Course Overview

 The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of International Marketing and Exporting. 

Therefore the programme will assist students to: 

  • Further develop the students’ knowledge and critical understanding of marketing to an advanced level.
  • Cultivate a comprehensive range of applied and analytical skills in marketing, with a strong emphasis on strategic decision-making.
  • Expose students to the latest cutting-edge ideas, techniques, and marketing frameworks through the analysis of industry best practice.
  • Foster an appreciation of the significant changes and challenges occurring in increasingly competitive marketplaces.
  • Develop students’ competencies and confidence through professional training in business and marketing skills, including oral and written presentation skills.
  • Provide training in the methods and practice of accepted research methodologies.
  • Allow students to develop and expand their personal confidence.

Applications and Selections

Who Teaches this Course

Dr Declan Fleming, PhD, MBS
Dr Christine Domegan, PhD, MBS
Dr Elaine Wallace, PhD, MBS
Dr Ann Torres, PhD, MBA
Dr Natasha Evers, PhD, MBS
Professor Maura Sheehan, PhD

Requirements and Assessment

Key Facts

Entry Requirements

The programme is open to recent graduates of all disciplines. Normally the minimum entry requirements will be as follows:

A Second Class Honours, Grade 1 Bachelor of Commerce or equivalent business degree, with a significant specialisation in Marketing. Applicants who hold a high Second Class Honours, Grade 2, may be interviewed to ascertain their suitability for entry;

Applicants with a Bachelor of Commerce or equivalent business degree, without a specialisation in Marketing, are expected to hold a Second Class Honours, Grade 1 or higher;

A Second Class Honours, Grade 1 or higher in the Higher Diploma in Business Studies (level 8);

Any other applicants, seeking a conversion programme, are expected to hold a Second Class Honours, Grade 1 or higher, and may be interviewed to ascertain their suitability for entry and also required to successfully complete a Principles of Marketing course, as specified by the Discipline, prior to commencement of studies.


Additional Requirements

Duration

1 year, full-time

Next start date

September 2019

A Level Grades ()

Average intake

10-15

Closing Date

Please refer to the offer rounds/closing date webpage. 7 July 2017 for non-business applicants.

NFQ level

Mode of study

Taught

ECTS weighting

90 ECTS

Award

CAO

Course code

1MIE1

Course Outline

The programme is offered on a full-time basis over one year. Lectures will commence in the first week of September, with assessments/written examinations during/at the end of each Semester.  The programme will consist of lectures, projects, case studies and presentations in the required subjects.   A range of assessment methods are used, including essays, projects, reports, presentations, case studies and and/or written examinations.  To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ects. Students are required to take twelve obligatory subjects and complete a minor dissertation. 

Programme Content

Semester 1 Obligatory Subjects:

  • Research Methods
  • Marketing Innovation & Commercialisation
  • Digital Marketing
  • Services Marketing
  • Marketing Performance & Productivity

Semester 2 Obligatory Subjects:

  • International Marketing & Exporting
  • Global Business To Business (B2B) Marketing
  • Negotiations
  • Cases in Marketing Management & Strategy
  • Brand Management
  • Marketing Analytics
  • Social Marketing & Sustainability

Dissertation:

Students complete a minor research dissertation under the supervision of staff members. This dissertation will account for 25 ECTS and must be completed by a date in summer specified by the Marketing Discipline.

Standards:

Honours are awarded only on completion of the programme according to the following scheme and in accordance with the standardised Marks & Standards document (AMT/13/A8/5.1) for Postgraduate Taught Masters degrees.

H1      70% on the aggregate
H2.1   60% on the aggregate
H2.2   50% on the aggregate
H3      40% on the aggregate

Note (1): Honours are awarded only on the aggregate performance at an Examination as a whole. Honours are not awarded on the basis of results obtained in individual modules.

Curriculum Information

Curriculum information relates to the current academic year (in most cases).
Course and module offerings and details may be subject to change.

Glossary of Terms

Credits
You must earn a defined number of credits (aka ECTS) to complete each year of your course. You do this by taking all of its required modules as well as the correct number of optional modules to obtain that year's total number of credits.
Module
An examinable portion of a subject or course, for which you attend lectures and/or tutorials and carry out assignments. E.g. Algebra and Calculus could be modules within the subject Mathematics. Each module has a unique module code eg. MA140.
Optional
A module you may choose to study.
Required
A module that you must study if you choose this course (or subject).
Semester
Most courses have 2 semesters (aka terms) per year.

