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International Marketing and Exporting (MSc)
The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of International Marketing and Exporting.
Therefore the programme will assist students to:
- become knowledgeable about a range of Marketing subjects to
an advanced level;
- recognise the importance of international marketing skills
required to compete in an increasingly global marketplace;
- develop analytical, oral and written presentation skills;
- acquire and be able to use accepted research methodologies;
- demonstrate your International Marketing specialism to
prospective employers via an industry based research dissertation
Applications and Selections
Who Teaches this Course
Dr Christine Domegan, PhD, MBS
Dr Elaine Wallace, PhD, MBS
Dr Ann Torres, PhD, MBA
Dr Natasha Evers, PhD, MBS
Professor Maura Sheehan, PhD
Requirements and Assessment
The programme is open to recent graduates of all disciplines. Normally the minimum entry requirements will be as follows:
A Second Class Honours, Grade 1 Bachelor of Commerce or equivalent business degree, with a significant specialisation in Marketing. Applicants who hold a Second Class Honours, Grade 2, may be interviewed to ascertain their suitability for entry;
Applicants with a Bachelor of Commerce or equivalent business degree, without a specialisation in Marketing, are expected to hold a Second Class Honours, Grade 1 or higher;
A Second Class Honours, Grade 1 or higher in the Higher Diploma in Business Studies (level 8);
Any other applicants, seeking a conversion programme, are expected to hold a Second Class Honours, Grade 1 or higher, and may be interviewed to ascertain their suitability for entry and also required to successfully complete a Principles of Marketing course, as specified by the Discipline, prior to commencement of studies.
1 year, full-time
Next start date
A Level Grades ()
Please refer to the offer rounds/closing date webpage. 7 July 2017 for non-business applicants.
Next start date
Mode of study
The programme is offered on a full-time basis over one year. Lectures will commence in the first week of September, with assessments/written examinations during/at the end of each Semester. The programme will consist of lectures, projects, case studies and presentations in the required subjects. A range of assessment methods are used, including essays, projects, reports, presentations, case studies and and/or written examinations. To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ects. Students are required to take twelve obligatory subjects and complete a minor dissertation.
Semester 1 Obligatory Subjects:
- Research Methods
- Marketing Innovation & Commercialisation
- Digital Marketing
- Services Marketing
- Marketing Performance & Productivity
Semester 2 Obligatory Subjects:
- International Marketing & Exporting
- Global Business To Business (B2B) Marketing
- Cases in Marketing Management & Strategy
- Brand Management
- Marketing Analytics
- Social Marketing & Sustainability
Students complete a minor research dissertation under the supervision of staff members. This dissertation will account for 25 ECTS and must be completed by a date in summer specified by the Marketing Discipline.
Honours are awarded only on completion of the programme according to the following scheme and in accordance with the standardised Marks & Standards document (AMT/13/A8/5.1) for Postgraduate Taught Masters degrees.
H1 70% on the aggregate
H2.1 60% on the aggregate
H2.2 50% on the aggregate
H3 40% on the aggregate
Note (1): Honours are awarded only on the aggregate performance at an Examination as a whole. Honours are not awarded on the basis of results obtained in individual modules.
Why Choose This Course?
Who’s Suited to This Course
Related Student Organisations
Fees: Student levy
Fees: Non EU
Find out More
Dr Declan Fleming
T: +353 91 492 741
Meet our Students & Graduates
Niamh O'Mahoney | Current Student
I really enjoyed the practical application of theory to companies during the MSc.
Sarah Dolan | Senior Marketing & Communications Manager for Global Events
“The MSc in Marketing allowed me the opportunity to reach my full potential, helping me build the skills and knowledge necessary to become part of one of the largest software companies in the world. The masters gave me a distinct advantage over other candidates as a result of the scope of topics and projects we covered. I would recommend it to anyone who is passionate about marketing and would like to build a successful career in this field.”in Connect with Sarah