Business & Economics

Prof Diane Martin

PhD

Contact Details

Established Professor
Marketing
School of Business & Economics
University of Galway
E: Diane.Martin@universityofgalway.ie

Biography

Diane M. Martin is an Established Professor of Marketing at the University of Galway. She has published in numerous top journals and is the co-author of the book Sustainable Marketing. Her award-winning research employs ethnographic methods in relationships between consumers, communities and culture. Her research interests are situated at the confluence of stakeholders¿ influence on business and business influence on stakeholders where she hopes to make an impact toward a more sustainable future. Professor Martin is an American Leadership Forum Senior Fellow.

Peer Reviewed Journals

	Year	Publication
	(2023)	'Commentary: Strength-Based Codesign that Empowers- LLessons from Codesigning with Older Adults' Figueiredo, B., Aleti, T., Martin, D.M., Reid, M., Sheahan, J., Hjorth, L. (2023) 'Commentary: Strength-Based Codesign that Empowers- LLessons from Codesigning with Older Adults'. Journal Of Services Marketing, [Details]
	(2023)	'Coffee: A Global Marketplace Icon' Triolo, F.A., Figueiredo, B., Martin, D.M., Farrelly, F. (2023) 'Coffee: A Global Marketplace Icon'. Consumption Markets & Culture, [Details]
	(2023)	'Plural Logics in Marketing Systems: Managing Tensions within the Social Matrix in an Ecovillage' Üçok-Hughes, M., Martin, D.M., Coskuner-Balli, G. (2023) 'Plural Logics in Marketing Systems: Managing Tensions within the Social Matrix in an Ecovillage'. Journal Of Macromarketing, [Details]
	(2022)	'Ch...Ch...Changes: The Geology of Artist Brand Evolutions' Eagar, T., Lindridge, A., Martin, D. M. (2022) 'Ch...Ch...Changes: The Geology of Artist Brand Evolutions'. European Journal Of Marketing, [Details]
	(2021)	'A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania' Viswanathan, M., Baskentli, S., Gallage, S., Martin, D. M., Ramirez-Grigortsuk, M., & Subrahmanyan, S. (2021) 'A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania'. Journal Of Public Policy & Marketing, [Details]
	(2021)	'Accumulation by Symbolic Dispossession in Tourism' Fitchett, J. A., Lindberg, F. and Martin, D. M. (2021) 'Accumulation by Symbolic Dispossession in Tourism'. Annals Of Tourism Research, [Details]
	(2021)	'Gender Violence: Marketplace Violence and Symbolic Violence in Social Movements' Martin, D. M., Ferguson, S., Hoek, J., and Hinder (2021) 'Gender Violence: Marketplace Violence and Symbolic Violence in Social Movements'. Journal of Marketing Management, [Details]
	(2020)	'Gender Status Bias and the Marketplace' Ferguson, S., Brace-Govan, J. Martin, D. M. (2020) 'Gender Status Bias and the Marketplace'. Journal of Business Research, [Details]
	(2019)	'More Than One Way to Float Your Boat: Product Use and Sustainability Impacts' Martin, D. M., Harju, A., Salminen, E., and Koroschetz, B. (2019) 'More Than One Way to Float Your Boat: Product Use and Sustainability Impacts'. Journal Of Macromarketing, [Details]
	(2019)	'Disputes Between Tourist Regimes in Sustainable Tourism' Lindberg, F., Fitchett, J. A., and Martin, D. M. (2019 (2019) 'Disputes Between Tourist Regimes in Sustainable Tourism'. Journal of Sustainable Tourism, [Details]
	(2018)	'Consumer Movements and Collective Creativity: The Case of Restaurant Day' Weijo, H. A., Martin, D. M. and Arnould, E. J. (2018) 'Consumer Movements and Collective Creativity: The Case of Restaurant Day'. Journal Of Consumer Research, [Details]
	(2015)	'Sustainable Consumption: Activism, Innovation and Brands' McDonagh, P., & Martin, D. M. (2015) 'Sustainable Consumption: Activism, Innovation and Brands'. Journal of Marketing Management, [Details]
	(2014)	'Marketing and the New Materialism' Scott, K. A., Martin, D. M. & Schouten, J. W. (2014) 'Marketing and the New Materialism'. Journal Of Macromarketing, [Details]
	(2014)	'La réponse à la question « Que pouvons-nous faire? :le marketing durable' Martin, D. M. & Schouten, J. W. (2014) 'La réponse à la question « Que pouvons-nous faire? :le marketing durable'. Recherche et Applications en Marketing, [Details]
	(2014)	'Consumption-Driven Market Emergence' Martin, D. M. & Schouten, J. W. (2014) 'Consumption-Driven Market Emergence'. Journal Of Consumer Research, [Details]
	(2014)	'The Marketization of Religion: Field, Capital, and Consumer Identity' McAlexander, J. H, DeFault, B. L., Martin, D. M. & Schouten, J. W (2014) 'The Marketization of Religion: Field, Capital, and Consumer Identity'. Journal Of Consumer Research, [Details]
	(2009)	'The Entrepreneurial Marketing Mix' Martin, D. M. (2009) 'The Entrepreneurial Marketing Mix'. Qualitative Market Research, [Details]
	(2009)	'Three Times a Study: Business Students and the Library' Senior, H., Wu, K. Martin, D. M., & Mellinger, M. (2009) 'Three Times a Study: Business Students and the Library'. Journal of Business & Finance Librarianship, [Details]
	(2006)	'Claiming the Throttle: Multiple Femininities in a Hyper-Masculine Subculture' Martin, D. M., Schouten, J. W. & McAlexander, J. H. (2006) 'Claiming the Throttle: Multiple Femininities in a Hyper-Masculine Subculture'. Consumption Markets & Culture, [Details]
	(2004)	'Balancing on the Political High Wire: The Role of Humor in the Rhetoric of Ann Richards' Martin, D. M. (2004) 'Balancing on the Political High Wire: The Role of Humor in the Rhetoric of Ann Richards'. Southern Communication Journal, [Details]
	(2004)	'Humor in Middle Management: Women Negotiating the Paradoxes of Organizational Life' Martin, D. M. (2004) 'Humor in Middle Management: Women Negotiating the Paradoxes of Organizational Life'. Journal of Applied Communication Research, [Details]
	(2004)	'Humor Works: Communication Style, Humor Usage and Functions in Manager/Subordinate Relationships' Martin, D. M., Rich, C. O., & Gayle, B. M. (2004) 'Humor Works: Communication Style, Humor Usage and Functions in Manager/Subordinate Relationships'. Southern Communication Journal, [Details]
	(2003)	'Corporate Social Responsibility in the 21st Century: A View From The World¿s Most Successful Firms' Snider, J. Hill, R. P. and Martin, D. M. (2003) 'Corporate Social Responsibility in the 21st Century: A View From The World¿s Most Successful Firms'. Journal Of Business Ethics, [Details]