Year 1 (90 Credits)

Required MK5112: Dissertation


12 months long | Credits: 25

Students complete a minor dissertation under the supervision of staff members. This dissertation must be completed in predefined area(s) within the MSc Marketing postgraduate taught programmes, by a date in the summer specified by the Discipline of Marketing. In some instances, the dissertation may incorporate a work placement or report.
(Language of instruction: English)

Learning Outcomes
  1. Conduct research and demonstrate that the students have developed intellectual insight into the topic as well as an understanding of the relevant theories.
  2. Identify and make decisions around a research gap, relevant research questions/hypothesis and appropriate research design.
  3. Complete a critical literature review.
  4. Engage with qualitative and/or quantitative research methods.
  5. Undertake field work, managing for access ethical issues and practicalities associated with data collection.
  6. Implement appropriate data analysis strategies.
  7. Organise, write and present a research dissertation with appropriate referencing.
Assessments
  • Research (100%)
Teachers
The above information outlines module MK5112: "Dissertation" and is valid from 2018 onwards.
Note: Module offerings and details may be subject to change.

Required MK563: Research Methods


Semester 1 | Credits: 5

The aim of this module is to explore the issues related to the design, methodological and implementation issues in business research. This module explores the process of conducting research from the initial stages of thinking about research questions to designing a project, choosing particular methodologies and methods and analysing the data that you collect. Reflection is encouraged with respect to the key issues researchers face, including ethical practice. The best way to learn about research is through designing and conducting research.
(Language of instruction: English)

Learning Outcomes
  1. Outline the role and function of business research.
  2. Illustrate the business research process.
  3. Possess the ability to carry out and evaluate the design of business research.
  4. Ability to discuss the tools and techniques of business research.
  5. Be able to explain which research approaches are appropriate in a set of circumstances.
  6. The ability to conduct and write up a literature review.
  7. The ability to undertake a systematic analysis of quantitative and qualitative information and present the results in a clear and consistent format.
  8. Identify and formulate a research question, and develop an appropriate research design to answer the question.
Assessments
  • Written Assessment (60%)
  • Continuous Assessment (40%)
Teachers
Reading List
  1. "Research Methods for Business Students" by Mark Saunders,Philip Lewis,Adrian Thornhill
    ISBN: 9780273750758.
    Publisher: Financial Times/Prentice Hall
  2. "Cite Them Right: The Essential Referencing Guide" by Pears, R. & Shields, G.
    ISBN: 1397811372723.
    Publisher: Palgrave Macmillan
  3. "How to Write a Thesis" by Murray, Rowena
    Publisher: Open University
  4. "The Elements of Style" by Strunk Jr., W. & White, E.B.
    Publisher: Allyn & Bacon
The above information outlines module MK563: "Research Methods" and is valid from 2017 onwards.
Note: Module offerings and details may be subject to change.

Required MK5115: Marketing Innovation & Commercialisation


Semester 1 | Credits: 5

This course focuses on the development of successful marketing programs for the commercialisation of innovation in organisations. It examines the processes of the technology innovation life-cycle with particular focus on diffusion of innovation theories, new product concept testing, prototype development and market validation for incremental and radical innovation. It further addresses the marketing strategies and commercialisation routes for the market exploitation of innovative products and services for consumer and organisational markets. In particular, the course examines marketing of innovation and commercialisation paths in Small and Medium Enterprise (SMEs).
(Language of instruction: English)

Learning Outcomes
  1. A comprehensive understanding of the importance of innovation and its relationship with Marketing and New Enterprise.
  2. An understanding of intellectual Property and Commercialisation of Innovation.
  3. Appreciate the importance of Market Validation, Concept Testing and Market Research for bringing innovation to the marketplace.
  4. Gain solid understanding of developing a marketing strategy for innovation products and services for B2C and B2B.
  5. Recognise and understand the relationship between Marketing, Innovation and Business Modelling for Value Creation.
  6. Appreciate the role of Team management and the Innovation process insights into internationalisation of Innovation.
Assessments
  • Written Assessment (50%)
  • Continuous Assessment (50%)
Teachers
Reading List
  1. "Technology Entrepreneurship - Bringing Innovation to the Marketplace" by Evers, N., Cunningham, J. and T. Hoholm
    ISBN: 9781137020109.
    Publisher: Palgrave Macmillian
    Chapters: all
  2. "Innovation Management and New Product Development" by Paul Trott
    ISBN: 9780273736561.
    Publisher: Prentice Hall
The above information outlines module MK5115: "Marketing Innovation & Commercialisation" and is valid from 2017 onwards.
Note: Module offerings and details may be subject to change.

