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Business & Economics

Prof Robin Canniford

PhD

 
researcher
 

Biography

Robin Canniford is established professor of marketing at the University of Galway. His research investigates the construction and effects of markets conceived of as complex material-semiotic systems that span a variety of scales. His research has been published in the Journal of Marketing; Journal of Consumer Research; Sociology; and Marketing Theory. His most recent work investigates why technology products fall out of use as well as human-animal relationships in consumer culture.

Research Interests

Consumer Culture, Human-Animal Relationships, Nature and Markets, Sensory Experience, Research Methods.

Peer Reviewed Journals

  Year Publication
(2024) 'Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages'
Paolo Franco paolo.franco@ru.nl, Robin Canniford, Marcus Phipps, Amber M. Epp (2024) 'Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages'. Journal Of Marketing, [DOI] [Details]
(2022) 'Object-Oriented Marketing Theory'
Paolo Franco, Robin Canniford, Marcus Phipps (2022) 'Object-Oriented Marketing Theory'. Marketing Theory, 22 (3):401-420 [Details]
(2022) 'Poetic meditation:(re) presenting the mystery of the field'
Pilar Rojas-Gaviria, Robin Canniford (2022) 'Poetic meditation:(re) presenting the mystery of the field'. Journal of Marketing Management, 38 (15¿16):1821-1831 [DOI] [Details]
(2021) 'Something old, something new: Enabled theory building in qualitative marketing research'
PierreYann Dolbec, Eileen Fischer, Robin Canniford (2021) 'Something old, something new: Enabled theory building in qualitative marketing research'. Marketing Theory, 21 (4):443-461 [DOI] [Details]
(2020) 'The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres'
Tim Hill, Robin Canniford, Giana M Eckhardt (2020) 'The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres'. Journal Of Marketing, 86 (3) [DOI] [Details]

Honours and Awards

  Year Title Awarding Body
2007 PhD Social Science University of Exeter

Employment

  Employer Position From / To
Kedge Business School Professor 01-OCT-22 /
University of Exeter Lecturer 02-SEP-07 / 01-JAN-10
University of Melbourne Senior Lecturer 14-FEB-10 / 01-JUL-22

Education

  Year Institution Qualification Subject
1998 University of Exeter MSc Economic Psychology
1997 University of Southampton BSc Psychology and Physiology

Other Activities

  Description

Associate Editor - Journal of Consumer Research Editorial Review Board - Marketing Theory, Journal of Marketing Management

Teaching Interests

Consumer Culture, Qualitative Research Methods, Sensory Experiences, Markets and Marketing

Modules Taught

  Term/Year Module Title Module Code Subject / Desc
2024 - date Buyer Behaviour Analysis MK203