Books

	Year	Publication
	(2012)	Sustainable Marketing. Martin, D. M. & Schouten, J. W. (2012) Sustainable Marketing. New Jersey: Pearson Prentice Hall. [Details]

Book Chapters

	Year	Publication
	(2022)	'Sustainable Luxury: A framework for meaning through value congruence' Volcon, S., Makkar, M., Martin, D.M., Farrelly, F. (2022) 'Sustainable Luxury: A framework for meaning through value congruence' In: Sustainable Luxury and the fashion industry: An International Perspective. London: Palgrave Macmillan. [Details]
	(2019)	'Why can¿t they behave? Theorizing consumer misbehavior as regime misfit in-between neo-liberal and Nordic welfare models' Martin, D.M., Lindberg, F., and Fitchett, J. (2019) 'Why can¿t they behave? Theorizing consumer misbehavior as regime misfit in-between neo-liberal and Nordic welfare models' In: Nordic Consumer Culture. London: Palgrave Macmillan. [Details]
	(2018)	'Constructing sustainable consumption from a system perspective- the case of leisure boat antifouling use in the Baltic Sea¿' Solér, C., Dahlstrom, M., Eriksson Wiklund, A., Gipperth, L., Martin, D.M., and Strand, H. (2018) 'Constructing sustainable consumption from a system perspective- the case of leisure boat antifouling use in the Baltic Sea¿' In: Changing leisure boat antifouling practices in the Baltic Sea: Results from the BONUS CHANGE project. Helsinki: BONUS. [Details]
	(2018)	'Understanding antifouling practices and consumption patterns' Martin, D.M., Bergman, K., Harju, A.A., Koroschetz, B., Salminen, E., Solér, C., and Ziegler, F. (2018) 'Understanding antifouling practices and consumption patterns' In: Changing leisure boat antifouling practices in the Baltic Sea: Results from the BONUS CHANGE project. Helsinki: BONUS. [Details]
	(2018)	'Towards sustainable consumption and the way forward-the case of antifouling' Solér, C., Bjökqvist, J., Dahlstrom, M., Eriksson Wiklund, A., Gipperth, L., Martin, D.M., Waterman, B., Wrange, A., and Ziegler, F. (2018) 'Towards sustainable consumption and the way forward-the case of antifouling' In: Changing leisure boat antifouling practices in the Baltic Sea: Results from the BONUS CHANGE project. Helsinki: BONUS. [Details]
	(2016)	'From counterculture movement to mainstream market: Emergence of the U.S. organic food industry' Schouten, J. W., Martin, D. M., Blakaj, H and Botez, A. (2016) 'From counterculture movement to mainstream market: Emergence of the U.S. organic food industry' In: Assembling Consumption: Researching Actors, Networks and Markets. New York: Routledge. [Details]
	(2016)	'Reducing the Attitude-Behavior Gap in Sustainable Consumption: A Theoretical Proposition and the American Electric Vehicle Market' Martin, D. M. and Väistö, T. K. (2016) 'Reducing the Attitude-Behavior Gap in Sustainable Consumption: A Theoretical Proposition and the American Electric Vehicle Market' In: Marketing in and for a Sustainable Society (Review of Marketing Research, Volume 13. Leeds, England: Emerald Group Publishing Limited. [Details]
	(2015)	'Myth Mediated Branding' Tillotson, J. S. and Martin, D. M. (2015) 'Myth Mediated Branding' In: Consumer Culture Theory (Research in Consumer Behavior, Volume 17). Leeds, England: Emerald Group Publishing Limited. [Details]
	(2015)	'From Evangelical Roots to Capitalist Returns: Market Formation from Community Beginnings' Holloway, S. Martin, D. M., Plant, E., Schouten, J. W., Tillman, S. (2015) 'From Evangelical Roots to Capitalist Returns: Market Formation from Community Beginnings' In: Marketing Challenges in a Turbulent Business Environmen. New York: Springer. [Details]