Required MK5101: Digital Marketing


Semester 1 | Credits: 5

The objective of this module is to build upon marketing principles and investigate where the internet and other technologies provide opportunities for applications in marketing and business. The module provides an overview of the rapidly changing world of business and technology by addressing what is unique about digital marketing. It explores how these technologies are creating value for customers, as well as the benefits for companies, their products and brands.
(Language of instruction: English)

Learning Outcomes
  1. Illustrate how digital marketing integrates with organisational aims.
  2. Recognise how digital marketing impacts organisations.
  3. Assess critically organisations' digital marketing efforts according to international standards of 'best practice'.
  4. Formulate a digital marketing plan for a particular organisation.
Assessments
  • Written Assessment (50%)
  • Continuous Assessment (50%)
Teachers
Reading List
  1. "Emarketing Excellence: Planning & Optimizing Your Digital Marketing" by Dave Chaffey,P. R. Smith,Paul Russell Smith
    ISBN: 9780415533379.
    Publisher: Routledge
  2. "Internet Marketing: Strategy, Implementation and Practice" by Chaffey D., Ellis-Chadwick, F., Mayer, R. & Johnson, K.
    Publisher: Hawlow, England: Prentice Hall/Financial Times/Pearson Education
  3. "Increase Your Web Traffic in a Weekend" by Ford Jr., J.L. and Stanek, W.R.
    Publisher: Cengage Learning
  4. "Digital Marketing: Integrating Strategy & Tactics with Values" by Kaufman, I & Horton, C.
    Publisher: Routledge
  5. "Sticky Marketing: Why Everything in Marketing has changed and what to do about it" by Leboff, G.
    Publisher: Kogan Page
  6. "The Social Media Business Equation: Using Online Connections to grow Your Bottom Line" by Orsburn, E.M.
    Publisher: Cengage Learning
  7. "Take Your iPad to Work" by Proffitt, B.
    Publisher: Cengage Learning
  8. "Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation" by Ryan, D. & Jones, C.
  9. "E-Business" by Schneider, G.P.
    Publisher: Course Technology, Cengage Learning; Kogan Page
  10. "Cite Them Right: The Essential Referencing Guide" by Pears, R. & Shields, G.
    Publisher: Palgrave Macmillan
The above information outlines module MK5101: "Digital Marketing" and is valid from 2015 onwards.
Note: Module offerings and details may be subject to change.

Required MK5117: Services Marketing


Semester 1 | Credits: 5

This course builds on the student's understanding of services at undergraduate level. It also introduces issues which influence the evolution of services both academically and in practice. The course is built around the GAPs model of service performance, and addresses recent developments in the services literature such as S-D Logic and the front line employee as the service brand.
(Language of instruction: English)

Learning Outcomes
  1. A comprehensive understanding of services marketing theory.
  2. Further understanding of the Gaps model as a conceptual framework.
  3. A greater understanding of the relevance and role of both the employee and the customer n the service encounter.
  4. An insight into literature searches and reviews, and a full understanding of accessing material through the library databases.
  5. An understanding of the requirements of writing and referencing a report for assessment, and presenting key points in a concise way.
Assessments
  • Written Assessment (60%)
  • Continuous Assessment (40%)
Teachers
Reading List
  1. "Services Marketing: Integrating Customer Focus Across The Firm" by Wilson, A., Zeithaml, V.A., Bitner, M.J. & Gremler, D.
    ISBN: 978077107956.
    Publisher: McGraw Hill
  2. "Interactive Services Marketing" by Raymond P. Fisk, Stephen J. Grove, Joby John
    ISBN: 9780618641802.
    Publisher: Houghton Mifflin
  3. "Creating powerful brands" by Leslie De Chernatony and Malcolm McDonald
    ISBN: 0750659807.
    Publisher: Oxford ; Elsevier/Butterworth-Heinemann, 2003.
The above information outlines module MK5117: "Services Marketing" and is valid from 2017 onwards.
Note: Module offerings and details may be subject to change.

