DR PATRICIA MCHUGH

BComm, MBS, MMII, PhD.

Contact Details

Postdoctoral Researcher
Whitaker Institute
& Marketing Discipline
J.E. Cairnes School of Business and Economics
NUI Galway

T: 00353 (0) 91 492548
E: patricia.mchugh@nuigalway.ie
 
researcher

Biography

Patricia McHugh, PhD is a Postdoctoral Researcher with the Whitaker Institute at NUI Galway, Ireland. Patricia’s passion for achieving change and societal impact has led her to spend the last 10 years designing and implementing a Co-Creation Toolkit and an Impact Assessment Framework for Environmental Behaviour Change and Engagement.    

Patricia’s roles on European Funded Projects SOPHIE (Seas and Ocean for Public Health in Europe), Sea Change and Sea for Society involve designing and implementing Social Innovation Participation Processes (SiPP) for Change.
 

As a result of her work, Patricia delivers behavioural change training workshops to national and international environmental organisations, marine agencies and blue health groups.

Patricia has also been involved in a number of other research projects within the area of health, investigating a Healthcare Worker Flu Vaccination Strategy with HSE West and CHOICES (Collective Health Options and Intelligence for a Citizen Empowered Society) with safefood's Operation Transformation community groups.


Patricia is also Leader of the SIPPs; Social Innovation Participation and Policy Unit in the Whitaker Institute at NUI Galway, where she is researching new and innovative research methodologies for Social Innovation such as Fuzzy Cognitive Mapping, Collective Intelligence, Systems Modelling, Scenario Planning, Value Network Analysis and Idea Banks.




Research Interests

Marketing
Social Marketing
Social Innovation
Environmental Behaviour Change
Stakeholder Engagement
Systems Thinking
Market Research
Value Co-Creation
Social Change
Networking




Peer Reviewed Journals

  Year Publication
(2018) 'Protocols for Stakeholder Participation in Social Marketing Systems'
McHugh, P., Domegan, C. and Duane, S. (2018) 'Protocols for Stakeholder Participation in Social Marketing Systems'. Social Marketing Quarterly, [DOI] [Details]
(2018) 'Using Collective Intelligence to Identify Barriers to Teaching 12-19 Year Olds about the Ocean in Europe'
Fauville, G., McHugh, P., Domegan, C, Mäkitalo, Å., Friis Møller, L., Papathanassiou, M., Chicote, C., Lincoln, S., Batista, V., Copejans, E., Crouch, F. and Gotensparre, S. (2018) 'Using Collective Intelligence to Identify Barriers to Teaching 12-19 Year Olds about the Ocean in Europe'. Marine Policy, 91 :85-96 [DOI] [Details]
(2017) 'Non-Linear Causal Modelling in Social Marketing for Wicked Problems'
Domegan, C., McHugh, P., Biroscak, B., Bryant, C. and Calis, T. (2017) 'Non-Linear Causal Modelling in Social Marketing for Wicked Problems'. Journal of Social Marketing, 7 (3):305-329 [Details]
(2017) 'Evaluate Development! Develop Evaluation! Answering the Call for a Reflexive Turn in Social Marketing'
McHugh, P. and Domegan, C. (2017) 'Evaluate Development! Develop Evaluation! Answering the Call for a Reflexive Turn in Social Marketing'. Journal of Social Marketing, 7 (2) [Details]
(2016) 'Systems-thinking Social Marketing; Conceptual Extensions and Empirical Investigations'
Domegan, C; McHugh, P; Devaney, M; Duane, S; Hogan, M; Broome, B; Joyce, J; Daly, O. and Murphy, D. (2016) 'Systems-thinking Social Marketing; Conceptual Extensions and Empirical Investigations'. Journal of Marketing Management, [DOI] [Details]
(2016) 'From restricted to complex exchange and beyond: social marketing’s change agenda'
Duane, S; Domegan, C.; McHugh, P. and Devaney, M. (2016) 'From restricted to complex exchange and beyond: social marketing’s change agenda'. Journal of Marketing Management, [DOI] [Details]
(2015) 'Consulting with Citizens in the Design of Wellbeing Measures and Policies'
Hogan, M; Johnston, H; Broome, B; McMoreland, C; Walsh, J; Smale, B; Duggan, J; Andriessen, J; Leyden, K; Domegan, C; Mc Hugh, P; Hogan, V; Harney, O; Groarke, J; Noone, C. and Groarke, A. (2015) 'Consulting with Citizens in the Design of Wellbeing Measures and Policies'. Social Indicators Research, 123 (3):857-877 [DOI] [Details]
(2014) 'Institutional logic matters – coordinating resource integration'
Edvardsson, B; Kleinaltenkamp, M; Tronvoll, B; McHugh, P. and Windahl, C. (2014) 'Institutional logic matters – coordinating resource integration'. Marketing Theory, 14 (3):291-309 [DOI] [Details]
(2013) 'Value co-creation in social marketing: functional or fanciful?'
Domegan, C; Collins, K; Stead, M; McHugh, P. and Hughes, T. (2013) 'Value co-creation in social marketing: functional or fanciful?'. Journal of Social Marketing, 3 (3):239-256 [DOI] [Details]
(2012) 'Book Review of Social Marketing to Protect the Environment: What Works’ by Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz and Philip Kotler'
McHugh, P. (2012) 'Book Review of Social Marketing to Protect the Environment: What Works’ by Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz and Philip Kotler'. Irish Journal Of Management, 31 (2):133-136 [Details]

