Dr Natasha Evers

B.A., G.D.B.S., M.Econ.Sc., Ph.D.

Contact Details

Lecturer Above The Bar
Marketing
NUI Galway

T: Ext. 2788
E: natasha.evers@nuigalway.ie
Associate Researcher
Socio-Economic Marine Research Unit
SEMRU
NUI Galway

 
researcher

Biography

Natasha Evers is a lecturer in the Marketing Discipline and Director of the Masters in Marketing by Research.  She holds  Ph.D  (International Marketing/Entrepreneurship) and M.Econ.Sc  (European Economics, Law, Business & Policy) Degrees from University College Dublin. The first year of her doctoral studies was spent in the Universitat De Barcelona, Spain and the University of Vaxjo, Sweden, in which she completed European Doctoral Programme in Entrepreneurship & Small Business Management. She also holds a BA in French and German from National University of Ireland Maynooth. 
 

Between April 2012 - March 2015, Natasha was a Visiting Research Fellow at the University of Halmstad, Sweden.   In April 2015, Natasha was appointed as Visiting Professor in International Marketing and Entrepreneurship in the Innovation Sciences Group at the School of Business, Informatics & Engineering, University of Halmstad, Sweden.

Natasha is research active and publishes in the areas of:
-International entrepreneurship in SMEs across LMT sectors (low, med, high and services tech).
-International Marketing, Exporting & Logistics
- Entrepreneurship and Marketing of Innovation/scientific output in private and public research organisations in Life science and Marine Science sectors.

In addition to her Book 'Technology Entrepreneurship - Bringing Innovation to the Marketplace', (2014), Natasha has published her work in internationally top ranked journals such as: Journal of International Marketing; International Marketing Review; Entrepreneurship and Regional Development; Journal of Small Business & Entrepreneurship; Journal of International Entrepreneurship; International Journal of Entrepreneurship & Innovation Management.



Authored Book Publications:

Evers, N., Cunningham, J. and T. Hoholm (2014). Technology Entrepreneurship - Bringing Innovation to the Marketplace. Palgrave-Macmillian. London, UK.

 
Recent Journal Publications:

Evers, N., Cunningham, J and T. Hoholm (2016). 'International Entrepreneurship in Universities: Context, Emergence and Actors'. Journal Of International Entrepreneurship, Vol. 14 (3), pp. 1-11

Evers, N., with M. Hannibal and P. Servais (2016) 'Opportunity recognition and international new venture creation in university spin-offs-Cases from Denmark and Ireland'. Journal Of International Entrepreneurship,Vol. 14(3). 


Andersson, S. and N. Evers (2015). International Opportunity Recognition in International New Ventures - A Dynamic Managerial Capabilities Perspective. Journal of International Entrepreneurship. DOI: 10.1007/s10843-015-0149-5


Andersson, S.,Evers, N. & O. Kuivalainen (2014). International new ventures - rapid internationalisation across different industry contexts. European Business Review. Vol. 26, No. 5: 390-405.

Evers, N., Andersson, S. & Hannibal, M. (2012). Stakeholders and Marketing Capabilities in International New Ventures:  Evidence from Ireland, Sweden and Denmark. Journal of International Marketing. Vol. 20, No. 4: 46-71.

Andersson, S., Evers, N., C. Grigot (2013). ‘Local and international networks in small firm internationalisation: Cases from the Rhône-Alpes medical technology regional cluster’, Entrepreneurship and Regional Development:  an International Journal, Vol. 25. No. 9-10 . pg. 867-888

Evers, N . & O'Gorman, C. (2011).  'Improvised internationalisation in new ventures:  the role of prior knowledge and networks', Entrepreneurship and Regional Development:  an International Journal.  (January), pg. 1-26.

O’Gorman, C. and Evers, N. (2011). 'Network intermediaries in the internationalisation of new firms in peripheral regions', International Marketing Review.Vol. 28, No. 4.  pp. 340-364.

