Course Overview

The new part-time Diploma in Marketing is designed to meet the needs of mature students with work and family commitments.  The online flexible mode of delivery allows you to study at times that suit your schedule, from any location (with internet access).

This  Diploma is aimed at those seeking a marketing qualification to develop their careers. You will be equipped with key concepts and skills, vital to embark on a career in marketing. It provides a solid foundation in the principles & practice of marketing. This diploma is ideal if you wish to:

  • Understand the principles of marketing
  • Become knowledgeable of key marketing concepts
  • Understand marketing’s role in business
  • Develop essential skills in marketing, research, services and negotiation
  • Apply this knowledge to a wide range of industry settings

Applications and Selections

Apply Online

Applications will open in April, 2018.

Who Teaches this Course

Requirements and Assessment

Modules are assessed by a combination of written assignments, online activities and block release workshops during the semester.

Applicants are expected to be proficient in the use of computers and the internet.

All applicants, whose first language is not English, or who have not been educated through the medium of the English language during their two most recent years of study, must present one of the following qualifications in the English language: IELTS: 6.5 or TOEFL (IBT): 92.  Please see this webpage for further information:

Key Facts

Entry Requirements

There are no specific entry requirements for the Diploma in Marketing. Candidates who are 21 years or over on or before January 1st of year of entry may gain entry to the programme on the basis of mature years. Candidates under 21 years should meet the minimum matriculation requirements as outlined in the FAQs section.

Additional Requirements


2 years, part-time

Next start date

September 2018

A Level Grades ()

Average intake


Closing Date

Next start date

September 2018

NFQ level


Mode of study


ECTS weighting





PAC code

Course Outline

Programme Content - year 1

The first year of this course provides the theoretical foundations of marketing principles. Through a combination of game-based learning and online technology, you will gain a deeper understanding of marketing theory and apply it to real-world settings. You will examine how marketing works in a managerial context and develop negotiation skills; in particular, how to manage issues to achieve agreement and resolve a conflict.

Programme Content - year 2

In year 2 you will develop marketing research skills, such as: how to collect accurate data, how to prepare and analyse this data, and how to compile and present the research finding. You will also investigate services marketing.

Further Education

Graduates may be employable in a range of organisations and sectors.

Why Choose This Course?

Career Opportunities

This course is aimed at students who wish to develop their careers in today’s global business environment. You will be equipped with the fundamentals to embark on a career path in marketing and marketing management. Graduates may be employable in a range of organisations and sectors.

Who’s Suited to This Course

Learning Outcomes

Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€970 p.a.

Fees: Tuition

Fees: Student levy

Fees: Non EU

€1,470 p.a.


A fees scholarship of up to 30% may be available for students who wish to upskill for the purposes of re-employment. Students must be registered as unemployed and in receipt of one of the following: Job-seekers Benefit, Job-seekers Allowance, One-parent family allowance, Disability allowance, Community Employment Scheme or signing for social insurance contribution credits. Please download the 2017_18 Fees Scholarship Form CALPD for more information.

Find out More


Catherine Geraghty
Tel: 091 492144

Access the Student Launchpad for course outlines, timetables etc.