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About NUI Galway
About NUI Galway
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Research & Innovation
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At NUI Galway, we believe that the best learning takes place when you apply what you learn in a real world context. That's why many of our courses include work placements or community projects.
Marketing Practice (MSc)
The MSc Marketing Practice is a unique action-based learning programme, which has successfully helped newly qualified graduates kick start their career in Marketing for over forty years.
This award-winning programme involves a 37-week paid professional Marketing work placement, six taught modules, an applied project, along with on-site visits to companies recognised as world leaders in the practice of Marketing. In the work placement, students can seek to focus on a specific area of marketing such as digital marketing, brand management, marketing analytics and inside sales, or can seek a general marketing role in a company.
This is made possible by the broad range of companies who apply to take students from this programme every year, from tech start-ups to multi-nationals, across every conceivable sector, located all around the country. The Marketing Discipline at NUI Galway collaborates with Irish-based companies to define challenging job specifications for students on the programme.
Time spent on the NUI Galway campus includes an initial three-week ‘Marketing Immersion’ along with three subsequent workshops. Taught modules are designed to equip students with the essential knowledge and skills they need to excel in a Marketing role in an organisation today. The modules are delivered through blended learning, both on campus and online. Ongoing assignments ensure continuous learning and are designed to help students apply critical thinking, innovation and creativity in bringing value to their host companies.
To learn more about this amazing programme, click the links below to hear from our current students and graduates!
Applications and Selections
Applications are made online via the NUI Galway Postgraduate Applications System.
As part of your application you must provide a two-page Curriculum Vitae. It is strongly recommended that you follow the Personal Statement and CV Guidelines available here: MSc (Marketing Practice) Personal Statement & CV Guidelines
If you are called to interview as part of the application process, this document will be of use: MSc Marketing Practice_Interview Preparation
Who Teaches this Course
Requirements and Assessment
Students avail of 100% continuous assessment as part of the MSc Marketing Practice.
A range of assessment methods are integrated and applied throughout the programme. These include report writing, group projects, presentations, and multiple workshops throughout the academic year. Students also work on an Applied Marketing Project from the beginning of their placement.
Normally a Bachelor of Commerce or equivalent business degree, with a high Second Class Honours Grade 2 (minimum grade of 55% average in final degree) or higher (Level 8), and a significant specialisation in Marketing is required. A requirement of accepting an offer of a place on this programme is that graduates are willing to be placed in a host company anywhere in the country.
Applications are also welcome from graduates fluent in German, French, Spanish, Italian, Finnish and Nordic languages with an interest in a career in professional sales consulting roles in multinational companies based in Ireland.
1 year, full-time
Next start date
A Level Grades ()
QQI/FET FETAC Entry Routes
19 March 2022
Mode of study
The programme runs from September to July. Graduates complete a three week immersion programme prior to starting a 37-week paid work placement with their host company. During their placement typical tasks undertaken by the students include:
- Digital marketing management and implementation;
- Market research;
- Event management, particularly trade show planning and participation;
- Development of promotional material and advertising campaigns;
- Online marketing, including website maintenance, search engine optimisation and social media management;
- Database management and direct mail campaigns;
- Strategic marketing planning, including market segmentation.
Ultimately, the precise nature of marketing activities undertaken will be determined by the nature of the host organisation and the industry context.
During placement students return to campus to complete the following six taught modules:
- Digital Marketing Strategy & Management
- Inbound Marketing Strategy
- Marketing Placement
- Marketing & Sales Automation, Analytics & Attribution
- Marketing Consulting in Action
- Marketing Research and Strategy
Students also work on an Applied Marketing Project from the beginning of their placement.[an error occurred while processing this directive]
Why Choose This Course?
Graduates are highly sought after given the strong reputation of this programme. Graduates build successful marketing careers regionally, nationally and globally in organisations across all sectors imaginable. Recruiting graduates of the programme most recently are Google, Hubspot, SAP, IBM, Salesforce, Oracle, LinkedIn, Facebook, Yahoo, L’Oreal, Glanbia, Tesco, IKEA, AIB, Glaxo Smith Kline, Wayfair, Pathfinder, Smyths Toys and Bord Bia. Many less-well-known but equally dynamic and progressive organisations of all sizes also recruit graduates! Many start in graduate positions and quickly progress within these organisations.
