Dr. Christine Domegan

B. COMM., M.B.S., Ph.D.(NUI)

Contact Details

Senior Lecturer
Marketing Discipline
J.E. Cairnes School
of Business & Economics
NUI Galway

T: Ext. 2730
E: christine.domegan@nuigalway.ie
 
researcher

Biography

Dr. Christine Domegan, B. Comm, MBS, PhD is Head of Marketing at the National University of Ireland, Galway. Currently on sabbatical for 2016, Christine is Visiting Professor, Florida Prevention Research Center Fellow and Associate of the World Health Organization Collaborating Center on Social Marketing and Social Change at University of South Florida. Christine is also the Research Leader for SIPPs, Social Innovation Participation and Policy unit within the Whitaker Institute, NUI Galway, investigating Systems-thinking Social Marketing for Change and Social Innovation through a multi-disciplinary lens with partners in the UK, Europe, USA and Canada. Her current funded EU and national research work embraces H2020 Sea Change, EPA/HSE Near Health and IRC Operation Transformation. In 2015, €1.2 million research funding was secured as PI or collaborator, using Social Marketing concepts. Christine teaches Social Marketing at undergraduate and postgraduate, including extensive PhD supervision, as well as topics such as Research Methods and Marketing Analytics. Recent social marketing publications, among others, appear in Canadian Medical Association Journal,, BMJ open, Marketing Theory and the Journal of Applied Science Research. Christine is European Editor for the Journal of Social Marketing and co-author, with Professor Gerard Hastings, OBE, of Social Marketing; From Tunes to Symphonies, Second edition (2014) with 3e due in 2017.

