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Staff

Dr. Ann M. Torres

B.A.(UC Davis), M.B.A. (UC Berkeley), Ph.D. (Trinity College Dublin)

Lecturer in Marketing
J.E. Cairnes School of Business and Economics,
National University of Ireland Galway,
Galway.

Tel.: 353 (0)91 492710
Fax: 353 (0)91 494560
email: ann.torresnuigalway.ie

EDUCATION

University of Dublin, Trinity College
Ph.D. Programme.
Thesis Title: Diversity in Marketing Practice.
Thesis Topic: An empirical analysis of Miles and Snow's (1978) typology of strategic archetypes as it relates to Coviello et al.'s (2001) scheme of contemporary marketing practices.

University of California at Berkeley
Masters of Business Administration.
Specialisation in Marketing and Finance.
Honours Qualification.
Thesis Topic: An empirical analysis of SERVQUAL, a multi-item scale that quantitatively gauges customers' perceptions of services and service quality using factor and multivariate analysis.

University of California At Davis
Bachelors of Arts in Economics.
Bachelors of Arts in Spanish; Linguistics Minor.
Honours Qualification.

TEACHING RESPONSIBILITIES

Principles of Marketing.
Marketing Communications.
Marketing Management & Strategy.
E-Marketing.
Green Marketing & Ethics.
Marketing Theory.

RESEARCH INTERESTS

Strategy, Entrepreneurship & Marketing Practice.
Networks, SMEs and Venture Creation.
E-Marketing, E-Commerce & Marketing Communications.
Ethics and Green Marketing.

RECENT JOURNAL PUBLICATIONS

Torres, Ann M. (2010) International Committee of the Red Cross: Emblems of Humanity, Marketing Intelligence and Planning, Volume 28, Issue 1, pp. x-xx ( Forthcoming).

Torres, Ann M., Barry, Christopher, Hogan, M. (2009) Opaque Web Practices Among Low-Cost Carriers, Journal of Air Transport Management, Volume 15, Issue 6, pp. 299-307.

Torres, Ann M. (2009) International Committee of the Red Cross: Emblems of Humanity, Marketing Intelligence and Planning, Volume 27, ( Forthcoming).

Geraghty, S. and Torres, Ann M. (2009) The Irish Wine Market: A Market Segmentation Study. International Journal of Wine Business Research, Volume 21, Issue 2, pp. 143-154.

Torres, Ann M. (2009) Cloon Keen Atelier: Scent for a Premium Position, Marketing Intelligence and Planning, Special Issue on Case Studies, Volume 27, Issue 4, pp. 503-515.

Torres, Ann M., Barry, Christopher, Hogan, M. (2009) Opaque Web Practices Among Low-Cost Carriers. Journal of Air Transport Management, doi:10.1016/j.jairtraman.2009.02.003.

Barry, Christopher and Torres, Ann M. (2009) Calling Passengers: An Ethical Problem in the Design of Self-Service Websites Amongst Low-Cost Airlines in Ireland. In The Inter-Networked World: ISD Theory, Practice and Education, Volume 2, edited by Barry, C., Lang, M., Wojtkowski, W., Wojtkowski, G., Wrycza, S., and Zupancic, J., Springer-Verlag, New York, USA, pp. 637-650, doi: 10.1007/978-0-387-78578-3.

Torres, Ann M. (2008) Cloon Keen Atelier: A Passion for Scent. In Irish Management 2.0: New Managerial Priorities in a Changing Economy. Edited by James Cunningham and Denis Harrington. Blackhall Publishing, Blackhall, Co. Dublin, Ireland, pp. 191-212.

Barry, Christopher and Torres, Ann M. (2008) Chapter 6: Tricks and Clicks: How Low-Cost Carriers Ply their Trade through Self-Service Websites. In Self-Service in the Internet Age - Expectations and Experiences. Edited by Dave Oliver, Celia Romm Livermore and Fay Sudweeks, Springer-Verlag, New York, USA, pp. 111-137.

