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Publications :: Dr. Elaine Wallace

« Author contact information, biography and research interests

Peer Reviewed Journal Articles

Wallace, E. and de Chernatony, L. (2009) "Exploring Brand Sabotage in Retail Banking". Journal of Product and Brand Management.

Wallace, E. and de Chernatony, L. (2009) "Service Employee Performance: Its Components and Antecedents". Journal of Relationship Marketing, 8, 82-102.

Wallace, E. and de Chernatony, L. (2008) "Classifying, Identifying and Managing the Service Brand Saboteur", The Services Industries Journal, 28 (2), pp. 151-166.

Wallace, E. and de Chernatony, L. (2007) "Exploring Managers' Views about Brand Saboteurs", Journal of Marketing Management, 23 (1-2), pp. 91-106.

Books

Fleming, D. and Wallace, E. (eds) (2001) "Cases in Marketing", Dublin : McGraw-Hill.

Book Chapters

Wallace, E. (2007) "Shellfish de la Mer: Leading Exporters of Irish Crabmeat", in Domegan, C. and Fleming, D. (eds) Marketing Research in Ireland, Theory & Practice , 3rd ed., Dublin: Gill & Macmillan, forthcoming.

Wallace, E. (2003) "Memorex Telex – Assessing Staff Attitudes to Increase the Effectiveness of the CRM Database", in Domegan, C. and Fleming, D. (eds) Marketing Research in Ireland, Theory & Practice, 2nd ed., Dublin: Gill & Macmillan, pp.230-231.

Wallace, E. (2003) "Centra – Researching Customer Attitudes and Loyalty", in Domegan, C. and Fleming, D. (eds) Marketing Research in Ireland, Theory & Practice, 2nd ed., Dublin: Gill & Macmillan, pp.171-173.

Conference Papers

Wallace, E. and de Chernatony, L. (2009) "Creating and Implementing Brand Values in Irish Service Firms". Thought Leaders International Conference on Brand Management. Athens, Greece.

Wallace, E. and Gormley, P. (2009) "Creating Brand Managers Using Group Wikis: Student Engagement through Collaboration". EdTech Conference. Dublin, Ireland.

Wallace, E. and de Chernatony, L. (2008) "Components of Service Employee Performance", Academy of Marketing SIG: Thought Leaders International Conference on Brand Management, Birmingham, April 15-16th.

Wallace, E. and de Chernatony, L. (2008) "Service Employee Performance: Its Components and Antecedents", Frontiers in Service Marketing Conference; Washington DC, October 1-5.

Wallace, E. and de Chernatony, L. (2008) "Service Employee Performance, its components and antecedents". Frontiers in Service Conference. Robert H. Smith School of Business, University of Maryland, USA.

Wallace, E. and de Chernatony, L. (2006) "Identifying and Managing the Brand Saboteur", Academy of Marketing SIG: Thought Leaders International Conference on Brand Management , Birmingham, March 28-29th.

Wallace, E. and de Chernatony, L. (2005) "The Employee as Brand Builder, Antecedents and Measures of Performance", First Annual Brand Colloquium, Birmingham, April 11th.

Wallace, E. and de Chernatony, L. (2003) "Brand Saboteur or Champion? The Human Factors Affecting Brand Performance", UCC Doctoral Colloquium, Cork, April 28th-29th.

Wallace, E. and de Chernatony, L. (2003) "The Human Factors Affecting Brand Performance", Irish Academy of Management , Dublin, September 2nd & 3rd.

Whitaker Institute for Innovation and Societal Change
J.E. Cairnes School of Business and Economics
NUI Galway
This page was last updated February 24, 2009.