Ann Torres

Lecturer Above The Bar B.A., M.B.A., PhD.

Contact Details

College Lecturer
Marketing
Room 303
Marketing
J.E. Cairnes School of Business & Economics
College of Business Public Policy & Law
National University of Ireland Galway

T: +353 91 492710
E: ann.torres@nuigalway.ie
Member of Performance Management Cluster
Whitaker Institute

 
researcher

Biography

Ann is a lecturer in Marketing at the J.E. Cairnes School of Business and Economics and the Vice Dean of Internationalisation for the College of Business, Public Policy and Law at the National University of Ireland Galway. Her research interests lie in the convergence of strategy, entrepreneurship and marketing practices. In this context, she is curious about the confluence between e-marketing and marketing communications, as well as between organisational strategy and innovative marketing practice. Her interest in negotiating theory and practice adds an additional dimension to these topics. With respect to her publications, she is recognised as an accomplished case writer, earning a number of awards for her work. Ann obtained an MBA from the University of California, Berkeley and her PhD from Trinity College Dublin.

Selected Publications:

Barry, Christopher, Hogan, Mairead, and Torres, Ann M. (2011) Low-Cost Carriers and High-Tech Barriers - User Views on Questionable Web Design Practices in Ireland. Irish Journal of Management: Special Issue of the IAM Winning Papers 2010, (Forthcoming). (article)

Brehony, Ann and Torres, Ann M. (2011) Books to Bytes: The Competitive Impact of Ebooks. In Strategy and Strategists, by James Cunningham and Brian Harney. Oxford University Press, Oxford, England, (Forthcoming). (article within a book)

Torres, Ann. M., Barry, Christopher, Hogan, M. (2009) Opaque Web Practices Among Low-Cost Carriers. Journal of Air Transport Management, Volume 15, Issue 6, pp. 299-307. (article)

Research Interests

My research endeavours lie in three areas of expertise, as listed below. 

 

Strategy, Entrepreneurship and Marketing Practice: Diversity in marketing practices and strategy within organisations is my PhD thesis topic. I have written a number of articles and case studies on entrepreneurial firms and the challenges they meet within their industry.

 

Digital Marketing and Marketing Communications: Among the range of areas I teach are e-business marketing, marketing policy and strategy, as well as media and marketing communications. My research in this area is conducted in collaboration with colleagues in the Discipline of Business Information Systems and the Discipline of Management.

 

Business Negotiations: An emerging area of subject expertise is negotiations, which has resulted in my appointment to deliver the Business Negotiations module to the Executive MBA programme. I have developed my expertise through training Harvard University’s Program on Negotiations (PON) and the Harvard Negotiation Institute (HNI). I am a visiting fellow at Harvard University during my sabbatical in 2013. I am currently combining my interests in digital communications and online dispute resolution (ODR).

Research Projects

  Project Start Date End Date
KINFUND EI IV 2011 3074 ANN TORRES 07-NOV-11 06-NOV-13
OCEAN HARVEST INNOVATION PROJECT IV ANN TORRES 20-AUG-12 19-AUG-14
989 MF 65 1 M DIVERSITY MARKETING PRAC 01-AUG-01 29-NOV-04
ENTERPRISE INNOVATION VOUCHER NO 20103191 DR ANN M TORRES 01-SEP-10 21-NOV-11
INTRO TO BUSINESS COURSE FUND B SWEENEY 01-OCT-01 31-DEC-04
E.I. IV 2010 3184 AN FHEIRM CHOIREAL TEORANTA, CORAL FARM PROJECT ANN TORRES 01-FEB-11 06-JAN-12
750 ENT IN MARKETING TORRES MKT 01-JAN-94 31-DEC-10

Peer Reviewed Journals

  Year Publication
(2014) 'Theorising and Testing a Taxonomy of Decision Constructs'
Hogan, M., Barry, C., and Torres, A. (2014) 'Theorising and Testing a Taxonomy of Decision Constructs'. Journal of Customer Behaviour, 13 (3):171-184 [Details]
(2013) 'Opening the Doors to a Global Classroom: An International Social Media Collaboration in North American Colleges & Teachers of Agriculture, Special Issue: Globalization: Implications for Teaching and Learning in Post-secondary Agricultural Education'
McGarry-Wolf, Marianne; Higgins, Lindsey and Torres, Ann M. (2013) 'Opening the Doors to a Global Classroom: An International Social Media Collaboration in North American Colleges & Teachers of Agriculture, Special Issue: Globalization: Implications for Teaching and Learning in Post-secondary Agricultural Education'. Teachers And Teaching, 57 (3a):40-44 [Details]
(2012) 'A Comparison of Wine Purchasing Behaviors in Ireland and California When the Celtic Tiger Roared, American Association of Wine Economics'
McGarry-Wolf, Marianne; Higgins, Lindsey and Torres, Ann M. (2012) 'A Comparison of Wine Purchasing Behaviors in Ireland and California When the Celtic Tiger Roared, American Association of Wine Economics'. International Marketing Review, [Details]
(2012) 'Social Networking and Online Privacy: Facebook User’s Perceptions'
O'Brien, Deirdre and Torres, Ann M (2012) 'Social Networking and Online Privacy: Facebook User’s Perceptions'. Irish Journal Of Management, 31 (2):63-97 [Details]
(2012) 'Club 20: Investigating the Social Media Marketing Strategies of Nightclubs'
Nevin, Frieda, Torres, Ann M (2012) 'Club 20: Investigating the Social Media Marketing Strategies of Nightclubs'. Irish Journal Of Management, 31 (1):77-93 [ARAN Link] [Details]
(2011) 'Low-Cost Carriers and High-Tech Barriers - User Views on Questionable Web Design Practices in Ireland'
Barry, C., Hogan, M. and Torres, A. (2011) 'Low-Cost Carriers and High-Tech Barriers - User Views on Questionable Web Design Practices in Ireland'. Irish Journal Of Management, 31 (1):43-58 [ARAN Link] [Details]
(2009) 'International Committee of the Red Cross: Emblems of Humanity in Marketing Intelligence and Planning'
Torres, A.M. (2009) 'International Committee of the Red Cross: Emblems of Humanity in Marketing Intelligence and Planning'. International Marketing Review, 13 (8):557-573 [DOI] [Details]
(2009) 'Cloon Keen Atelier: Scent for a Premium Position in Marketing Intelligence & Planning'
Torres, A.M. (2009) 'Cloon Keen Atelier: Scent for a Premium Position in Marketing Intelligence & Planning'. International Marketing Review, 27 (4):503-515 [DOI] [Details]
(2009) 'The Irish Wine Market: A Market Segmentation Study in the International Journal of Wine Business Research'
Geraghty, Sarah and Torres, Ann M (2009) 'The Irish Wine Market: A Market Segmentation Study in the International Journal of Wine Business Research'. International Marketing Review, 21 (2):143-154 [DOI] [Details]
(2009) 'Opaque Web Practices Among Low-cost Carriers'
Torres, AM,Barry, C,Hogan, M (2009) 'Opaque Web Practices Among Low-cost Carriers'. Journal Of Air Transport Management, 15 :299-307 [DOI] [Details]
(2008) 'Discovering Diversity in Marketing Practice'
Murray, John A, O'Driscoll, Aidan and Torres, Ann M (2008) 'Discovering Diversity in Marketing Practice'. European Journal Of Marketing, 36 (3):373-390 [DOI] [Details]
(2007) 'The Brand Inside: The Factors of Failure and Success in Internal Branding - Special Issue on Irish Perspectives on Marketing Relationships and Networks'
Mahnert, Kai, F and Torres, Ann M (2007) 'The Brand Inside: The Factors of Failure and Success in Internal Branding - Special Issue on Irish Perspectives on Marketing Relationships and Networks'. Irish Marketing Review, 19 (1 & 2):54-63 [Details]
(2006) 'ITAG Ireland: A Symbiotic Networking Relationship or an Opportunity Missed?'
Torres, Ann M and Whyte, Martin (2006) 'ITAG Ireland: A Symbiotic Networking Relationship or an Opportunity Missed?'. Irish Marketing Review, 18 (1 & 2):77-89 [Details]
(2004) 'Networks among Irish Software and IT Firms in Journal of Research in Marketing and Entrepreneurship'
Torres, Ann M and Whyte, Martin A (2004) 'Networks among Irish Software and IT Firms in Journal of Research in Marketing and Entrepreneurship'. International Marketing Review, 6 (1):5-63 [DOI] [Details]
(2003) 'The Role of Networks in Venture Creation among Irish Software Firms'
Torres, Ann M and Murray, John A (2003) 'The Role of Networks in Venture Creation among Irish Software Firms'. Irish Marketing Review, 16 (1):5-14 [Details]
(2002) 'The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland'
McCarthy, Breda and Torres, Ann M (2002) 'The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland'. International Journal Of Entrepreneurship And Innovation Management, 6 (3):168-176 [DOI] [Details]
(2002) 'Diversity and Marketing Practice: Implications for the Management of Productive Evolution'
Torres, Ann M and Murray, John A (2002) 'Diversity and Marketing Practice: Implications for the Management of Productive Evolution'. Journal Of Organizational Change Management, 2 (3):229-244 [Details]
(2002) 'Marketing Networks as a Form of Strategic Alliance among Craft Enterprises in Journal of Nonprofit & Voluntary Sector Marketing'
Torres, A.M. (2002) 'Marketing Networks as a Form of Strategic Alliance among Craft Enterprises in Journal of Nonprofit & Voluntary Sector Marketing'. Journal Of Non Profit & Public Sector Marketing, 7 (3):229-243 [Details]
(2002) 'Diversity Evolution and Marketing Practice in Journal of Global Academy of Marketing Science'
Torres, Ann M and Murray, John A (2002) 'Diversity Evolution and Marketing Practice in Journal of Global Academy of Marketing Science'. International Marketing Review, 7 (5):71-104 [DOI] [Details]
(1993) 'Winning Success in Aquaculture Marketing'
Garvey, Shay and Torres, Ann M. (1993) 'Winning Success in Aquaculture Marketing'. Irish Marketing Review, 6 (1):5-12 [ARAN Link] [Details]

