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Courses
Courses
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About University of Galway
About University of Galway
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Colleges & Schools
Colleges & Schools
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Business & Industry
Guiding Breakthrough Research at University of Galway
We explore and facilitate commercial opportunities for the research community at University of Galway, as well as facilitating industry partnership.
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Community Engagement
Community Engagement
At University of Galway, we believe that the best learning takes place when you apply what you learn in a real world context. That's why many of our courses include work placements or community projects.
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Course Module Information
Course Modules
GA413: Geilleagar na Meán
Semester 1 and Semester 2 | Credits: 5
Sa mhodúl seo déanfar struchtúr gheilleagar na meán craolta in Éirinn a mhíniú don mhac léinn agus déanfar scagadh ar impleachtaí na ré digití ar shaol craoltóireachta na tíre. Ina theannta sin, cíorfar na hábhair seo a leanas: na coincheapa gnó a bhaineann le bheith i do léiritheoir neamhspleách físe agus raidió; na cistí maoinithe ar féidir tarraingt orthu; agus na dea-chleachtais a bhaineann le hiarratas ar choimisiúin a réiteach. Déanfar cuid de na páirtithe leasmhara i margadh na cumarsáide Gaeilge a chur in aithne don mhac léinn chomh maith.
(Language of instruction: Irish)
Learning Outcomes
- Anailís a dhéanamh ar mhargadh na meán craolta in Éirinn.
- Tuiscint a léiriú ar ról agus ar fhreagrachtaí an léiritheora físe agus raidió.
- Spriocmhargadh a aithint agus riachtanais an spriocmhargaidh sin a thomhais trí taighde cuí a chur i gcrích.
- Aithne a chur ar pháirtithe leasmhara i margadh na meán craolta.
- Iarratas ar choimisiún a réiteach agus a chur i láthair de réir riachtanais an mhargaidh.
Assessments
- Department-based Assessment (100%)
Teachers
- SEAN BREATHNACH:
Research Profile |
Email
- DAN DWYER:
Research Profile |
Email
- CARMEL NÍ BHRIAIN:
Research Profile |
Email
Reading List
- "RTÉ and the Globalisation of Irish Television" by Farrel John Corcoran
ISBN: 1-84150-090-9.
Publisher: Intellect (UK)
Chapters: Introduction, 4, 5, 7, 8 & 9 - "Mapping Irish Media" by John Horgan, Barbara O'Connor & Helena Sheehan
ISBN: 302.2309417 M.
Publisher: University College Dublin Press
Chapters: Introduction, 1.1, 1.2, 1.3, 3.15 - "Programming for TV, Radio & The Internet: Strategy, Development & Evaluation" by Philippe Perebinossoff
ISBN: 384.54 PRO.
Publisher: Focal Press
Chapters: 1, 4, 6, 7, 8, 9 & 10
Note: Module offerings and details may be subject to change.