Variety of Host Companies
The Marketing Discipline at NUI Galway collaborates with Irishbased companies to define job specifications for students on the programme. Companies of all sizes apply to become host companies on this programme, from tech start-ups to multinationals across every imaginable sector.
The Programme Director provides ongoing mentoring and support to graduates throughout their placement. In-company visits are carried out to review and facilitate graduates’ progress and performance.
Marketing Skills Training
As well as the three week induction programme, graduates return to campus on three occasions for workshops, each of four days duration. The taught modules are Digital Marketing Strategy & Management, Marketing & Sales Automation, Analytics & Attribution, Marketing Placement, Inbound Marketing, Marketing Research & Strategy and Marketing Consulting in Action. Graduates also complete an Applied Marketing Project on behalf of their host company.
Cutting Edge Marketing Techniques
Students learn how to (i) keep up-to-date with the ever-changing world of Marketing, (ii) immerse themselves in learning what they need to solve applied Marketing problems in their workplace and (iii) gain internationally recognised certification and accreditation as they proceed. Students are exposed to the latest trends in the practice of Marketing, learning directly from inspiring industry experts who share their expertise and experience in the classroom and in the workplace. Topics covered include everything from marketing analytics, search engine marketing, the integration of marketing and sales, Artificial Intelligence (AI), chatbots, virtual reality, user generated content, voice search, multi-channel marketing, account-based marketing, content marketing, inbound marketing, marketing attribution …. and so much more. The possibilities and opportunities for learning are endless!
Student well-being is a fundamental tenet of this unique award-winning programme, where students are encouraged to eat well, exercise and explore ways to mindfully build the emotional intelligence, self-awareness and resilience needed for a successful and sustainable career in Marketing.
Who’s Suited to This Course
Related Student Organisations
Fees: Student levy
Fees: Non EU
Due to visa restrictions, this programme is not open to non-EU students.
Paid Professional Placement:
Please note, students on this programme are paid €370 gross per week (€390 in Dublin) by their host company for the duration of their placement with their company.
Find out More
Ms Ann Walsh
T: +353 91 492 575
T: +353 91 492546
What Our Students Say
Aoife Clarke - 2020/21 | Marketing Assistant at Slendertone, Bio-Medical Research Ltd
I returned to NUI Galway to complete the MSc (Marketing Practice) primarily due to the opportunity to put theory into practice in a working environment with the support of experienced lecturers. Despite the move to online learning, the experience has been invaluable and I couldn't have achieved all that I have elsewhere. Within 8 months I've been involved in a product launch and global market expansion while developing skills in content marketing and creative development, social media and influencer management, market research, and data analytics. Working on a small global team has allowed me to progress at a quick pace while assuming great responsibility. I now manage the social media and influencer activities of two global brands, overseeing end-to-end processes that deliver quantifiable ROI for the organisation. Each lecture, workshop and assignment has added notable value and allowed me to become a contributing member of the business. I feel far more confident in my marketing abilities and couldn't recommend the MSc enough!
Paul Regan - 2020/21 | Marketing Intern at Supermac’s
The MSc (Marketing Practice) has really lived up to my expectations. Working as a marketing intern at Supermac's, I'm getting to apply what I'm learning in college, as I learn it. The course is a great opportunity to make great friendships with people who are developing similar career paths as you are, which could prove very beneficial down the road. I feel like I've learned more this year than I've learned in any year of college. I put this down to the way in which the course is structured, the different topics that are covered and the practical side of the course where we get to put it all into practice.
Aaron Fahy - 2020/21 | Marketing Executive at Revive Active
I found the MSc Marketing Practice the perfect opportunity to bridge the gap between your undergrad studies and the professional marketing world. As part of my role as Marketing Executive in Revive Active, I gained valuable experience in brand management while also bringing marketing campaigns to fruition. I liked that the assignments are very practical based, like for example how to run a Google Ads campaigns and pitching a digital marketing campaign for a real-life company. This course is definitely the ideal launchpad into your marketing career.