Book Chapters

  Year Publication
(2014) 'Identifying Essential and Optional Decision Constructs in On-line Transactional Processes'
Barry, C., Hogan, M. and Torres, A. (2014) 'Identifying Essential and Optional Decision Constructs in On-line Transactional Processes' In: Information System Development / Improving Enterprise Communication. New York: Springer. [Details]
(2013) 'Perceptions of Low Cost Carriers’ Compliance with EU Legislation on Optional Extras'
Barry, C., Hogan, M. and Torres, A. (2013) 'Perceptions of Low Cost Carriers’ Compliance with EU Legislation on Optional Extras' In: Reflections, Challenges and New Developments in Information Systems Development. New York: Springer. [Details]
(2012) 'An SME’s Scent for a Premium Position'
Torres, Ann M. (2012) 'An SME’s Scent for a Premium Position' In: Strategy and Strategists. Oxford, England: Oxford University Press. [Details]
(2012) 'Books to Bytes: The Competitive Impact of Ebooks'
Brehony, Ann and Torres, Ann M (2012) 'Books to Bytes: The Competitive Impact of Ebooks' In: Strategy and Strategists. Oxford, England: Oxford University Press. [Details]
(2012) 'Success and Longevity: ICRC'
Torres, Ann M. (2012) 'Success and Longevity: ICRC' In: Strategy and Strategists. Oxford, England: Oxford University Press. [Details]
(2009) 'Tricks and clicks - how low-cost carriers ply their trade through self-service websites (Update 1)'
Barry, C. and Torres, A. (2009) 'Tricks and clicks - how low-cost carriers ply their trade through self-service websites (Update 1)' In: Oliver, David; Romm Livermore, Celia; Sudweeks, Fay (Eds.), Self-Service in the Internet Age - Expectations and Experiences. New York: Springer. [ARAN Link] [Details]
(2009) 'Calling Passengers: An Ethical Problem in the Design of Self-Service Websites Amongst Low-Cost Airlines in Ireland'
Barry, Christopher and Torres, Ann M. (2009) 'Calling Passengers: An Ethical Problem in the Design of Self-Service Websites Amongst Low-Cost Airlines in Ireland' In: The Inter-Networked World: ISD Theory, Practice and Education, Volume 2. New York, USA: Springer-Verlag. [Details]
(2009) 'Kenny’s Art Gallery (Update 1)'
Torres, Ann M. (2009) 'Kenny’s Art Gallery (Update 1)' In: Services Marketing: Concepts, Strategies. London: Cengage Learning EMEA. [Details]
(2009) 'Internet Marketing: Marketing at Work 14.1 International Committee of the Red Cross'
Torres, Ann M. (2009) 'Internet Marketing: Marketing at Work 14.1 International Committee of the Red Cross' In: Marketing: An Introduction. London: Pearson Prentice-Hall. [Details]
(2009) 'Marketing: An Introduction'
Torres, Ann. M. (2009) 'Marketing: An Introduction' In: Premium Brand Positioning: Marketing at Work 7.2 Cloon Keen Atelier. London: Pearson Prentice-Hall. [Details]
(2009) 'Self-Service in the Internet Age - Expectations and Experiences'
Barry, C., Torres, A. (2009) 'Self-Service in the Internet Age - Expectations and Experiences' In: Springer, New York: [Details]
(2009) 'Tricks and clicks - how low-cost carriers ply their trade through self-service websites'
Barry, C. and Torres, A. (2009) 'Tricks and clicks - how low-cost carriers ply their trade through self-service websites' In: Self-Service in the Internet Age - Expectations and Experiences, Springer, New York. [ARAN Link] [Details]
(2009) 'Acorn Life: Retaining Customers During Recessionary Times'
Torres, Ann M. (2009) 'Acorn Life: Retaining Customers During Recessionary Times' In: Services Marketing: Concepts, Strategies, and Cases. London: Cengage Learning EMEA. [Details]
(2009) 'Making Money the Old-Fashioned Way: Trinity College Merchandise'
Rhodes, MaryLee; Torres, Ann M., and Duffy, Gay (2009) 'Making Money the Old-Fashioned Way: Trinity College Merchandise' In: Services Marketing: Concepts, Strategies, and Cases, 1st European Edition. London: Cengage Learning EMEA. [Details]
(2008) 'Cloon Keen Atelier: A Passion for Scent'
Torres, Ann M. (2008) 'Cloon Keen Atelier: A Passion for Scent' In: Irish Management 2.0: New Managerial Priorities in a Changing Economy. Dublin, Ireland: Blackhall. [Details]
(2007) 'Kylemore Abbey (Update 2)'
Torres, Ann M. (2007) 'Kylemore Abbey (Update 2)' In: Marketing Research in Ireland: Theory and Practice 3rd Edition. London: Gill and Macmillan. [Details]
(2007) 'Galway Bay Health Farm'
Torres, Ann M. (2007) 'Galway Bay Health Farm' In: Marketing Research in Ireland: Theory and Practice (Update 1). Dublin: Gill and Macmillan. [Details]
(2007) 'Galway Bay Health Farm'
Torres, Ann M. (2007) 'Galway Bay Health Farm' In: Marketing Research in Ireland: Theory and Practice 3rd Edition. Dublin: Gill and Macmillan. [Details]
(2005) 'Kenny’s Bookshop and Art Gallery'
Torres, Ann M. (2005) 'Kenny’s Bookshop and Art Gallery' In: Cases in Marketing Management and Strategy Volume IV. Dublin: MII. [Details]
(2005) 'Kenny’s Bookshop and Art Gallery: Evolution of an Art Gallery (Update 1)'
Torres, Ann M. (2005) 'Kenny’s Bookshop and Art Gallery: Evolution of an Art Gallery (Update 1)' In: Principles & Practice of Marketing. UK: Thompson Learning. [Details]
(2003) 'Kylemore Abbey: Branding an International Tourism Product'
Torres, Ann M. (2003) 'Kylemore Abbey: Branding an International Tourism Product' In: International Marketing: A SME Perspective. London: Pearson. [Details]
(2003) 'Kylemore Abbey'
Torres, Ann M. (2003) 'Kylemore Abbey' In: Marketing Research in Ireland: Theory and Practice 2nd Edition (Update 1). Dublin: Gill and Macmillan. [Details]
(2002) 'Kylemore Abbey'
Torres, Ann M. (2002) 'Kylemore Abbey' In: Cases in Marketing Management and Strategy Volume II. Dublin: MII. [Details]
(2002) 'Galway Bay Health Farm'
O’Cinneide, Barra and Torres, Ann M. 2 (2002) 'Galway Bay Health Farm' In: Cases in Marketing Management and Strategy Volume II. Dublin: MII. [Details]
(2001) 'Galway Bay Health Farm, Spa and Relaxation Centre'
Torres, Ann M. (2001) 'Galway Bay Health Farm, Spa and Relaxation Centre' In: Marketing Research in Ireland: Theory and Practice 2nd Edition. Dubin: Gill and Macmillan. [Details]
(2001) 'Kylemore Abbey'
Torres, Ann M. (2001) 'Kylemore Abbey' In: Principles & Practice of Marketing, 3rd Ed. Dublin: McGraw-Hill. [Details]
(2001) 'Galway Bay Health Farm'
Torres, Ann M. and O’Cinnéide, Barra. (2001) 'Galway Bay Health Farm' In: Principles & Practice of Marketing, 3rd. Dublin: McGraw-Hill. [Details]
(2001) 'Case 8: Judy Greene Pottery'
Torres, Ann M. (2001) 'Case 8: Judy Greene Pottery' In: Principles of Marketing, Third European Edition. London: Pearson Education Limited: Financial Times/Prentice Hall. [Details]
(2000) 'Judy Greene Pottery: Marketing Irish Handcrafted Pottery'
Torres, Ann M. (2000) 'Judy Greene Pottery: Marketing Irish Handcrafted Pottery' In: Cases in Marketing Management and Strategy Volume II. Dublin: MII. [Details]
(1999) 'Foinse: The Challenge of Marketing an Irish Language Newspaper (Update 2)'
Torres, Ann M. (1999) 'Foinse: The Challenge of Marketing an Irish Language Newspaper (Update 2)' In: Marketing Research in Ireland. Dublin: Gill and Macmillan. [Details]
(1999) 'Foinse: The Challenge of Marketing an Irish Language Newspaper (Update 1)'
Torres, Ann M. (1999) 'Foinse: The Challenge of Marketing an Irish Language Newspaper (Update 1)' In: Managing Marketing Management Concepts and Irish Cases, 2nd Ed. Dublin: Gill and Macmillan. [Details]
(1999) 'The Sampling Process: Judy Greene Pottery'
Torres, Ann M. (1999) 'The Sampling Process: Judy Greene Pottery' In: Marketing Research in Ireland. Dublin: Gill and Macmillan. [Details]
(1998) 'Foinse: The Challenge of Marketing an Irish Language Newspaper'
Torres, Ann M. (1998) 'Foinse: The Challenge of Marketing an Irish Language Newspaper' In: Cases in Marketing Management and Strategy. Dublin: MII. [Details]
(1997) 'Winning Success in Aquaculture Marketing'
Garvey, Shay and Torres, Ann M. (1997) 'Winning Success in Aquaculture Marketing' In: Marketing in Action, Learning from a Small Country: The Best of Irish Marketing Review. Dublin: Mercury Publications. [Details]
(1995) 'Recyclights Inc.: Environmental Protection Through Mercury Reclamation'
Torres, Ann M. (1995) 'Recyclights Inc.: Environmental Protection Through Mercury Reclamation' In: Case Studies in Marketing. Dublin: Oak Tree Press. [Details]
(1993) 'Bia Mara: Irish Seafood Producers Group'
Torres, Ann M. (1993) 'Bia Mara: Irish Seafood Producers Group' In: Marketing Institute of Ireland: Case Study Series. Dublin: MII. [Details]

