Dr Ann Torres B.A., M.B.A., PhD.
Contact Details
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Biography:
| Ann is a lecturer in Marketing at the J.E. Cairnes School of Business and
Economics and the Vice Dean of Internationalisation for the College of Business,
Public Policy and Law at the National University of Ireland Galway. Her research
interests lie in the convergence of strategy, entrepreneurship and marketing
practices. In this context, she is curious about the confluence between
e-marketing and marketing communications, as well as between organisational
strategy and innovative marketing practice. Her interest in negotiating theory
and practice adds an additional dimension to these topics. With respect to her
publications, she is recognised as an accomplished case writer, earning a number
of awards for her work. Ann obtained an MBA from the University of California,
Berkeley and her PhD from Trinity College Dublin.
Selected Publications: Barry, Christopher, Hogan, Mairead, and Torres, Ann M. (2011) Low-Cost Carriers and High-Tech Barriers - User Views on Questionable Web Design Practices in Ireland. Irish Journal of Management: Special Issue of the IAM Winning Papers 2010, (Forthcoming). (article) Brehony, Ann and Torres, Ann M. (2011) Books to Bytes: The Competitive Impact of Ebooks. In Strategy and Strategists, by James Cunningham and Brian Harney. Oxford University Press, Oxford, England, (Forthcoming). (article within a book) Torres, Ann. M., Barry, Christopher, Hogan, M. (2009) Opaque Web Practices
Among Low-Cost Carriers. Journal of Air Transport Management, Volume
15, Issue 6, pp. 299-307. (article) |
Book Chapters
| Barry, C. and Torres, A. (2009) 'Tricks and clicks - how low-cost carriers ply their trade through self-service websites' In: Oliver, David; Romm Livermore, Celia; Sudweeks, Fay (eds). Oliver, David; Romm Livermore, Celia; Sudweeks, Fay (Eds.), Self-Service in the Internet Age - Expectations and Experiences. New York: Springer. [ARAN Link] [Details] |
| Barry, Christopher and Torres, Ann M (2008) 'Chapter 6: Tricks and Clicks: How Low-Cost Carriers Ply their Trade through Self-Service Websites' In: Tearmann: Irish Journal of Agri-Environmental Research. [Details] |
Peer Reviewed Journals
| Nevin, Frieda, Torres, Ann M 'Club 20: Investigating the Social Media Marketing Strategies of Nightclubs'. . [Details] |
| Torres, Ann M and Murray, John A 'The Role of Networks in Venture Creation among Irish Software Firms'. . [Details] |
| Torres, A.M. 'Marketing Networks as a Form of Strategic Alliance among Craft Enterprises'. . [Details] |
| O'Brien, Deirdre and Torres, Ann M 'Social Networking and Online Privacy: Facebook User’s Perceptions'. . [Details] |
| Torres, Ann M and Murray, John A (2009) 'Diversity and Marketing Practice: Implications for the Management of Productive Evolution'. Transportation Research Part A - Policy and Practice, . [Details] |
| Geraghty, Sarah and Torres, Ann M (2009) 'The Irish Wine Market: A Market Segmentation Study'. Land Use Policy, 26 (3):846-854. [Details] |
| Torres, Ann M, Barry, Christopher, Hogan, M (2009) 'Opaque Web Practices Among Low-Cost Carriers'. Land Use Policy, :345-355. [ARAN Link] [Details] |
| Torres, A.M. (2009) 'Cloon Keen Atelier: Scent for a Premium Position'. Oceanography, Col 22 (1):154-167. [Details] |
| Torres, A.M. (2009) 'International Committee of the Red Cross: Emblems of Humanity'. Journal of Farm Management, 13 (8):557-573. [Details] |
| Murray, John A, O'Driscoll, Aidan and Torres, Ann M (2008) 'Discovering Diversity in Marketing Practice'. Urban Studies, 45 (9). [Details] |
| Barry, Christopher and Torres, Ann M (2009) (2008) 'Calling Passengers: An Ethical Problem in the Design of Self-Service Websites Amongst Low-Cost Airlines in Ireland'. Land Economics, 84 (4):620-634. [Details] |
| Torres, Ann M and Whyte, Martin (2007) 'ITAG Ireland: A Symbiotic Networking Relationship or an Opportunity Missed?'. Economic and Social Review, 38 (1):63-84. [Details] |
| Murray, John A, and Torres, Ann M (2007) 'Diversity, Evolution and Marketing Practice'. NARSC (North American Regional Science Council) 54th Annual Meeting, . [Details] |
| Mahnert, Kai, F and Torres, Ann M (2007) 'The Brand Inside: The Factors of Failure and Success in Internal Branding'. Ecological Economics, 60 (3):642-653. [Details] |
