Ms Ann T. Walsh B.Comm, M.B.S,
On graduating from UCG with a B. Comm and MBS (Marketing), Ann undertook an internship with The Irish Trade Board (now Enterprise Ireland) before going on to work as an account executive with DanteBriscoe, a subsidiary of London-based leading graphic design and multi-media company, Edward Briscoe Design. As Marketing Manager for Infopoint Systems Irl. Ltd, a software development company in the global interactive touchscreen arena, Ann drove retail sales in the US dealing with the world’s largest retailer, WAL MART. She was also involved in corporate fundraising rounds from both private equity and venture capital markets. She later worked as Europe, Middle East & Africa (EMEA) Marketing Communications Manager and then EMEA Product Manager for Herbalife Europe Ltd., a multinational publicly quoted company in the health and personal care industry, before returning to Ireland to work in the hospitality sector. Ann has also worked extensively with SMEs in the West of Ireland, as a Marketing & Business Development Consultant.
The focus of Ann’s PhD research is on the sustainable consumption of food, with a particular focus on the sustainable consumption of seafood, from a marketing perspective. The following are the key areas of interest in Ann's PhD studies:
Peer Reviewed Journals
|Walsh, Ann T., Christine Domegan, Declan Fleming (2012) 'Marketing's response to environmental decline and the call for sustainability'. Social Business, 2 (2):121-143. [Details]|
|Walsh, A. (2011) Marketing's Contribution To Achieving Sustainable Consumption Of Food. Academy of Marketing Conference. Liverpool, UK: Conference Paper [Details]|
Honours and Awards
| Year: 2011.
Title: Runner-up for best paper at Doctoral Colloquium: "Marketing's contribution to achieving sustainable consumption of food”
|Association: Marketing Institute of Ireland, Function/Role: Member|
|Ann T. Walsh (2012) Driving sustainable consumption in the Irish seafood sector: a macromarketing systems perspective (Doctoral Colloquium). [Other], 37th Annual Meeting of the Macromarketing Society, Freie Universitat Berlin , 13-JUN-12 - 16-JUN-12.|
|Walsh, Ann (2011) Marketing's contribution to achieving sustainable consumption of food” Runner-up in ‘Best Paper Award’ at Academy of Marketing Doctoral Colloquium. [Oral Presentation], Academy of Marketing Conference: Marketing Fields Forever, University of Liverpool Management School (ULMS) , 05-JUN-11 - 10-JUN-11.|
|Mentor on SCCUL Mentoring Programme|
| MSc Strategic Marketing: Thesis supervision
- Reilly, Joanne: An investigation into Green Consumerism, through the lens of Organic Food Consumption
- Qian, Kun: Investigating chinese consumer attitudes towards organic vegetables
- Regan, John: The cement and concrete industries in Ireland: Sustainably adapting to the downturn
- Bannon, David: The influence of packaging on consumer decision making in relation to the purchase of protein powder by 18-24 year old Irish male gym members.
- Kelly, Yvonne:The development of customer relationships at online retail websites
- Mac Giolla Ri, Niamh: Influence of social media on purchasing behaviour: A study of mothers & expectant mothers living in Ireland.
- Murphy, Declan: Impact of sponsorship on highly involved soccer fans
- Clifford, Marianne: Do road safety advertising campaigns work? A social marketing perspective
- O'Tuathail, Adrian: Service Dominant Logic: Co-creating value in the fast food sector
| I collaborate with industry to secure paid placements with host companies for marketing graduates undertaking the MSc Marketing Practice. I also collaborate with online marketing practitioners and experts, in the design and delivery of an applied online marketing module for the MSc Marketing Practice programme. The module is designed to equip marketing graduates with the applied online marketing skills required by Irish organisations today including Search Engine Optimisation, Social Media management including messaging calendars, Online advertising (Google and Facebook), Online Marketing Strategy development and delivery.