Ann T. Walsh

University Teacher B.Comm, M.B.S,

Contact Details

University Teacher
Marketing
Room 305
J.E. Cairnes School of Business
& Economics, NUI Galway

T: Ext. 2575
E: ann.t.walsh@nuigalway.ie
 
researcher

Biography

On graduating from UCG with a B. Comm and MBS (Marketing), Ann undertook an internship with The Irish Trade Board (now Enterprise Ireland) before going on to work as an account executive with DanteBriscoe, a subsidiary of London-based leading graphic design and multi-media company, Edward Briscoe Design.  As Marketing Manager for Infopoint Systems Irl. Ltd, a software development company in the global interactive touchscreen arena, Ann drove retail sales in the US dealing with the world’s largest retailer, WAL MART.  She was also involved in corporate fundraising rounds from both private equity and venture capital markets.  She later worked as Europe, Middle East & Africa (EMEA) Marketing Communications Manager and then EMEA Product Manager for Herbalife Europe Ltd., a multinational publicly quoted company in the health and personal care industry, before returning to Ireland to work in the hospitality sector.  Ann has also worked extensively with SMEs in the West of Ireland, as a Marketing & Business Development Consultant.

Research Interests

The focus of Ann’s PhD research is on the sustainable consumption of food, with a particular focus on the sustainable consumption of seafood, from a marketing perspective.  The following are the key areas of interest in Ann's PhD studies:

 - Macromarketing: the impact of marketing on society.
 - Environmental degradation:  sustainability, in particular sustainable consumption and sustainable marketing.
 - Systems thinking:  aggregate food system; food policy (including seafood); nutrition and health.

Peer Reviewed Journals

  Year Publication
(2012) 'Marketing's response to environmental decline and the call for sustainability'
Walsh, Ann T., Christine Domegan, Declan Fleming (2012) 'Marketing's response to environmental decline and the call for sustainability'. Social Business, 2 (2):121-143 [Details]

Conference Contributions

  Year Publication
(2012) 37th Annual Meeting of the Macromarketing Society,
Ann T. Walsh (2012) Driving sustainable consumption in the Irish seafood sector: a macromarketing systems perspective (Doctoral Colloquium). [Other], 37th Annual Meeting of the Macromarketing Society, Freie Universitat Berlin , 13-JUN-12 - 16-JUN-12. [Details]
(2011) Academy of Marketing Conference: Marketing Fields Forever,
Walsh, Ann (2011) Marketing's contribution to achieving sustainable consumption of food” Runner-up in ‘Best Paper Award’ at Academy of Marketing Doctoral Colloquium. [Oral Presentation], Academy of Marketing Conference: Marketing Fields Forever, University of Liverpool Management School (ULMS) , 05-JUN-11 - 10-JUN-11. [Details]

Conference Paper

  Year Publication
(2011) Marketing's Contribution To Achieving Sustainable Consumption Of Food. Academy of Marketing Conference.
Walsh, A. (2011) Marketing's Contribution To Achieving Sustainable Consumption Of Food. Academy of Marketing Conference. Liverpool, UK: Conference Paper [Details]

Honours and Awards

  Year Title Awarding Body
2011 Runner-up for best paper at Doctoral Colloquium: "Marketing's contribution to achieving sustainable consumption of food” Academy of Marketing

Professional Associations

  Association Function From / To
Marketing Institute of Ireland Member /

Teaching Interests

  • Undergraduate Level: B.Comm
  • Consumer Behaviour                             
  • Marketing Policy & Strategy                                                  
  • Marketing Principles

  • Postgraduate Level: MSc (Marketing Practice)
  • Professional Development in Marketing
  • Marketing Communications Management
  • Contemporary Issues in Marketing (Applied Online Marketing)

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