Peer Reviewed Journals

  Year Publication
(2016) 'Using qualitative insights to change practice - Exploring the culture of antibiotic prescribing and consumption for urinary tract infections'
Duane, S; Domegan, C ; Callan, A; Galvin, S; Cormican, M; Bennett, K; Murphy, A. W; (2016) 'Using qualitative insights to change practice - Exploring the culture of antibiotic prescribing and consumption for urinary tract infections'. BMJ Open, [Details]
(2015) 'Intervention to improve the quality of antimicrobial prescribing for urinary tract infection: a cluster randomized trial'
Vellinga, A; Galvin, S; Duane, S; Callan, A; Bennett, K; Cormican, C; Domegan, C; Murphy, A.W; (2015) 'Intervention to improve the quality of antimicrobial prescribing for urinary tract infection: a cluster randomized trial'. CMAJ : Canadian Medical Association journal = journal de l'Association medicale canadienne, [DOI] [Details]
(2015) 'Consulting with Citizens in the Design of Wellbeing Measures and Policies: Lessons from a Systems Science Application'
Hogan, MJ,Johnston, H,Broome, B,McMoreland, C,Walsh, J,Smale, B,Duggan, J,Andriessen, J,Leyden, KM,Domegan, C,McHugh, P,Hogan, V,Harney, O,Groarke, J,Noone, C,Groarke, AM (2015) 'Consulting with Citizens in the Design of Wellbeing Measures and Policies: Lessons from a Systems Science Application'. Social Indicators Research, 123 :857-877 [DOI] [Details]
(2014) 'Case study: waves of change - collaborative design for tomorrow's world'
Domegan, C,McHugh, P,Devaney, M,Duane, S,Joyce, J,Daly, O,Murphy, D,Hogan, M,Broome, B,Brennan, L,Binney, W,Parker, L,Aleti, T,Nguyen, D (2014) 'Case study: waves of change - collaborative design for tomorrow's world'. Social Marketing And Behaviour Change: Models, Theory And Applications, :208-219 [Details]
(2013) 'Supporting the improvement and management of prescribing for urinary tract infections (SIMPle): protocol for a cluster randomized trial'
Duane, S,Callan, A,Galvin, S,Murphy, AW,Domegan, C,O'Shea, E,Cormican, M,Bennett, K,O'Donnell, M,Vellinga, A (2013) 'Supporting the improvement and management of prescribing for urinary tract infections (SIMPle): protocol for a cluster randomized trial'. Trials, 14 [DOI] [Details]
(2013) '“A Review of the Perceived Barriers within the Health Belief Model on Pap Smear Screening as a Cervical Cancer Prevention Measure”'
Suanda, J., Cawley, D., Domegan, C., Brenner, M., and Rowan, Neil J. (2013) '“A Review of the Perceived Barriers within the Health Belief Model on Pap Smear Screening as a Cervical Cancer Prevention Measure”'. Journal of Applied Sciences Research, [Details]
(2012) 'Marketing’s response to environmental decline and the call for sustainability'
Walsh, A., Domegan, C. & Fleming, D. (2012) 'Marketing’s response to environmental decline and the call for sustainability'. Social Business, 2 (2):121-143 [Details]
(2012) 'Value, Values, Symbols and Outcomes'
Domegan, Haase, Harrisvan, den Heuvel, Kelleher, Maglio, Meynhardt, Ordanini and Peñaloza, (2012) 'Value, Values, Symbols and Outcomes'. Marketing Theory, 12 (2):1-5 [Details]
(2012) 'Social Marketing in Europe: Exploring innovative approaches to health and behaviour change'
Domegan, C., Suggs, S. and Moreira, P. (2012) 'Social Marketing in Europe: Exploring innovative approaches to health and behaviour change'. International Journal of Healthcare Management, 5 (4):231-232 [Details]
(2011) 'Co-authoring tomorrow: On how past marketing knowledge enlightens future marketing theory'
Domegan, C. (2011) 'Co-authoring tomorrow: On how past marketing knowledge enlightens future marketing theory'. Marketing Theory, 11 (4):495-498 [Details]
(2011) 'The History of Marketing Thought: A Teaching Reflection'
Domegan, C (2011) 'The History of Marketing Thought: A Teaching Reflection'. Journal of Historical Research in Marketing, 2 (4):457-466 [Details]
(2010) 'Charting the Implication of Social Marketing for Service Learning'
Bringle, B (2010) 'Charting the Implication of Social Marketing for Service Learning'. Journal of Non Profit & Public Sector Marketing, 22 (3):198-216 [Details]
(2010) 'Realising the Management Challenges for Science Communication Outreach: A Social Marketing Perspective'
Domegan, C., McCauley, V. and Davison, K. (2010) 'Realising the Management Challenges for Science Communication Outreach: A Social Marketing Perspective'. Irish Journal Of Management, 19 (2):89-108 [ARAN Link] [Details]
(2010) 'Realising the Management Challenges for Science Communication Outreach: A Social Markeitng Perspective'
Davison, K, McCauley, V (2010) 'Realising the Management Challenges for Science Communication Outreach: A Social Markeitng Perspective'. Journal of Irish Management, [Details]
(2008) 'Social marketing: implications for contemporary marketing practices classification scheme'
Domegan, CT (2008) 'Social marketing: implications for contemporary marketing practices classification scheme'. Journal Of Business & Industrial Marketing, 23 :135-141 [DOI] [Details]
(2007) 'Key findings from the first annual conference on science communication, outreach and public engagement'
Domegan, C., McCauley, V. and Davison, K. (2007) 'Key findings from the first annual conference on science communication, outreach and public engagement'. Irish Scientist Year Book, 15 :59-59 [Details]
(2007) 'The Use of Social Marketing to Evaluate Science Communication in Ireland'
Domegan, C (2007) 'The Use of Social Marketing to Evaluate Science Communication in Ireland'. The Irish Journal of Management, 28 (1):103-126 [Details]
(2007) 'Key findings from the first annual conference on Science Communication, Outreach & Public Engagement'
McCauley, V & Davison, K (2007) 'Key findings from the first annual conference on Science Communication, Outreach & Public Engagement'. The Irish Scientist, (15):58-59 [Details]
(2007) 'Science Communication, Outreach and Public Engagement in Ireland: Key Conference Findings'
McCauley, V & Davison, K (2007) 'Science Communication, Outreach and Public Engagement in Ireland: Key Conference Findings'. Forfas, [Details]
(2007) 'Social Marketing Implications for Contemporary Marketing Practice'
Domegan, C.T. (2007) 'Social Marketing Implications for Contemporary Marketing Practice'. Journal of Business & Interactive Marketing, [Details]
(2007) 'The Use of Social Marketing in Evaluating Science Outreach Programmes in Ireland'
Domegan, C.T. (2007) 'The Use of Social Marketing in Evaluating Science Outreach Programmes in Ireland'. Irish Journal of Management, [Details]
(1996) 'The Adoption of IT in Customer Service'
Domegan, C (1996) 'The Adoption of IT in Customer Service'. European Journal of Marketing, 30 (6):52-69 [Details]
(1996) 'IT in Customer Service: A Scalogram model for the adoption of Information Technology'
Domegan, C (1996) 'IT in Customer Service: A Scalogram model for the adoption of Information Technology'. ESOMAR Publications Series, 204 :367-387 [Details]
(1994) 'From Myopia To Market Dominance Charting the Progress of Irish Markeitng'
Ward, JJ (1994) 'From Myopia To Market Dominance Charting the Progress of Irish Markeitng'. Irish Marketing Review, 8 :73-80 [Details]
(1992) 'Customer Service & Information Technology'
Donaldson, B (1992) 'Customer Service & Information Technology'. Journal of Information Technology, 7 :203-212 [Details]

