4th National Social Marketing Conference

Fri, 23 Nov 2012 00:00:00 GMT - Fri, 23 Nov 2012 00:00:00 GMT, 00:00

At Cairnes School of Business and Economics, NUI Galway

Organised by Institute for Business, Social Sciences and Public Policy

You are invited to our 4th National Social Marketing Conference entitled Behaviour Change, Social Change and Societal Change, in association with the Institute for Business, Social Sciences and Public Policy at NUI Galway. It brings together two renowned behaviour change experts, Professor Rebekah Russell-Bennett from Australia and Matthew Wood, Brighton University, UK, along with 4 Irish showcases, to demonstrate Behaviour Change, Social Change & Societal Change.

 

This conference is “about listening to and learning with the people we want to work with, whether we term them clients, target groups or citizens - is the core of behaviour, social & societal change.  Values lie at the heart of this endeavour and invites us to work together to understand each other as ‘feelers’, ‘thinkers’ and ‘doers’. It also requires us to cut across the traditional government, non-profit and commercial sectors and empower and energise people to become the authors of their own fate, whilst simultaneously encouraging contextual change that will help them to do so. Only in this way, will the individual and collective effort create significant and lasting change. Given the problems now facing the world, never has this been a more important task”.


For further information, schedule and online booking, please visit www.conference.ie and follow the link to the 4th National Social Marketing Conference 2012.


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