| Torres, Ann M and Murray, John A (2007) 'Diversity and Marketing Practice'. RSAIBIS (Regional Science Association International British and Irish Section) 37th Annual Conference, . [Details] |
| McCarthy, Breda and Torres, Ann M (2002) 'The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland'. Ecological Economics, 43 :231-244. [Details] |
| Torres, Ann M and Whyte, Martin A (2001) 'Networks among Irish Software and IT Firms'. Investigación Agraria, 1 :125-136. [Details] |
Conference Paper
| Torres, Ann M and Murray, John A The Role of Networks in Venture Creation among Irish Software Firms. Conference Paper [Details] |
| Walsh, Niamh and Torres, Ann M A Study of the Influence of Television Food Advertisements on the Nutritional Choices of Children. Conference Paper [Details] |
| Torres, Ann M and Murray, John A Networks and Organisational Learning. Conference Paper [Details] |
| Murray, John A and Torres, Ann M Diversity, Evolution and Marketing Practice. Conference Paper [Details] |
| Torres, Ann M and Murray, John A Diversity and Marketing Practice: Implications for the Nature of Organisational Evolution and the Marketing Concept. Conference Paper [Details] |
| Whyte, Martin and Torres, Ann M The Dynamics of Entrepreneurial Market-Based Organisational Learning Processes within an ICT Network. ITAG, Ireland: Conference Paper [Details] |
| Torres, Ann M and Murray, John A Networks and Organisational Learning among Irish Software Firms. Conference Paper [Details] |
| Torres, Ann M and Murray, John A Diversity and Marketing Practice. Conference Paper [Details] |
| Torres, Ann M and John Murray Industries, Organisational Typologies and Marketing Practice. Conference Paper [Details] |
| Torres, Ann M and Murray, John A The Role of Networks in Venture Creation. Conference Paper [Details] |
| Crean, Sinead and Torres, Ann M (2008) Collaborating with Competitors: Assessing the Impact of Horizontal Inter-Firm Collaboration on SME Performance. Academy of Marketing Thought Leaders International Conference on Brand Management. University of Birmingham: Conference Paper [Details] |
| Grant, Richard and Torres, Ann M (2008) Measuring the Impact of a Website, as a Marketing Communications Channel on Brand Equity. Marketing Research in Ireland. Conference Paper [Details] |
| Whyte, Martin and Torres, Ann M (2008) Relationships and Network Creation. Conference Paper [Details] |
| Torres, Ann M, Whyte, Martin and Murray, John A (2008) Networks and Organisational Relationships: An Exploration of ITAG using the Heracleous & Murray Taxonomy of Networks. SERVICE INDUSTRIES JOURNAL. Conference Paper [Details] |
| Torres, Ann M and John Murray (2007) Diversity and Marketing Practice: Implications for Strategic Configurations. Journal of Information Technology. Conference Paper [Details] |
| Torres, A.M. (2007) Harley-Davidson: Rides into the Abyss?. Employment Research Institute. Napier University Edinburgh, UK: Conference Paper [Details] |
| Barry, Christopher, Hogan, Mairead, and Torres, Ann M (2007) A Study of Opacity in Web Design Practices. UCD School of Economics Seminar Series. Dublin, Ireland: Conference Paper [Details] |
| Barry, Christopher and Torres, Ann M (2006) Questioning the Use of Opaque Web Practices Among Low-Cost Airline Carriers. UCD School of Economics Seminar Series. Dublin, Ireland: Conference Paper [ARAN Link] [Details] |
| Flannery, Michael and Torres, Ann M (2006) JIT and MRP in Services: An Investigation into the Applicability of Just-In-Time and Material Requirements Planning in Service Industries. Academy of Marketing Thought Leaders' Conference. University of Birmingham: Conference Paper [Details] |
| Torres, A.M. (2006) Cloon Keen Atelier: An SME’s Scent for a Premium Position. Second Workshop on Applications of Discrete Choice Models École Polytechnique Fédérale de Lausanne. Switzerland: Conference Paper [Details] |
| Barry, Christopher and Torres, Ann M (2005) A Review of Ethics in the Design of Self-Service Websites Amongst Low-Cost Carriers in Ireland. UTSG (University Transport Study Group) Annual Conference. Dublin, Ireland: Conference Paper [Details] |
| Barry, Christopher and Torres, Ann M (2005) ‘Calling Passengers’ - An Ethical Problem in the Design of Self-Service Websites Amongst Low-Cost Airlines in Ireland. RSAIBIS (Regional Science Association International British and Irish Section) 35th Annual Conference. Stratford-upon-Avon, UK: Conference Paper [Details] |
