Dr. Christine Domegan

B. COMM., M.B.S., Ph.D.(NUI)

Contact Details

Senior Lecturer
Marketing Discipline
J.E. Cairnes School
of Business & Economics
NUI Galway

T: Ext. 2730
E: christine.domegan@nuigalway.ie
 
researcher

Biography

Dr. Christine Domegan, B. Comm, MBS, PhD is Head of Marketing at the National University of Ireland, Galway. Currently on sabbatical for 2016, Christine is Visiting Professor, Florida Prevention Research Center Fellow and Associate of the World Health Organization Collaborating Center on Social Marketing and Social Change at University of South Florida. Christine is also the Research Leader for SIPPs, Social Innovation Participation and Policy unit within the Whitaker Institute, NUI Galway, investigating Systems-thinking Social Marketing for Change and Social Innovation through a multi-disciplinary lens with partners in the UK, Europe, USA and Canada. Her current funded EU and national research work embraces H2020 Sea Change, EPA/HSE Near Health and IRC Operation Transformation. In 2015, €1.2 million research funding was secured as PI or collaborator, using Social Marketing concepts. Christine teaches Social Marketing at undergraduate and postgraduate, including extensive PhD supervision, as well as topics such as Research Methods and Marketing Analytics. Recent social marketing publications, among others, appear in Canadian Medical Association Journal,, BMJ open, Marketing Theory and the Journal of Applied Science Research. Christine is European Editor for the Journal of Social Marketing and co-author, with Professor Gerard Hastings, OBE, of Social Marketing; From Tunes to Symphonies, Second edition (2014) with 3e due in 2017.

Peer Reviewed Journals

  Year Publication
(2016) 'Using qualitative insights to change practice: exploring the culture of antibiotic prescribing and consumption for urinary tract infections'
Duane, S,Domegan, C,Callan, A,Galvin, S,Cormican, M,Bennett, K,Murphy, AW,Vellinga, A (2016) 'Using qualitative insights to change practice: exploring the culture of antibiotic prescribing and consumption for urinary tract infections'. BMJ Open, 6 [DOI] [Details]
(2016) 'Intervention to improve the quality of antimicrobial prescribing for urinary tract infection: a cluster randomized trial'
Vellinga, A,Galvin, S,Duane, S,Callan, A,Bennett, K,Cormican, M,Domegan, C,Murphy, AW (2016) 'Intervention to improve the quality of antimicrobial prescribing for urinary tract infection: a cluster randomized trial'. Canadian Medical Association journal, 188 :108-115 [DOI] [Details]
(2016) 'From restricted to complex exchange and beyond: social marketing’s change agenda'
Duane, S; Domegan, C.; McHugh, P. and Devaney, M. (2016) 'From restricted to complex exchange and beyond: social marketing’s change agenda'. Journal of Marketing Management, [DOI] [Details]
(2016) 'Systems-thinking Social Marketing; Conceptual Extensions and Empirical Investigations'
Domegan, C; McHugh, P; Devaney, M; Duane, S; Hogan, M; Broome, B; Joyce, J; Daly, O. and Murphy, D. (2016) 'Systems-thinking Social Marketing; Conceptual Extensions and Empirical Investigations'. Journal of Marketing Management, [DOI] [Details]
(2013) 'Value co-creation in social marketing: functional or fanciful?'
Domegan, C; Collins, K; Stead, M; McHugh, P. and Hughes, T. (2013) 'Value co-creation in social marketing: functional or fanciful?'. Journal of Social Marketing, 3 (3):239-256 [DOI] [Details]
(2016) 'The cost effectiveness of the SIMPle intervention to improve antimicrobial prescribing for urinary tract infection in primary care'
Gillespie P, Callan A, O’Shea E, Duane S, Murphy AW, Domegan C, Galvin S, Vellinga A (2016) 'The cost effectiveness of the SIMPle intervention to improve antimicrobial prescribing for urinary tract infection in primary care'. Journal Of Public Health, [Details]
(2015) 'Consulting with Citizens in the Design of Wellbeing Measures and Policies: Lessons from a Systems Science Application'
Hogan, MJ,Johnston, H,Broome, B,McMoreland, C,Walsh, J,Smale, B,Duggan, J,Andriessen, J,Leyden, KM,Domegan, C,McHugh, P,Hogan, V,Harney, O,Groarke, J,Noone, C,Groarke, AM (2015) 'Consulting with Citizens in the Design of Wellbeing Measures and Policies: Lessons from a Systems Science Application'. Social Indicators Research, 123 :857-877 [DOI] [ARAN Link] [Details]
(2014) 'Case study: waves of change - collaborative design for tomorrow's world'
Domegan, C,McHugh, P,Devaney, M,Duane, S,Joyce, J,Daly, O,Murphy, D,Hogan, M,Broome, B,Brennan, L,Binney, W,Parker, L,Aleti, T,Nguyen, D (2014) 'Case study: waves of change - collaborative design for tomorrow's world'. Social Marketing And Behaviour Change: Models, Theory And Applications, :208-219 [Details]
(2013) 'Supporting the improvement and management of prescribing for urinary tract infections (SIMPle): protocol for a cluster randomized trial'
Duane, S,Callan, A,Galvin, S,Murphy, AW,Domegan, C,O'Shea, E,Cormican, M,Bennett, K,O'Donnell, M,Vellinga, A (2013) 'Supporting the improvement and management of prescribing for urinary tract infections (SIMPle): protocol for a cluster randomized trial'. Trials, 14 [DOI] [Details]
(2013) '“A Review of the Perceived Barriers within the Health Belief Model on Pap Smear Screening as a Cervical Cancer Prevention Measure”'
Suanda, J., Cawley, D., Domegan, C., Brenner, M., and Rowan, Neil J. (2013) '“A Review of the Perceived Barriers within the Health Belief Model on Pap Smear Screening as a Cervical Cancer Prevention Measure”'. Journal of Applied Sciences Research, [Details]
(2012) 'Marketing’s response to environmental decline and the call for sustainability'
Walsh, A., Domegan, C. & Fleming, D. (2012) 'Marketing’s response to environmental decline and the call for sustainability'. Social Business, 2 (2):121-143 [Details]
(2012) 'Value, Values, Symbols and Outcomes'
Domegan, Haase, Harrisvan, den Heuvel, Kelleher, Maglio, Meynhardt, Ordanini and Peñaloza, (2012) 'Value, Values, Symbols and Outcomes'. Marketing Theory, 12 (2):1-5