Dr Sinead Duane

MBS, PhD

Contact Details

POST DOCTORAL RESEARCHER
------------------------
College of Medicine, Nursing & Health Sciences
research Suite 2 RM 235
Áras Moyola
NUI Galway

T: Ext. 3855
E: sinead.duane@nuigalway.ie
 
researcher

Biography

After completing my Masters in Business Studies with First Class Honours at NUI Galway in 2008, I was awarded the inaugural three year Research Fellowship with safefood. During this time I project managed safefood’s first social marketing pilot initiative which addressed the issue of male obesity on the island of Ireland whilst completing my PhD in the area of social marketing partnerships and graduating in 2012.

I joined the Discipline of General Practice in August 2012, as a Social Marketing Postdoctoral Researcher on the SIMPle study, funded by the Health Research Board through their Interdisciplinary Capacity Enhancement (ICE) award. The focus of the SIMPle study is the improvement of the quality and quantity of antibiotic prescribing for urinary tract infections (UTIs).  Within the SIMPle study, I applied my skills as both a social marketer and qualitative researcher, to identify the key barriers and facilitators to improved antibiotic prescription and consumption from the perspective of the general practitioner and patient. In collaboration with colleagues in other disciplines such as epidemiology, microbiology, general practice and health economics, these findings were used to design and implement a complex intervention (www.nuigalway.ie/simple).  

The ICE awards encourage collaborative learning through the adoption of a team based approach to research whilst supporting researchers to continue to develop their skills through training and mentoring opportunities. I have recently returned from a three week training visit with the Institute of Social Marketing in Stirling University, where I worked with leaders in the field of social marketing and qualitative research. I plan to participate in similar visits to the USA in the near future to pursue my interests in social innovation and novel approaches to facilitating behavioural change including e-health strategy development.

Research Interests

  • The implementation and evaluation of social marketing partnership strategies when addressing wicked problems emerging in society

  • The development of complex social marking interventions

  • Systems thinking to address complex issues
     

    Other interests

    • Innovative approaches to developing social change strategies
    • Social Innovation
    • The role of social marketing in public health
    • Men’s Health
    • Social Media

     

Peer Reviewed Journals

  Year Publication
(2016) 'Using qualitative insights to change practice: exploring the culture of antibiotic prescribing and consumption for urinary tract infections'
Duane, S,Domegan, C,Callan, A,Galvin, S,Cormican, M,Bennett, K,Murphy, AW,Vellinga, A (2016) 'Using qualitative insights to change practice: exploring the culture of antibiotic prescribing and consumption for urinary tract infections'. BMJ Open, 6 [DOI] [Details]
(2016) 'Intervention to improve the quality of antimicrobial prescribing for urinary tract infection: a cluster randomized trial'
Vellinga, A,Galvin, S,Duane, S,Callan, A,Bennett, K,Cormican, M,Domegan, C,Murphy, AW (2016) 'Intervention to improve the quality of antimicrobial prescribing for urinary tract infection: a cluster randomized trial'. Canadian Medical Association journal, 188 :108-115 [DOI] [Details]
(2016) 'Using qualitative insights to change practice - Exploring the culture of antibiotic prescribing and consumption for urinary tract infections'
Duane, S; Domegan, C ; Callan, A; Galvin, S; Cormican, M; Bennett, K; Murphy, A. W; (2016) 'Using qualitative insights to change practice - Exploring the culture of antibiotic prescribing and consumption for urinary tract infections'. BMJ Open, [Details]
(2015) 'Improving antimicrobial prescribing in Irish primary care through electronic data collection and surveillance: a feasibility study'
Galvin, S,Callan, A,Cormican, M,Duane, S,Bennett, K,Murphy, AW,Vellinga, A (2015) 'Improving antimicrobial prescribing in Irish primary care through electronic data collection and surveillance: a feasibility study'. BMC Family Practice, 16 [DOI] [Details]
(2015) 'Do general practitioners prescribe more antimicrobials when the weekend comes?'
Tandan, Meera,. Duane, Sinead and Vellinga, Akke (2015) 'Do general practitioners prescribe more antimicrobials when the weekend comes?'. Springerplus, 4 (1) [Details]
(2015) 'Intervention to improve the quality of antimicrobial prescribing for urinary tract infection: a cluster randomized trial'
Vellinga, A; Galvin, S; Duane, S; Callan, A; Bennett, K; Cormican, C; Domegan, C; Murphy, A.W; (2015) 'Intervention to improve the quality of antimicrobial prescribing for urinary tract infection: a cluster randomized trial'. CMAJ : Canadian Medical Association journal = journal de l'Association medicale canadienne, [DOI] [Details]
(2015) 'Do general practitioners prescribe more antimicrobials when the weekend comes?'
Tandan, M,Duane, S,Vellinga, A (2015) 'Do general practitioners prescribe more antimicrobials when the weekend comes?'. Springerplus, 4 [DOI] [Details]
(2014) 'Case study: waves of change - collaborative design for tomorrow's world'
Domegan, C,McHugh, P,Devaney, M,Duane, S,Joyce, J,Daly, O,Murphy, D,Hogan, M,Broome, B,Brennan, L,Binney, W,Parker, L,Aleti, T,Nguyen, D (2014) 'Case study: waves of change - collaborative design for tomorrow's world'. Social Marketing And Behaviour Change: Models, Theory And Applications, :208-219 [Details]
(2014) 'Supporting the Improvement and Management of Prescribing for urinary tract infections (SIMPle): Protocol for a cluster randomised trial'
Duane, S., Callan, A., Galvin, S., Murphy, A. W., Domegan, C., O'Shea, E., Cormican, M., Bennett, K., O'Donnell, M. and Vellinga, A. (2014) 'Supporting the Improvement and Management of Prescribing for urinary tract infections (SIMPle): Protocol for a cluster randomised trial'. Trials, [DOI] [Details]
(2014) 'Supporting the Improvement and Management of Prescribing for urinary tract infections (SIMPle): Protocol for a randomised control trial'
Duane, S; Callan, A; Galvin, S; Murphy, AW; Domegan, C; O’Shea, E; Cormican, M; Bennett, K; O’Donnell, M; Vellinga, A; (2014) 'Supporting the Improvement and Management of Prescribing for urinary tract infections (SIMPle): Protocol for a randomised control trial'. Trials, 14 [DOI] [Details]

