University of Galway

Course Module Information

Course Modules

Semester 2 | Credits: 10

This module will equip students with the professional knowledge and capacity needed to transition into the fast-changing media industry. Students will develop the knowledge and understanding necessary to create innovative ideas; to help bring fresh thinking to a media organisation; to create dynamic content for a start-up enterprise; to design and market a campaign; and/or to launch their own product.
(Language of instruction: English)

Learning Outcomes
  1. Demonstrate an understanding of the relationships between editorial, audiences and revenue sources, and the impact of financial considerations on editorial decision making.
  2. Effectively analyse the opportunities afforded by industry disruption.
  3. Work independently and collectively to identify, analyse and develop an entrepreneurial solution to a journalistic need.
  4. Identify the commercial viability of a new media innovation or product.
  5. Work successfully as part of a team.
  6. Reflect on personal strengths and develop self-awareness of areas for improvement.
  7. Display an understanding of the application of digital marketing in contemporary media enterprises
Assessments
  • Continuous Assessment (100%)
Teachers
Reading List
  1. "Digital Transformation in Journalism and News Media" by Mike Friedrichsen,Yahya Kamalipour
    ISBN: 9783319277868.
    Publisher: Springer
  2. "Becoming a reflective practitioner" by Christopher Johns ; with contributions from Sally Burnie ... [et al.].
    ISBN: 0470674261.
    Publisher: ; Wiley-Blackwell
  3. "The Art of Innovation" by Tom Kelley
    ISBN: 9781781256145.
  4. "Communicative Figurations" by Andreas Hepp,Andreas Breiter,Uwe Hasebrink
    ISBN: 9783319655840.
    Publisher: Springer
The above information outlines module DJ6131: "Global Media Innovation" and is valid from 2023 onwards.
Note: Module offerings and details may be subject to change.