Books

  Year Publication
(2014) Social Marketing, from Tunes to Symphonies.
Gerard Hastings and Christine Domegan (2014) Social Marketing, from Tunes to Symphonies. UK: Routledge, UK. [Details]
(2008) A review of science outreach strategies North and South: With some recommendations for improvement.
Davison, K., Domegan, C., McCauley, V., and McClune, W., (2008) A review of science outreach strategies North and South: With some recommendations for improvement. Armagh: Centre for Cross Border Studies. [Details]
(2007) Marketing Research In Ireland: Theory & Practice.
Drs C. Domegan and D. Fleming, (2007) Marketing Research In Ireland: Theory & Practice. Gill & MacMillan: Gill & MacMillan. [Details]

Book Chapters

  Year Publication
(2015) 'Tomorrow’s World: Collaborations, Consultations and Conversations for Change'
Duane, S., Domegan, C., McHugh, P., Devaney, M., Callan, A. (2015) 'Tomorrow’s World: Collaborations, Consultations and Conversations for Change' In: Innovations in Social Marketing and Public Health Communication. London: Springer. [DOI] [Details]
(2013) 'From Autocratic Governance to'
McHugh, P. and Domegan, C., (2013) 'From Autocratic Governance to' In: Contemporary Issues in Social Marketing. UK: Cambridge Scholars Publishers. [Details]
(2012) 'Get Your Life into Gear'
C. Domegan and S. Duane (2012) 'Get Your Life into Gear' In: “Best Practices in Marketing and Quality-of-Life Research” Editors Professors Helena Maria Baptista Alves and José Luis Vázquez. UK: Springer. [Details]
(2011) 'Relatinship Marketing & Implications for Social Marketing'
Marques, S & Domegan, C (2011) 'Relatinship Marketing & Implications for Social Marketing' In: Handbook of Social Marketing. UK: Sage. [Details]
(2004) 'Consumer Attitudes towards GM Food in Ireland and the USA'
Wolf McGarry, J, McDonnell, J, Yount, H (2004) 'Consumer Attitudes towards GM Food in Ireland and the USA' In: Consumer Acceptance of Genetically Modified Foods. CAB International, USA: [Details]
(2002) 'A Comparison of Consumer Attitudes towards Genetically Modified Food in Europe and the United States: A Case Study over Time'
McGarry W (2002) 'A Comparison of Consumer Attitudes towards Genetically Modified Food in Europe and the United States: A Case Study over Time' In: Marketing Development for Genetically Modified Food. CABI Publishing, USA: [Details]

Conference Publications

  Year Publication
(2012) Forumn on Markets and Marketing
McHugh, P. and Domegan, C. (2012) From Mechanistic Market Structures to Holistic Marketing Systems: How Social Marketing Captures the Bigger Picture through System Indicators . In: Brodie, R., Storbacka, K., Lusch, R., and Vargo S. eds. Forumn on Markets and Marketing New Zealand, [Details]
(2012) Social Marketing and Socially Responsible Management: Taking Responsibility
Domegan, C. and Hastings, G., (2012) A Social Marketing Value Co-creation Model . In: ISM-OU eds. Social Marketing and Socially Responsible Management: Taking Responsibility [Details]
(2010) 2nd Annual Social Marketing Conference
Davison, K; McCauley, V; Domegan, C (2010) A social marketing approach to managing science communication and outreach 2nd Annual Social Marketing Conference NUI Galway, [Details]
(2008) 'After the Celtic Tiger': Irish Social Science Platform Conference
Domegan C; Davison, K (2008) Assessing and evaluating science communication and outreach activities in Ireland through social marketing: Supporting the knowledge economy through innovative and interdisciplinary approaches 'After the Celtic Tiger': Irish Social Science Platform Conference , 11-SEP-12 - 12-SEP-08 [Details]
(2008) World Social Marketing Conference
Domegan, C; Davison, K. (2008) Applying contemporary social marketing to science communication and outreach: Meeting the challenges of a knowledge economy World Social Marketing Conference Brighton, UK, [Details]

