COURSES - Postgraduate

MARKETING COURSES AT POSTGRADUATE LEVEL

• MSc. (Strategic Marketing)
• Masters in Business Administration [M.B.A.]
• MSc (Marketing Practice)
• Higher Diploma in Business Studies [D.B.S.]
• Ph.D. [by research only] [Ph.D.]

MSc. (Strategic Marketing)

As Marketing is one of the specialist streams in the MSc. (Strategic Marketing), there is an opportunity for students to specialise in Marketing through a full-time taught programme, by research or by a part-time M.B.S. Programme.

The following list outlines the Marketing subjects on offer to MSc (Strategic Marketing) students:

Semester 1:

• Strategic Marketing Policy [MK 561]
• E-Business Marketing [MK 569]
• Research Methods [MK 563]
  Advanced Consumer Behaviour [MK 564]
• Services Marketing Theory [MK 567]
• Selling & Sales Management [MK 568]
• New Product Development & Innovation [MK 570]
• Special Topics In Marketing [MK 571]

Semester 2:

• Cases in Strategic Marketing [MK562]
• Strategic Brand Management [MK 566]
• Applied Marketing Research [MK 562]
• Managing Services [MK 572]
• Marketing Modelling & Metrics [MK 573]
• Customer Service & Relationship Management [MK 574]
• Global Marketing [MK 575]
• Social Marketing [MK 576]
• Students must complete a Research Project [MK 518] under the supervision of staff members.
• Skills Development Module (Compulsory)

Closing Date for MSc (Strategic Marketing) Programme was 11th March, 2011.  If places remain, applications after this date will be considered.  

For Application Details please see the following sites:
Postgraduate Prospectus: www.nuigalway.ie/pgp/  
Postgraduate Information:  http://www.nuigalway.ie/courses/taught-postgraduate-courses/

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