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SC6108 Strategy and Innovation for Hospitality

The objective of this module is to expose the student to key strategic management frameworks, models, and theories that they can then adapt and apply to the world of business in order to foster innovation. A key task for the student is to understand how strategy is crafted in response to the changing business environment. .

Semester 2 | Credits: 10

The objective of this module is to expose the student to key strategic management frameworks, models and theories that they can then adapt and apply to the world of business in order to foster innovation. A key task for the student is to understand how strategy is crafted in response to the changing business environment. Students are expected to play an active role in the learning process by engaging with academic literature to further their knowledge of strategy, so as to improve their organisational awareness. The overall aim of this module is to challenge the student to think differently.
(Language of instruction: English)

Learning Outcomes
  1. Demonstrate an understanding of the importance of strategic thinking in the business environment.
  2. Identify key issues for an organisation to foster a culture of innovation.
  3. Appreciate the importance of people in formulating, implementing and evaluating strategy.
  4. Understand the key drivers of innovation in organisations.
  5. Be able to apply the principles of a strategy-focused organisation to the running of a simulated business enterprise.
Assessments

This module's usual assessment procedures, outlined below, may be affected by COVID-19 countermeasures. Current students should check Blackboard for up-to-date assessment information.

  • Department-based Assessment (100%)
Module Director
Lecturers / Tutors
The above information outlines module SC6108: "Strategy and Innovation for Hospitality" and is valid from 2018 onwards.
Note: Module offerings and details may be subject to change.

Students are expected to play an active role in the learning process by engaging with academic literature to further their knowledge of strategy in order to improve their organisational awareness

By completing this module, students can return to their workplace and drive recovery and sustainability in their industry by:

  • Demonstrating an understanding of the importance of strategic thinking in the business environment.
  • Identifying key issues for an organisation to foster a culture of innovation.
  • Appreciating the importance of people in formulating, implementing, and evaluating strategy.
  • Understanding the key drivers of innovation in organisations. 
  • Being able to apply the principles of a strategy-focused organisation to the running of a simulated business enterprise.

Contact Information

Apply to: sarah.omahony@nuigalway.ie

loraine.kavanagh@nuigalway.ie (Programme Leader)

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