Peer Reviewed Journals

  Year Publication
(2016) 'Opportunity recognition and international new venture creation in university spin-offs-Cases from Denmark and Ireland'
Martin Hannibal, Natasha Evers, Per Servais (2016) 'Opportunity recognition and international new venture creation in university spin-offs-Cases from Denmark and Ireland'. Journal Of International Entrepreneurship, [DOI] [Details]
(2016) 'International Entrepreneurship in Universities: Context, Emergence and Actors'
Natasha Evers, James Cunningham, Thomas Hoholm (2016) 'International Entrepreneurship in Universities: Context, Emergence and Actors'. Journal Of International Entrepreneurship, :1-11 [DOI] [Details]
(2015) 'International Opportunity Recognition in International New Ventures - A Dynamic Managerial Capabilities Perspective'
Andersson, S. and Evers, N. (2015) 'International Opportunity Recognition in International New Ventures - A Dynamic Managerial Capabilities Perspective'. Journal Of International Entrepreneurship, Online [Details]
(2014) 'Guest Editor of International New Ventures - rapid internationalisation across different industry contexts'
Andersson, S. Evers, N. and O. Kuivalainen (2014) 'Guest Editor of International New Ventures - rapid internationalisation across different industry contexts'. European Business Review, 26 (5) [Details]
(2014) 'International New Ventures: rapid internationalisation across different industry contexts'
Andersson, S. Evers, N. and Kuivalainen, O. (2014) 'International New Ventures: rapid internationalisation across different industry contexts'. European Business Review, 26 (5):390-405 [Details]
(2013) 'Local and international networks in small firm internationalization: cases from the Rhone-Alpes medical technology regional cluster'
Andersson, S,Evers, N,Griot, C (2013) 'Local and international networks in small firm internationalization: cases from the Rhone-Alpes medical technology regional cluster'. Entrepreneurship And Regional Development, 25 :867-888 [DOI] [Details]
(2012) ''Stakeholders and Marketing Capabilities in International New Ventures:Evidence from Ireland, Sweden and Denmark'
Evers, N. Andersson, S. and M. Hannibal (2012) ''Stakeholders and Marketing Capabilities in International New Ventures:Evidence from Ireland, Sweden and Denmark'. Journal of International Marketing, 20 (4):46-71 [Details]
(2011) 'Exploring Market orientation in new export ventures'
Evers, N (2011) 'Exploring Market orientation in new export ventures'. International Journal Of Entrepreneurship & Innovation Management, 13 (3 & 4):357-374 [Details]
(2011) 'Improvised internationalization in new ventures: The role of prior knowledge and networks'
Evers, N,O'Gorman, C (2011) 'Improvised internationalization in new ventures: The role of prior knowledge and networks'. Entrepreneurship And Regional Development, 23 :549-574 [DOI] [Details]
(2011) 'International New Ventures in 'Low-Tech sectors' - A Dynamic Capabilities Perpective'
Evers, N. (2011) 'International New Ventures in 'Low-Tech sectors' - A Dynamic Capabilities Perpective'. Journal Of Small Business And Enterprise Development, 18 (3):502-528 [Details]
(2011) 'Network intermediaries in the internationalisation of new firms in peripheral regions'
O'Gorman, C,Evers, N (2011) 'Network intermediaries in the internationalisation of new firms in peripheral regions'. International Marketing Review, 28 :340-364 [DOI] [Details]
(2011) 'Factors influencing new venture internationalisation: a review of the literature'
Evers, N (2011) 'Factors influencing new venture internationalisation: a review of the literature'. Irish Journal Of Management, 1 [Details]
(2010) 'Marketing challenges for high tech SMEs''
Gliga, G. and Evers, N. (2010) 'Marketing challenges for high tech SMEs''. Innovation Marketing, 3 (6):104-112 [Details]
(2010) 'Factors influencing the internationalisation of new ventures in the Irish Acquacultural Industry: An exploratory study'
Evers, N (2010) 'Factors influencing the internationalisation of new ventures in the Irish Acquacultural Industry: An exploratory study'. Journal of International Entrepreneurship, 8 :392-416 [Details]
(2008) 'Trade Shows and Small Firm Internationalisation: A network perspective'
Evers, N (2008) 'Trade Shows and Small Firm Internationalisation: A network perspective'. International Marketing Review, 25 (5):544-562 [Details]
(2004) 'The Process and Problems of Business Start-Ups'
Evers, N. (2004) 'The Process and Problems of Business Start-Ups'. Itb Journal, (7) [Details]