Book Chapters

  Year Publication
(2017) 'Sea for Society: Evaluation and Reflexive Learning using System Indicators'
McHugh P. and Domegan, C. (2017) 'Sea for Society: Evaluation and Reflexive Learning using System Indicators' In: Social Marketing: Rebels with a Cause. UK: Routledge. [Details]
(2017) 'Seas of Energy: Using a Systems Research Approach for a Wicked Problem'
McHugh, P., Domegan, C., Duane, S., Joyce, J., Devaney, M., Hogan, M., Broome, B.J., Mazzonetto, M. and Piwowarczyk, J. (2017) 'Seas of Energy: Using a Systems Research Approach for a Wicked Problem' In: Social Marketing: Rebels with a Cause. UK: Routledge. [Details]
(2015) 'Tomorrow’s world: collaborations, consultations and conversations for Change'
Duane, S; McHugh P. and Domegan, C. (2015) 'Tomorrow’s world: collaborations, consultations and conversations for Change' In: Best Practices in Marketing and Quality-of-Life Research. UK: Springer. [Details]
(2014) 'Waves of change: collaborative design for tomorrow’s world'
Domegan, C; McHugh, P; Devaney, M; Duane, S; Joyce, J; Daly, O. and Murphy, D. (2014) 'Waves of change: collaborative design for tomorrow’s world' In: Social Marketing and Behavioural Change: Models, Theory and Applications. UK: Edward Elgar Publishers. [Details]
(2013) 'From reductionism to holism: how social marketing captures the bigger picture through system indicators'
McHugh, P. and Domegan, C. (2013) 'From reductionism to holism: how social marketing captures the bigger picture through system indicators' In: Contemporary Issues in Social Marketing. UK: Cambridge Scholars Publishing Ltd. [Details]

