Dr Elaine Wallace
Contact Details
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Biography:
| Elaine joined the National University of Ireland Galway in July 2000, having worked for a number of years in marketing and branding roles in companies such as Siemens Limited, Unilever, SmithKline Beecham and Boots Healthcare. She completed her PhD, titled ‘Service Employee Performance and Brand Building’ at the University of Birmingham, UK. Her research is in the area of Branding. She is particularly interested in brand advocacy and sabotage, and exploring people's (employees' and customers') relationships with brands. To date, Elaine has published her research international journals such as the Journal of Marketing Management, the Journal of Business Ethics, the Journal of
Services Marketing, the Service Industries Journal and the Journal of Brand Management. She is co-author of ‘Creating Powerful Brands’ (4th Edition) with Professors Leslie de Chernatony and Malcolm McDonald. She has also presented her work at EMAC, Frontiers in
Services, and the Thought Leaders International Conference in Brand Management. Her research is, in part, supported by the Irish Research Council for the Humanities and Social Sciences (IRCHSS) and the NUI Galway Millennium Fund. Elaine is an Editorial Team member for the special issue of the Journal of Business Research. She is a member of EMAC and a graduate member of the Marketing Institute of Ireland.
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Research Interests
| Brand Building and Brand Equity Brand Champions, Advocates and Saboteurs Services Branding Branding in SMEs Brand Building through Social Networks |
Research Projects
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Project: IRCHSS RESEARCH DEV ST 2 - E WALLACE ( RCS258) Role: ROLE_DESC Description: DESCRIPTION Start/End Dates: 08-DEC-08 / 30-SEP-09 |
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Project: MF 58 2005 M ELAINE WALLACE ( RM5058) Role: ROLE_DESC Description: DESCRIPTION Start/End Dates: 22-SEP-05 / 22-SEP-06 |
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Project: MF2002 MF31 02 M ELAINE WALLACE ( RM2031) Role: ROLE_DESC Description: DESCRIPTION Start/End Dates: 13-JAN-03 / 12-JAN-06 |
Books
de Chernatony, L; McDonald, M; Wallace, E (2010) Creating Powerful Brands. Oxford: Butterworth-Heinemann.  [Details] |
Edited Books
| Fleming, D; Wallace, E (Ed.). (2001) Cases in Marketing. Dublin: Mc-Graw Hill. [Details] |
Peer Reviewed Journals
| Wallace, E.; de Chernatony, L.; Buil, I. (2014) 'Service employee clusters in banking: exploring Ind’s typology considering behaviour, commitment and attitude about leadership'. European Journal Of Marketing, . [Details] |
| Wallace, E; de Chernatony, L; Buil, I (2013) 'Building Bank Brands: How Leadership Behavior Influences Employee Commitment'. Journal of Business Research, 66 (2):165-171. [DOI] [Details] |
| Wallace, E., Buil, I., de Chernatony, L. (2013) 'Brand Orientation and Brand Values in Retail Banking'. Journal of Marketing Management, . [Details] |
| Ruane, L. and Wallace, E. (2013) 'Generation Y Females Online: Insights from Brand Narratives'. Qualitative Market Research, . [Details] |
| Wallace, E; Buil, I; de Chernatony, L (2012) 'Facebook Friendship and Brand Advocacy'. Journal of Brand Management, 20 (2):128-146. [DOI] [Details] |
| Wallace, E; de Chernatony, L and Buil, I (2011) 'Within-Role, Extra-Role and Anti-Role Behaviours in Retail Banking'. International Journal of Bank Marketing, 29 (6):470-488. [DOI] [Details] |
| Wallace, E; de Chernatony, L (2011) ''The Influence of Culture and Market Orientation on Services Brands: Insights from Irish Banking and Retail Firms'. Journal Of Services Marketing, 25 (7):475-488. [DOI] [Details] |
| Wallace, Elaine, de Chernatony, Leslie, Buil, Isabel (2011) 'How leadership and commitment influence bank employees' adoption of their brand values'. Journal Of Business Ethics, 101 (3):397-414. [DOI] [Details] |
| Wallace, E; de Chernatony, L (2009) 'Exploring Brand Sabotage in Retail Banking'. Journal Of Product & Brand Management, 18 (3):198-211. [DOI] [Details] |