Cathal Chambers - 2020/21 | Sales & Marketing Intern at Ronspot
If you told me doing a masters during a global pandemic would have been this enjoyable in March 2020, I would have laughed at you. Now over a year on, it's safe to say I made the right choice. The MSc. Marketing Practice course was both interactive and gratifying. Having to work and learn remotely was a challenge, but our lecturers made it simple. Throughout the year I grew my skillset, with content marketing, paid advertising and measuring campaign performance. To anyone considering doing this masters, I can't recommend it enough. You will learn and grow in your job and make strong connections for life.
What Our Graduates Say
Emma Roche | Digital & MarTech Consultant at Deloitte
I absolutely loved my work placement as the experience that gained was incredible. It was a massive selling point for me in interviews after my placement, allowing me to apply my learnings in a real work environment. I had a huge amount of responsibility and designed and implemented a number of different campaigns for new product launches and co-promotions e.g. The Irish Pride Bunsters & Calor BBQ Summer Promotion. I also enjoyed the workshops organised in Galway. They are always extremely interesting and beneficial to both myself and the company. One of my favourite aspects of the programme was the assignments we undertook. These are all designed to further enable us to add value to our organisations.
Darragh Broderick | Digital Marketing Executive SEM Specialist at Spectrum.Life
I chose the MSc (Marketing Practice) to fulfil my ambition of becoming an accomplished marketing professional. This course promised practical learning far superior to that of a classroom and it has absolutely delivered. I have developed relevant and differentiating marketing skills and acquired experiences which I am confident will serve me throughout my career.
Ryan Ludden | Associate Vice President at Sprintax
I chose the MSc (Marketing Practice) as I wanted to physically apply the learnings from my Bachelor of Commerce (Global) Degree to my working career and the course provided the perfect platform to do just that! I got the exciting opportunity to work within a tech start up environment where I helped to bring the Marketing and Sales knowledge I had learned to the forefront of the business, helping it to turn what was only a concept at the start of my placement into a viable product and business today. The level of satisfaction in being able to achieve such a feat is incredibly rewarding and has provided me with skills that can be applied within any company I work for in the future. The MSc (Marketing Practice) provided me with the perfect stage to showcase what I could bring to the table for a company and the students within the course allowed for an incredibly collaborative environment that helped one another succeed and learn from each other to further develop our marketing skills.
Jane Cullen | Digital Marketing Executive at Fexco
The MSc (Marketing Practice) in NUI Galway contained all of the necessary elements to develop myself as a marketing professional. My favourite part of the programme was the placement. Throughout the year, I created and managed several projects for my host company. This experience allowed me to put theory into practice and coupled with lecturer feedback, provided the richest and most rewarding learning opportunities of the course. I would recommend it to anyone who really wants to drive their career in the right direction.
Jennifer O' Leary | Sales and Marketing Manager for NYC fastest growing start-up
I was absolutely thrilled when I was accepted onto the MSc (Marketing Practice) programme. I can honestly say it has been one of the most rewarding and challenging years of my life. This master is exactly what I wanted when finishing my undergrad – hands on experience, challenging and to learn as much as possible. I really enjoyed doing each assignment because you learn so much which each one. There is also a fantastic support system in NUIG. One of my highlights of the year was that I got the opportunity to interview many marketing professionals during my research and project manage events of over 100 people. Your assignments come to life in this masters, and there is no better feeling watching your work being implemented in the work place!! I feel this course has given me the best start on my marketing career and I am so thankful I was accepted!