Conference Publications

  Year Publication
(2017) European Marine Science Educators Association (EMSEA) Conference, Valetta, Malta
Tojeiro, A., Chicote, C.A., Gazo, M., McHugh, P. and Domegan, C. (2017) Message in a Bottle: A Participatory Case of Social Innovation in Action European Marine Science Educators Association (EMSEA) Conference, Valetta, Malta [Details]
(2016) Education as a Public Good; ESAI Annual Conference
McCauley, V, Davison. K. and McHugh, P. (2016) ‘Innovative Approaches to Researching, Promoting and Teaching Ocean Literacies in Ireland and Europe’ Education as a Public Good; ESAI Annual Conference Galway, Ireland, [Details]
(2015) Academy of Marketing Conference
Duane, S; Domegan, C. and McHugh, P. (2015) From Magical Insights to Alchemy: Broadening the Social Marketing Change Agenda Academy of Marketing Conference University of Limerick, Ireland, , 19-APR-15 [Details]
(2015) World Social Marketing Conference
Domegan, C; McHugh, P; Devaney, M; Hogan, M; Broome, B; Duane, S; Joyce, J; Murphy, D; Mazzonetto, M. and Piwowarczyk, J. (2015) Advancing Theory and Research in Social Marketing: Interactive Management for Complex Problem Thinking World Social Marketing Conference Sydney, Australia, , 19-APR-15 [Details]
(2014) 6th National Social Marketing Conference
Domegan, C; McHugh, P. and Duane,S. (2014) Citizen and Community Change 6th National Social Marketing Conference National University of Ireland Galway, Ireland, , 16-APR-14 [Details]
(2013) New Challenges and Solutions to Social Change; World Social Marketing Conference
Domegan, C; Devaney, M; Hogan, M. and McHugh, P. (2013) Transformative Stakeholders: Moving from a Marine, Fisheries and Coastal Management Centric View to a Societal Systems Change Perspective New Challenges and Solutions to Social Change; World Social Marketing Conference Toronto, Canada, , 21-APR-13 [Details]
(2012) Using Social Marketing to Deliver Effective and Efficient Citizen Focused Social Programmes; European Social Marketing Conference
McHugh, P. and Domegan, C. (2012) Shifting the Systems Dynamic from the Stone to the Bird: A Social Marketing Approach to the Co-Creation of Science Policy Using Social Marketing to Deliver Effective and Efficient Citizen Focused Social Programmes; European Social Marketing Conference Lisbon, Portugal, , 27-NOV-12 [Details]
(2012) Using Social Marketing to Deliver Effective and Efficient Citizen Focused Social Programmes; European Social Marketing Conference
McHugh, P. and Domegan, C. (2012) From Reductionism to Holism: How Social Marketing Captures the Bigger Picture through System Indicators Using Social Marketing to Deliver Effective and Efficient Citizen Focused Social Programmes; European Social Marketing Conference Lisbon, Portugal, , 27-NOV-12 [Details]
(2012) Forum on Markets and Marketing 2012 (FMM12)
McHugh, P. and Domegan, C. (2012) From Mechanistic Market Structures to Holistic Marketing Systems: How Social Marketing Captures the Bigger Picture through System Indicators Forum on Markets and Marketing 2012 (FMM12) University of Auckland Business School, Auckland, New Zealand, , 09-DEC-12 [Details]
(2011) Addressing the Major Behavioural Challenges of Our Time: Engage, Empower, Inspire; The 2nd World Non-Profit and Social Marketing Conference
McHugh, P. and Domegan, C. (2011) From Authoritive to Collaborative Engagement: A Social Marketing Approach to Progressing Science Policy Addressing the Major Behavioural Challenges of Our Time: Engage, Empower, Inspire; The 2nd World Non-Profit and Social Marketing Conference Dublin, Ireland, , 11-APR-11 [Details]
(2011) The Open Innovation Symposium
McHugh, P. and Domegan, C. (2011) From Closed Policy Structures to Open Systems of Collaborative Engagement: A Social Marketing Approach to Progressing Science Policy The Open Innovation Symposium Michael Smurfit Business School, Dublin, Ireland, , 21-JUN-11 [Details]
(2011) Addressing the Major Behavioural Challenges of Our Time: Engage, Empower, Inspire; The 2nd World Non-Profit and Social Marketing Conference
McHugh, P. and Domegan, C. (2011) Systematic Reviews: Their Emerging Social Marketing Role in Co-Creating Collaborative Change Addressing the Major Behavioural Challenges of Our Time: Engage, Empower, Inspire; The 2nd World Non-Profit and Social Marketing Conference Dublin, Ireland, , 11-APR-11 [Details]
(2011) 8th Workshop on the Challenges of Managing the Third Sector; European Institute of Advanced Management Studies (EIASM)
McHugh, P. and Domegan, C. (2011) From Autocratic Governance to Collaborative Empowerment: A Total Market Approach to the Private, Public and Third Sector Trinity 8th Workshop on the Challenges of Managing the Third Sector; European Institute of Advanced Management Studies (EIASM) National University of Ireland Galway, Ireland, , 09-JUN-11 [Details]
(2010) Building Collaborative Networks for Innovation; InterTradeIreland Innovation Conference
McHugh, P. and Domegan, C. (2010) Systematic Reviews: Their Emerging Role in Co-Creating Strategic Links for Innovation Building Collaborative Networks for Innovation; InterTradeIreland Innovation Conference Dublin, Ireland, , 28-JUN-10 [Details]
(2010) Renewing the Management Research Mandate; Irish Academy of Management Conference
McHugh, P. and Domegan, C. (2010) Systematic Reviews: Their Emerging Role in the Co-Creation of Strategic Social Marketing Networks Renewing the Management Research Mandate; Irish Academy of Management Conference Cork Institute of Technology, Cork, Ireland, , 01-SEP-10 [Details]
(2017) The 42nd Annual Macromarketing Conference, Queenstown, New Zealand
McHugh, P. and Domegan, C. (2017) Stakeholder Engagement in Challenging Times The 42nd Annual Macromarketing Conference, Queenstown, New Zealand [Details]
(2017) Engaging Children in Science Education; InEdu – Innovate, Educate, Awake Conference. Galway, Ireland
McCauley, V., Davison, K., McHugh, P. and Domegan, C. (2017) Marine Science – Bringing the Ocean into the Classroom Engaging Children in Science Education; InEdu – Innovate, Educate, Awake Conference. Galway, Ireland [Details]
(2016) European Geosciences Union (EGU) General Assembly 2017, Vienna, Austria
Papathanassiou, M., McHugh, P., Domegan, C. Gotensparre, S., Fauville, G. and Parr, J. (2016) Barriers to Teaching Ocean Science in Greek Schools European Geosciences Union (EGU) General Assembly 2017, Vienna, Austria [Details]
(2016) European Social Marketing Conference, Espoo, Finland
McHugh, P. and Domegan, C. (2016) Manifesting a Blue Society: Reflections and Learnings from a Participatory Impact Analysis European Social Marketing Conference, Espoo, Finland [Details]
(2014) Social Marketing and Socially Responsible Management: Broadening the Scope; ISM-Open University Conference
Domegan, C; McHugh, P; Devaney, M; Duane, S; Joyce, J; Daly, O. and Murphy, D. (2014) Moving Ahead Together: A Collaborative Design for Social Change Social Marketing and Socially Responsible Management: Broadening the Scope; ISM-Open University Conference Milton Keynes, UK, [Details]
(2012) Delve Deeper; International Social Marketing Conference
McHugh, P. and Domegan, C. (2012) From Mechanistic Structures to Holistic Systems: How Social Marketing Captures the Bigger Picture through System Indicators Delve Deeper; International Social Marketing Conference Brisbane, Queensland, Australia, [Details]
(2012) Social Marketing and Socially Responsible Management: Taking Responsibility; ISM-Open University Conference
McHugh, P. and Domegan, C. (2012) From Mechanistic Snapshots to Holistic Portraits: Capturing the Bigger Picture through Social Marketing Indicators Social Marketing and Socially Responsible Management: Taking Responsibility; ISM-Open University Conference Milton Keynes, UK, [Details]
(2012) Delve Deeper; International Social Marketing Conference
McHugh, P. and Domegan, C. (2012) The Stone versus The Bird: Social Marketing’s Role in Co-Creating Science Policy Delve Deeper; International Social Marketing Conference Brisbane, Queensland, Australia, [Details]
(2010) Regulation and Best Practices in Public and Nonprofit Marketing; 9th International Congress of the International Association on Public and Nonprofit Marketing
McHugh, P. and Domegan, C. (2010) Systematic Reviews: Their Emerging Role in the Co-Creation of Social Marketing Value Regulation and Best Practices in Public and Nonprofit Marketing; 9th International Congress of the International Association on Public and Nonprofit Marketing Bucharest, Romania, [Details]
(2010) Social Marketing and Socially Responsible Management: Changing Times, New Challenges; ISM-Open University Conference
McHugh, P. and Domegan, C. (2010) From Authoritive Governance to Collaborative Empowerment: A Social Marketing Approach to the Co-Creation of Science Policy Social Marketing and Socially Responsible Management: Changing Times, New Challenges; ISM-Open University Conference Milton Keynes, UK, [Details]
(2010) The Social Sciences in an Age of Uncertainty: Knowledge, Innovation, Society and Space; Irish Social Sciences Platform Annual Conference
McHugh, P. and Domegan, C. (2010) From Authoritive to Collaborative Knowledge Co-Creation: Progressing from Science ‘and’ Society to Science ‘in’ Society The Social Sciences in an Age of Uncertainty: Knowledge, Innovation, Society and Space; Irish Social Sciences Platform Annual Conference University of Limerick, Limerick, Ireland, [Details]
(2009) Social Science Research and Policy Making: Bridging the Divide; Irish Social Science Platform Annual Conference
McHugh, P. and Domegan, C. (2009) Systematic Reviews: Their Emerging Role in Connecting Theory and Policy Social Science Research and Policy Making: Bridging the Divide; Irish Social Science Platform Annual Conference National University of Ireland Galway, Ireland, [Details]