Required MK5109: Marketing Performance & Productivity


Semester 1 | Credits: 10

This module aims to develop students skills, as a professional marketer, in analysing a range of marketing performance and productivity decisions which are central to the success of the Marketing function within any organisation.
(Language of instruction: English)

Learning Outcomes
  1. Understand the principles and concepts underlying Marketing performance.
  2. Be more analytical in planning, executing and evaluating Marketing plans.
  3. Appreciate the role of Marketing costs, budgeting and return on Marketing investment.
  4. Appreciating the relationship between Marketing performance and business outcomes.
  5. Drive business expansion through customer profitability and lifetime value.
Assessments
  • Continuous Assessment (100%)
Teachers
The above information outlines module MK5109: "Marketing Performance & Productivity" and is valid from 2017 onwards.
Note: Module offerings and details may be subject to change.

Required MK5104: Marketing Analytics


Semester 2 | Credits: 5

This module will introduce students to the major components of marketing and sales analytics. Using current analytical tools and techniques, students will learn how to generate analytics to support data-driven decisions in such areas as marketing insights, competitive analysis, strategy, price, sales and promotions. Students will also learn how to synthesise the findings across these marketing areas and create an informed interpretation of actionable results and data-driven recommendations.
(Language of instruction: English)

Learning Outcomes
  1. Have the ability to apply marketing analytics driving multiple phases of the marketing campaign.
  2. Understand the three concepts of marketing intelligence; actionable analytics, context ad presentation.
  3. Select the appropriate analytical and statistical tools to provide timely, accurate, actionable analysis.
  4. As a consumer of analytics, have the ability to interpret results from other sources (i.e. internal and external analytical reports) and convert information into actionable decisions.
  5. Understand marketing and analytical concepts and processes and be able to apply them to diverse marketing campaigns and programmes.
  6. Be able to create meaningful reports and presentations.
Assessments
  • Continuous Assessment (100%)
Teachers
Reading List
  1. "Marketing Analytics: Data Driven Techniques with Microsoft Excel" by Winston, Wayne
    Publisher: Wiley & Sons
The above information outlines module MK5104: "Marketing Analytics" and is valid from 2016 onwards.
Note: Module offerings and details may be subject to change.

Required MK5114: International Marketing & Exporting


Semester 2 | Credits: 5

This course will develop students’ understanding of the cultural, economic, legal and socio-political variables which will impact on international marketing decision-making and planning. The course will concentrate on four strategic international marketing decision areas, the triggers and barriers to internationalise, market selection criteria and methodologies, alternative market entry strategies and defending/growing market position. The learning objectives are designed to provide students with the necessary knowledge, skills and techniques to gain an appreciation of pertinent issues that affect international marketing decisions and the marketing strategies of small and medium enterprises (SMEs) and large firms. The course will equip the student with a cohesive and integrated understanding of how a firm can achieve international competitiveness through the design and implementation of market-responsive programmes.
(Language of instruction: English)

Learning Outcomes
  1. To enable students to gain an appreciation of pertinent economic and political issues that affect the business decisions and marketing strategies of organisations operating in a global context, and to appreciate the overall environment in which international business takes place, before focusing on management issues in international firms.
  2. Discuss and critically evaluate theories of firm internationalisation and assess their relevance and application to patterns of firm internationalisation across a variety of industry contexts.
  3. Be able to appraise the various market entry and development strategies, and decide on optimal internationalisation modalities to reflect the complex and dynamic interplay between the international marketing environment, and of the firm.
  4. Be able to apply marketing concepts and skills learnt in various business contexts, and be capable of analysing a variety of international marketing scenarios, including designing the appropriate contextual international marketing mixes.
Assessments
  • Written Assessment (60%)
  • Continuous Assessment (40%)
Teachers
Reading List
  1. "Global Marketing: A decision-oriented approach" by Hollensen, S.
    ISBN: 9780273726227.
    Publisher: Pearson
The above information outlines module MK5114: "International Marketing & Exporting" and is valid from 2015 onwards.
Note: Module offerings and details may be subject to change.

