Ms Ann T. Walsh

B.Comm, M.B.S,

Contact Details

Lecturer Above The Bar
Marketing
Room 305
J.E. Cairnes School of Business
& Economics, NUI Galway

T: Ext. 2575
E: ann.t.walsh@nuigalway.ie
 
researcher

Biography

Ann joined the Marketing Discipline at NUI Galway after 16 years working in industry, both self-employed and in management roles in SMEs and multinational organisations. On graduating from UCG with a B. Comm and MBS (Marketing), Ann undertook an internship with The Irish Trade Board (now Enterprise Ireland) before going on to work as an account executive with DanteBriscoe, a subsidiary of London-based leading graphic design and multi-media company, Edward Briscoe Design.  As Marketing Manager for Infopoint Systems Irl. Ltd, a software development company in the global interactive touchscreen arena, Ann drove retail sales in the US dealing with the world’s largest retailer, WALMART.  She was also involved in corporate fundraising rounds from both private equity and venture capital markets.  She later worked as Europe, Middle East & Africa (EMEA) Marketing Communications Manager and then EMEA Product Manager for Herbalife Europe Ltd., a multinational publicly quoted company in the health and personal care industry, before returning to Ireland to work in the hospitality sector.  Ann has also worked extensively with SMEs in the West of Ireland, as a Marketing & Business Development Consultant.

Research Interests

1. Cultivating Resilience in students:  Mindfulness in Higher Education
Committed to cultivating resilience in my students I am currently undertaking research into the benefits of contemplative practice, Mindfulness in Higher Education, Mindful Leadership, Critical Thinking, Emotional Intelligence and Theory U. 

2. Teaching Marketing and Sales Practice:  Marketing Automation and Sales & Marketing Integration
Determined to immerse my students in the latest innovations and developments in the practice of marketing and sales, my current teaching-related research focus is on Inbound Marketing, Content Marketing, Email Marketing, Marketing Automation Platforms and the integration of Sales & Marketing. 

3. Doctoral Research:  Sustainable Consumption
The focus of my PhD research is on the sustainable consumption of food, with a particular focus on the sustainable consumption of seafood, from a marketing perspective.  The following are the key areas of interest in my PhD research:

 - Macromarketing: the impact of marketing on society.
 - Environmental degradation:  sustainability, in particular sustainable consumption and sustainable marketing.
 - Systems thinking:  aggregate food system; food policy (including seafood); nutrition and health.


Peer Reviewed Journals

  Year Publication
(2012) 'Marketing's response to environmental decline and the call for sustainability'
Walsh, Ann T., Christine Domegan, Declan Fleming (2012) 'Marketing's response to environmental decline and the call for sustainability'. Social Business, 2 (2):121-143 [Details]

Conference Publications

  Year Publication
(2012) 37th Annual Macromarketing Conference, Doctoral Colloquium
Walsh, Ann (2012) Sustainable Consumption: A macromarketing perspective 37th Annual Macromarketing Conference, Doctoral Colloquium Berlin, [Details]
(2011) Academy of Marketing Conference
Walsh, A. (2011) Runner-up in 'Best paper award': Marketing's contribution to achieving sustainable consumption of food Academy of Marketing Conference Liverpool, , 05-JUL-11 - 07-JUL-11 [Details]

