Dr Sinead Duane

MBS, PhD

Contact Details

POST DOCTORAL RESEARCHER
------------------------
College of Medicine, Nursing & Health Sciences
research Suite 2 RM 235
Áras Moyola
NUI Galway

T: Ext. 3855
E: sinead.duane@nuigalway.ie
 
researcher

Biography

After completing my Masters in Business Studies with First Class Honours at NUI Galway in 2008, I was awarded the inaugural three year Research Fellowship with safefood. During this time I project managed safefood’s first social marketing pilot initiative which addressed the issue of male obesity on the island of Ireland whilst completing my PhD in the area of social marketing partnerships and graduating in 2012.

I joined the Discipline of General Practice in August 2012, as a Social Marketing Postdoctoral Researcher on the SIMPle study, funded by the Health Research Board through their Interdisciplinary Capacity Enhancement (ICE) award. The focus of the SIMPle study is the improvement of the quality and quantity of antibiotic prescribing for urinary tract infections (UTIs).  Within the SIMPle study, I applied my skills as both a social marketer and qualitative researcher, to identify the key barriers and facilitators to improved antibiotic prescription and consumption from the perspective of the general practitioner and patient. In collaboration with colleagues in other disciplines such as epidemiology, microbiology, general practice and health economics, these findings were used to design and implement a complex intervention (www.nuigalway.ie/simple).  

The ICE awards encourage collaborative learning through the adoption of a team based approach to research whilst supporting researchers to continue to develop their skills through training and mentoring opportunities. I have recently returned from a three week training visit with the Institute of Social Marketing in Stirling University, where I worked with leaders in the field of social marketing and qualitative research. I plan to participate in similar visits to the USA in the near future to pursue my interests in social innovation and novel approaches to facilitating behavioural change including e-health strategy development.

Research Interests

  • The implementation and evaluation of social marketing partnership strategies when addressing wicked problems emerging in society

  • The development of complex social marking interventions

  • Systems thinking to address complex issues
     

    Other interests

    • Innovative approaches to developing social change strategies
    • Social Innovation
    • The role of social marketing in public health
    • Men’s Health
    • Social Media

     