Michaela Browne | Client Marketing Manager at IMS Marketing
I was placed in Burke Insurances, an insurance brokerage in Galway. My placement was a little different to others in that I worked for Burke Insurances Monday to Wednesday and on Thursday and Friday I worked for a group of 18 brokerages based all across Ireland part of the Source Broker Network. At first, this sounded a little daunting to me, that I would be essentially working for two different companies; however, looking back now I couldn’t imagine my placement any other way. I have learned so many new skills, I have developed old skills, I have practiced marketing and I have learned a lot about myself. Upon completion of this programme, I feel confident that I have developed the right skills I need in order to go out into the working world. I feel that I can bring what I learned from my placement into any company which I move to next. Read Michaela’s blog about the programme at: https://jecairnes.wordpress.com/2017/05/07/msc-marketing-practice-michaelas-blog/
Laura O'Dea | Business Development Officer at Unity Credit Union Connect
I feel extremely privileged to have been afforded the opportunity to study the MSc (Marketing Practice) programme at NUI Galway. What I loved about the programme was the opportunities within it, such as the work placement, the opportunity to work in a new environment and to expand your business profile". I loved every minute of my work placement and gained so many new skills on a daily basis. The teaching and leadership at every stage of the course was exceptional.
Mónica Tuset Riotorto | International Business Development @NetexLearning
Having a language opens up many incredible employment opportunities, particularly in the areas of Sales & Marketing as many companies look to move into new markets. In this respect, I believe that this programme is ideal for international students, as it will allow them to capitalise on such opportunities and secure fantastic sales & marketing positions. This master really helped me get to where I am today!
Niamh Hunt | Assistant Brand Manager at Slendertone
The MSc (Marketing Practice) has been the best way to jump-start my career in Marketing! The practical, hands-on learning aspect of the course helped develop many marketing skills which will differentiate us throughout our career. Completing the 37-week placement was an exciting, learning and challenging experience which provided many opportunities. Throughout my year, I managed, coordinated and attended numerous events abroad for my host company. This year allowed me to put all my learning from my undergrad into practice and develop many vital marketing skills. The group of lecturers, leaders and contributors to this course have a wealth of knowledge to share with the class. I would highly recommend this fun, practical, interactive masters programme to anyone pursuing a career in Marketing!
Amy French | Acquisition Marketing Specialist at PhoneWatch
NUI Galway’s MSc (Marketing Practice) really appealed to me because of the structure of the course. What I loved most about it was the work placement element. As part of my role as Marketing & Communications Executive with ESB International I worked on several projects, creating value for my host company, but also applying the skills and knowledge I learned in college to real working situations. I learned skills during my time with ESB International that I would never have learned in the classroom. The online lectures, assignments and workshops provided by NUI Galway were second to none, working with industry professionals on interesting and relevant topics that could be applied to the host company. The course is ever evolving and designed to be relevant to all situations at all times. I would highly recommend the MSc Marketing Practice to anyone looking to progress in their career in marketing.
Jessica Daly | PPC Executive at Entain | Performance Marketing
The MSc (Marketing Practice) is an invaluable course for anyone who wants to begin a career in Marketing. As the duration of the masters takes place in our host companies, it is excellent way to gain practical experience. I was fortunate to learn from extremely skilled colleagues in areas such as Search Engine Marketing, something I would have never been able to do in a classroom. The Masters was an exciting, rewarding and challenging hands on experience which built on my marketing skills as well as broadening and diversifying my knowledge and skillset. The benefits of the MSc (Marketing Practice) are endless, and have prepared me to move further towards an exciting marketing career.
Michelle Murray | Buyer/Planner at Medtronic
The MSc (Marketing Practice) provides a mix of practical learning and theory. I was placed with one of my favourite health food brands and am lucky to say that I am currently working in my dream job! I have developed skills such as content marketing, social media, event organisation, market research and email marketing and the experience and skills gained will definitely stand to me for the future. For anyone considering this Masters, I couldn't recommend it enough as the mix of lectures, workshops and work placement is an excellent foundation to set your career on the right path!
Eoghan McGregor | Director And Head Coach at Perpetua Fitness Dublin
I know I wouldn't be where I am today without the programme. I hit the ground running when I finished and I haven’t looked back since! I would recommend it to anyone who really wants to drive their career in the right direction. This should be the stepping stone and foundation for anyone who wants to pursue an exciting career in marketing.
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Ireland's Best Business postgraduate course 2014