COURSES - Undergraduate

MARKETING COURSES OFFERED AT UNDERGRADUATE LEVEL

• Bachelor of Commerce Degree [B.Comm.]
• Marketing & Languages [B.Comm.]
• Part-Time B.Comm. (4 Years) & Diploma in Management (2 Years) by Blended Learning

Bachelor of Commerce Degree [B.Comm.]

The Bachelor of Commerce is the primary degree of the School. The course structure is modular and semesterised. It provides students with the opportunity to specialise in a subject area of their choice. Marketing is one such specialism. The following list summarises the Marketing courses on offer to B.Comm. students:

Year1:

• Introduction To Marketing [MK 101]; Semester 2; Compulsory; 5 ECTs

Year 2:

• Marketing In Action [MK 207]; Semester 1; Compulsory; 5 ECTs
• Marketing Principles [MK 204]; Semester 1; Compulsory; 5 ECTs
• Consumer Behaviour [MK 206]; Semester 2; Elective; 5 ECTs

Year 3:

• Brand Management [MK 341]; Semester 2; Elective; 5 ECTs
• Marketing Research [MK 301]; Semester 1; Elective; 10 ECTS
• eMarketing [MK 340]; Semester 1; Elective; 5 ECTS
• The Marketing Of Services [MK311]; Semester 1; Elective; 5 ECTS
• Marketing Policy & Strategy [MK 312]; Semester 2; Elective; 10 ECTs
• Global Marketing [MK 303]; Semester 2; Elective; 5 ECTs
• Media & Marketing Communications [MK 314]; Semester 1; Elective; 5 ECTs
• Social & Non-Profit Marketing [MK316]; Semester 2; Elective; 5 ECTs

Marketing & Languages [B.Comm.]

It is also possible to study French, Spanish, Italian or German through to degree level, together with Marketing. Special language courses are provided for Marketing students and this serves as one of their options for their degree. This option is becoming increasingly popular with Marketing students. Students taking this option complete a four year programme including a year abroad.

Part-time B.Comm. (4 Years) & Diploma in Management (2 Years) by Blended Learning

The Bachelor of Commerce Degree is offered on a part-time basis over four years by Blended Learning. A University Diploma in Management will be awarded at the end of Second Year to those registered who have passed the examinations in the subjects of the First and Second Years of that programme. Marketing is taught in the degree programme as follows: Year Two: Marketing Principles [MK220], 5 ECTs; Year Three: Services Marketing [MK 320.3], 5 ECTs; Marketing Research [MK330.3], 10 ECTs and Year 4: Marketing Policy [MK402], 5 ECTs; Marketing Management [MK440.4], 10 ECTs; Marketing Communications[MK 441.1], 5 ECTs. Please see www.nuigalway.ie/courses/bcomm_parttime/ for further information.

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