University of Galway

Course Module Information

Course Modules

Semester 1 | Credits: 5

This module introduces students to key components of visual communications (form, colour, type, layout) and to the appropriate vocabulary needed for effective analysis and criticism of visual communications. Students are introduced to industry standard digital design software and tools and practical work encourages the development of an experiential, problem-solving design process.
(Language of instruction: English)

Learning Outcomes
  1. Produce visual designs using principles of composition, information hierarchy, colour, form, typography.
  2. Critique visual communications and illustrate how formal design principles can create meaning in graphic images.
  3. Demonstrate a reflective design development process.
  4. Create visual designs using an industry standard digital editing package.
Assessments
  • Continuous Assessment (100%)
Teachers
Reading List
  1. "Ways of Seeing" by John Berger
    Publisher: Penguin Books
  2. "Design Literacy: Understanding Graphic Design" by Steven Heller and Karen Pomeroy
    Publisher: Allworth Press
  3. "Graphic Design: A Concise History" by Richard Hollis
    Publisher: Thames and Hudson Ltd
  4. "Graphic Design the new basics" by Lupton and Phillips
    Publisher: Princeton Architectural Press
  5. "Colour Studies" by Feisner and Reed
    Publisher: Bloomsbury
  6. "Design Elements: A Graphic Style Manual" by Timothy Samara
    Publisher: Rockport Publishers
The above information outlines module FMSK1100: "Digital Design" and is valid from 2018 onwards.
Note: Module offerings and details may be subject to change.