Published Reports

  Year Publication
(2017) Healthcare Worker Flu Vaccination Research Study, Summary Report, Whitaker Institute, NUI Galway, Ireland.
Domegan, C., McHugh, P., Harkin, K., McNamara, Á., O’Donovan, D. Brychkov, D. and Fitzgerald, C. (2017) Healthcare Worker Flu Vaccination Research Study, Summary Report, Whitaker Institute, NUI Galway, Ireland. . [Details]
(2017) Advancing Citizen Science for Coastal and Ocean Research. French, V., Kellett, P., Delany, J., McDonough, N. [Eds.] Position Paper 23 of the European Marine Board, Ostend, Belgium. 112pp.
Garcia-Soto, C., van der Meeren, G. I., Busch, J. A., Delany, J., Domegan, C., Dubsky, K., Fauville, G., Gorsky, G., vonJuterzenka, K., Malfatti, F., Mannaerts, G., McHugh, P., Monestiez, P., Seys, J., Węsławski, J.M. & Zielinski, O. (2017) Advancing Citizen Science for Coastal and Ocean Research. French, V., Kellett, P., Delany, J., McDonough, N. [Eds.] Position Paper 23 of the European Marine Board, Ostend, Belgium. 112pp. European Marine Board, Belgium. [Details]
(2018) Co-Creating a Sea Change Together: Key Findings and Reflections from the Social Innovation Assessments 2016-2017, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P. and Domegan, C. (2018) Co-Creating a Sea Change Together: Key Findings and Reflections from the Social Innovation Assessments 2016-2017, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Zenodo, Switzerland. [DOI] [Details]

