IRISH Centre for Rural Transformation and Sustainability (ICERTS)

Martin Pring

Doctoral Fellow ICERTS

Department of Geography, NUI Galway.

Project Title

Local Embeddedness and Rural Tourism Promotion

Research supervisor: Dr Mary Cawley

Project Abstract

The project develops a multidimensional model of embeddedness, based on the review of an extensive body of international literature. The model will be assessed through in-depth comparative research with c. 50 small business and c. 20 institutions pertinent to tourism, in two regions in Ireland, one where embedded tourism, as defined here, is better developed than in the other. The results will contribute to growing academic interest relating to this topic and to more effective rural tourism and development policy.

Funding Source

PRTLI4 Doctoral Fellowships

For more details see Martin Pring.