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As your images and graphs are often the first items to be noticed and read on your poster, it is important that you know what visual media you are using before you decide on the layout of your poster. This selection of visual media (images and graphs) will have a strong influence on your choice of layout.

Note: In this example we have decided on a three-columned layout format, but you can choose an alternative layout if preferred. Bear in mind that the human eye likes order, as this adds to easier readability.

See the tabs below for more information on the relevance of Layout in your poster.

Unity is an important concept in design. Try to make all the components on the page appear to be organised, connected, and interrelated. Well designed information in an organised manner
is more likely to be read.

A grid is an invisible structure used to guide the placement of elements on your page. Grids don't appear on the printed poster but their influence may be evident in the widths of column texts, the uniformity of space around graphics, or the consistent placement of repeating elements
from section to section.

They are a series of guides that determine the margins of the piece, space between page elements (headlines, body text, photographs, etc.), and let you know where to put things on the blank page.

(See YouTube video on alignment).

Gutters are the unpopulated spaces between columned text and images. This space breaks the page into readable chunks and helps the viewers eyes navigate through the page.

Margins are the spaces between the page content and the edge of the page.
Don't make your reader jump all over the poster area to follow your presentation. Go with the reader’s gravity - which draws the visitors’ viewpoint from top to bottom (first),
and then left to right.

Use Column Format.

Use grids to line up photos & text. This helps the poster appear organized.
Examine the layout of a newspaper or magazine article and observe how the information is composed or laid out.