Conference Contributions

  Year Publication
CommOCEAN 2016, The 2nd International Marine Science Communciation Conference,
McHugh, P. Participatory Impact: Paving the Collective Way Forward in Marine Science Communciation. [Keynote Address], CommOCEAN 2016, The 2nd International Marine Science Communciation Conference, Bruges, Belgium . [Details]
(2014) Atlantic Power Cluster Conference,
McHugh, P; Domegan, C; Devaney, M; Hogan, M. and Broome, B. (2014) Sea for Society: Developing a Collaborative Tool for Social Acceptance. [Conference Paper], Atlantic Power Cluster Conference, Santander, Spain , 02-JUL-14. [Details]
(2014) SEMRU - The 5th Annual Beaufort Marine Socio-Economic Workshop,
Domegan, C. and McHugh, P. (2014) Marine Stakeholder Management: A Collaborative Design for Moving Ahead Together. [Conference Paper], SEMRU - The 5th Annual Beaufort Marine Socio-Economic Workshop, Galway, Ireland , 21-OCT-14. [Details]
(2013) Environment: From Ecosystem Functioning to Human Health’. Environ: The 23rd Irish Environmental Researcher’s Colloquium,
Devaney, M; Domegan, C; Hogan, M. and McHugh, P. (2013) Transformative Marine Stakeholders: Moving from a Marine, Fisheries and Coastal Management Centric View to a Societal Marine Ecosystem Perspective. [Conference Paper], Environment: From Ecosystem Functioning to Human Health’. Environ: The 23rd Irish Environmental Researcher’s Colloquium, National University of Ireland Galway, Ireland , 30-JAN-13. [Details]
(2013) People, Policy, Places and the Economy: Advancing Ireland through Research and Outreach; Irish Social Sciences Platform (ISSP) Conference,
Domegan, C. and McHugh, P. (2013) From Reductionism to Holism: How Social Marketing Captures the Bigger Picture through Collaborative System Indicators. [Conference Paper], People, Policy, Places and the Economy: Advancing Ireland through Research and Outreach; Irish Social Sciences Platform (ISSP) Conference, National University of Ireland Galway, Ireland , 19-SEP-13. [Details]
(2011) Atlanta Conference on Science and Innovation Policy,
McHugh, P. and Domegan, C. (2011) From Closed Models of Authoritive Governance to Open Systems of Collaborative Engagement: Progressing Science Policy. [Conference Paper], Atlanta Conference on Science and Innovation Policy, Atlanta, Georgia, USA , 15-SEP-11. [Details]
(2010) Making it Happen: Changing Behaviours and Changing Policy; 2nd Annual Social Marketing Conference,
McHugh, P. and Domegan, C. (2010) Systematic Reviews: Their Emerging Role in the Co-Creation of Strategic Social Marketing Value. [Conference Paper], Making it Happen: Changing Behaviours and Changing Policy; 2nd Annual Social Marketing Conference, National University of Ireland Galway, Ireland , 04-JUN-10. [Details]
(2009) Changing Lives for Good: First Annual Social Marketing Conference,
Domegan, C; Cunningham, J. and McHugh, P. (2009) The Knowledge Society, Management 2.0 Models and Social Innovation. [Conference Paper], Changing Lives for Good: First Annual Social Marketing Conference, National University of Ireland Galway, Ireland , 15-MAY-09. [Details]

Policy Contribution

  Year Publication
(2017) ‘Mapping Policy Interfaces for Marine Litter’, Whitaker Institute Policy Brief Series, Policy Brief No.26, October 2017.
McHugh, P. and Domegan, C. (2017) ‘Mapping Policy Interfaces for Marine Litter’, Whitaker Institute Policy Brief Series, Policy Brief No.26, October 2017. Policy Contribution [Details]
(2017) ‘Irish Ocean Conversations: Co-Creating an Ocean Literate Society’, Whitaker Institute Policy Brief Series, Policy Brief No.29, November 2017.
McHugh, P., Domegan, C., McCauley, V., and Davison, K. (2017) ‘Irish Ocean Conversations: Co-Creating an Ocean Literate Society’, Whitaker Institute Policy Brief Series, Policy Brief No.29, November 2017. Policy Contribution [Details]
(2017) ) ‘Mobilising a European Sea Change in Teaching 12-19 Year Olds about the Ocean’, Whitaker Institute Policy Brief Series, Policy Brief No.28, November 2017.
McHugh, P. and Domegan, C. (2017) ) ‘Mobilising a European Sea Change in Teaching 12-19 Year Olds about the Ocean’, Whitaker Institute Policy Brief Series, Policy Brief No.28, November 2017. Policy Contribution [Details]
(2018) ‘The Ultimate Immune Boost: Healthcare Worker Flu Vaccination’ Whitaker Institute Policy Brief Series, Policy Brief No.32, February 2018.
Domegan, C., McHugh, P., Harkin, K. and McNamara, A. (2018) ‘The Ultimate Immune Boost: Healthcare Worker Flu Vaccination’ Whitaker Institute Policy Brief Series, Policy Brief No.32, February 2018. Policy Contribution [Details]

