Whitaker Institute for Innovation and Societal Change

Dr. Christine Domegan

B.Comm., M.B.S., Ph.D.

Senior Lecturer in Marketing
Department of Marketing,
Cairnes School of Business & Economics,
National University of Ireland Galway,
Galway.

Tel.: + 353 (0)91 492730
Fax: + 353 (0)91 494560
email: christine.domegannuigalway.ie

Christine Domegan, having completed a B.Comm. [NUI, Galway] (then University College Galway) and MBS [UCD], worked initially with Nestle's (then Rowntrees) on their Kit Kat, Rolo, Toffee Crisp and Walnut Whip products and then with ICL and Digital. The Information Technology dimension was reflected in her Ph.D. "The Adoption of IT in Customer Service". It was also the focus of an EU Comett Programme that included training courses for SME's in Ireland, UK and France.

A key component of her current research and teaching, through Whitaker Institute, involving ForFas, SFI and international research partners in New Zealand, the USA, Sweden and UK centers around Social Marketing; its application to Science in Society and Contemporary Marketing Practices. See http://www.cisc.ie/ for details of the first national Public Engagement with Science Conference.

TEACHING RESPONSIBILITIES

• Undergraduate:
  B.Comm.: Marketing Research
  Buyer Behaviour
  Marketing Principles
  Part-time B.Comm.: Marketing Research.
  Medicine: Professional Marketing Services.

• Postgraduate:
  MBS: Contemporary Issues in Marketing.
  MBS: Research Methodology.
  EMBA: Marketing Principles.

RESEARCH INTERESTS

• Social Marketing & Innovation .
• Public Engagement with Science in Society .
• Contemporary Marketing Practices .

OTHER ACADEMIC APPOINTMENTS

Dr. Domegan holds various appointments as External Examiner at undergraduate, masters & doctoral level in other universities and institutions including Dublin City University, Sligo Institute of Technology, Athlone Institute of Technology and Galway / Mayo Institute of Technology.

MEMBERSHIP OF PROFESSIONAL BODIES

• Marketing Institute of Ireland
• Irish Academy of Management
• EOSOMAR.
  

SOME RECENT PUBLICATIONS

Please click here for a list of Dr. Domegan's list of publications

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