Dr. Christine Domegan B. COMM., M.B.S., Ph.D.(NUI)
Contact Details
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Biography:
| Dr. Christine Domegan, B. Comm, MBS, PhD is a Senior Lecturer in Marketing at the National University of Ireland, Galway. As Research Cluster Leader for Social Innovation and Policy within the Whitaker Institute, Christine researches Behavioural Change and Social Innovation through Social Marketing and associated concepts of value co-creation, stakeholder analysis, strategic partnerships, civic engagement and capacity to act at population, community and individual levels through a multi-disciplinary lens with partners in the UK, Europe, USA and Canada. She combines Social Marketing with service learning research and teaching, bringing a civic engagement dimension to her work. Her current EU and national research work embraces recycling, health (unitary track infections in the community; positive aging; health literacy and diabetes) sea for society and science in society. Christine teaches Social Marketing at undergraduate and postgraduate levels in Ireland and the UK, including extensive PhD supervision, as well as topics such as Marketing Research and Marketing Analytics. Recent social marketing publications, among others, appear in the Sage Handbook of Social Marketing, the Journal of Nonprofit and Public Sector Marketing, the Journal of Business and Industrial Marketing and the Irish Journal of Management. Christine is also co-author, with Professor Gerard Hastings of Social Marketing; From Tunes to Symphonies, Second edition (2013) and Marketing Research in Ireland; Theory and Practice, an Irish best selling textbook, now in its third edition. |
Books
| Davison, K, McCauley, V & McClune, W (2008) A Review of Science Outreach Strategies North & South: With some recommendations for improvement. [Details] |
Fleming, D (1999) Marketing Research In Ireland: Theory & Practice. Gill & MacMillan: Gill & MacMillan.  [Details] |
Book Chapters
| Marques, S (2011) 'Relatinship Marketing & Implications for Social Marketing' In: Handbook of Social Marketing. [Details] |
| Wolf McGarry, J, McDonnell, J, Yount, H (2004) 'Consumer Attitudes towards GM Food in Ireland and the USA' In: Consumer Acceptance of Genetically Modified Foods. CAB International, USA: [Details] |
| McGarry W (2002) 'A Comparison of Consumer Attitudes towards Genetically Modified Food in Europe and the United States: A Case Study over Time' In: Marketing Development for Genetically Modified Food. CABI Publishing, USA: [Details] |
Peer Reviewed Journals
| Domegan, C (2011) 'The History of Marketing Thought: A Teaching Reflection'. Journal of Historical Research in Marketing, 2 (4):457-466. [Details] |
| Davison, K, McCauley, V (2010) 'Realising the Management Challenges for Science Communication Outreach: A Social Markeitng Perspective'. Journal of Irish Management, . [Details] |
| Bringle, B (2010) 'Charting the Implication of Social Marketing for Service Learning'. Journal of Non Profit & Public Sector Marketing, 22 (3):198-216. [Details] |
| Domegan, CT (2008) 'Social marketing: implications for contemporary marketing practices classification scheme'. Journal Of Business & Industrial Marketing, 23 :135-141. [DOI] [Details] |
| Domegan, C (2008) 'Social Marketing: Implications for Contemporary Marketing Practices Classification Scheme'. Journal of Business & Industrial Marketing, 23 (2):135-141. [Details] |
| McCauley, V & Davison, K (2007) 'Science Communication, Outreach and Public Engagement in Ireland: Key Conference Findings'. Forfas, . [Details] |
| Domegan, C.T. (2007) 'The Use of Social Marketing in Evaluating Science Outreach Programmes in Ireland'. Irish Journal of Management, . [Details] |
| McCauley, V & Davison, K (2007) 'Key findings from the first annual conference on Science Communication, Outreach & Public Engagement'. The Irish Scientist, (15):58-59. [Details] |
| Domegan, C.T. (2007) 'Social Marketing Implications for Contemporary Marketing Practice'. Journal of Business & Interactive Marketing, . [Details] |