Seminar

  Year Publication
(2017) ‘Seas of Change: Adding Up and Interacting Out’. Discovery Across Boundaries – New Approaches to Tomorrow’s Challenges, Atlantec Festival, Galway, Ireland.
McHugh, P. (2017) ‘Seas of Change: Adding Up and Interacting Out’. Discovery Across Boundaries – New Approaches to Tomorrow’s Challenges, Atlantec Festival, Galway, Ireland. Seminar [Details]
(2016) ‘Collective Intelligence: An Innovative Research Approach to Promoting Ocean Literacies in Ireland’. Whitaker Ideas Forum Seminar Series, Galway, Ireland, 5th May 2016.
Domegan, C., McHugh, P., McCauley, V., and Davison, K. (2016) ‘Collective Intelligence: An Innovative Research Approach to Promoting Ocean Literacies in Ireland’. Whitaker Ideas Forum Seminar Series, Galway, Ireland, 5th May 2016. Seminar [Details]
(2017) ‘Sea Change’. Teaching and Teacher Education in STEM Education Seminar, Limerick, Ireland, 26th May 2017.
McCauley, V., Davison, K., McHugh, P. and Domegan, C. (2017) ‘Sea Change’. Teaching and Teacher Education in STEM Education Seminar, Limerick, Ireland, 26th May 2017. Seminar [Details]