Peer Reviewed Journals

  Year Publication
(2017) 'Changing antibiotic prescribing in General Practice – The results of the SIMPle process evaluation'
Duane S, Domegan C, Callan A, Galvin S, Cormican M, Murphy A, Vellinga A. (2017) 'Changing antibiotic prescribing in General Practice – The results of the SIMPle process evaluation'. International Journal of Healthcare Management, 3 (1):68-75 [Details]
(2016) 'Intervention to improve the quality of antimicrobial prescribing for urinary tract infection: a cluster randomized trial'
Vellinga, A,Galvin, S,Duane, S,Callan, A,Bennett, K,Cormican, M,Domegan, C,Murphy, AW (2016) 'Intervention to improve the quality of antimicrobial prescribing for urinary tract infection: a cluster randomized trial'. Canadian Medical Association journal, 188 :108-115 [DOI] [Details]
(2016) 'Using qualitative insights to change practice: exploring the culture of antibiotic prescribing and consumption for urinary tract infections'
Duane, S,Domegan, C,Callan, A,Galvin, S,Cormican, M,Bennett, K,Murphy, AW,Vellinga, A (2016) 'Using qualitative insights to change practice: exploring the culture of antibiotic prescribing and consumption for urinary tract infections'. BMJ Open, 6 [DOI] [Details]
(2016) 'Reconsultation and Antimicrobial Treatment of Urinary Tract Infection in Male and Female Patients in General Practice'
Tandan, M,Duane, S,Cormican, M,Murphy, AW,Vellinga, A (2016) 'Reconsultation and Antimicrobial Treatment of Urinary Tract Infection in Male and Female Patients in General Practice'. Antibiotics-Basel, 5 [DOI] [Details]
(2016) 'Exploring Experiences of Delayed Prescribing and Symptomatic Treatment for Urinary Tract Infections among General Practitioners and Patients in Ambulatory Care: A Qualitative Study'
Duane, S,Beatty, P,Murphy, AW,Vellinga, A (2016) 'Exploring Experiences of Delayed Prescribing and Symptomatic Treatment for Urinary Tract Infections among General Practitioners and Patients in Ambulatory Care: A Qualitative Study'. Antibiotics-Basel, 5 [DOI] [ARAN Link] [Details]
(2016) 'The cost effectiveness of the SIMPle intervention to improve antimicrobial prescribing for urinary tract infection in primary care'
Gillespie P, Callan A, O’Shea E, Duane S, Murphy AW, Domegan C, Galvin S, Vellinga A (2016) 'The cost effectiveness of the SIMPle intervention to improve antimicrobial prescribing for urinary tract infection in primary care'. Journal Of Public Health, [Details]
(2016) 'Systems-thinking social marketing: conceptual extensions and empirical investigations'
Domegan, C,McHugh, P,Devaney, M,Duane, S,Hogan, M,Broome, BJ,Layton, RA,Joyce, J,Mazzonetto, M,Piwowarczyk, J (2016) 'Systems-thinking social marketing: conceptual extensions and empirical investigations'. Journal of Marketing Management, 32 :1123-1144 [DOI] [Details]
(2016) 'From restricted to complex exchange and beyond: social marketing's change agenda'
Duane, S,Domegan, C,McHugh, P,Devaney, M (2016) 'From restricted to complex exchange and beyond: social marketing's change agenda'. Journal of Marketing Management, 32 :856-876 [DOI] [Details]
(2015) 'Improving antimicrobial prescribing in Irish primary care through electronic data collection and surveillance: a feasibility study'
Galvin, S,Callan, A,Cormican, M,Duane, S,Bennett, K,Murphy, AW,Vellinga, A (2015) 'Improving antimicrobial prescribing in Irish primary care through electronic data collection and surveillance: a feasibility study'. BMC Family Practice, 16 [DOI] [Details]
(2015) 'Do general practitioners prescribe more antimicrobials when the weekend comes?'
Tandan, M;Duane, S;Vellinga, A (2015) 'Do general practitioners prescribe more antimicrobials when the weekend comes?'. Springerplus, 4 [DOI] [ARAN Link] [Details]
(2014) 'Supporting the Improvement and Management of Prescribing for urinary tract infections (SIMPle): Protocol for a randomised control trial'
Duane, S; Callan, A; Galvin, S; Murphy, AW; Domegan, C; O’Shea, E; Cormican, M; Bennett, K; O’Donnell, M; Vellinga, A; (2014) 'Supporting the Improvement and Management of Prescribing for urinary tract infections (SIMPle): Protocol for a randomised control trial'. Trials, 14 [DOI] [Details]

Book Chapters

  Year Publication
(2017) 'A Wicked problem and the SIMPle solution'
Duane, S. and Domegan, C. (2017) 'A Wicked problem and the SIMPle solution' In: Social Marketing; Rebels with a Cause. UK: Routhledge. [Details]
(2015) 'Tomorrow’s World: Collaborations, Consultations and Conversations for Change'
Duane, S., Domegan, C., McHugh, P., Devaney, M., Callan, A. (2015) 'Tomorrow’s World: Collaborations, Consultations and Conversations for Change' In: Innovations in Social Marketing and Public Health Communication. London: Springer. [DOI] [Details]
(2015) 'Tomorrow’s world: collaborations, consultations and conversations for Change'
Duane, S; McHugh P. and Domegan, C. (2015) 'Tomorrow’s world: collaborations, consultations and conversations for Change' In: Best Practices in Marketing and Quality-of-Life Research. UK: Springer. [Details]
(2014) 'Case study: waves of change - collaborative design for tomorrow's world'
Domegan, C,McHugh, P,Devaney, M,Duane, S,Joyce, J,Daly, O,Murphy, D,Hogan, M,Broome, B,Brennan, L,Binney, W,Parker, L,Aleti, T,Nguyen, D (2014) 'Case study: waves of change - collaborative design for tomorrow's world' In: Behaviour change models: theory and application for social marketing. UK: Edward Elgar Publishing. [Details]
(2014) 'Waves of Change: Collaborative Design of Tomorrow’s World'
Domegan, C. McHugh, P., Devaney, M, Duane, S., Joyce, J., Daly, O., and Murphy, D., (2014) 'Waves of Change: Collaborative Design of Tomorrow’s World' In: Behaviour change models: theory and application for social marketing. UK: Edward Elgar Publishing. [Details]
(2014) 'Waves of change: collaborative design for tomorrow’s world'
Domegan, C; McHugh, P; Devaney, M; Duane, S; Joyce, J; Daly, O. and Murphy, D. (2014) 'Waves of change: collaborative design for tomorrow’s world' In: Social Marketing and Behavioural Change: Models, Theory and Applications. UK: Edward Elgar Publishers. [Details]
(2013) 'Get Your Life into Gear. Best Practices in Marketing and their Impact on Quality of Life'
Duane, Sinead,Domegan, Christine,Alves, Helena,Vazquez (2013) 'Get Your Life into Gear. Best Practices in Marketing and their Impact on Quality of Life' In: SpringerSpringer. [Details]
(2013) 'Get Your Life into Gear. Social Marketing: From Tunes to Symphonies'
Duane, Sinead,Domegan, Christine,Hastings, Gerard,Domegan, Christine (2013) 'Get Your Life into Gear. Social Marketing: From Tunes to Symphonies' In: RoutledgeRoutledge. [Details]