Conference Contributions

  Year Publication
(2012) Marketing in a Conserver Society,
Walsh, Ann (2012) Funding from the NUI Galway Inspiring Leadership in Society 2012 Visitn Fellowship Programme, I invited Emeritus Professor stan Shapiro to present the paper he first published in 1976 and has since updated and republished, even more relevant today than it was in 1976,. [Conference Organising Committee Chairperson], Marketing in a Conserver Society, Galway , 26-OCT-12 - 26-OCT-12. [Details]
(2014) Marketing Practice Forum: Marketing 2020,
Walsh, Ann (2014) Run alongside the 35th anniversary celebrations of the Postgraduate Diploma/MSc Marketing Practice. [Conference Organising Committee Chairperson], Marketing Practice Forum: Marketing 2020, Galway , 22-OCT-14 - 22-JUN-17. [Details]
(2017) Mindful Journeys: Mindfulness in Higher Education,
Walsh, Ann (2017) Mindful Way @ NUI Galway: University for the community and its wellbeing. [Conference Organising Committee Chairperson], Mindful Journeys: Mindfulness in Higher Education, Galway , 21-JUN-17 - 21-JUN-17. [Details]
(2017) Rediscovering Empathy UNESCO Child and Family Research Centre, 8th Biennial International Conference,
McGuiness, M.; Walsh, A.; Brennan, S.; Flynn, E.; Mc Hugh, F.; Van Lente, E.; and Britton, E. (2017) Circle of Compassion. [Other], Rediscovering Empathy UNESCO Child and Family Research Centre, 8th Biennial International Conference, Galway , 08-JUN-17 - 08-JUN-17. [Details]
(2017) Atlantec Conference '17, The Art of Software Development, NUI Galway,
Walsh, Ann (2017) Mindfulness at work. [Invited Oral Presentation], Atlantec Conference '17, The Art of Software Development, NUI Galway, Galway , 25-MAY-17 - 25-MAY-17. [Details]
(2017) Third Transatlantic Wound Science and Podiatric Medicine Conference Sharing the Vision: Innovation, Integration, New Horizons,
Walsh, Ann (2017) Marketing your practice. [Invited Oral Presentation], Third Transatlantic Wound Science and Podiatric Medicine Conference Sharing the Vision: Innovation, Integration, New Horizons, Galway , 01-APR-17 - 01-APR-17. [Details]
(2015) 18th Annual Academy of Management Conference,
Deeley, D. and Walsh, A. (2015) Critical Innovation Success Factors for Irish Food & Drink Brands. [Oral Presentation], 18th Annual Academy of Management Conference, Galway , 09-SEP-15 - 11-SEP-15. [Details]
(2014) 17th Annual Academy of Management Conference,
Mc Laughlin, J. M. and Walsh, A. (2014) Building Online Brand Communities: Towards a Conceptual Framework. [Published Abstract], 17th Annual Academy of Management Conference, Cork , 10-SEP-14 - 12-SEP-14. [Details]
(2011) Irish Academy of Marketing Annual Conference,
Walsh, Ann (2011) Sustainable consumption will make a world of difference. [Oral Presentation], Irish Academy of Marketing Annual Conference, Dublin , 07-SEP-11. [Details]
(2011) CONSENSUS: 7th SSRC International Conference Workshop Society, Culture and the Environment,
Walsh, Ann (2011) The role of marketing in the sustainable consumption of food. [Conference Organising Committee Chairperson], CONSENSUS: 7th SSRC International Conference Workshop Society, Culture and the Environment, NUI Galway , 14-JUN-11. [Details]
(2011) 3rd Annual Beaufort Marine Socio-Economic Workshop,
Walsh, Ann (2011) The role of marketing in the sustainable consumption of seafood. [Oral Presentation], 3rd Annual Beaufort Marine Socio-Economic Workshop, NUI Galway , 07-NOV-11. [Details]
(2010) 2nd Annual Beaufort Marine Socio-Economic Workshop,
Walsh, Ann (2010) The role of marketing in the sustainable consumption of seafood. [Oral Presentation], 2nd Annual Beaufort Marine Socio-Economic Workshop, Marine Institute, Galway , 10-NOV-10. [Details]
(2009) 1st Annual Beaufort Marine Socio-Economic Workshop,
Walsh, Ann (2009) The role of marketing in the sustainable consumption of seafood. [Oral Presentation], 1st Annual Beaufort Marine Socio-Economic Workshop, NUI Galway , 02-NOV-09. [Details]

Conference Paper

  Year Publication
(2011) Marketing's Contribution To Achieving Sustainable Consumption Of Food. Academy of Marketing Conference.
Walsh, A. (2011) Marketing's Contribution To Achieving Sustainable Consumption Of Food. Academy of Marketing Conference. Liverpool, UK: Conference Paper [Details]

Honours and Awards

  Year Title Awarding Body
2011 Runner-up for best paper at Doctoral Colloquium: "Marketing's contribution to achieving sustainable consumption of food” Academy of Marketing

Professional Associations

  Association Function From / To
Marketing Institute of Ireland Member 16-JUN-09 / 13-JUN-17

Teaching Interests

I am deeply committed to cultivating emotionally intelligent, resilient marketing professionals who can effectively apply marketing theory to practice, with a ‘can-do’ attitude and a willingness to embrace change, lifelong learning and well-being. I do this firstly by putting innovative Experiential Learning[1] at the centre of all my teaching to stimulate and challenge students, and secondly by using innovative assessment and feedback tools to motivate them and build their self-confidence.

[1] Experiential Learning = (Action-based Learning + Reflective Practice)  

External Collaborators

  Name Organisation / Institute Country Description of Collaboration
External Collaborators
I collaborate with industry to secure paid placements with host companies for marketing graduates undertaking the MSc Marketing Practice.  I also collaborate with online marketing practitioners and experts, in the design and delivery of an applied online marketing module for the MSc Marketing Practice programme.  The module is designed to equip marketing graduates with the applied online marketing skills required by Irish organisations today including Search Engine Optimisation, Social Media management including messaging calendars, Online advertising (Google and Facebook), Online Marketing Strategy development and delivery.

Head of Marketing

Dr Christine Domegan

Contact Marketing

t:+353 91 492546

e: marketing@nuigalway.ie

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