| de Chernatony L (2009) 'Service Employee Performance: Its Components and Antecedents'. Journal Of Relationship Marketing, 8 (2):82-102. [DOI] [Details] |
| Wallace, E,de Chernatony, L (2008) 'Classifying, identifying and managing the service brand saboteur'. Service Industries Journal, 28 :151-165. [DOI] [Details] |
| Wallace, E; de Chernatony, L (2007) 'Exploring Managers' views about Brand Saboteurs'. Journal of Marketing Management, 23 (1-2):91-105. [DOI] [Details] |
Conference Publications
| Ruane, L. and Wallace, E. (2012) Male Generation Y Consumers' Fashion Brand Consumption Academy of Marketing [Details] |
| McGinty, S. and Wallace, E. (2012) Does Network Structure influence Consumer Relationships with Self-Expressive Brands? EMAC - European Marketing Academy [Details] |
| Wallace, E., Buil, I and de Chernatony, L. (2012) Do self-expressive brands create greater brand love and brand advocacy? EMAC - European Marketing Academy [Details] |
| Ruane, L; Wallace, E (2011) Brand Tribalism, Brand Loyalty and Generation Y Academy of Marketing Conference [Details] |
| Ruane, L; Wallace, E (2011) Generation Y and brand loyalty Academy of Marketing Science World Congress Riems, France, [Details] |
| Wallace, E; de Chernatony, L; Buil, I (2011) Building Bank Brands: How leadership style influences Branch Employee Commitment Thought Leaders International Conference on Brand Management Università della Svizzera Italiana (USI) Lugano, Switzerland, , 10-MAR-11 - 12-MAR-11 [Details] |
| Wallace, E; de Chernatony, L; Buil, I (2010) Segmenting Brand Building Employees: a profile of front-line employees in the Irish services sector EMAC Conference Copenhagen Business School, Denmark, , 01-JUN-10 - 04-JUN-10 [Details] |
| Wallace, E; de Chernatony, L (2010) Strategic thrust or strapline mentality? The role and implementation of the brand in retail banking Thought Leaders International Conference on Brand Management Università della Svizzera Italiana (USI) Lugano, Switzerland, , 18-APR-10 - 20-APR-10 [Details] |
| Ruane, L; Wallace, E (2010) Contrasting Perspectives of Brand Equity Academy of Marketing Conference Coventry University Business School, , 06-JUL-10 - 09-JUL-10 [Details] |
| Wallace, E; de Chernatony, L (2009) Creating and implementing brand values in Irish service firms Thought Leaders International Conference in Brand Management Athens, Greece, , 06-APR-09 - 07-APR-09 [Details] |
| Wallace, E; Gormley, P (2009) Creating brand managers using group wikis EdTech Conference Dublin, , 20-MAY-10 - 21-FEB-10 [Details] |
| Wallace, E; de Chernatony, L (2008) Components of Service Employee Performance Academy of Marketing SIG Birmingham Business School, University of Birmingham, , 15-APR-08 - 15-FEB-08 [Details] |
| Wallace, E; de Chernatony, L (2008) Service Employee Performance: its components and antecedents Frontiers in Service Conference Robert H. Smith School of Business, University of Maryland, USA, , 02-OCT-08 - 05-OCT-08 [Details] |
| Wallace, E; de Chernatony, L (2006) Identifying and Managing the Brand Saboteur Thought Leaders International Conference on Brand Management Birmingham Business School, University of Birmingham, , 28-MAR-06 - 29-MAR-06 [Details] |
| Wallace, E; de Chernatony, L (2003) Brand Saboteur or Champion? The human factors affecting brand performance UCC Research Colloquium University College Cork, , 28-APR-03 - 29-APR-03 [Details] |
| Wallace, E; de Chernatony, L (2003) The human factors affecting brand performance Irish Academy of Management Smurfit Business School, University College Dublin, , 02-SEP-03 - 03-SEP-03 [Details] |
Case
| Wallace, E. (2007) Shellfish de la Mer: Leading Exporters of Irish Crab Meat. Case [Details] |
| Wallace, E (2007) Centra-Researching Customer Attitudes and Loyalty. Case [Details] |
| Wallace, E (2003) Memorex Telex - Assessing Staff Attitudes to Increase the Effectiveness of the CRM Database. Case [Details] |
Honours and Awards
| Year: 1993. Title: Westinghouse Marketing Fellowship |
Associations
