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Publications :: Dr. Christine Domegan

« Author contact information, biography and research interests

Peer Reviewed Journal Articles

Domegan, C.T. "The History of Marketing Thought: A Teaching Reflection". Journal of Historial Research in Marketing, Vol 2, Iss 4, pp. 457-466.

Domegan, C., Davison, K. & McCauley, V. (2010) "Realising the Management Challenges for Science Communication Outreach: A Social Marketing Perspective". The Irish Journal of Management, Vol. 30, No. 1, ISSN 1649-248X, pp. 89-108.

Domegan, C. (2008) "Implications for Contemporary Marketing Practices Classification Scheme". Journal of Business and Industrial Marketing, 23, 135-141.

Domegan, C. (2007) "The Use of Social Marketing in Evaluating Science Outreach Programmes in Ireland", Irish Journal of Management.

Domegan, C. (2007) "Social Marketing Implications for Contemporary Marketing Practice", Journal of Business & Interactive Marketing.

Books

Domegan, C. and Fleming, D. (2007) "Marketing Research in Ireland, Theory & Practice", Third Edition, Gill & MacMillan, 500+ pages. Supporting web site www.gillmacmillan.ie/marketingresearch.

Book Chapters

Wallace, E. (2007) "Shellfish de la Mer: Leading Exporters of Irish Crabmeat", in Domegan, C. and Fleming, D. (eds) Marketing Research in Ireland, Theory & Practice , 3rd ed., Dublin: Gill & Macmillan, forthcoming.

Domegan, C., Wolf, M.A., McDonnell, J. and Yount, H. (2004) "Consumer Attitudes Towards GM Food in Ireland & the USA" in Everson, E., and Santaniello, V. (eds.) Consumer Acceptance of Genetically Modified Food, CAB Publishing, UK.

Wallace, E. (2003) "Memorex Telex – Assessing Staff Attitudes to Increase the Effectiveness of the CRM Database", in Domegan, C. and Fleming, D. (eds) Marketing Research in Ireland, Theory & Practice, 2nd ed., Dublin: Gill & Macmillan, pp.230-231.

Wallace, E. (2003) "Centra – Researching Customer Attitudes and Loyalty", in Domegan, C. and Fleming, D. (eds) Marketing Research in Ireland, Theory & Practice, 2nd ed., Dublin: Gill & Macmillan, pp.171-173.

Research Reports and Policy Documents

Domegan, C., Davison, K. and McCauley, V. (2008) "Mapping Science Communication, Outreach and Public Engagement in Ireland: Key Survey Findings". IN FORFAS (Ed.) Dublin.

Davidson, K., McCauley, V., Domegan, C. and McClune, W. (2008) "A report for the Standing Committee Conference on Teacher Education North and South", (SCoTENS), Centre for Cross Border Studies, NI.

Conference Papers

Domegan, C. and Mcllrath, L.,(2009) "Balance the consumer and the citizen: service learning and social marketing". Changing lives for good: First Annual Social Marketing Conference. NUI Galway.

Domegan, C., Cunningham, J. and McHugh, P. (2009) "The Knowledge Society, Management 2.0 Models and Social Innovation". Changing Lives for good: First Annual Social Marketing Conference, NUI Galway.

Domegan, C. (2009) "A new role for social marketing: engaging the public with science". 8th International congress on Public and non-profit marketing.

Domegan, C. and Davison, K. (2008) "Assessing and Evaluating Science Commuincation and Outreach Activities in Ireland through Social Marketing: Supporting the Knowledge Economy Through Innovative and Interdisciplinary Approaches". ISSP Conference. Dublin City University.

Davison, K., McCauley, V., Domegan, C., McClune, B. and Jarman, R. (2008) "Building Effective Science Outreach Strategies". SCoTENS Annual Conference

Domegan, C. and Davison, K. (2008) "Mapping Science Communicaition in Ireland". Science in Irish Society Conference.

Domegan, C. (2008) "Contemporary Social Markeing and the Barriers and Obstacles for Science Communication and Outreach in a Knowledege based Society". Irish Academy of Management.

Domegan, C. (2008) "Applying Contemporary Social Marketing to Science Communication and Outreach: Meeting the Challenges of a Knowledge Economy". World Science Marketing Conference.

Other

Domegan, C. and Mcllrath, L., (2009) "For the greater good: Locating civic engagement within service learning and social marketing". Higher Education and civic engagement partnerships: create, challenge, change.

Whitaker Institute for Innovation and Societal Change
J.E. Cairnes School of Business and Economics
NUI Galway
This page was last updated February 24, 2009.