Mahnert, Kai, F. and Torres, Ann M. (2007) The Brand Inside: The Factors of Failure and Success in Internal Branding, Irish Marketing Review, Volume 19, Issues 1 & 2, pp. 54-63.

Torres, Ann M. and Whyte, Martin (2006) ITAG Ireland: A Symbiotic Networking Relationship or an Opportunity Missed? Irish Marketing Review, Special Issue on Irish Perspectives on Marketing Relationships and Networks, Volume 18, Issue 1 & 2, pp. 77-89.

McCarthy, Breda and Torres, Ann M. (2005) The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland". International Journal of Entrepreneurship and Innovation - Special Issue on Entrepreneurship in the Creative Industries. Volume 6, Issue 3, pp. 168-176.

Torres, Ann M. and Whyte, Martin A. (2004) Networks among Irish Software and IT Firms. Journal of Research in Marketing and Entrepreneurship, Vol. 6, Issue 1, pp. 52-63.

Torres, Ann M. and Murray, John A. (2003) The Role of Networks in Venture Creation among Irish Software Firms. Irish Marketing Review, Volume 16, Issue 1, pp. 5-14.

Torres, Ann M. (2002) Marketing Networks as a Form of Strategic Alliance among Craft Enterprises. Journal of Nonprofit and Voluntary Sector Marketing, Volume 7, Issue 3, August, pp. 229-243.

Murray, John A., O'Driscoll, Aidan, and Torres, Ann M. (2002) Discovering Diversity in Marketing Practice. European Journal of Marketing, Volume 36, Issue 3, pp. 373-390.

Torres, Ann M. and Murray. John A. (2002) Diversity and Marketing Practice: Implications for the Management of Productive Evolution. Journal of Change Management, Volume 2, Issue 3, pp. 373-390.

Torres, Ann M. and Murray, John. (2001) Diversity, Evolution and Marketing Practice. Journal of Korean Academy of Marketing Science, Volume 7, Issue 5, pp. 71-104.

Torres, Ann M. and Murray, John A. (2000) Diversity and Marketing Practice. Irish Marketing Review. Volume 13, No. 2, pp. 3-18.

Garvey, Shay and Torres, Ann M. (1993) Winning Success in Aquaculture Marketing. Irish Marketing Review, Volume 6, Issue 1, pp. 5-12.

MEMBERSHIP OF PROFESSIONAL BODIES

Marketing Institute of Ireland (MII).
Academy of Marketing (UK).
Irish Academy of Management.
European Academy of Management.
European Council for Small Business and Entrepreneurship (ECSB).
Association for Learning Technology, UK.
International Federation of Business and Professional Women's Clubs.
Cal Business Alumni Association, University of California at Berkeley.
Cal Aggie Alumni Association, University of California at Davis.

AWARDS AND DISTINCTIONS

Academy of Marketing Conference 2008, Case Study Track 2nd Place Prize Winner (2008) Cloon Keen Atelier: An SME's Scent for a Premium Position.

European Case Clearing House Case Study Winner; Services Sector Category (2002), Kylemore Abbey: A Branding Challenge.

European Case Clearing House Case Study Winner; SME/Venture Creation Category (2002), Galway Bay Health Farm: Spa and Relaxation Centre.

Millennium Research Fund (2001) Award of €5,000 National University of Ireland Galway.

European Case Clearing House Case Study Winner; SME/Venture Creation Category (1999), Judy Greene Pottery: Marketing Irish Handcrafted Pottery.

Marketing Institute Case Study Winner (1999), Judy Greene Pottery: Marketing Irish Handcrafted Pottery.

Marketing Institute Case Study Winner (1997), Foinse: The Challenge of Marketing an Irish Language Newspaper.

Marketing, Cairnes School of Business & Economics, National University of Ireland, Galway, Ireland.
Phone: +353 (0)91 492546. E-mail: marketing

nuigalway.ie
This page was last updated Tuesday, September 08, 2009