Published Reports

  Year Publication
(2011) A literature review on health information seeking behaviour on the web: a health consumer and health professional perspective.
Higgins, O; Sixsmith, J; Barry MM; Domegan, C (2011) A literature review on health information seeking behaviour on the web: a health consumer and health professional perspective. ECDC, Stockholm, Sweden. [DOI] [ARAN Link] [Details]
(2008) A Review of Science Outreach Strategies North and South: With Some Recommendations for Improvement.
Davison, K; Domegan, C., McCauley, V. and McClune, W. (2008) A Review of Science Outreach Strategies North and South: With Some Recommendations for Improvement. Centre for Cross Border Studies, Belfast. [Details]
(2006) A Review of Science Outreach Strategies North and South: With Some Recommendations for Improvement.
Davison, K., McCauley, V., Domegan, C., McClune, W. (2006) A Review of Science Outreach Strategies North and South: With Some Recommendations for Improvement. Centre for Cross Border Studies, Belfast. [ARAN Link] [Details]

Conference Contributions

  Year Publication
(2010) Science, Engineering Communications and Outreach 5th Annual National Conference,
Davison, K; Domegan, C; McCauley, V (2010) Conference Co-Organiser. [Conference Organising Committee Member], Science, Engineering Communications and Outreach 5th Annual National Conference, Armagh Planetarium, Armagh, Northern Ireland , 20-MAY-10 - 20-MAY-10. [Details]
(2008) Science, Engineering Communications and Outreach 3rd Annual National Conference,
Davison, K; Domegan, C; McCauley, V (2008) Conference Co-Organiser. [Conference Organising Committee Member], Science, Engineering Communications and Outreach 3rd Annual National Conference, Engineers Ireland, Dublin , 22-MAY-08 - 22-MAY-08. [Details]
(2007) Public Engagement with Science and the Innovation Society 2nd National Conference,
Davison, K; Domegan, C; McCauley, V (2007) Conference Co-Organiser. [Conference Organising Committee Member], Public Engagement with Science and the Innovation Society 2nd National Conference, NUI Galway , 24-MAY-07 - 23-MAY-07. [Details]
(2006) Public Engagement with Science and the Innovation Society 1St National Conference,
Domegan, C; Davison, K; McCauley, V; Kane, A (2006) Conference Co-Organiser. [Conference Organising Committee Member], Public Engagement with Science and the Innovation Society 1St National Conference, NUI Galway , 25-MAY-06 - 25-MAY-06. [Details]

Article

  Year Publication
(2007) Key findings from the first annual conference on science communication outreach and public engagement.
Domegan, C., McCauley, V. and Davison, K. (2007) Key findings from the first annual conference on science communication outreach and public engagement. Ireland: Article [Details]