Conference Publications

  Year Publication
(2014) 23rd International Conference on Information Systems Development
Barry, C., Hogan, M. and Torres, A. (2014) Confirming a Taxonomy of Decision Constructs in Business-to-Consumer Commercial Transactions 23rd International Conference on Information Systems Development [Details]
(2014) 27th Bled eConference 4th Living Bits and Things Conference
Torres, A., Barry, C. and Hogan, M. (2014) The Identification of Decision Constructs in Online Transactional Processes 27th Bled eConference 4th Living Bits and Things Conference [Details]
(2013) Academy of Marketing Conference (AM) 2013
Mullin, Gary and Torres, Ann M. (2013) The Impact of Viral Techniques on Marketing Communications in Ireland Academy of Marketing Conference (AM) 2013 [Details]
(2013) CATS 2013 16th Annual Conference
Higgins, Lindsey; Pope, Megan; McGarry-Wolf, Marianne; Torres, Ann M. and Wolf, Mitch (2013) International Collaboration, Grad Student and GE Class Experiences with Social News and Discussion Forum CATS 2013 16th Annual Conference [Details]
(2013) 16th Annual California State University (CSU) Teaching and Learning Symposium
McGarry-Wolf, Marianne; Torres, Ann M.; Wolf, Mitch and Higgins, Lindsey (2013) Using Technology, News and Discussions to Engage Students and Enhance Learning 16th Annual California State University (CSU) Teaching and Learning Symposium [Details]
(2013) Academy of Marketing Conference (AM) 2013
Doyle, Catherine and Torres, Ann M. (2013) Potter-heads, Twi-hards and Tributes: Building Effective Brand Communities Online Academy of Marketing Conference (AM) 2013 [Details]
(2013) The 22nd International Conference on Information Systems Development (ISD) 2013
Hogan, Mairéad, Barry, Chris and Torres, Ann M. (2013) Identifying Essential and Optional Decision Constructs in Online Transactional Processes The 22nd International Conference on Information Systems Development (ISD) 2013 [Details]
(2013) Irish Academy of Marketing Conference (IAM) 2013
Barry, Chris, Torres, Ann M. and Hogan, Mairéad (2013) Identifying and Categorizing Decision Constructs Used in Business-to-Consumer Commercial Transactions: An Exploratory Study Irish Academy of Marketing Conference (IAM) 2013 [Details]
(2013) 22nd International Conference on Information Systems Development
Barry, C. Hogan, M. and Torres, A. (2013) Identifying Essential and Optional Decision Constructs in On-line Transactional Processes 22nd International Conference on Information Systems Development Seville, Spain, , 02-SEP-13 - 04-SEP-13 [Details]
(2013) 16th Irish Academy of Management Annual Conference
Hogan, M., Barry, C. and Torres, A. (2013) Identifying And Categorizing Decision Constructs Used In Business-To-Consumer Commercial Transactions - An Exploratory Study 16th Irish Academy of Management Annual Conference Waterford, Ireland, , 02-SEP-13 - 04-SEP-13 [Details]
(2012) Academy of Marketing Conference (AM) 2012
Le Coz, Mael and Torres, Ann M. (2012) Deezer: Evolution of the Music Industry's Value Chain Academy of Marketing Conference (AM) 2012 [Details]
(2012) American Association of Wine Economists 2012 AAWE Conference
McGarry-Wolf, Marianne, Dudley, David, Rood, Megan, Geraghty, Sarah and Torres, Ann M. (2012) A Comparison of Wine Purchasing Behaviors in Ireland and California When the Celtic Tiger Roared American Association of Wine Economists 2012 AAWE Conference [Details]
(2012) Agricultural and Applied Economics Association 2012 Annual Meeting
McGarry-Wolf, Marianne; Wolf, Mitch; Frawley, Tom; Torres, Ann M. and Wolf, Shane (2012) Using Social Media to Enhance Learning through Collaboration in Higher Education: A Case Study Agricultural and Applied Economics Association 2012 Annual Meeting [Details]
(2011) Academy of Marketing Conference (AM) 2011
Torres, Ann M. (2011) Harley-Davidson: Rides into the Abyss? Academy of Marketing Conference (AM) 2011 [Details]
(2011) The 20th International Conference on Information Systems Development (ISD) 2011
Barry, Christopher; Hogan, Mairéad and Torres, Ann M. (2011) Perceptions of Low Cost Carriers’ Compliance with EU Legislation on Optional Extras The 20th International Conference on Information Systems Development (ISD) 2011 [Details]
(2011) ISD 2011: 20th International Conference on Information Systems Development
Barry, C., Hogan, M. and Torres, A. (2011) Perceptions of Low Cost Carriers’ Compliance with EU Legislation on Optional Extras ISD 2011: 20th International Conference on Information Systems Development [Details]
(2010) The 13th Irish Academy of Management (IAM) 2010
Barry, Christopher; Hogan, Mairéad and Torres, Ann M. (2010) A Study of Opacity in Web Design Practices The 13th Irish Academy of Management (IAM) 2010 [Details]
(2010) 13th Irish Academy of Management Conference
Barry, C., Hogan, M. and Torres, A. (2010) A Study of Opacity in Web Design Practices 13th Irish Academy of Management Conference Cork, Ireland, [ARAN Link] [Details]
(2008) The 16th European Conference on Information Systems (ECIS
Barry, Christopher and Torres, Ann M. (2008) Questioning the Use of Opaque Web Practices Among Low-Cost Airline Carriers The 16th European Conference on Information Systems (ECIS [Details]
(2008) ECIS 2008: The Sixteenth European Conference on Information Systems
Barry, C., Torres, A. (2008) Questioning the Ethics of Using Opaque Web Practices Among Low-cost Airline Carriers ECIS 2008: The Sixteenth European Conference on Information Systems Galway, Ireland, , 09-JUN-08 - 11-JUN-08 [Details]
(2008) Academy of Marketing Conference (AM) 2008
Torres, Ann M. (2008) Cloon Keen Atelier: An SME’s Scent for a Premium Position Academy of Marketing Conference (AM) 2008 [Details]
(2007) 16th International Conference on Information Systems Development
Barry, C. and Torres, A. (2007) 'Calling Passengers’ - An Ethical Problem in the Design of Self-Service Websites Amongst Low-Cost Airlines in Ireland 16th International Conference on Information Systems Development Galway, Ireland, [Details]
(2007) The 10th Irish Academy of Management Annual Conference
Barry, C., Torres, A. (2007) A Review of Ethics in the Design of Self-Service Websites amongst Low-cost carriers in Ireland . In: Hewitt-Dundas, N eds. The 10th Irish Academy of Management Annual Conference Belfast, Nortern Ireland, , 03-SEP-07 - 05-SEP-07 [Details]
(2007) The 10th Irish Academy of Management (IAM) 2007
Barry, Christopher and Torres, Ann M. (2007) A Review of Ethics in the Design of Self-Service Websites Amongst Low-Cost Carriers in Ireland The 10th Irish Academy of Management (IAM) 2007 [Details]