Books

  Year Publication
(2014) Technology Entrepreneurship: Bringing Innovation to the Marketplace.
Evers, N; Cunningham, J; Hoholm, T (2014) Technology Entrepreneurship: Bringing Innovation to the Marketplace. London: Palgrave-MacMillian. [DOI] [Details]

Book Chapters

  Year Publication
(2015) 'Industry Factors Influencing International New Venture's Internationalisation Proces'
Evers, N., Kuivalainen, O. and Andersson, S. (2015) 'Industry Factors Influencing International New Venture's Internationalisation Proces' In: The Rise of Multinationals from Emerging Economies. London: Palgrave Macmillian. [Details]
(2015) 'Born Global Networks: A Study of the Irish Digital Animation Sector'
Ryan, P., Evers, N and Smith, A. (2015) 'Born Global Networks: A Study of the Irish Digital Animation Sector' In: Handbook of International Alliances and Networks. London:UK: Routledge. [Details]

Conference Publications

  Year Publication
(2014) 2nd International Entrepreneurship Workshop, University of Edinburgh, UK
Smith, A. Ryan, P and N. Evers (2014) nside the Born Globals’ international network: A microscopic examination 2nd International Entrepreneurship Workshop, University of Edinburgh, UK [Details]
(2014) 41st Academy of International Business (UK-Ireland), University of York, 10-12th April
Andersson, S., Evers, N. and O. Kuivalainen (2014) International new ventures: rapid internationalization across different industry contexts 41st Academy of International Business (UK-Ireland), University of York, 10-12th April [Details]
(2013) The 4th Annual Marine Beauford Economics Research Symposium
Evers, N. and Vega, A. (2013) Qualitative insights into the Implications of the forthcoming UK HGVs Road Charge for the Irish Export sector’ The 4th Annual Marine Beauford Economics Research Symposium [Details]
(2013) 14th McGill Conference on International Entrepreneurship
S. Andersson and Evers, N. (2013) ‘Developing Managerial Dynamic Capabilities : A Conceptual Framework’ 14th McGill Conference on International Entrepreneurship [Details]
(2013) 2nd Meeting on International Economics: Trade, Transport and Logistics. Institute of International Economics, University Jaume I of Castellón (Spain)
Vega, A. and Evers, N. (2013) ‘Understanding Ro-Ro Freight Transport Demand in Ireland: Considerations prior to the Experimental Design’ 2nd Meeting on International Economics: Trade, Transport and Logistics. Institute of International Economics, University Jaume I of Castellón (Spain) [Details]
(2013) Research Symposium ‘Entreprenuerial Universities and Technology Transfer’. Whitaker Research Institute, NUI Galway
Evers, N. and Hannibal, M. (2013) Opportunity Recognition in Internationalizing University Spin-offs: Cases from Denmark and Ireland’ Research Symposium ‘Entreprenuerial Universities and Technology Transfer’. Whitaker Research Institute, NUI Galway [Details]
(2012) 13th McGill Conference on International Entrepreneurship, 14-16 Sept. Pavia, Italy
Andersson, S. and Evers, N. (2012) Local and international networks in small firm internationalisation: Cases from the Rhône-Alpes medical technology regional cluster’ 13th McGill Conference on International Entrepreneurship, 14-16 Sept. Pavia, Italy [Details]
(2012) AIB Conference,. 26-28 June, Washington DC. USA
Evers, N., Andersson, S. and M. Hannibal (2012) Role of Stakeholders in developing Marketing Capabilities in International New Ventures: Evidence from Ireland, Sweden and Denmark’ AIB Conference,. 26-28 June, Washington DC. USA [Details]
(2012) CIEL workshop, University of Halmstad, Sweden
Evers, N (2012) Internationalisation of Innovation in Born Global firms in high tech sectors’ CIEL workshop, University of Halmstad, Sweden [Details]
(2011) 12th McGill Conference on International Entrepreneurship 14-18 Sept. 2011, Odense, Denmark
Evers, N., Hannibal, M and Servais,P (2011) Opportunity Recognition and New Venture Creation in Internationalizing University Spinouts: Cases from Denmark and Ireland 12th McGill Conference on International Entrepreneurship 14-18 Sept. 2011, Odense, Denmark [Details]
(2011) Paper presented at AIBUKI conference, 4-8 April, 2011. Edinburgh, UK
Evers, N. (2011) International new ventures in low-tech sectors - a dynamic capabilities perspective Paper presented at AIBUKI conference, 4-8 April, 2011. Edinburgh, UK [Details]