Book Chapters

  Year Publication
(2015) 'Tomorrow’s World: Collaborations, Consultations and Conversations for Change'
Duane, S. McHugh P., and Domegan, C., (2015) 'Tomorrow’s World: Collaborations, Consultations and Conversations for Change' In: Best Practices in Marketing and Quality-of-Life Research. UK: Springer. [Details]
(2015) 'Tomorrow’s World: Collaborations, Consultations and Conversations for Change'
Duane, S., Domegan, C., McHugh, P., Devaney, M., Callan, A. (2015) 'Tomorrow’s World: Collaborations, Consultations and Conversations for Change' In: Innovations in Social Marketing and Public Health Communication. London: Springer. [DOI] [Details]
(2014) 'Waves of Change: Collaborative Design of Tomorrow’s World'
Domegan, C. McHugh, P., Devaney, M, Duane, S., Joyce, J., Daly, O., and Murphy, D., (2014) 'Waves of Change: Collaborative Design of Tomorrow’s World' In: Behaviour change models: theory and application for social marketing. UK: Edward Elgar Publishing. [Details]
(2013) 'Get Your Life into Gear. Social Marketing: From Tunes to Symphonies'
Duane, Sinead,Domegan, Christine,Hastings, Gerard,Domegan, Christine (2013) 'Get Your Life into Gear. Social Marketing: From Tunes to Symphonies' In: RoutledgeRoutledge. [Details]
(2013) 'Get Your Life into Gear. Best Practices in Marketing and their Impact on Quality of Life'
Duane, Sinead,Domegan, Christine,Alves, Helena,Vazquez (2013) 'Get Your Life into Gear. Best Practices in Marketing and their Impact on Quality of Life' In: SpringerSpringer. [Details]

Conference Paper

  Year Publication
(2010) Get Your Life in Gear-Truck driver workplace program. 9th International Congress of the International Association on Public and Nonprofit Marketing.
Duane, S (2010) Get Your Life in Gear-Truck driver workplace program. 9th International Congress of the International Association on Public and Nonprofit Marketing. Bucharest, Romania: Conference Paper [Details]

Teaching Interests

My teaching focuses on social marketing strategy development and implementation as well as qualitative and quantitative research methods at both undergraduate and post graduate level. I also teach Global Marketing Management at Masters level.