Conference Paper

  Year Publication
(2011) Get Your Life in Gear-Truck driver workplace program. 2nd World Non-profit & Social Marketing Conference.
Domegan, C (2011) Get Your Life in Gear-Truck driver workplace program. 2nd World Non-profit & Social Marketing Conference. Dublin: Conference Paper [Details]
(2011) Social Mrketing & Science in Society. 2nd World Non-profit & Social Marketing Conference.
Domegan, C (2011) Social Mrketing & Science in Society. 2nd World Non-profit & Social Marketing Conference. Dublin: Conference Paper [Details]
(2011) Social Marketing and Social Change. 2nd World Non-profit & Social Marketing Conference.
Domegan, C (2011) Social Marketing and Social Change. 2nd World Non-profit & Social Marketing Conference. Dublin: Conference Paper [Details]
(2010) A Collaborative Postgraduate Experience Integrating Theory & Practice through Service Learning PhD Work. Inaugural Service Learning Conference.
Horan, J, Kenny, A (2010) A Collaborative Postgraduate Experience Integrating Theory & Practice through Service Learning PhD Work. Inaugural Service Learning Conference. NUI Galway: Conference Paper [Details]
(2010) A Social Marketing Approach to Managing Science Communication and Outreach.
Davison, K, McCauley, V, and Domegan C. (2010) A Social Marketing Approach to Managing Science Communication and Outreach. NUI Galway, Galway: Conference Paper [Details]
(2010) Assimilating Social Marketing with Service Dominant Logic. Grand Challenge in Service Week, FMM 2010 Forum on Markets and Markeitng.
Hastings G (2010) Assimilating Social Marketing with Service Dominant Logic. Grand Challenge in Service Week, FMM 2010 Forum on Markets and Markeitng. Conference Paper [Details]
(2010) On Social Mrketing, Social Change. Social Marketing & Socially Responsible Management Conference ISM.
Hastings G (2010) On Social Mrketing, Social Change. Social Marketing & Socially Responsible Management Conference ISM. Open University, Milton Keynes, UK: Conference Paper [Details]
(2010) Systematic Reviews: their emerging role in the co-creation of social marketing value. 9th International Congress of the International Association on Public and Nonprofit Marketing.
McHugh P (2010) Systematic Reviews: their emerging role in the co-creation of social marketing value. 9th International Congress of the International Association on Public and Nonprofit Marketing. Bucharest, Romania: Conference Paper [Details]
(2010) Get Your Life in Gear-Truck driver workplace program. 9th International Congress of the International Association on Public and Nonprofit Marketing.
Duane, S (2010) Get Your Life in Gear-Truck driver workplace program. 9th International Congress of the International Association on Public and Nonprofit Marketing. Bucharest, Romania: Conference Paper [Details]
(2010) From Autocratic Governance to Collaborative Empowerment: A Social Marketing Approach to the Co-Creation of Science Policy. Social Marketing & Socially Responsible Management Conference ISM.
McHugh P (2010) From Autocratic Governance to Collaborative Empowerment: A Social Marketing Approach to the Co-Creation of Science Policy. Social Marketing & Socially Responsible Management Conference ISM. Open University, Milton Keynes, UK: Conference Paper [Details]
(2010) Systematic Reviews: their emerging role in the co-creation of social marketing value. Irish Academy of Management.
McHugh P (2010) Systematic Reviews: their emerging role in the co-creation of social marketing value. Irish Academy of Management. Cork: Conference Paper [Details]
(2009) A New Role for Social Marketing: Engaging the Public with Science. 8th International Congress of the International Association on Public and Nonprofit Marketing.
Davison, K, McCauley, V (2009) A New Role for Social Marketing: Engaging the Public with Science. 8th International Congress of the International Association on Public and Nonprofit Marketing. Valencia Spain: Conference Paper [Details]
(2009) Systematic Reviews: their emerging role in connecting theory and policy. Irish Social Science Platform.
McHugh, P (2009) Systematic Reviews: their emerging role in connecting theory and policy. Irish Social Science Platform. Dublin: Conference Paper [Details]
(2009) For the greater good: how civic engagement in service learning makes for better students, better partnerships and better business education. Irish Academy of Management.
McIlrath, I, Mulligan, D (2009) For the greater good: how civic engagement in service learning makes for better students, better partnerships and better business education. Irish Academy of Management. Galway: Conference Paper [Details]
(2009) Balancing the Customer & Citizen: Service Learning & Social Marketing Education. First Annual Social Marketing Conference.
McIlrath, L (2009) Balancing the Customer & Citizen: Service Learning & Social Marketing Education. First Annual Social Marketing Conference. Galway: Conference Paper [Details]