(2011) “ShareBiotech: Facilities to Speed up R&D and Innovation” Conference. Biocant, Cantanhede, Portugal, April 12th
Evers, N. and Ryan, P. (2011) The Conception and Evolution of a Hi-Tech Local Cluster: Examples from Ireland’ “ShareBiotech: Facilities to Speed up R&D and Innovation” Conference. Biocant, Cantanhede, Portugal, April 12th [Details]
(2011) AIB conference, 26-28 June, Japan
O'Gorman, C. and Ever, N. (2011) 'Network Intermediaries in the Internationalisation of New Firms in Peripheral Regions AIB conference, 26-28 June, Japan [Details]
(2010) AIBUKI conference in 8-10 APRIL. 2010, TCD Dublin
Evers, N. and O'Gorman, C. (2010) Network Intermediaries and New firm Internationalisation AIBUKI conference in 8-10 APRIL. 2010, TCD Dublin [Details]
(2009) Irish Academy of Management conference, GMIT, Sept 2-4th 2009
Evers, N (2009) Exploring Market Orientation in New Export Ventures Irish Academy of Management conference, GMIT, Sept 2-4th 2009 [Details]
(2009) EIBA conference in 13th-16th Dec. 2009 Valencia, Spain
Evers, N and 'Gorman,C. (2009) Network Intermediaries and New firm Internationalisation EIBA conference in 13th-16th Dec. 2009 Valencia, Spain [Details]
(2008) Academy of International Business (AIB).Portsmouth, UK March 2008
Evers, N. and Knight, J. (2008) ‘The role of trade shows in international start-ups’ Academy of International Business (AIB).Portsmouth, UK March 2008 [Details]
(2008) Irish Academy of Management Conference, Dublin
Evers, N. and O'Gorman, C. (2008) The role of a government support agency in the internationalisation of new ventures Irish Academy of Management Conference, Dublin [Details]
(2007) European International Business Academy (EIBA) Conference13-15th December, 2007, Catania, Italy
Evers, N. (2007) ‘The Emergence of International New Ventures’ European International Business Academy (EIBA) Conference13-15th December, 2007, Catania, Italy [Details]
(2006) Irish Academy of Management Annual Conference, University College Cork, Ireland, 6-8th Sept. 2006
Evers, N. and O'Gorman, C. (2006) The role of international social and business ties in the internationalisation of new ventures: a case analysis of Irish aquacultural firms Irish Academy of Management Annual Conference, University College Cork, Ireland, 6-8th Sept. 2006 [Details]
(2006) 5th Biennial McGill Conference on New Frontiers in International Entrepreneurship, September 15-17, McGill University, Montreal, Canada, 2006
Evers, N. (2006) The role of international social and business ties in the internationalisation of new ventures’ 5th Biennial McGill Conference on New Frontiers in International Entrepreneurship, September 15-17, McGill University, Montreal, Canada, 2006 [Details]
(2006) 5th Biennial McGill Conference on New Frontiers in International Entrepreneurship, McGill University, Montreal, Canada, 2006
Evers, N. (2006) ‘Factors influencing the internationalisation of new ventures’ 5th Biennial McGill Conference on New Frontiers in International Entrepreneurship, McGill University, Montreal, Canada, 2006 [Details]
(2006) RENT XX Conference on Research In Entrepreneurship and Small Business, November, 2006
Evers, N. and O'Gorman, C. (2006) The role of international social and business ties in the internationalisation of new ventures’ RENT XX Conference on Research In Entrepreneurship and Small Business, November, 2006 [Details]
(2004) Annual Conference of Irish Academy of Management, at Trinity College Dublin, 4-5th Sept 2004
Evers, N (2004) ‘International New Ventures: a ‘current state analysis’ of the literature’ Annual Conference of Irish Academy of Management, at Trinity College Dublin, 4-5th Sept 2004 [Details]
(2004) ITB conference ITB, Blanchardstown, 4-5th April 2004
Evers, N. (2004) Profiling the International New Venture - A review of the empirical findings in the literature ITB conference ITB, Blanchardstown, 4-5th April 2004 [Details]
(2003) 7TH Vaasa International Business conference, Vaasa, FINLAND, 23-25 August, 2003
Evers, N (2003) Understanding International New ventures- a learning and routine based perspective. A paper presented at the 7TH Vaasa International Business conference, Vaasa, FINLAND, 23-25 August, 2003 [Details]