Required MK5120: Global Business to Business (B2B) Marketing


Semester 2 | Credits: 5

The objective of the course is to enable students to gain an appreciation of pertinent issues that affect an organisation’s strategic business marketing decisions and their B2B strategies in a global context. The course seeks to highlight commonalities in the consumer and business markets that foster similar marketing strategies, while distinguishing significant differences that demand an altered approach. Further, students will learn developments in strategic market analysis, relationship management, supply chain, management, and business marketing strategy development as applied to the industrial market sector and contemporary Business to Business Marketing.
(Language of instruction: English)

Learning Outcomes
  1. Gain an appreciation of pertinent economic and political issues that affect the business decisions and marketing strategies of organisations operating in a global context; and to appreciate the overall environment in which international business takes place, before focusing on management issues in international firms.
  2. Discuss and critically evaluate theories of firm internationalisation and assess their relevance and application to patterns of firm internationalisation across a variety of industry contexts.
  3. Be able to appraise the various market entry and development strategies and decide on optimal internationalisation modalities to reflect the complex and dynamic interplay between the international marketing environment, and of the firm.
  4. Be able to apply marketing concepts and skills learnt in various business contexts, and be capable of analysing a variety of international marketing scenarios, including designing the appropriate contextual international marketing mixes.
Assessments
  • Written Assessment (50%)
  • Continuous Assessment (50%)
Teachers
Reading List
  1. "Business Markeitng Management B2B" by Hutt, M.D. & Speh, T.W.
    Publisher: Cengage Learning
  2. "Business to Business Marketing" by Blythe, J. & Zimmerman. A.
    Publisher: Palgrave
The above information outlines module MK5120: "Global Business to Business (B2B) Marketing" and is valid from 2015 onwards.
Note: Module offerings and details may be subject to change.

Required MK5116: Negotiations


Semester 2 | Credits: 5

Negotiation is a dialogue to discover common ground among parties with differing aims, needs and perspectives in order to achieve a solution.
(Language of instruction: English)

Learning Outcomes
  1. Comparing distributive and integrative negotiations, as well as identifying the sub-processes of negotiations.
  2. Distinguishing between interests and positions, as well as outlining the elements of principled negotiations.
  3. Applying active listening techniques and investigating the joint outcome space through BATNA, ZOPA and anchoring.
  4. Exploring the agent-client dynamics in negotiations and crafting solutions via standards and persuasion.
  5. Managing hardball tactics and non-engagement, as well as identifying ethical issues in negotiations
Assessments
  • Continuous Assessment (66%)
  • Department-based Assessment (34%)
Teachers
Reading List
  1. "Getting to Yes: Negotiating Agreement Without Giving In" by Fisher, R. & Ury, W.
    ISBN: 978184794093.
  2. "Difficult Conversations: How to Discuss What Matters Most" by Stone, D., Patton, B. & Heen, S.
    ISBN: 978067092134.
The above information outlines module MK5116: "Negotiations " and is valid from 2017 onwards.
Note: Module offerings and details may be subject to change.

Required MK5113: Cases in Marketing Management & Strategy


Semester 2 | Credits: 5

Decision making in marketing is primarily a skill, and like all skills it is best learned through practice. The course will discuss how companies become market driven and guide their strategies based on a shared understanding of markets and competition. Each case will offer a challenging marketplace situation for learning and applying marketing strategy concepts through class discussion and case analysis of selected Irish, European and U.S. companies. Case presentations will also be required.
(Language of instruction: English)

Learning Outcomes
  1. An understanding of the complexities of key environmental issues facing firms.
  2. An appreciation of the nature of strategy.
  3. An ability to analyse marketing operations and threats.
  4. The capability to understand strategic concepts and theories.
  5. The capability to develop and critically evaluate marketing strategies context.
  6. An appreciation of the integration and the interdependence of the domestic and foreign markets in developing global strategies.
  7. The ability to translate corporate objectives to marketing goals, make strategic and tactical choice of markets, development of a marketing programme and the implementation of marketing activities.
Assessments
  • Written Assessment (60%)
  • Continuous Assessment (40%)
Teachers
The above information outlines module MK5113: "Cases in Marketing Management & Strategy" and is valid from 2017 onwards.
Note: Module offerings and details may be subject to change.

