Undergraduate Prospectus 2021-22

    Business Undergraduate Prospectus 2021-22 PDF (1.57MB)

  • Undergraduate Prospectus 2021

    Undergraduate Prospectus 2021 PDF (14.6 MB)

  • Quick Guide to Courses 2021

    Quick Guide to Courses 2021 PDF (2.4 MB)

  • A Level Quick Guide 2021

    A Level Quick Guide 2021 PDF (2 MB)

  • CAO Brochure

    CAO Brochure PDF (1.3 MB)

  • QQI / FETAC Pathways Guide

    QQI / FETAC Pathways Guide PDF (45MB)

  • Professional Accounting Body Exemptions

    Professional Accounting Body Exemptions PDF (8 KB)

  • Leading Business Alumni Book

    Leading Business Alumni Book PDF (1.57)

  • Quick Guide to Courses 2021

    Quick Guide to Courses 2021 PDF (2.4 MB)