	(2014)	'Nordic Consumer Culture: Context and Concept' Østergaard, P., Linnet, J. T., Andersen, L. P., Kjeldgaard, D., Bjerregaard, S., Weijo, H., Martin, D. M., Schouten, J. W., Östberg, J. (2014) 'Nordic Consumer Culture: Context and Concept' In: Consumer Culture Theory (Research in Consumer Behavior, Volume 16). Leeds, England: Emerald Group Publishing Limited. [Details]
	(2014)	'Against Ethics and CSR: A Call for a Science-Based Market-Holistic Approach to Sustainability in Business' Weijo, H., Martin, D. M. & Schouten, J. W. (2014) 'Against Ethics and CSR: A Call for a Science-Based Market-Holistic Approach to Sustainability in Business' In: Handbook of Research on Marketing and Corporate Social Responsibility. Northampton, MA: Edward Elgar Publishing Inc. [Details]
	(2014)	'Curbside Cartographies in an Urban Food-Waste Composting Program' Schouten, J. W., Martin, D. M. and Tillotson, J. S. (2014) 'Curbside Cartographies in an Urban Food-Waste Composting Program' In: Reduce, Reuse, Recycle - Environmental, Economic and Social Challenges from a Consumer¿s Perspective. London: Routledge. [Details]
	(2014)	'Only You Can Prevent Brand Burnout: Cultural Branding and The Case of Smokey Bear' Martin, D. M., Bullis, C.A., Tillotson, J. & Schouten, J. W. (2014) 'Only You Can Prevent Brand Burnout: Cultural Branding and The Case of Smokey Bear' In: Brand Mascots and other Marketing Animals. Oxfordshire, England: Routledge. [Details]
	(2013)	'Sustainable Marketing through The Natural Step' Martin D. M. & Schouten J. W. (2013) 'Sustainable Marketing through The Natural Step' In: Humanistic Marketing. London: Palgrave Macmillan. [Details]
	(2011)	'Communities of Purpose' Schouten, J. W. & Martin, D. M. (2011) 'Communities of Purpose' In: Changing Consumer Roles - An Anthology. London: Routledge. [Details]
	(2009)	'Engineering a Mainstream Market for Sustainability: Insights from Wal-Mart¿s Perfect Storm' Martin, D. M. & Schouten, J. W (2009) 'Engineering a Mainstream Market for Sustainability: Insights from Wal-Mart¿s Perfect Storm' In: Explorations in Consumer Culture Theory. London: Routledge. [Details]
	(2007)	'The Evolution of a Subculture of Consumption' Schouten, J. W., Martin, D. M., & McAlexander, J. H (2007) 'The Evolution of a Subculture of Consumption' In: Consumer Tribes: Theory, Practice, and Prospects. London: Elsevier/Betterworth-Heinemann. [Details]
	(2006)	'Reporting Ethnographic Research: Bringing Segments to Life Through Movie Making, and Metaphor' Martin, D. M., Schouten, J. W., & McAlexander, J. H. (2006) 'Reporting Ethnographic Research: Bringing Segments to Life Through Movie Making, and Metaphor' In: Handbook of Qualitative Research Methods in Marketing. Northampton, MA: Edward Elgar Publishing Limited. [Details]

Edited Books

	Year	Publication
	(2014)	Consumer Culture Theory (Research in Consumer Behavior, Volume 16. Schouten, J. W., Martin, D. M. and Belk, R (Ed.). (2014) Consumer Culture Theory (Research in Consumer Behavior, Volume 16 Consumer Culture Theory (Research in Consumer Behavior, Volume 16. Leeds, England: Emerald Group Publishing Limited. [Details]

Honours and Awards

Year	Title	Awarding Body
2019	RMIT College of Business Award for Research Impact	RMIT University
2016	AMA Gerald E. Hills Best Paper Award	American Marketing Association
2011	Swarovski Guest Professor	University of Innsbruck
2011	Outstanding Scholarship Award	University of Portland
2002	W. Charles Redding Outstanding Dissertation	International Communication Association

Professional Associations

Association	Function	From / To
Association for Consumer Research	Member	/
American Leadership Forum	Senior Fellow	/
Consumer Culture Theory Consortium	Past Annual Conference Chair, Helsinki 2014	/
American Marketing Association	Member	/