Required MK5110: Brand Management


Semester 2 | Credits: 5

Branding is a core aspect of marketing planning. This course will explore the concept of branding, through critical examination of the techniques used to build and maintain strong brands. The course will address the creation of brand equity, the strategic options for brand building, and the tools for sustaining brands over time, from an academic and practitioner perspective.
(Language of instruction: English)

Learning Outcomes
  1. Understand the consumer based brand equity concept.
  2. Understand brand elements, brand positioning and the role of brand values in creating a compelling brand message.
  3. Have an insight into the contribution of marketing programmes to brand equity.
  4. Have a greater awareness of the relationship between marketing communications and brand building.
  5. Have an ability to recommend an appropriate research method to capture customer mindset.
  6. Have an insight into brand strategies, managing brand portfolios, and leveraging strong brands over time.
Assessments
  • Written Assessment (60%)
  • Continuous Assessment (40%)
Teachers
Reading List
  1. "Strategic Brand Management: A European Perspective" by Keller, Aperia & Georgson
  2. "Creating Powerful Brands" by de Chernatony, McDonald & Wallace
    Publisher: Butterworth Heinemann
  3. "Consumer-Brand Relationships: Insights for Theory & Practice" by Fetscherin, Fournier & Breazeale & Melewar
    Publisher: Routledge
  4. "The New Strategic Brand Management: Advanced Insights & Strategic Thinking" by Kapferer
    Publisher: Kogan Page
The above information outlines module MK5110: "Brand Management" and is valid from 2015 onwards.
Note: Module offerings and details may be subject to change.

Required MK5118: Social Marketing & Sustainability


Semester 2 | Credits: 5

Many if not all social marketing interventions proposed could be considered in terms of marketing systems today, i.e. focussing on generalised value exchange per se and the intricacies of understanding exchange from a social systems point of view. This module critically reflects upon nesting behaviour change within a social marketing systems perspective, to scale out and up social change for sustainability.
(Language of instruction: English)

Learning Outcomes
  1. Explain the role of Social Marketing for behaviour and social change.
  2. Critically differentiate between Social Marketing and other forms of marketing.
  3. Critically discuss the conceptual and methodological issues that underlie Social Marketing.
  4. Detail the more commonly used change theories in Social Marketing.
  5. Critically discuss three causal dynamics of an intervention; social mechanisms, strategic action fields and generalised value co-creation.
  6. Explain how, using social marketing, the state and non-profit organisations can take a deliberate and proactive role in the process of participatory problem-solving.
  7. Debate the pros, cons and ethics of capitalist-based societies with their consumption lifestyles.
  8. Critical understanding the social and institutional context of sustainable behaviour for policy and social innovation.
Assessments
  • Written Assessment (60%)
  • Continuous Assessment (40%)
Teachers
The above information outlines module MK5118: "Social Marketing & Sustainability" and is valid from 2017 onwards.
Note: Module offerings and details may be subject to change.

Why Choose This Course?

Career Opportunities

Graduates have found employment in such companies as GlaxoSmithKline, Kerry Group, Vodafone, Microsoft, SAP, Tourism Ireland, Smyths Toys, and LinkedIn.

Who’s Suited to This Course

Learning Outcomes

 

Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€9,000 p.a. 2019/20

Fees: Tuition

€8,776 p.a. 2019/20

Fees: Student levy

€224 p.a. 2019/20

Fees: Non EU

€15,550 p.a. 2019/20
Postgraduate students in receipt of a SUSI grant – please note an F4 grant is where SUSI will pay €2,000 towards your tuition.  You will be liable for the remainder of the total fee.  An F5 grant is where SUSI will pay TUITION up to a maximum of €6,270.  SUSI will not cover the student levy of €224.

Find out More

Dr Declan Fleming
T: +353 91 492 741
E: mscmarketing@nuigalway.ie


Meet our Students & Graduates

Sarah

Sarah Dolan |   Senior Marketing & Communications Manager for Global Events

“The MSc in Marketing allowed me the opportunity to reach my full potential, helping me build the skills and knowledge necessary to become part of one of the largest software companies in the world. The masters gave me a distinct advantage over other candidates as a result of the scope of topics and projects we covered. I would recommend it to anyone who is passionate about marketing and would like to build a successful career in this field.”
in Connect with Sarah
Brian

Brian Mac Cathmhaoil |   Community manager at Ex Ordo

The extensive skills I built through the International Marketing and Exporting masters built a platform for me to work as the administrator for the 21st McGill International Entrepreneurship conference and to publish a book chapter from my thesis. The experience and expertise gained from the master's programme gave me the confidence to work as the community manager for Ex Ordo a dynamic software company that has customers in over 60 countries. The fun I had in doing my masters provided me with some lifelong friends and really helped me create a career in marketing.
Niamh

Niamh O'Mahoney |   Current Student

I really enjoyed the practical application of theory to companies during the MSc.