(2009) For the Greater Good: Locating Civic Engagement within Service Learning and Social Marketing within Ireland. Campus Engage International Conference.
McIlrath, L (2009) For the Greater Good: Locating Civic Engagement within Service Learning and Social Marketing within Ireland. Campus Engage International Conference. Dublin: Conference Paper [Details]
(2008) Science in Society; The Irish Perspective. Evaluation Science in Society Second Annual Conference.
Davidson, K, McCauley, V (2008) Science in Society; The Irish Perspective. Evaluation Science in Society Second Annual Conference. Dublin: Conference Paper [Details]
(2008) Contemporary Social Marketing and the Barriers & Obstacles for Science Communication and Outreach in a Knowledge-based Society. Irish Academy of Management Conference.
Davison, K (2008) Contemporary Social Marketing and the Barriers & Obstacles for Science Communication and Outreach in a Knowledge-based Society. Irish Academy of Management Conference. DCU, Dublin: Conference Paper [Details]
(2008) Contemporary Social Marketing and the Challenges Science Communication and Outreach in a Knowledge-based Society. World Social Marketing Conference.
Davison, K (2008) Contemporary Social Marketing and the Challenges Science Communication and Outreach in a Knowledge-based Society. World Social Marketing Conference. Brighton, UK: Conference Paper [Details]
(2007) New Product Development: A Comparison of Models Used by Food Companies in the BMW Region. Academy of Irish Management.
Nielsen, R (2007) New Product Development: A Comparison of Models Used by Food Companies in the BMW Region. Academy of Irish Management. Belfast: Conference Paper [Details]
(2007) Building Effective Science Outreach Strategies North and South.
Davison, K, McCauley, V. Domegan, C and McClune, B. (2007) Building Effective Science Outreach Strategies North and South. Malahide, Dublin, Ireland: Conference Paper [Details]
(2007) Social Marketing: Implications for Contemporary Marketing Practices Classification Scheme. Relationship Marketing Summit.
Domegan, C (2007) Social Marketing: Implications for Contemporary Marketing Practices Classification Scheme. Relationship Marketing Summit. Buenos Aires, Argentina: Conference Paper [Details]
(2006) The Use of Social Marketing in Evaluating Science Outreach Programmes. Academy of Irish Management Conference.
Corry, A (2006) The Use of Social Marketing in Evaluating Science Outreach Programmes. Academy of Irish Management Conference. Cork: Conference Paper [Details]
(2000) Mapping Contemporary Marketing Development and the Use of IT; Lessons from the Irish Experience. British Academy, AMA Conference.
Doyle, D (2000) Mapping Contemporary Marketing Development and the Use of IT; Lessons from the Irish Experience. British Academy, AMA Conference. Conference Paper [Details]
(2000) A comparision of consumer attitudes towards genetically modified food in Europe and United States: A case study over time. 4th International Conference on the Economics of Agricultural Biotechnology.
McGarry, M (2000) A comparision of consumer attitudes towards genetically modified food in Europe and United States: A case study over time. 4th International Conference on the Economics of Agricultural Biotechnology. Ravello, Italy: Conference Paper [Details]
(1998) Internet Marketing Strategies. Inaugural Conference, Irish Academy of Management.
Domegan, C (1998) Internet Marketing Strategies. Inaugural Conference, Irish Academy of Management. Galway: Conference Paper [Details]
(1997) Marketing practice in Ireland - A Closer look at our top 1, 000 SME's. Irish Marketing Teacher's Conference.
Domegan, C (1997) Marketing practice in Ireland - A Closer look at our top 1, 000 SME's. Irish Marketing Teacher's Conference. Dublin: Conference Paper [Details]
(1996) A Scalogram model for the adoption of IT in Customer Service. EMAC/ESOMAR Symposium, Research Methodologies for the New Marketing.
Domegan, C (1996) A Scalogram model for the adoption of IT in Customer Service. EMAC/ESOMAR Symposium, Research Methodologies for the New Marketing. Latimer, UK: Conference Paper [Details]
(1992) Customer Service & Information Technology in European Countries. British Academy of Management Conference.
Donaldson, B (1992) Customer Service & Information Technology in European Countries. British Academy of Management Conference. Bradford, UK: Conference Paper [Details]
(1992) Exploiting IT for Customer Service. Marketing Teachers Conference.
Donaldson, B (1992) Exploiting IT for Customer Service. Marketing Teachers Conference. Dublin: Conference Paper [Details]
(1991) Customer Service and Information Technology. Doctoral Colloquium, 20th European Marketing Academy Conference.
Domegan, C (1991) Customer Service and Information Technology. Doctoral Colloquium, 20th European Marketing Academy Conference. Dublin: Conference Paper [Details]

