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Careers in Marketing

Our students who specialise in Marketing both at undergraduate and/or postgraduate levels, have a rich choice of career opportunities. While our graduates are employed in a range of organisations including education, health care, the arts, the public sector, naturally the majority pursue very rewarding careers in business. In the business principal careers are now emerging in the services sector, principally sub-sectors such as software, finance, tourism & leisure and management consultancy.

A major means of introducing our Marketing graduates to business is through the MSc (Marketing Practice) Programme. Devised in 1981, it is a means of bridging the academic programme with hands-on business experience. Approximately thirty Marketing graduates are placed in carefully selected businesses where a detailed job description specifing where the graduate is expected to apply theory in practice. In addition to course work in the University, the Discipline manages the progress of each participant and supports them as necessary. The type of work undertaken by graduates on the Postgraduate MSc (Marketing Practice) Programme reflects the typical responsibilities of graduates in businesses generally and includes the following:

Marketing research assignments.
Competitor analysis.
Devising repositioning strategies.
International market selection.
Planning market entry.
Selecting agents / distributors.
Product analysis and new product development.
Service quality management.
Personal selling.
Organising trade fairs.
Designing and managing direct promotion.
Designing brochures.
Managing advertising.
Developing marketing plans.

Following completion of the MSc (Marketing Practice) Programme, over 90% of graduates are retained in their companies.

MSc (Strategic Marketing) is offered on a full time taught basis. Gaining the MSc (Strategic Marketing) will enable candidates to build successful marketing management careers in a wide variety of industry sectors and organisations including pharmaceutical companies, publishing companies, banks, consumer products companies and business-to-business. A growing trend is the utilisation of marketing by social and non-profit organisations. Colleges, art organisations, libraries and hospitals are increasingly beginning to hire marketing professionals to manage their diverse marketing activities.

Graduates of the MSc will acquire specialised skills and competences that will enable them to pursue positions in many fields, including:

Marketing Management
Market Research
Product Development
Account Management
Customer Relations Management
Advertising
Business Development
Selling & Sales Management
Brand Management
Retailing and Customer Service
Public Relations
Consultancy

NUI Galway is committed to working with its postgraduate students to ensure that on graduation they are fully empowered to embark on their future careers and professions. Our Careers Development Centre organises regular employer fairs which are attended by leading companies such as Microfolt, GlaxoSmithKline, Google, Johnson & Johnson, Accenture, Kerry Grop, and Vodafone, all keen to recruit our graduate students.

Marketing, J.E. Cairnes School of Business & Economics, National University of Ireland Galway, Ireland.
Phone: +353 (0)91 492546. E-mail: marketing

nuigalway.ie
This page was last updated Tuesday, February 22, 2011