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Course Module Information
Course Modules
DJ6131: Global Media Innovation
Semester 2 | Credits: 10
This module will equip students with the professional knowledge and capacity needed to transition into the fast-changing media industry. Students will develop the knowledge and understanding necessary to create innovative ideas; to help bring fresh thinking to a media organisation; to create dynamic content for a start-up enterprise; to design and market a campaign; and/or to launch their own product.
(Language of instruction: English)
Learning Outcomes
- Demonstrate an understanding of the relationships between editorial, audiences and revenue sources, and the impact of financial considerations on editorial decision making.
- Effectively analyse the opportunities afforded by industry disruption.
- Work independently and collectively to identify, analyse and develop an entrepreneurial solution to a journalistic need.
- Identify the commercial viability of a new media innovation or product.
- Work successfully as part of a team.
- Reflect on personal strengths and develop self-awareness of areas for improvement.
- Display an understanding of the application of digital marketing in contemporary media enterprises
Assessments
- Continuous Assessment (100%)
Teachers
- UINSIONN MAC DUBHGHAILL:
Research Profile |
Email
- KAREN M WALSH:
Research Profile |
Email
- TOM FELLE:
Research Profile |
Email
- Kelly Fincham:
Research Profile |
Email
- Don Duncan:
Research Profile |
Email
Reading List
- "Digital Transformation in Journalism and News Media" by Mike Friedrichsen,Yahya Kamalipour
ISBN: 9783319277868.
Publisher: Springer - "Becoming a reflective practitioner" by Christopher Johns ; with contributions from Sally Burnie ... [et al.].
ISBN: 0470674261.
Publisher: ; Wiley-Blackwell - "The Art of Innovation" by Tom Kelley
ISBN: 9781781256145. - "Communicative Figurations" by Andreas Hepp,Andreas Breiter,Uwe Hasebrink
ISBN: 9783319655840.
Publisher: Springer
Note: Module offerings and details may be subject to change.