| Domegan, C (2007) 'The Use of Social Marketing to Evaluate Science Communication in Ireland'. The Irish Journal of Management, 28 (1):103-126. [Details] |
| Domegan, C (1996) 'The Adoption of IT in Customer Service'. European Journal of Marketing, 30 (6):52-69. [Details] |
| Domegan, C (1996) 'IT in Customer Service: A Scalogram model for the adoption of Information Technology'. ESOMAR Publications Series, 204 :367-387. [Details] |
| Ward, JJ (1994) 'From Myopia To Market Dominance Charting the Progress of Irish Markeitng'. Irish Marketing Review, 8 :73-80. [Details] |
| Donaldson, B (1992) 'Customer Service & Information Technology'. Journal of Information Technology, 7 :203-212. [Details] |
Conference Paper
| Domegan, C (2011) Get Your Life in Gear-Truck driver workplace program. 2nd World Non-profit & Social Marketing Conference. Dublin: Conference Paper [Details] |
| Domegan, C (2011) Social Mrketing & Science in Society. 2nd World Non-profit & Social Marketing Conference. Dublin: Conference Paper [Details] |
| Domegan, C (2011) Social Marketing and Social Change. 2nd World Non-profit & Social Marketing Conference. Dublin: Conference Paper [Details] |
| McHugh P (2010) Systematic Reviews: their emerging role in the co-creation of social marketing value. 9th International Congress of the International Association on Public and Nonprofit Marketing. Bucharest, Romania: Conference Paper [Details] |
| Hastings G (2010) Assimilating Social Marketing with Service Dominant Logic. Grand Challenge in Service Week, FMM 2010 Forum on Markets and Markeitng. Conference Paper [Details] |
| McHugh P (2010) Systematic Reviews: their emerging role in the co-creation of social marketing value. Irish Academy of Management. Cork: Conference Paper [Details] |
| McHugh P (2010) From Autocratic Governance to Collaborative Empowerment: A Social Marketing Approach to the Co-Creation of Science Policy. Social Marketing & Socially Responsible Management Conference ISM. Open University, Milton Keynes, UK: Conference Paper [Details] |
| Hastings G (2010) On Social Mrketing, Social Change. Social Marketing & Socially Responsible Management Conference ISM. Open University, Milton Keynes, UK: Conference Paper [Details] |
| Horan, J, Kenny, A (2010) A Collaborative Postgraduate Experience Integrating Theory & Practice through Service Learning PhD Work. Inaugural Service Learning Conference. NUI Galway: Conference Paper [Details] |
| Duane, S (2010) Get Your Life in Gear-Truck driver workplace program. 9th International Congress of the International Association on Public and Nonprofit Marketing. Bucharest, Romania: Conference Paper [Details] |
| McIlrath, L (2009) Balancing the Customer & Citizen: Service Learning & Social Marketing Education. First Annual Social Marketing Conference. Galway: Conference Paper [Details] |
| McIlrath, L (2009) For the Greater Good: Locating Civic Engagement within Service Learning and Social Marketing within Ireland. Campus Engage International Conference. Dublin: Conference Paper [Details] |
| Davison, K, McCauley, V (2009) A New Role for Social Marketing: Engaging the Public with Science. 8th International Congress of the International Association on Public and Nonprofit Marketing. Valencia Spain: Conference Paper [Details] |
| McHugh, P (2009) Systematic Reviews: their emerging role in connecting theory and policy. Irish Social Science Platform. Dublin: Conference Paper [Details] |
| McIlrath, I, Mulligan, D (2009) For the greater good: how civic engagement in service learning makes for better students, better partnerships and better business education. Irish Academy of Management. Galway: Conference Paper [Details] |
| Davison, K (2008) Contemporary Social Marketing and the Barriers & Obstacles for Science Communication and Outreach in a Knowledge-based Society. Irish Academy of Management Conference. DCU, Dublin: Conference Paper [Details] |