Technical Publication

  Year Publication
(2018) D8.2 - Final Impact Assessment Report, EU Sea Change Project, Cefas, United Kingdom.
Buckley, P., McHugh, P. and Domegan, C. (2018) D8.2 - Final Impact Assessment Report, EU Sea Change Project, Cefas, United Kingdom. Technical Publication [Details]
(2016) Sea Change SIPPs Guide for Sea Change Partners in Work Package 4 – Where Society and Science Meet, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P; Domegan, C; Seys, J. and Sterken, M. (2016) Sea Change SIPPs Guide for Sea Change Partners in Work Package 4 – Where Society and Science Meet, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. EU H2020: Technical Publication [Details]
(2014) Waves of Change: Collective Design for a Sustainable Marine Ecosystem - D2.4 Global Analysis of the SFS Consultation Process from a Social Sciences Perspective, Whitaker Institute, NUI Galway, Ireland.
Domegan, C; Devaney, M; McHugh, P; Hogan, M., and Broome, B. (2014) Waves of Change: Collective Design for a Sustainable Marine Ecosystem - D2.4 Global Analysis of the SFS Consultation Process from a Social Sciences Perspective, Whitaker Institute, NUI Galway, Ireland. UK: Technical Publication [Details]
(2018) D6.3 – Revised Ocean Literacy Co-Creation Principles (Toolkit), EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P. and Domegan, C. (2018) D6.3 – Revised Ocean Literacy Co-Creation Principles (Toolkit), EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2017) Developing innovative learning elements specifically communicating Seas and Oceans health: Interim Report. EU Sea Change Project. Whitaker Institute, NUI Galway, Ireland.
McCauley, V., Davison, K., McHugh, P., Domegan, C., Gotensparre, S., Zwartjes, L, Fauville, G. and Mäkitalo, Å. (2017) Developing innovative learning elements specifically communicating Seas and Oceans health: Interim Report. EU Sea Change Project. Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2017) Meta-Analysis of the Consultation Reports, EU Sea Change Project, University of Gothenburg, Sweden.
Gotensparre, S.M., Fauville, G., McHugh, P., Domegan, C., Mäkitalo, Å. and Crouch, F. (2017) Meta-Analysis of the Consultation Reports, EU Sea Change Project, University of Gothenburg, Sweden. Technical Publication [Details]
(2016) Sea for Society Stakeholder Structural Analysis – Human Health, Whitaker Institute, NUI Galway, Ireland.
McHugh, P. and Domegan, C. (2016) Sea for Society Stakeholder Structural Analysis – Human Health, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) Sea for Society Stakeholder Structural Analysis – Energy, Whitaker Institute, NUI Galway, Ireland.
McHugh, P. and Domegan, C. (2016) Sea for Society Stakeholder Structural Analysis – Energy, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) Sea for Society Stakeholder Structural Analysis – Leisure and Tourism, Whitaker Institute, NUI Galway, Ireland.
McHugh, P. and Domegan, C. (2016) Sea for Society Stakeholder Structural Analysis – Leisure and Tourism, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) Sea for Society Stakeholder Structural Analysis – Ireland, Whitaker Institute, NUI Galway, Ireland.
McHugh, P. and Domegan, C. (2016) Sea for Society Stakeholder Structural Analysis – Ireland, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) Our European Ocean Conversations: A Summary Report of the European Sea Change Conversations, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P., Domegan, C., Gotensparre, S., Fauville, S., Copejans, E., Friis Møller, L., Papathanassiou, M., Batista, V., Chicote, C. and Lincoln, S. (2016) Our European Ocean Conversations: A Summary Report of the European Sea Change Conversations, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) Sea Change Education Consultations Structural Map Scores, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P. and Domegan, C. (2016) Sea Change Education Consultations Structural Map Scores, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) D3.2 - National Reports on the Consultation Protocol, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P., Domegan, C., Gotensparre, S., Fauville, S., Copejans, E., Friis Møller, L., Papathanassiou, M., Batista, V., Chicote, C. and Lincoln, S. (2016) D3.2 - National Reports on the Consultation Protocol, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) Ireland’s National Report on the Consultation Protocol – “Sea Change: Our Irish Ocean Conversations Report”. EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P., Domegan, C., McCauley, V., Davison, K., Burke, N. and Dromgool-Regan, C. (2016) Ireland’s National Report on the Consultation Protocol – “Sea Change: Our Irish Ocean Conversations Report”. EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) Sea Change Co-Creation Participation Protocol for Work Package 5 - Governance, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P; Domegan, C. and Santoro, F. (2016) Sea Change Co-Creation Participation Protocol for Work Package 5 - Governance, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) Our Irish Ocean Conversation: Sea Change Irish Conversation Report, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P; Domegan, C; McCauley, V. and Davison, K. (2016) Our Irish Ocean Conversation: Sea Change Irish Conversation Report, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) Sea Change SIPPs Guide for Sea Change Third Parties in Work Package 4 – Where Society and Science Meet, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P; Domegan, C; Seys, J; Sterken, M. and Rehacek, T. (2016) Sea Change SIPPs Guide for Sea Change Third Parties in Work Package 4 – Where Society and Science Meet, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2016) MS20 - Review of Impact Success Year 1. EU Sea Change Project, Cefas, United Kingdom.
Buckley, P; McHugh, P. and Domegan, C. (2016) MS20 - Review of Impact Success Year 1. EU Sea Change Project, Cefas, United Kingdom. Technical Publication [Details]
(2015) D2.3 - Ocean Literacy Sea Change Guiding Principles Workshop, Whitaker Institute, NUI Galway, Ireland.
Domegan, C; McHugh, P. and Devaney, M. (2015) D2.3 - Ocean Literacy Sea Change Guiding Principles Workshop, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2015) D2.2b - Sea Change Co-Creation Participation Protocol for Work Package 3 – Education & Lifelong Learning, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P; Domegan, C; Devaney, M; Broome, B. and Hogan, M. (2015) D2.2b - Sea Change Co-Creation Participation Protocol for Work Package 3 – Education & Lifelong Learning, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2015) D2.2a - A Set of Sea Change Guiding Principles and Protocols. EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland.
McHugh, P; Domegan, C; Devaney, M. and Hastings, G. (2015) D2.2a - A Set of Sea Change Guiding Principles and Protocols. EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2015) D8.1- The Sea Change Collective Impact Assessment Framework. EU Sea Change Project, Cefas, United Kingdom.
Bayliss-Brown G.A; McHugh P; Buckley P. and Domegan C. (2015) D8.1- The Sea Change Collective Impact Assessment Framework. EU Sea Change Project, Cefas, United Kingdom. Technical Publication [Details]
(2015) Manifesting a Blue Society – A Summary of D4.3, Whitaker Institute, NUI Galway, Ireland.
McHugh, P. and Domegan, C. (2015) Manifesting a Blue Society – A Summary of D4.3, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2015) Manifesting a Blue Society – D4.3 Analysis of Mobilisation Activities from a Social Sciences Perspective, Whitaker Institute, NUI Galway, Ireland.
McHugh, P. and Domegan, C. (2015) Manifesting a Blue Society – D4.3 Analysis of Mobilisation Activities from a Social Sciences Perspective, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
(2014) Sea for Society Main Outcomes: Six Issue Reports - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels.
Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Main Outcomes: Six Issue Reports - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Technical Publication [Details]
(2014) Sea for Society Issue Report on A Place to Live - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels.
Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Issue Report on A Place to Live - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Technical Publication [Details]
(2014) Sea for Society Issue Report on Energy - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels.
Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Issue Report on Energy - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Technical Publication [Details]
(2014) Sea for Society Issue Report on Food Supply - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels.
Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Issue Report on Food Supply - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Technical Publication [Details]
(2014) Sea for Society Issue Report on Leisure and Tourism - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels.
Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Issue Report on Leisure and Tourism - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Technical Publication [Details]
(2014) Sea for Society Issue Report on Human Health - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels.
Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Issue Report on Human Health - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Technical Publication [Details]
(2014) Sea for Society Issue Report on Transport - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels.
Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Issue Report on Transport - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Technical Publication [Details]