(2007) ISD 2007: INFORMATION SYSTEMS DEVELOPMENT: CHALLENGES IN PRACTICE
Barry, C., Torres, A. (2007) 'Calling Passengers' - An Ethical Problem in the Design of Self-Service Web Sites Amongst Low-Cost Airlines in Ireland ISD 2007: INFORMATION SYSTEMS DEVELOPMENT: CHALLENGES IN PRACTICE , pp.637-650 [ARAN Link] [Details]
(2007) The 16th International Conference on Information Systems Development (ISD) 2007
Barry, Christopher and Torres, Ann M. (2007) ‘Calling Passengers’ - An Ethical Problem in the Design of Self-Service Websites Amongst Low-Cost Airlines in Ireland The 16th International Conference on Information Systems Development (ISD) 2007 [Details]
(2006) The 9th Irish Academy of Management (IAM) 2006
Geraghty, Sarah and Torres, Ann M. (2006) Segmentation: An Irish Wine Market Analysis The 9th Irish Academy of Management (IAM) 2006 [Details]
(2006) The 9th Irish Academy of Management (IAM) 2006
O’Shaugnessey, Rachel and Torres, Ann M. (2006) Changing Advertising’s Communication: The effect of the Social Use of Advertising by Generation Y The 9th Irish Academy of Management (IAM) 2006 [Details]
(2006) The 9th Irish Academy of Management (IAM) 2006
Walsh, Niamh and Torres, Ann M. (2006) A Study of the Influence of Television Food Advertisements on the Nutritional Choices of Children The 9th Irish Academy of Management (IAM) 2006 [Details]
(2006) The 9th Irish Academy of Management (IAM) 2006
Ni Fhatharta, Helen and Torres, Ann M. (2006) Sport Sponsorship and the Gaelic Games: An Analysis of the Presence of Sports Hobbyism in Gaelic Football Shirt Sponsors The 9th Irish Academy of Management (IAM) 2006 [Details]
(2005) The 8th Irish Academy of Management (IAM) 2005
Grant, Richard and Torres, Ann M. (2005) Measuring the Impact of a Website, as a Marketing Communications Channel on Brand Equity The 8th Irish Academy of Management (IAM) 2005 [Details]
(2005) The 8th Irish Academy of Management (IAM) 2005
O’Cinneide, Barra and Torres, Ann M. (2005) Development of Marketing Case Studies and their Application to Business/Management Programmes The 8th Irish Academy of Management (IAM) 2005 [Details]
(2005) The 8th Irish Academy of Management (IAM) 2005
Whyte, Martin and Torres, Ann M. (2005) David and Goliath: An Investigation into Contemporary Network Marketing Practice among Diversely Sized ICT Network Participants The 8th Irish Academy of Management (IAM) 2005 [Details]
(2005) RENT XIX: Research in Entrepreneurship and Small Business 2005
Whyte, Martin and Torres, Ann M. (2005) The Dynamics of Entrepreneurial Market-Based Organisational Learning Processes within an ICT Network: ITAG, Ireland RENT XIX: Research in Entrepreneurship and Small Business 2005 [Details]
(2005) The 8th Irish Academy of Management (IAM) 2005
De Barra, Kevin and Torres, Ann M. (2005) Societal Marketing: How can Marketing Principles be Applied to Promote the Irish Language to Modern Irish Society? The 8th Irish Academy of Management (IAM) 2005 [Details]
(2004) The 7th Irish Academy of Management (IAM) 2004
Manhert, Kai and Torres, Ann M. (2004) The Brand Inside: The Factors of Failure and Success in Internal Branding The 7th Irish Academy of Management (IAM) 2004 [Details]
(2004) The 7th Irish Academy of Management (IAM) 2004
McCarthy, Breda and Torres, Ann M. (2004) The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland The 7th Irish Academy of Management (IAM) 2004 [Details]
(2004) The 7th Irish Academy of Management (IAM) 2004
Flannery, Michael and Torres, Ann M. (2004) JIT and MRP in Services: An Investigation into the Applicability of Just-In-Time and Material Requirements Planning in Service Industries The 7th Irish Academy of Management (IAM) 2004 [Details]
(2004) The 7th Irish Academy of Management (IAM) 2004
Crean, Sinead and Torres, Ann M. (2004) Collaborating with Competitors: Assessing the Impact of Horizontal Inter-Firm Collaboration on SME Performance The 7th Irish Academy of Management (IAM) 2004 [Details]
(2004) European Academy of Management (EURAM)
McCarthy, Breda and Torres, Ann M. (2004) The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland European Academy of Management (EURAM) [Details]
(2003) The Academy of Marketing (AM) 2003
Torres, Ann M. and Murray, John A. (2003) Networks and Organisational Learning among Irish Software Firms The Academy of Marketing (AM) 2003 [Details]
(2003) The XIth European Congress and Organisational Psychology: Identity and Diversity in Organisations
Torres, Ann M. and Murray, John A. (2003) Networks and Organisational Learning The XIth European Congress and Organisational Psychology: Identity and Diversity in Organisations [Details]
(2003) The 6th Irish Academy of Management (IAM) 2003
Torres, Ann M. Whyte, Martin and Murray, John A. (2003) Networks and Organisational Relationships: An Exploration of ITAG using the Heracleous & Murray Taxonomy of Networks The 6th Irish Academy of Management (IAM) 2003 [Details]
(2003) Academy of Marketing (AM) 2003
Whyte, Martin and Torres, Ann M. (2003) Relationships and Network Creation Academy of Marketing (AM) 2003 [Details]
(2002) European Academy of Management (EURAM) 2002
Torres, Ann M. and Murray, John A. (2002) The Role of Networks in Venture Creation European Academy of Management (EURAM) 2002 [Details]
(2002) The 5th Irish Academy of Management (IAM) 200
Torres, Ann M. and Murray, John A. (2002) The Role of Networks in Venture Creation among Irish Software Firms The 5th Irish Academy of Management (IAM) 200 [Details]
(2001) Doctoral Colloquium 2001
Torres, Ann M. and John Murray (2001) Diversity and Marketing Practice: Implications for Strategic Configurations Doctoral Colloquium 2001 [Details]
(2001) Korean Academy of Marketing Science (KAMS) Conference Colloquium 2001
Murray, John A. and Torres, Ann M. (2001) Diversity, Evolution and Marketing Practice Korean Academy of Marketing Science (KAMS) Conference Colloquium 2001 [Details]
(2001) Academy of Marketing Conference (AM) 2001
Torres, Ann M. and Murray, John A. (2001) Diversity and Marketing Practice: Implications for the Nature of Organisational Evolution Academy of Marketing Conference (AM) 2001 [Details]
(2001) Irish Academy of Management (IAM) 2001
Torres, Ann M. and Murray, John A (2001) Diversity and Marketing Practice: Implications for the Nature of Organisational Evolution and the Marketing Concept Irish Academy of Management (IAM) 2001 [Details]
(2000) Irish Academy of Management Conference (IAM) 2000
Torres, Ann M. and Murray, John A. (2000) Industries, Organisational Typologies and Marketing Practice Irish Academy of Management Conference (IAM) 2000 [Details]

