Course Details

Clear Concise Writing for the Web
To Be Announced. Check back later for registration.
Course rationale:
The workshop looks at the web as a communication medium, and the process of planning and writing website content. The session will address three important topics in writing for the web, or other online media. It will include exercises and examples to illustrate the central themes
Target group:
Staff who contribute to their School/Office/Centre website
Audience analysis:
  • Who is this site for?

  • How does this influence other choices?

  • Language usage:
  • Tone,level of formality, register, word choices, genres

  • Shortening the text: active voice, brevity, completeness

  • Writing links: clarity,position
  • Scannability: lists, headings, titles, highlighting

  • Information design

  • White space

  • Colour

  • Graphics

  • Typography

  • Consistency
  • Duration:
    1 days
    9.30a.m. - 1.00p.m.
    Organisation and Staff Development
    Training Room, HR Office
    To Be Announced. Check back later for registration.