8th National Social Marketing Conference

The 8th National Social Marketing Conference, Co-Creating Change, took place at NUI Galway on Thursday, May 24th 2018

The conference brought leaders and researchers in health and sustainable change in public and voluntary sectors together with world-renowned social marketing experts from Canada, Australia, Europe and Ireland.

Keynote speakers included Professor Walter Wymer,. Professor Sharyn Rundle-Thiele, Professor Alan Tapp, and Professor Gerard Hastings and the conference was chaired by Dr Christine Domegan.



Schedule Thursday, May 24th: Conference in Aula Maxima
9.30 – 10.30am Registration and Tea/Coffee
10.30 – 11.30am

Conference Opening and Welcome Professor Walter Wymer, University of Lethbridge, Canada

“Improving Social Marketing Effectiveness”

11.30 – 12.30pm

Professor Sharyn Rundle-Thiele, Griffith University, Australia

“Social Marketing is (so much) more than communications”

12.30 – 1.30pm   Networking Lunch
1.30 – 2.30pm

Dr Patricia McHugh & Dr. Áine McNamara, NUIG

”The Ultimate Immune System Boost – Flu Vaccination”

Dr. Veronica McCauley & Dr. Kevin Davison, NUIG

“Anchoring Digital Interactivity into a Behavioural Change Toolkit”

Dr. Caitriona Carlin & Dr. Gesche Kindermann, NUIG

“Barriers and Bridges to Community Engagement in NatureBased Programs”


 Professor Alan Tapp, University of the West of England - Bristol

“Why marketers don’t get hugged at parties - and other useful things about social marketing”

3.30 – 4.00pm

 Book Launch and Refreshments

‘Social Marketing Rebels with a Cause’

President Ciarán Ó hÓgartaigh, NUI Galway

4.00 – 5.00pm

 Professor Gerard Hastings, University of Stirling, UK.

“Remembering Who Owns the River”

5.00pm  Conference Close


Training Workshops (Optional): Friday, May 25th, 2018 (J.E. Cairnes School of Business & Economics)

9.30 – 12.30pm 

Parallel Training Workshops

1. “What Social Marketing is, what it can do, and how to manage it” - Professor Alan Tapp

2. “Stakeholder Engagement for Complex Societal Problems” – Dr Christine Domegan & Dr Patricia McHugh


National Social Conference Brochure

Downloadable - National Social Marketing Conference Agenda

Head of Marketing

Contact Marketing

Mary Greaney

Discipline Administrator

t:+353 91 492546

e: marketing@nuigalway.ie


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