Published Reports

  Year Publication
(2003) Networks: A Best Practice Guide.
May, Suzanne and Torres, Ann M. (2003) Networks: A Best Practice Guide. Crafts Council of Ireland, Dublin. [Details]
(2003) For the Love of Craft.
Morley, Hilary, Brew, Bridgette, Quinn, Joanna, Torres, Ann M., and Whelan Nicola (2003) For the Love of Craft. Crafts Council of Ireland, Dublin. [Details]
(2002) The Craft Market Report: An Investigation into On-line Purchasing of Irish Craft Products.
Torres, Ann M. and 3-Sixty Marketing. (2002) The Craft Market Report: An Investigation into On-line Purchasing of Irish Craft Products. Crafts Council of Ireland, Dublin. [Details]
(2002) Graduateship in Marketing Stage 4, Business-to-Business Marketing Revision Study Guide.
Torres, Ann M. 2 (2002) Graduateship in Marketing Stage 4, Business-to-Business Marketing Revision Study Guide. Crafts Council of Irelan, Dublin. [Details]
(2001) The Craft Market Report: Perceptions, Attitudes, and Opportunities: Critical Issues for Craft Enterprises in 2001.
Torres, Ann M. and 3-Sixty Marketing. (2001) The Craft Market Report: Perceptions, Attitudes, and Opportunities: Critical Issues for Craft Enterprises in 2001. Crafts Council of Ireland, Dublin. [Details]

Book Review

  Year Publication
(2005) Book Review of Marketing: A Complete Guide by Malcolm McDonald & Martin Christopher in The Marketing Review, Volume 5, Issue No. 1.
Torres, Ann M. (2005) Book Review of Marketing: A Complete Guide by Malcolm McDonald & Martin Christopher in The Marketing Review, Volume 5, Issue No. 1. Book Review [Details]

