University of Galway

Course Module Information

Course Modules

Semester 1 | Credits: 5

This module will provide students with an improved understanding of Economics of Irish Agriculture & Agriculture and Food Sector, as well as the agribusiness structures and dynamics in Ireland and internationally. The student will gain insights into agri-economics, agri-business, and agri-market trends. Particular focus will be placed on understanding value chains and the role of research and innovations in driving change, economic and commercial benefits for value-chain stakeholders. The module will also provide insights into social, demographic, behavioral and gender dimensions of agriculture and agrifood sector, particular in relation to the agrifood sector generating both social and economic impacts in Ireland and internationally. The module will be taught by NUI Galway staff in conjunction with experts from partner organisations, and will include lectures/seminars from leading international experts. During the course, students will maintain a reflective journal in which they record their experiences and are encouraged to reflect on dynamics of national and international agrifood markets and trends; how new export markets could affect the agricultural and food products or services in Ireland and internationally; the impact of different disciplines on new agrifood services and products; an overview of this process will be included in the first taught session. The final assessment of the course is via a ‘business elevator pitch’ in which the student present a group project on a proposed agrifood innovation (e.g. a new product or service) to make cities more resilient to climate change impacts. PAB5116: Overall this module aligns with the following UN Sustainable Goals: 1 - No Poverty; 2 - Zero Hunger; 3 - Good Health and Well-being; 8 - Decent Work and Economic Growth; 9 - Industry, Innovation and Infrastructure; 10 - Reduced Inequality; 11 - Sustainable Cities and Communities; 12 - Responsible Consumption and Production; 13 - Climate Action
(Language of instruction: English)

Learning Outcomes
  1. Summarise the dynamics of national and international agrifood markets and trends
  2. Understand the basic components for developing an agri-business plan
  3. Identify new export markets for agricultural and food products or services
  4. Develop and present a business plan for exploitation of an international market
  5. Appreciate the contribution of different disciplines and research approaches for developing and implementing a business plan for an agrifood product or service
Assessments
  • Continuous Assessment (50%)
  • Oral, Audio Visual or Practical Assessment (50%)
Teachers
The above information outlines module PAB5116: "Understanding AgriBusiness & AgriFood Market Trends" and is valid from 2023 onwards.
Note: Module offerings and details may be subject to change.