Workshops

  Year Publication
(2017) Social Marketing for Health Improvement, An Introductory HSE Workshop, NUI Galway, 2nd October 2017.
Domegan, C., McHugh, P. and Duane, S. (2017) Social Marketing for Health Improvement, An Introductory HSE Workshop, NUI Galway, 2nd October 2017. Workshops [Details]
(2016) Sea Change Guiding Principles and Protocols Training Workshop for the International Advisory Group (IAG) and Third Party Groups of the Sea Change Project, Athens, Greece, 11th – 13th May 2016.
McHugh, P. (2016) Sea Change Guiding Principles and Protocols Training Workshop for the International Advisory Group (IAG) and Third Party Groups of the Sea Change Project, Athens, Greece, 11th – 13th May 2016. Workshops [Details]
(2016) Environmental Behavioural Change Training Workshop, Dublin, 3-4 March and 13 April, 2016.
McHugh, P. and Domegan, C. (2016) Environmental Behavioural Change Training Workshop, Dublin, 3-4 March and 13 April, 2016. Workshops [Details]
(2015) Ocean Literacy Guiding Principles Workshop with the Sea Change Consortium, NUI Galway, 15th – 18th September 2015.
McHugh, P., Domegan, C. and Devaney, M. (2015) Ocean Literacy Guiding Principles Workshop with the Sea Change Consortium, NUI Galway, 15th – 18th September 2015. Workshops [Details]
(2018) ‘Achieving Stakeholder Buy-In, ESMA European Social Marketing Conference Pre-Workshop, Antwerp, Belgium, 5th September 2018.
Domegan, C. and McHugh, P. (2018) ‘Achieving Stakeholder Buy-In, ESMA European Social Marketing Conference Pre-Workshop, Antwerp, Belgium, 5th September 2018. Workshops [Details]
(2018) ‘Stakeholder Engagement for Complex Societal Problems, 8th National Social Marketing Conference Training Workshop, Galway, Ireland, 25th May 2018.
Domegan, C. and McHugh, P. (2018) ‘Stakeholder Engagement for Complex Societal Problems, 8th National Social Marketing Conference Training Workshop, Galway, Ireland, 25th May 2018. Workshops [Details]
(2014) ‘Community Actions and RARE’. National Activities Workshop at the Sea Academy, Lisbon, Portugal, 16th-17th December 2014.
McHugh, P. and Joyce, J. (2014) ‘Community Actions and RARE’. National Activities Workshop at the Sea Academy, Lisbon, Portugal, 16th-17th December 2014. Workshops [Details]
(2014) ‘Lessons Learned from the Sea for Society Consultation Process’ Workshop at the Sea Academy, Lisbon, Portugal, 16th-17th December 2014.
Mazzonetto, M., McHugh, P., and L’Hermitte, G. (2014) ‘Lessons Learned from the Sea for Society Consultation Process’ Workshop at the Sea Academy, Lisbon, Portugal, 16th-17th December 2014. Workshops [Details]

Honours and Awards

  Year Title Awarding Body
2012 Awarded Best Team Presentation at the 3rd Forum on Markets and Marketing at the University of Auckland Business School, New Zealand Forum on Markets and Marketing Conference Committee
2008 Awarded PRTLI4 Funding for Doctoral Research Whitaker Institute, NUI Galway
2007 Awarded a Thermo King Fellowship for achieving first place in the Marketing specialism of the B.Comm Degree Thermo King
2006 Awarded a National University of Ireland Galway fellowship NUI Galway
2006 Awarded the title University Scholar for high academic achievement in second year of the B.Comm. NUI Galway

Professional Associations

  Association Function From / To
Marketing Institute of Ireland (MII) Member /
Society for Conservation Biology (SCB) Member /
International Social Marketing Association (iSMA) Member /
Macromarketing Society Member /
European Social Marketing Assocation (ESMA) Member /

Education

  Year Institution Qualification Subject
2013 NUI Galway PhD Social Marketing; Science Communication; Innovation Theory

Reviews

  Journal Role
Journal of Social Marketing Editoral Board
Journal of Social Marketing Reviewer

Teaching Interests

Patricia currently contributes to the MSc. Marketing Practice Programme in terms of teaching the Marketing Research & Strategy Module.  

Previously, Patricia taught the following modules:  

2014/2015 - MK207 Action Marketing
2013/2014 - MK301 Marketing Research 

2013/2014 - MK206 Consumer Behaviour
2013/2014 - MK204 Marketing Principles  

Since 2011, Patricia has delivered an annual Guest Lecture on ‘Market Research & Secondary Sources of Data’ to final year students of the Podiatry Discipline at NUI Galway.


Since 2012, Patricia has delivered an annual Guest Lecture on ‘Marketing Research’ to postgraduate students of the Huston School of Film & Digital Media at NUI Galway.

Since 2014, Patricia has been a Guest Speaker for the Social Marketing Module of the MSc. Marketing Programme.

In 2015, Patricia delivered a Guest Lecture on ‘Ethical Issues in Social Marketing’ to the postgraduate students of the Management MSc programmes at NUI Galway.

In 2017, Patricia delivered a Guest Lecture on 'Social Marketing for Science Communication’ to the postgraduate students of the MSc. in Climate Change, Agriculture and Food Security at NUI Galway.











Recent Postgraduate Students

  Graduation Name Degree Primary Supervisor
2014 James Connor
2014 Mark Loughnane