Case

  Year Publication
(2013) Potter-heads, Twi-hards and Tributes: Building Effective Brand Communities Online, The Case Centre.
Doyle, Catherine and Torres, Ann M. (2013) Potter-heads, Twi-hards and Tributes: Building Effective Brand Communities Online, The Case Centre. Case [Details]
(2013) Teaching Note for Potter-heads, Twi-hards and Tributes: Building Effective Brand Communities Online, The Case Centre.
Doyle, Catherine and Torres, Ann M. (2013) Teaching Note for Potter-heads, Twi-hards and Tributes: Building Effective Brand Communities Online, The Case Centre. Case [Details]
(2013) A Place to Call Home: Addressing Dublin’s Homelessness. Teaching Case for Sixth Annual Program for the Advancement of Research on Conflict and Collaboration (E-PARCC) Competition.
Rhodes, Marylee, Torres, Ann M. and Donnelly-Cox, Gemma (2013) A Place to Call Home: Addressing Dublin’s Homelessness. Teaching Case for Sixth Annual Program for the Advancement of Research on Conflict and Collaboration (E-PARCC) Competition. Case [Details]
(2013) Teaching Note for A Place to Call Home: Addressing Dublin’s Homelessness. Teaching Case for Sixth Annual Program for the Advancement of Research on Conflict and Collaboration (E-PARCC) Competition.
Rhodes, Marylee, Torres, Ann M. and Donnelly-Cox, Gemma (2013) Teaching Note for A Place to Call Home: Addressing Dublin’s Homelessness. Teaching Case for Sixth Annual Program for the Advancement of Research on Conflict and Collaboration (E-PARCC) Competition. Case [Details]
(2013) The Boston Bruins Professional Sports Teams Going Social. European Case Clearing House.
Quinn, Nicholas and Torres, Ann M. (2013) The Boston Bruins Professional Sports Teams Going Social. European Case Clearing House. Case [Details]
(2013) Teaching Note for Solving Homelessness in Dublinia: An Enterprise in Strategic Collaboration. Simulation for Sixth Annual Program for the Advancement of Research on Conflict and Collaboration (E-PARCC).
Rhodes, Marylee, Torres, Ann M. and Donnelly-Cox, Gemma (2013) Teaching Note for Solving Homelessness in Dublinia: An Enterprise in Strategic Collaboration. Simulation for Sixth Annual Program for the Advancement of Research on Conflict and Collaboration (E-PARCC). Case [Details]
(2013) Deezer: Changing the Music Industry Value Chain. The Case Centre.
LeCoz, Maël and Torres, Ann M (2013) Deezer: Changing the Music Industry Value Chain. The Case Centre. Case [Details]
(2013) Teaching Note for Deezer: Changing the Music Industry Value Chain. European Case Clearing House.
LeCoz, Maël and Torres, Ann M. (2013) Teaching Note for Deezer: Changing the Music Industry Value Chain. European Case Clearing House. Case [Details]
(2013) Teaching Note for The Boston Bruins Professional Sports Teams Going Social. European Case Clearing House.
Quinn, Nicholas and Torres, Ann M. (2013) Teaching Note for The Boston Bruins Professional Sports Teams Going Social. European Case Clearing House. Case [Details]
(2013) Solving Homelessness in Dublinia: An Enterprise in Strategic Collaboration. Simulation for Sixth Annual Program for the Advancement of Research on Conflict and Collaboration (E-PARCC) Competition.
Rhodes, Marylee, Torres, Ann M. and Donnelly-Cox, Gemma (2013) Solving Homelessness in Dublinia: An Enterprise in Strategic Collaboration. Simulation for Sixth Annual Program for the Advancement of Research on Conflict and Collaboration (E-PARCC) Competition. Case [Details]
(2008) Teaching Note for Success and Longevity: International Committee of the Red Cross. European Case Clearing House, 2.
Torres, Ann M. (2008) Teaching Note for Success and Longevity: International Committee of the Red Cross. European Case Clearing House, 2. Case [Details]
(2008) Success and Longevity: International Committee of the Red Cross. European Case Clearing House.
Torres, Ann M. (2008) Success and Longevity: International Committee of the Red Cross. European Case Clearing House. Case [Details]
(2007) Cloon Keen: A Passion for Scent. European Case Clearing House.
Torres, Ann M. (2007) Cloon Keen: A Passion for Scent. European Case Clearing House. Case [Details]
(2007) Teaching Note for Cloon Keen: A Passion for Scent. European Case Clearing House.
Torres, Ann M. (2007) Teaching Note for Cloon Keen: A Passion for Scent. European Case Clearing House. Case [Details]
(2004) Teaching Note for Kenny’s Bookshop and Art Gallery: Evolution of an Art Gallery, European Case Clearing House.
Torres, Ann M. (2004) Teaching Note for Kenny’s Bookshop and Art Gallery: Evolution of an Art Gallery, European Case Clearing House. Case [Details]
(2004) Kenny’s Bookshop and Art Gallery: Evolution of an Art Gallery, European Case Clearing House.
Torres, Ann M. (2004) Kenny’s Bookshop and Art Gallery: Evolution of an Art Gallery, European Case Clearing House. Case [Details]
(2002) Teaching Note for Kylemore Abbey, European Case Clearing House.
Torres, Ann M. (2002) Teaching Note for Kylemore Abbey, European Case Clearing House. Case [Details]
(2002) Kylemore Abbey, European Case Clearing House.
Torres, Ann M. 2 (2002) Kylemore Abbey, European Case Clearing House. Case [Details]
(2002) Galway Bay Health Farm, European Case Clearing House.
Torres, Ann M. (2002) Galway Bay Health Farm, European Case Clearing House. Case [Details]
(2002) Teaching Note for Galway Bay Health Farm, European Case Clearing House.
Torres, Ann M. (2002) Teaching Note for Galway Bay Health Farm, European Case Clearing House. Case [Details]
(1999) Judy Greene Pottery: Marketing Irish Handcrafted Pottery. European Case Clearing House.
Torres, Ann M. 1 (1999) Judy Greene Pottery: Marketing Irish Handcrafted Pottery. European Case Clearing House. Case [Details]
(1999) Teaching Note for Judy Greene Pottery: Marketing Irish Handcrafted Pottery. European Case Clearing House.
Torres, Ann M. (1999) Teaching Note for Judy Greene Pottery: Marketing Irish Handcrafted Pottery. European Case Clearing House. Case [Details]
(1997) Foinse: The Challenge of Marketing an Irish Language Newspaper. European Case Clearing House.
Torres, Ann M. (1997) Foinse: The Challenge of Marketing an Irish Language Newspaper. European Case Clearing House. Case [Details]
(1997) Teaching Note for Foinse: The Challenge of Marketing an Irish Language Newspaper.
Torres, Ann M. (1997) Teaching Note for Foinse: The Challenge of Marketing an Irish Language Newspaper. Case [Details]
(1997) Foinse: An Dúshlán Margaíochta i Nuachtán Gaeilge. European Case Clearing House.
Torres, Ann M. and Gearóidín Uí Nia (1997) Foinse: An Dúshlán Margaíochta i Nuachtán Gaeilge. European Case Clearing House. Case [Details]
(1997) Teaching Note for Foinse: An Dúshlán Margaíochta i Nuachtán Gaeilge. European Case Clearing House.
Torres, Ann M. and Gearóidín Uí Nia (1997) Teaching Note for Foinse: An Dúshlán Margaíochta i Nuachtán Gaeilge. European Case Clearing House. Case [Details]