Edited Books

  Year Publication
(2016) International Interactions and Activities of University-based Technology Entrepreneurship’.
Natasha Evers, James Cunningham, Thomas Hoholm (Ed.). (2016) International Interactions and Activities of University-based Technology Entrepreneurship’. New York: Springer. [Details]

Other Journals

  Year Publication
(2015) 'Creating and Capturing Value in Technology Ventures - From Market Validation to Business Model Development'
Evers, N., Cunningham, J. and Hoholm T. (2015) 'Creating and Capturing Value in Technology Ventures - From Market Validation to Business Model Development' The European Financial Review, (April-May) :42-47. [Details]

Conference Paper

  Year Publication
(2009) Exploring Market Orientation in New Export Ventures. IAM conference GMIT.
Evers, N. (2009) Exploring Market Orientation in New Export Ventures. IAM conference GMIT. Conference Paper [Details]
(2009) Network Intermediaries and New firm Internationalisatio. EIBA conference Valencia, Spain.
Evers, N., O'Gorman C. (2009) Network Intermediaries and New firm Internationalisatio. EIBA conference Valencia, Spain. Conference Paper [Details]
(2008) The role of a government support agency in the internationalisation of new ventures. IAM DCU.
Evers, N., O'Gorman C. (2008) The role of a government support agency in the internationalisation of new ventures. IAM DCU. Conference Paper [Details]
(2008) The role of trade shows in international start-ups. Academy of International Business (AIB) Portsmouth, UK.
Evers, N., Knight, J. (2008) The role of trade shows in international start-ups. Academy of International Business (AIB) Portsmouth, UK. Conference Paper [Details]
(2007) The role of trade shows in small firm development. Irish Academy of Management Annual Conference University of Ulster, Ireland.
Evers, N., Knight, J. (2007) The role of trade shows in small firm development. Irish Academy of Management Annual Conference University of Ulster, Ireland. Conference Paper [Details]
(2007) The Emergence of International New Ventures. EIBA Conference Catania, Italy.
Evers, N. (2007) The Emergence of International New Ventures. EIBA Conference Catania, Italy. Conference Paper [Details]
(2006) The role of international social and business ties in the internationalisation of new ventures: a case analysis of Irish aquacultural firms. Proceedings of the Irish Academy of Management Annual Conference University College Cork, Ireland.
Evers, N., O'Gorman C. (2006) The role of international social and business ties in the internationalisation of new ventures: a case analysis of Irish aquacultural firms. Proceedings of the Irish Academy of Management Annual Conference University College Cork, Ireland. Conference Paper [Details]
(2006) The role of international social and business ties in the internationalisation of new ventures. RENT XX Conference on Research In Entrepreneurship and Small Business.
Evers, N., O'Gorman C. (2006) The role of international social and business ties in the internationalisation of new ventures. RENT XX Conference on Research In Entrepreneurship and Small Business. Conference Paper [Details]
(2006) The role of international social and business ties in the internationalisation of new ventures. 5th Biennial McGill Conference on New Frontiers in International Entrepreneurship McGill University, Montreal, Canada.
