Course Details

Writing for the Web (Tues June 10th 2014)
The registration period has expired.
Professional Skills
Course rationale:
Writing for the web is very different from other types of writing mainly because online readers access information differently. Learn how to make the most of your website and get your messages across effectively.
According to research:
  • 79% of users scan the page instead of reading word for word

  • Reading from computer screens is about 25% slower than reading from paper

  • Web content should have 50% of the word count of its paper equivalent

  • This course shows you how to apply this research to ensure your site is user-friendly and your content is clear, concise, well-structured and user-friendly.
    Target group:
    This course is for anyone who writes or edits online content.
    Planning: Clear thinking leads to clear writing
  • Understand how readers access web content

  • Define your purpose

  • Identify your target readership (age, expertise, interests)

  • Create an effective brief for writers and editors

  • Build an effective structure for a page, with a skeleton

  • Use hypertext/anchor links to improve accessibility

  • Link information, using chunks and following breadcrumbs

  • Practice

  • Writing content: strong, clear, concise English
  • Identify best practice in web content writing

  • How to adapt hard copy for the web
  • Accessibility, guidelines and practice on how to achieve WCAG 2.0(international standard supported by the National Disability Authority)

  • When to use pdfs/word/html

  • Ensure scanners get the message quickly

  • Use the power of language to achieve objectives (and achieve WCAG 2.0)

  • Get the style and tone of voice right - for your target audience

  • Use clear, concise, accessible English

  • Does it do what it says on the tin? Good labelling

  • Ensure each section fulfills its purpose (e.g. informs users or answers their questions)

  • Reviewing: Polishing the content
  • How to edit to make every word count

  • Checklist: common errors of grammar, punctuation, etc

  • Identify commonly confused words

  • Practice

  • Prerequisites:
    There will be some pre-course work in preparation for this workshop
    Start date (yyyy-mm-dd):
    Jun 10, 2014
    0 days
    9:30a.m. - 4:30p.m.
    Plain English Ireland
    Organisation and Staff Development
    AMB -G065 Arts Millennium Extension
    The registration period has expired.