Conference Paper

  Year Publication
(2008) Networks and Organisational Relationships: An Exploration of ITAG using the Heracleous & Murray Taxonomy of Networks. SERVICE INDUSTRIES JOURNAL.
Torres, Ann M, Whyte, Martin and Murray, John A (2008) Networks and Organisational Relationships: An Exploration of ITAG using the Heracleous & Murray Taxonomy of Networks. SERVICE INDUSTRIES JOURNAL. Conference Paper [Details]
(2008) Collaborating with Competitors: Assessing the Impact of Horizontal Inter-Firm Collaboration on SME Performance. Academy of Marketing Thought Leaders International Conference on Brand Management.
Crean, Sinead and Torres, Ann M (2008) Collaborating with Competitors: Assessing the Impact of Horizontal Inter-Firm Collaboration on SME Performance. Academy of Marketing Thought Leaders International Conference on Brand Management. University of Birmingham: Conference Paper [Details]
(2008) Relationships and Network Creation.
Whyte, Martin and Torres, Ann M (2008) Relationships and Network Creation. Conference Paper [Details]
(2008) Questioning the use of opaque web practices among low-cost airline carriers.
Barry, C. and Torres, A. (2008) Questioning the use of opaque web practices among low-cost airline carriers. Conference Paper [ARAN Link] [Details]
(2008) Measuring the Impact of a Website, as a Marketing Communications Channel on Brand Equity. Marketing Research in Ireland.
Grant, Richard and Torres, Ann M (2008) Measuring the Impact of a Website, as a Marketing Communications Channel on Brand Equity. Marketing Research in Ireland. Conference Paper [Details]
(2007) A Study of Opacity in Web Design Practices. UCD School of Economics Seminar Series.
Barry, Christopher, Hogan, Mairead, and Torres, Ann M (2007) A Study of Opacity in Web Design Practices. UCD School of Economics Seminar Series. Dublin, Ireland: Conference Paper [Details]
(2007) Harley-Davidson: Rides into the Abyss?. Employment Research Institute.
Torres, A.M. (2007) Harley-Davidson: Rides into the Abyss?. Employment Research Institute. Napier University Edinburgh, UK: Conference Paper [Details]
(2007) Diversity and Marketing Practice: Implications for Strategic Configurations. Journal of Information Technology.
Torres, Ann M and John Murray (2007) Diversity and Marketing Practice: Implications for Strategic Configurations. Journal of Information Technology. Conference Paper [Details]
(2006) JIT and MRP in Services: An Investigation into the Applicability of Just-In-Time and Material Requirements Planning in Service Industries. Academy of Marketing Thought Leaders' Conference.
Flannery, Michael and Torres, Ann M (2006) JIT and MRP in Services: An Investigation into the Applicability of Just-In-Time and Material Requirements Planning in Service Industries. Academy of Marketing Thought Leaders' Conference. University of Birmingham: Conference Paper [Details]
(2006) Cloon Keen Atelier: An SME’s Scent for a Premium Position. Second Workshop on Applications of Discrete Choice Models École Polytechnique Fédérale de Lausanne.
Torres, A.M. (2006) Cloon Keen Atelier: An SME’s Scent for a Premium Position. Second Workshop on Applications of Discrete Choice Models École Polytechnique Fédérale de Lausanne. Switzerland: Conference Paper [Details]
(2006) Questioning the Use of Opaque Web Practices Among Low-Cost Airline Carriers. UCD School of Economics Seminar Series.
Barry, Christopher and Torres, Ann M (2006) Questioning the Use of Opaque Web Practices Among Low-Cost Airline Carriers. UCD School of Economics Seminar Series. Dublin, Ireland: Conference Paper [ARAN Link] [Details]
(2005) The Brand Inside: The Factors of Failure and Success in Internal Branding. Critical Issues in Brand Management.
Manhert, Kai and Torres, Ann M (2005) The Brand Inside: The Factors of Failure and Success in Internal Branding. Critical Issues in Brand Management. University of Birmingham: Conference Paper [Details]
(2005) Segmentation: An Irish Wine Market Analysis. New Perspectives, A Symposium Showcasing Emerging PhD Research in the Human Sciences.
Geraghty, Sarah and Torres, Ann M (2005) Segmentation: An Irish Wine Market Analysis. New Perspectives, A Symposium Showcasing Emerging PhD Research in the Human Sciences. University College Dublin, Geary Institute Dublin, Ireland: Conference Paper [Details]
(2005) A Review of Ethics in the Design of Self-Service Websites Amongst Low-Cost Carriers in Ireland. UTSG (University Transport Study Group) Annual Conference.
Barry, Christopher and Torres, Ann M (2005) A Review of Ethics in the Design of Self-Service Websites Amongst Low-Cost Carriers in Ireland. UTSG (University Transport Study Group) Annual Conference. Dublin, Ireland: Conference Paper [Details]
(2005) ‘Calling Passengers’ - An Ethical Problem in the Design of Self-Service Websites Amongst Low-Cost Airlines in Ireland. RSAIBIS (Regional Science Association International British and Irish Section) 35th Annual Conference.
Barry, Christopher and Torres, Ann M (2005) ‘Calling Passengers’ - An Ethical Problem in the Design of Self-Service Websites Amongst Low-Cost Airlines in Ireland. RSAIBIS (Regional Science Association International British and Irish Section) 35th Annual Conference. Stratford-upon-Avon, UK: Conference Paper [Details]
(2005) Sport Sponsorship and the Gaelic Games: An Analysis of the Presence of Sports Hobbyism in Gaelic Football Shirt Sponsors. Networks Seminar Series Institute for Transport Studies.
Ni Fhatharta, Helen and Torres, Ann M (2005) Sport Sponsorship and the Gaelic Games: An Analysis of the Presence of Sports Hobbyism in Gaelic Football Shirt Sponsors. Networks Seminar Series Institute for Transport Studies. Leeds, UK: Conference Paper [Details]
(2004) Changing Advertising’s Communication: The effect of the Social Use of Advertising by Generation Y. FIUS Seminar 3, Forum for Irish Urban Studies: Recent research proposals and findings II.
O'Shaugnessey, Rachel and Torres, Ann M (2004) Changing Advertising’s Communication: The effect of the Social Use of Advertising by Generation Y. FIUS Seminar 3, Forum for Irish Urban Studies: Recent research proposals and findings II. Trinity College Dublin Dublin, Ireland: Conference Paper [Details]
(2003) The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland. Doctoral Colloquium.
McCarthy, Breda and Torres, Ann M (2003) The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland. Doctoral Colloquium. University College Cork: Conference Paper [Details]
(2003) Development of Marketing Case Studies and their Application to Business/Management Programmes. Marketing Research in Ireland, Theory & Practice.
O'Cinneide, Barra and Torres, Ann M (2003) Development of Marketing Case Studies and their Application to Business/Management Programmes. Marketing Research in Ireland, Theory & Practice. Conference Paper [Details]
(2003) The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland. Irish Academy of Management Conference.
McCarthy, Breda and Torres, Ann M (2003) The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland. Irish Academy of Management Conference. University College Dublin: Conference Paper [Details]
(2003) David and Goliath: An Investigation into Contemporary Network Marketing Practice among Diversely Sized ICT Network Participants. Marketing Research in Ireland, Theory & Practice.
Whyte, Martin and Torres, Ann M (2003) David and Goliath: An Investigation into Contemporary Network Marketing Practice among Diversely Sized ICT Network Participants. Marketing Research in Ireland, Theory & Practice. Conference Paper [Details]
(2001) Societal Marketing: How can Marketing Principles be Applied to Promote the Irish Language to Modern Irish Society?.
De Barra, Kevin and Torres, Ann M (2005) (2001) Societal Marketing: How can Marketing Principles be Applied to Promote the Irish Language to Modern Irish Society?. Conference Paper [Details]

Monograph:- Peer Reviewed

  Year Publication
(2012) PhD Viva Guide: A Springboard for Your PhD Viva Preparation.
Torres, Ann M. (2012) PhD Viva Guide: A Springboard for Your PhD Viva Preparation. Monograph:- Peer Reviewed [Details]
(2012) MSc. Strategic Marketing Guidelines for Completing the Research Dissertation.
Torres, Ann M. (2012) MSc. Strategic Marketing Guidelines for Completing the Research Dissertation. Monograph:- Peer Reviewed [Details]
(2011) Business Negotiations: Course Module.
Torres, Ann M. (2011) Business Negotiations: Course Module. Monograph:- Peer Reviewed [Details]
(2009) Marketing Principles: Course Module, 2nd Edition.
Whyte, Martin and Torres, Ann M. (2009) Marketing Principles: Course Module, 2nd Edition. Monograph:- Peer Reviewed [Details]
(2007) Introduction to Marketing: Course Module.
Ní Fhatharta, Helen and Torres, Ann M. (2007) Introduction to Marketing: Course Module. Monograph:- Peer Reviewed [Details]
(2007) Microfinance Development: The Theory and Practice: Course Module.
Kimanzi, Alex and Torres, Ann M. (2007) Microfinance Development: The Theory and Practice: Course Module. Monograph:- Peer Reviewed [Details]
(2001) Graduateship in Marketing Stage 3, Marketing Communications Revision Study Guide.
Torres, Ann M. (2001) Graduateship in Marketing Stage 3, Marketing Communications Revision Study Guide. Monograph:- Peer Reviewed [Details]
(1989) Advertising and Your Firm: A Practical Guide to Business Advertising.
Torres, Ann M. (1989) Advertising and Your Firm: A Practical Guide to Business Advertising. Monograph:- Peer Reviewed [Details]
(1989) 1992 Matters Volume II.
Torres, Ann M. (1989) 1992 Matters Volume II. Monograph:- Peer Reviewed [Details]

Other Item

  Year Publication
(2009) An SME’s Scent for a Premium Position. Journal of Environmental Planning and Management.
Torres, A.M. (2009) An SME’s Scent for a Premium Position. Journal of Environmental Planning and Management. Other Item [Details]
(2008) Cloon Keen Atelier: A Passion for Scent. Journal of Farm Management.
Torres, A.M. (2008) Cloon Keen Atelier: A Passion for Scent. Journal of Farm Management. Other Item [Details]