Conference Publications

  Year Publication
(2015) World Social Marketing Conference
Duane, S., Domegan, C. McHugh, P., Devaney, M, Duane, S., Hogan, M., Broome, B., Joyce, J., Daly, O., and Murphy, D. (2015) “Advancing Theory and Research in Social Marketing: Interactive Management for Complex Problem Thinking” World Social Marketing Conference [Details]
(2014) Social Marketing and Socially Responsible Management: Broadening the Scope; ISM-Open University Conference
Domegan, C; McHugh, P; Devaney, M; Duane, S; Joyce, J; Daly, O. and Murphy, D. (2014) Moving Ahead Together: A Collaborative Design for Social Change Social Marketing and Socially Responsible Management: Broadening the Scope; ISM-Open University Conference Milton Keynes, UK, [Details]

Conference Contributions

  Year Publication
(2015) Trials Methodology Research Network (HRB-TMRN) Webinar Series,
Domegan, C.and Duane, S. (2015) “Designing and delivering clinical trials: Increasing success”. [Other], Trials Methodology Research Network (HRB-TMRN) Webinar Series, Galway Ireland , 07-DEC-15 - 07-DEC-15. [Details]
(2015) World Social Marketing Conference,
Domegan, C; McHugh, P; Devaney, M; Hogan, M; Broome, B; Duane, S; Joyce, J; Murphy, D; Mazzonetto, M. and Piwowarczyk, J. (2015) Advancing Theory and Research in Social Marketing: Interactive Management for Complex Problem Thinking. [Conference Paper], World Social Marketing Conference, Sydney, Australia , 19-APR-15. [Details]
(2015) 1st Clinical Trials Methodology Symposium, Health Research Board,
Domegan, C. and Duane, S. (2015) Designing and delivering clinical trials: Increasing success. [Invited Paper], 1st Clinical Trials Methodology Symposium, Health Research Board, Dublin Ireland , 25-SEP-15 - 25-SEP-15. [Details]
(2015) Academy of Marketing Conference,
Duane, S; Domegan, C. and McHugh, P. (2015) From Magical Insights to Alchemy: Broadening the Social Marketing Change Agenda. [Conference Paper], Academy of Marketing Conference, University of Limerick, Ireland , 19-APR-15. [Details]
(2014) 6th National Social Marketing Conference,
Domegan, C; McHugh, P. and Duane,S. (2014) Citizen and Community Change. [Conference Organising Committee Member], 6th National Social Marketing Conference, National University of Ireland Galway, Ireland , 16-APR-14. [Details]
(2014) Irish College of General Practitioners Research,
Duane, S., Callan, A., Galvin, S., Domegan, C., Vellinga, A. (2014) “The SIMPle study: Using Formative Research to Design Complex Interventions”,,. [National Refereed Conference Paper], Irish College of General Practitioners Research, Kilkenny, Ireland , 10-OCT-14 - 10-OCT-14. [Details]

Conference Paper

  Year Publication
(2010) Get Your Life in Gear-Truck driver workplace program. 9th International Congress of the International Association on Public and Nonprofit Marketing.
Duane, S (2010) Get Your Life in Gear-Truck driver workplace program. 9th International Congress of the International Association on Public and Nonprofit Marketing. Bucharest, Romania: Conference Paper [Details]

Teaching Interests

My teaching focuses on social marketing strategy development and implementation as well as qualitative and quantitative research methods at both undergraduate and post graduate level. I also teach Global Marketing Management at Masters level.