University of Galway

Course Module Information

Course Modules

Semester 2 | Credits: 5

Science communication can aim to generate support for scientific research or study, to inform decision making, political and policy thinking. This module will develop an understanding of the interactions between science and society, ensuring an understanding of the social significance of science in society. This module with introduce topics in science communication, internet and social media skills, social marketing and critical thinking regarding science and CCAFS communication activities.
(Language of instruction: English)

Learning Outcomes
  1. Critically evaluate which sources of information regarding climate change, agriculture and food security are most reliable and trustworthy.
  2. Discuss a technical scientific topic for various audiences through news print, broadcast and social media
  3. Identify key approaches and constraints for environmental and risk communication regarding CCAFS
  4. Assess the efficacy of different science communication approaches in context of CCAFS
  5. Consider different approaches for the analysis and implementation of effective science communication
Assessments
  • Continuous Assessment (100%)
Teachers
Reading List
  1. "Communicating climate change: Why frames matter for public engagement. Environment: Science and Policy for Sustainable Development, 51(2), 12-23." by Nisbet, M. C.
  2. "Constructing the scientific citizen: science and democracy in the biosciences. Public understanding of science, 10(1), 1-18." by Irwin, A.
  3. "What’s next for science communication? Promising directions and lingering distractions. American Journal of Botany, 96(10), 1767-1778." by Nisbet, M. C., & Scheufele, D. A.
  4. "Social marketing: Influencing behaviors for good." by Lee, N. R., & Kotler, P.
    Publisher: Sage Publications.
  5. "The new influencers: A marketer's guide to the new social media" by The new influencers: A marketer's guide to the new social media
    Publisher: Linden Publishing.
The above information outlines module PAB5110: "CCAFS Science Communication" and is valid from 2023 onwards.
Note: Module offerings and details may be subject to change.