| Davison, K (2008) Contemporary Social Marketing and the Challenges Science Communication and Outreach in a Knowledge-based Society. World Social Marketing Conference. Brighton, UK: Conference Paper [Details] |
| Davidson, K, McCauley, V (2008) Science in Society; The Irish Perspective. Evaluation Science in Society Second Annual Conference. Dublin: Conference Paper [Details] |
| Nielsen, R (2007) New Product Development: A Comparison of Models Used by Food Companies in the BMW Region. Academy of Irish Management. Belfast: Conference Paper [Details] |
| Domegan, C (2007) Social Marketing: Implications for Contemporary Marketing Practices Classification Scheme. Relationship Marketing Summit. Buenos Aires, Argentina: Conference Paper [Details] |
| Corry, A (2006) The Use of Social Marketing in Evaluating Science Outreach Programmes. Academy of Irish Management Conference. Cork: Conference Paper [Details] |
| Doyle, D (2000) Mapping Contemporary Marketing Development and the Use of IT; Lessons from the Irish Experience. British Academy, AMA Conference. Conference Paper [Details] |
| McGarry, M (2000) A comparision of consumer attitudes towards genetically modified food in Europe and United States: A case study over time. 4th International Conference on the Economics of Agricultural Biotechnology. Ravello, Italy: Conference Paper [Details] |
| Domegan, C (1998) Internet Marketing Strategies. Inaugural Conference, Irish Academy of Management. Galway: Conference Paper [Details] |
| Domegan, C (1997) Marketing practice in Ireland - A Closer look at our top 1, 000 SME's. Irish Marketing Teacher's Conference. Dublin: Conference Paper [Details] |
| Domegan, C (1996) A Scalogram model for the adoption of IT in Customer Service. EMAC/ESOMAR Symposium, Research Methodologies for the New Marketing. Latimer, UK: Conference Paper [Details] |
| Donaldson, B (1992) Exploiting IT for Customer Service. Marketing Teachers Conference. Dublin: Conference Paper [Details] |
| Donaldson, B (1992) Customer Service & Information Technology in European Countries. British Academy of Management Conference. Bradford, UK: Conference Paper [Details] |
| Domegan, C (1991) Customer Service and Information Technology. Doctoral Colloquium, 20th European Marketing Academy Conference. Dublin: Conference Paper [Details] |
Other Item
| Domegan, C (2011) Guest Editor for Special Issue on Social Marketing. Journal of Irish Management. Other Item [Details] |
| Lee, N (2009) Delivering Social Innovation through Upstream Inerventions. CISC Seminar. Galway: Other Item [Details] |
| Domegan, C (2007) DSE and Science in Irish Society: Effective Investment and Management of Science Communication, Outreach and Public Engagement. Strategic positioning paper for DSE. Forfas, Dublin: Other Item [Details] |
| Corry, A (2006) The Use of Social Marketing in Evaluating Science Outreach Programmes. Academy of Irish Management. Department of Management & Marketing, UCC: Other Item [Details] |
| Neilson, M (2004) An evaluation study of interactive hands-on learning for disadvantages/marginalised children in the West of Ireland. Irish Youth Foundation. Dublin: Other Item [Details] |
| Doyle, D (1999) Electronic Marketing. Marketing Institute of Ireland. Other Item [Details] |
| Domegan, C (1996) What Marketing can do for Charities. Alzheimer's Society AGM. Dublin: Other Item [Details] |
| Domegan, C (1984) An Evaluation Study of AnCO's Open Learning Marketing Management Programme. Centre for International Studies. UCD: Other Item [Details] |
Non Published Reports
| Domegan, C (2006) Mapping Science Outreach Activities in Ireland: Their Value and Signifance. Millennium Research Fund, Minor Projects Report. NUI Galway: Non Published Reports [Details] |
| Neilson, M (2005) A Report on the Irish Health and Wellness Tourism Industry. GMIT, Galway: Non Published Reports [Details] |
| Domegan, C (1992) Customer Service & Information Technology. EC Comett Training Report, 3999/Ca, EC Office. Brussels: Non Published Reports [Details] |