Editorial

  Year Publication
(2012) Value, values, symbols and outcomes.
Domegan, C,Haase, M,Harris, K,van den Heuvel, WJ,Kelleher, C,Maglio, PP,Meynhardt, T,Ordanini, A,Penaloza, L (2012) Value, values, symbols and outcomes. Editorial [DOI] [Details]
(2011) Co-authoring tomorrow: On how past marketing knowledge enlightens future marketing theory.
Domegan, C (2011) Co-authoring tomorrow: On how past marketing knowledge enlightens future marketing theory. Editorial [DOI] [Details]

Meeting

  Year Publication
(2013) Reconstructing Macromarketing Management: The Building Blocks.
Domegan, C,Shapiro, SJ (2013) Reconstructing Macromarketing Management: The Building Blocks. Meeting [Details]

Other Item

  Year Publication
(2011) Guest Editor for Special Issue on Social Marketing. Journal of Irish Management.
Domegan, C (2011) Guest Editor for Special Issue on Social Marketing. Journal of Irish Management. Other Item [Details]
(2009) Delivering Social Innovation through Upstream Inerventions. CISC Seminar.
Lee, N (2009) Delivering Social Innovation through Upstream Inerventions. CISC Seminar. Galway: Other Item [Details]
(2007) DSE and Science in Irish Society: Effective Investment and Management of Science Communication, Outreach and Public Engagement. Strategic positioning paper for DSE.
Domegan, C (2007) DSE and Science in Irish Society: Effective Investment and Management of Science Communication, Outreach and Public Engagement. Strategic positioning paper for DSE. Forfas, Dublin: Other Item [Details]
(2006) The Use of Social Marketing in Evaluating Science Outreach Programmes. Academy of Irish Management.
Corry, A (2006) The Use of Social Marketing in Evaluating Science Outreach Programmes. Academy of Irish Management. Department of Management & Marketing, UCC: Other Item [Details]
(2004) An evaluation study of interactive hands-on learning for disadvantages/marginalised children in the West of Ireland. Irish Youth Foundation.
Neilson, M (2004) An evaluation study of interactive hands-on learning for disadvantages/marginalised children in the West of Ireland. Irish Youth Foundation. Dublin: Other Item [Details]
(1999) Electronic Marketing. Marketing Institute of Ireland.
Doyle, D (1999) Electronic Marketing. Marketing Institute of Ireland. Other Item [Details]
(1996) What Marketing can do for Charities. Alzheimer's Society AGM.
Domegan, C (1996) What Marketing can do for Charities. Alzheimer's Society AGM. Dublin: Other Item [Details]
(1984) An Evaluation Study of AnCO's Open Learning Marketing Management Programme. Centre for International Studies.
Domegan, C (1984) An Evaluation Study of AnCO's Open Learning Marketing Management Programme. Centre for International Studies. UCD: Other Item [Details]

Non Published Reports

  Year Publication
(2006) Mapping Science Outreach Activities in Ireland: Their Value and Signifance. Millennium Research Fund, Minor Projects Report.
Domegan, C (2006) Mapping Science Outreach Activities in Ireland: Their Value and Signifance. Millennium Research Fund, Minor Projects Report. NUI Galway: Non Published Reports [Details]
(2005) A Report on the Irish Health and Wellness Tourism Industry.
Neilson, M (2005) A Report on the Irish Health and Wellness Tourism Industry. GMIT, Galway: Non Published Reports [Details]
(1992) Customer Service & Information Technology. EC Comett Training Report, 3999/Ca, EC Office.
Domegan, C (1992) Customer Service & Information Technology. EC Comett Training Report, 3999/Ca, EC Office. Brussels: Non Published Reports [Details]

Honours and Awards

  Year Title Awarding Body
1996 Citation of Excellence European Journal of Marketing
1984 “An Evaluation Study of AnCO Open Learning Intervention for SMEs in Ireland.” AnCO

Professional Associations

  Association Function From / To
International Social Marketing Association (iSMA) Active Member /
Marketing Institute of Ireland (MII) Member /
European Social Marketing Assocation (ESMA) Founding member /
Chartered Institute of Marketing, (Social Marketing) UK Member /

Community Engagement

  Title Type From / To
Outreach Civic Engagement 01-JAN-11 / 01-JAN-13
Board Membership Co-Founding Director 22-MAR-02 / 28-FEB-05

Recent Postgraduate Students

  Graduation Name Degree Primary Supervisor
2012 Sinead Duane N

Current Postgraduate Students (Research)

  Student Degree Type Type
Dmitry Brychkov Doctorate - Structured Ph.D. in the College of Business, Law & Public Policy Supervisor
Maeve Mc Ardle Doctorate - Ph.D. (Commerce) Supervisor
Tina Flaherty Doctorate - Structured Ph.D. in the College of Business, Law & Public Policy Supervisor
Anne Walsh Doctorate - Ph.D. (Commerce) Co-supervisor (1)

Modules Taught

  Term/Year Module Title Module Code Subject / Desc
2013/2014 Social and Non-Profit Marketing
2013/2014 Applied Marketing Research and Analytics
2012/2013 Marketing Research

Head of Marketing

Dr Christine Domegan

Contact Marketing

t:+353 91 492546

e: marketing@nuigalway.ie

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