| Ni Fhatharta, Helen and Torres, Ann M (2005) Sport Sponsorship and the Gaelic Games: An Analysis of the Presence of Sports Hobbyism in Gaelic Football Shirt Sponsors. Networks Seminar Series Institute for Transport Studies. Leeds, UK: Conference Paper [Details] |
| Geraghty, Sarah and Torres, Ann M (2005) Segmentation: An Irish Wine Market Analysis. New Perspectives, A Symposium Showcasing Emerging PhD Research in the Human Sciences. University College Dublin, Geary Institute Dublin, Ireland: Conference Paper [Details] |
| Manhert, Kai and Torres, Ann M (2005) The Brand Inside: The Factors of Failure and Success in Internal Branding. Critical Issues in Brand Management. University of Birmingham: Conference Paper [Details] |
| O'Shaugnessey, Rachel and Torres, Ann M (2004) Changing Advertising’s Communication: The effect of the Social Use of Advertising by Generation Y. FIUS Seminar 3, Forum for Irish Urban Studies: Recent research proposals and findings II. Trinity College Dublin Dublin, Ireland: Conference Paper [Details] |
| Whyte, Martin and Torres, Ann M (2003) David and Goliath: An Investigation into Contemporary Network Marketing Practice among Diversely Sized ICT Network Participants. Marketing Research in Ireland, Theory & Practice. Conference Paper [Details] |
| McCarthy, Breda and Torres, Ann M (2003) The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland. Irish Academy of Management Conference. University College Dublin: Conference Paper [Details] |
| O'Cinneide, Barra and Torres, Ann M (2003) Development of Marketing Case Studies and their Application to Business/Management Programmes. Marketing Research in Ireland, Theory & Practice. Conference Paper [Details] |
| McCarthy, Breda and Torres, Ann M (2003) The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland. Doctoral Colloquium. University College Cork: Conference Paper [Details] |
| De Barra, Kevin and Torres, Ann M (2005) (2001) Societal Marketing: How can Marketing Principles be Applied to Promote the Irish Language to Modern Irish Society?. Conference Paper [Details] |
Other Item
| Torres, A.M. Case 8: Judy Greene Pottery. Other Item [Details] |
| Torres, A.M. Success and Longevity: ICRC. Marine Policy. Other Item [Details] |
| Torres, A.M. Kenny’s Bookshop and Art Gallery: Evolution of an Art Gallery version 2. Other Item [Details] |
| Torres, A.M. Kylemore Abbey: Branding an International Tourism Product. Other Item [Details] |
| Torres, A.M. Galway Bay Health Farm, Spa and Relaxation Centre. Other Item [Details] |
| Torres, A.M. Premium Brand Positioning: Marketing at Work 72 Cloon Keen Atelier. Other Item [Details] |
| Torres, A.M. Galway Bay Health Farm (updated). Other Item [Details] |
| Torres, A.M. Branding Kylemore Abbey. Other Item [Details] |
| Torres, A.M. Kylemore Abbey (updated). Other Item [Details] |
| Torres, A.M. Acorn Life: Retaining Customers During Recessionary Times. Other Item [Details] |
| Torres, A.M. Judy Greene Pottery: Marketing Irish Handcrafted Pottery. Other Item [Details] |
| Rhodes, MaryLee, Torres, Ann M, and Duffy, Gay Making Money the Old-Fashioned Way: Trinity College Merchandise. Other Item [Details] |
| Torres, A.M. Kenny’s Bookshop and Art Gallery: Evolution of an Art Gallery version 1. Other Item [Details] |
| Torres, A.M. Kenny's. Other Item [Details] |
| Torres, A.M. Kylemore Abbey: Branding and Tourism. Other Item [Details] |
| Brehony, Ann and Torres, Ann M Books to Bytes: The Competitive Impact of Ebooks. Other Item [Details] |
| O'Cinneide, Barra and Torres, Ann M Galway Bay Health Farm. Other Item [Details] |
| Torres, A.M. Internet Marketing: Marketing at Work 141 International Committee of the Red Cross. Other Item [Details] |
| Torres, A.M. Kenny’s Art Gallery (updated). Other Item [Details] |
| Torres, A.M. Kylemore Abbey. Other Item [Details] |
| Torres, A.M. (2009) An SME’s Scent for a Premium Position. Journal of Environmental Planning and Management. Other Item [Details] |
| Torres, A.M. (2008) Cloon Keen Atelier: A Passion for Scent. Journal of Farm Management. Other Item [Details] |
Teaching Interests
| E-Business Marketing: MSc. Strategic Marketing Research Methods: MSc. Strategic Marketing Marketing Strategy & Policy: Bachelor of Commerce Media & Marketing Communications: Bachelor of Commerce Principles of Marketing: Bachelor of Commerce Business Negotiations: Executive Master of Business Administration |