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If you wish to experiment, you could look beyond Arial and Times as a different font can set your poster apart and help you stand out from the crowd. However, be mindful of your audience
as certain fonts may not be suitable. Also, consider adjusting the kerning and leading
for improved readability.

Design your poster as if you were designing
the layout for a magazine or newspaper. Select fonts and sizes that work together well. Strive
for consistency, uniformity, and a clean
readable look.

See the tabs below for more information on the relevance of text and typography in your poster.

fontThe word ‘serif’ refers to an ornamentation or structural addition to the font characters.
Serif fonts are typically used for body text because they are considered easier to read than
sans-serif fonts for this purpose.
sansIn contrast to the ornate serif font, sans-serif fonts are simpler and bolder in design due to the lack
of ornamentation. For this reason the sans-serif font is ideal for large striking headlines and for small captions on footers, photos and graphs.
Kerning is the adjustment of space between pairs of letters. Some pairs of letters create awkward spaces. Kerning adds or subtracts space between letters to create more visually
appealing and readable text.
Tracking differs from kerning in that tracking is the adjustment of space for groups of letters and entire blocks of text. Use tracking to change the overall appearance and readability of the text, making it more open and airy or more dense.
ligaturesTwo or more letters combined into one character make a ligature. Used primarily to make type more attractive on the page such as the
fl and fi ligatures.

In typography, leading refers to the amount of added vertical spacing between lines of text.
This is also referred to as “Line Spacing”.

Having widows or orphans in your text reduces the professional look and readability of your poster.

A widow is a very short line – usually one word, or the end of a hyphenated word – at the end of a paragraph or column. A widow is considered poor typography because it leaves too much white space between paragraphs or at the bottom of a page. This interrupts the reader’s eye and diminishes readability.

An orphan is a single word, part of a word or very short line, except it appears at the beginning of a column or a page. This results in poor horizontal alignment at the top of the column or page.

Keep font types to a minimum, use just 2 fonts throughout, a Sans-Serif font for the heading and a Serif font for readability for the body copy.

Stick to a minimal set amount of text sizes, if you have to accent then change the font weight or text leading rather then changing the font size.

Do not use all UPPER CASE type in your posters. It can make the material difficult to read.

Not enough space to fit all your text? Edit ruthlessly to reduce text – Less is More!!