Evers, N., O'Gorman C. (2006) The role of international social and business ties in the internationalisation of new ventures. 5th Biennial McGill Conference on New Frontiers in International Entrepreneurship McGill University, Montreal, Canada. Conference Paper [Details]
(2006) Factors influencing the internationalisation of new ventures. Proceedings of the 5th Biennial McGill Conference on New Frontiers in International Entrepreneurship McGill University, Montreal, Canada.
Evers, N. (2006) Factors influencing the internationalisation of new ventures. Proceedings of the 5th Biennial McGill Conference on New Frontiers in International Entrepreneurship McGill University, Montreal, Canada. Conference Paper [Details]
(2004) Profiling the International New Venture - A review of the empirical findings in the literature. ITB conference ITB, Blanchardstown.
Evers, N. (2004) Profiling the International New Venture - A review of the empirical findings in the literature. ITB conference ITB, Blanchardstown. Conference Paper [Details]
(2004) International New Ventures: a ‘current state analysis’ of the literature. Annual Conference of Irish Academy of Management Trinity College Dublin.
Evers, N. (2004) International New Ventures: a ‘current state analysis’ of the literature. Annual Conference of Irish Academy of Management Trinity College Dublin. Conference Paper [Details]
(2003) Understanding International New ventures- a learning and routine based perspective. 7TH Vaasa International Business conference doctorial workshop Vaasa, FINLAND.
Evers, N. (2003) Understanding International New ventures- a learning and routine based perspective. 7TH Vaasa International Business conference doctorial workshop Vaasa, FINLAND. Conference Paper [Details]

Other Item

  Year Publication
(1999) Flaggin Out - Comparative Analysis of the transport haulage sector in Europe. Ernst & Young Internal Publication.
Evers, N., Roulston, H. (1999) Flaggin Out - Comparative Analysis of the transport haulage sector in Europe. Ernst & Young Internal Publication. Other Item [Details]
(1999) Comparative analysis of the Research and Development Tax incentives in Ireland, Canada and 10 other EU countries. Ernst & Young Internal/Client Publication.
Evers, N. (1999) Comparative analysis of the Research and Development Tax incentives in Ireland, Canada and 10 other EU countries. Ernst & Young Internal/Client Publication. Other Item [Details]

Report

  Year Publication
(2011) An Overview of the Irish Biotechnology Sector and its Position in the Atlantic Area.
Karyn Morrissey, Ilaria Nardello,Natasha Evers , Rebecca Corless, Stephen Hynes and Paul Ryan (2011) An Overview of the Irish Biotechnology Sector and its Position in the Atlantic Area. Report [Details]

Working Paper

  Year Publication
(2013) ‘Qualitative insights into the Implications of the forthcoming UK HGV Road Levy for Irish Freight Transporters’.
Evers, N. and Vega, A. (2013) ‘Qualitative insights into the Implications of the forthcoming UK HGV Road Levy for Irish Freight Transporters’. Working Paper [Details]
(2010) Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms. CISC Working Paper No. 32. January 2010.
Evers, N. (2010) Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms. CISC Working Paper No. 32. January 2010. Working Paper [Details]

Teaching Interests

International/Global Marketing

Marketing Research methodologies

Business to Business Marketing

Services Marketing

Marketing in  new ventures and SMEs