| Association: EMAC , Function/Role: National Representative for Ireland |
| Association: EMAC (European Marketing Academy), Function/Role: Member |
| Association: Marketing Institute of Ireland (MII), Function/Role: Graduate Member |
Conference Contributions
| Wallace, E (2011) Steering Committee Member. [Conference Organising Committee Member], Thought Leaders International Conference on Brand Management, Università della Svizzera Italiana (USI) Lugano, Switzerland , 10-MAR-11 - 12-FEB-11. |
| Wallace, E. (2011) Expert Panelist for Doctoral Colloquium. [Chaired Session], Thought Leaders International Conference on Brand Management, Università della Svizzera Italiana (USI) Lugano, Switzerland , 10-MAR-11 - 12-MAR-12. |
| Wallace, E. (2011) Industry workshop facilitator. [Other], Thought Leaders International Conference on Brand Management, Università della Svizzera Italiana (USI) Lugano, Switzerland , 10-MAR-11 - 12-MAR-11. |
| Wallace, E. (2011) Session Chair. [Chaired Session], Thought Leaders International Conference on Brand Management, Università della Svizzera Italiana (USI) Lugano, Switzerland , 10-MAR-11 - 12-MAR-11. |
| Wallace, E. (2008) Session Chair. [Chaired Session], Thought Leaders International Conference on Brand Management, Birmingham University Business School, University of Birmingham , 15-APR-08 - 15-APR-08. |
Committees
| Committee : EMAC Conferences 2013-2015 |
| Committee : Thought Leaders International Conference on Brand Management |
| Committee : Equality |
| Committee : Research committee |
| Committee : CELT - Wiki Champion |
| Committee : Development and Promotion |
| Committee : Working Paper Series coordinator |
| Committee : Marketing Discipline GRC |
| Committee : Joint Cluster Leader - Performance Management Cluster, Whittaker Institute |
| Committee : Taskforce on B. Comm. Points |
Education
| Year 2008 Institution: University of Birmingham Qualification: Phd Subject: Commerce (Branding) |
| Year 1993 Institution: UCG Qualification: Masters Subject: Marketing |
| Year 1992 Institution: UCG Qualification: BACHELOR OF COMMERCE Subject: Commerce |
Community Engagement
| Brand Development with SEMRU to develop brand identity for sustainable fish consumption - with MSc M |
| CKI Initiative with Helping Hands Children's Cancer Charity - Rebranding |
| CKI Initiative with Alan Kerins Project to develop services marketing plan - |
Reviews
| Journal Of Business Research: Editor. |
| Journal Of Service Research : Reviewer. |
| European Journal Of Marketing: Reviewer. |
| Journal Of Marketing Management: Reviewer. |
| Journal Of Business Research: Reviewer. |
| Service Industries Journal: Reviewer. |
Teaching Interests
| Currently: Brand Management Services Marketing MSc. Marketing: Strategic Brand Management Services Marketing Theory New Product Development and Innovation |
Current Postgraduate Students
| Lorna Ruane, Doctorate - Ph.D. (Commerce) - Supervisor |
Internal Collaborators
| Dr Michael Hogan, Psychology - research collaboration exploring the influence of personality traits on consumer/employee behaviour and on their brand relationships. Dr Colm O'Riordan, Information Technology - research collaboration exploring network structure, branding, and consumer brand relationships. |
External Collaborators
| Professor Leslie de Chernatony, Honorary Professor of Brand Marketing, Aston University and Università della Svizzera Italiana (USI) Lugano, Switzerland - co-author on Journal Publications and lead author of Creating Powerful Brands (4th Edition). Professor Malcolm McDonald, Emeritus Professor Cranfield Management School, Cranfield University - co-author of Creating Powerful Brands (4th Edition). Dr Isabel Buil, Assistant Professor, Department of Marketing and Management, University of Zaragoza, Spain - co-author on journal publications. Professor Bill Merrilees, Griffith College, Australia - Leader Editorial Team for Journal of Business Research special edition on Brand Management (2012). Professor Cathy Ridings, Lehigh University, USA - co-author on social networks project. |