Online Multimedia

  Year Publication
(2012) Writing, Citing & Referencing Podcasts.
Torres, Ann M. (2012) Writing, Citing & Referencing Podcasts. Online Multimedia [Details]

Working Paper

  Year Publication
(2012) Low-Cost Carriers: Technology and Regulation.
Torres, Ann M., Barry, Chris, and Hogan, Mairéad (2012) Low-Cost Carriers: Technology and Regulation. Working Paper [Details]
(2010) Buyer Behaviour and Considerations for Marketing Communications Strategies.
Torres, Ann M. (2010) Buyer Behaviour and Considerations for Marketing Communications Strategies. Working Paper [Details]
(2009) How Web 2.0 is Changing Marketing Practice and Consumer Behaviour.
Torres, Ann M. (2009) How Web 2.0 is Changing Marketing Practice and Consumer Behaviour. Working Paper [Details]
(2008) Segmenting the Irish Wine Market.
Torres, Ann M. (2008) Segmenting the Irish Wine Market. Working Paper [Details]
(2007) Tricks and Clicks: How Low-Cost Carriers Ply their Trade through Self-Service Websites.
Torres, Ann M. (2007) Tricks and Clicks: How Low-Cost Carriers Ply their Trade through Self-Service Websites. Working Paper [Details]
(2006) Marketing Principles and Considerations for Buyer Behaviour.
Torres, Ann M. (2006) Marketing Principles and Considerations for Buyer Behaviour. Working Paper [Details]
(2006) Marketing’s Role in Organisations.
Torres, Ann M. (2006) Marketing’s Role in Organisations. Working Paper [Details]
(2004) How Consumer Make their Decisions.
Torres, Ann M. (2004) How Consumer Make their Decisions. Working Paper [Details]
(2003) Project and Problem Based Learning Examples in Practice: Introduction to Business Module.
Torres, Ann M. (2003) Project and Problem Based Learning Examples in Practice: Introduction to Business Module. Working Paper [Details]
(2003) National and Global Trends in Female Entrepreneurship: An Underutilised Resource for Facilitating Economic Development.
Torres, Ann M. (2003) National and Global Trends in Female Entrepreneurship: An Underutilised Resource for Facilitating Economic Development. Working Paper [Details]
(2003) Top Tips for Writing Case Studies.
Torres, Ann M. (2003) Top Tips for Writing Case Studies. Working Paper [Details]
(2002) Themes in Consumer Decision Making Processes.
Torres, Ann M. 2 (2002) Themes in Consumer Decision Making Processes. Working Paper [Details]
(2001) Examining the Meaning of the Marketing Concept.
Torres, Ann M. (2001) Examining the Meaning of the Marketing Concept. Working Paper [Details]
(1999) Developing Persuasive Communication Messages.
Torres, Ann M. (1999) Developing Persuasive Communication Messages. Working Paper [Details]
(1999) Challenges in Cross Cultural Advertising.
Torres, Ann M. (1999) Challenges in Cross Cultural Advertising. Working Paper [Details]
(1998) Subliminal Advertising: Fiction or Fact?.
Torres, Ann M. (1998) Subliminal Advertising: Fiction or Fact?. Working Paper [Details]
(1998) Developing and Analysing Effective Advertising Message Strategies.
Torres, Ann M. 1 (1998) Developing and Analysing Effective Advertising Message Strategies. Working Paper [Details]
(1998) Judy Greene: Case Study of an Irish Entrepreneur.
Torres, Ann M. (1998) Judy Greene: Case Study of an Irish Entrepreneur. Working Paper [Details]
(1997) Green Marketing: Challenges of the ‘Recyclights’ Venture.
Torres, Ann M. (1997) Green Marketing: Challenges of the ‘Recyclights’ Venture. Working Paper [Details]
(1996) Factores que Pertenezcan a la Publicidad Intercultural en Europa.
Torres, Ann M. (1996) Factores que Pertenezcan a la Publicidad Intercultural en Europa. Working Paper [Details]
(1996) Getting Closer to Businesses: Developing Linkages with Industry.
Torres, Ann M. (1996) Getting Closer to Businesses: Developing Linkages with Industry. Working Paper [Details]
(1996) Irish Entrepreneurial Personality: A Comparison with the North American Experience.
Torres, Ann M. (1996) Irish Entrepreneurial Personality: A Comparison with the North American Experience. Working Paper [Details]
(1995) Predictors of Performance for Post Graduate Education.
Torres, Ann M. (1995) Predictors of Performance for Post Graduate Education. Working Paper [Details]
(1995) Green Marketing: Trends, Benefits and Pitfalls.
Torres, Ann M. (1995) Green Marketing: Trends, Benefits and Pitfalls. Working Paper [Details]

Honours and Awards

  Year Title Awarding Body
1997 1st Place Prize Winner 1st Place Prize Winner SME/Venture Creation Category Winner (1997) Foinse: The Challenge of Marketing an Irish Language Newspaper Marketing Institute of Ireland
1999 1st Place Prize Winner SME/Venture Creation Category (1999) Judy Greene Pottery: Marketing Irish Handcrafted Pottery Marketing Institute of Ireland
1999 1st Place Prize Winner SME/Venture Creation Category (1999) Judy Greene Pottery: Marketing Irish Handcrafted Pottery European Case Clearing House Case Study Winner
2002 1st Place Prize Winner SME/Venture Creation Category (2002) Galway Bay Health Farm: Spa and Relaxation Centre European Case Clearing House Case Study Winner
2002 1st Place Prize Winner Services Sector Category (2002) Kylemore Abbey: A Branding Challenge European Case Clearing House Case Study Winner
2008 Marketing Case Study Track 2nd Place Prize Winner (2008) Cloon Keen Atelier: An SME’s Scent for a Premium Position Academy of Marketing Conference 2008
2010 Best Paper in the Technology and Management/MIS Track (2010) A Study of Opacity in Web Design Practices Irish Academy of Management 2010
2013 1st Place Prize Winner (2013) A Place to Call Home: Addressing Dublin’s Homelessness Maxwell School E-PARCC Collaborative Governance Initiative Case Competition
2013 Marketing Case Study Track 1st Place Prize Winner (2013) Potter-heads, Twi-hards and Tributes: Building Effective Brand Communities Online • Academy of Marketing Conference 2013
2013 Best Paper in the Technology and Management/MIS Track Identifying and Categorizing Decision Constructs Used I Business-to-Consumer Commercial Transactions: An Exploratory Study Irish Academy of Management 2013

Professional Associations

  Association Function From / To
Association for Learning Technology, UK Member /
European Council for Small Business and Entrepreneurship (ECSB) Member /
European Academy of Management Member /
Irish Academy of Management Member /
Academy of Marketing, UK Member /
Marketing Institute of Ireland (MII) Member /

Education

  Year Institution Qualification Subject
1985 University of California Davis BACHELOR OF ARTS Economics, Spanish, Linguistics
1988 University of California Berkeley MASTERS OF BUSINESS ADMINISTRATION Business
2009 Trinity College Dublin PhD Business
2010 National University of Ireland Galway Postgraduate certificate in Teaching and learning Education

Languages

  Language
Irish
French
Spanish

Teaching Interests

E-Business Marketing/Digital Marketing: MSc. Strategic Marketing

Research Methods: MSc. Strategic Marketing          

Marketing Strategy & Policy: Bachelor of Commerce

Media & Marketing Communications: Bachelor of Commerce        

Principles of Marketing:  Bachelor of Commerce

Business Negotiations: Executive Master of Business Administration       

Head of Marketing

Dr Christine Domegan

Contact Marketing

t:+353 91 492546

e: marketing@nuigalway.ie

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