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Business & Economics

Dr Vanessa Bretas

BSc, MSc, PhD

Contact Details

Assistant Professor
E: vanessa.bretas@universityofgalway.ie
https://www.linkedin.com/in/vanessa-bretas-11b30324/
 
researcher
 

Biography

Vanessa's research focused on global strategy, international business, and entrepreneurship. Her research has been published in journals such as the Journal of International Management and the Journal of Business Research. She has co-authored a book series on the internationalization of franchise chains and a book chapter on the impacts of Covid-19 on international business. Her research interests are international entry strategies, entrepreneurship growth and scaling . Prior to joining University of Galway, Vanessa was a faculty member at Dublin City University and held a post-doctoral scholarship at the University of Galway. She is also a member of the Centre for Entrepreneurial Growth and Scaling (CEGS) at the University of Galway. She is National Representative for Ireland for EIBA 2024-2027. She has taught in the areas of International Business and Strategy at undergraduate and postgraduate levels.

Research Interests

My research focuses on global strategy, international business and entrepreneurship.

Peer Reviewed Journals

  Year Publication
(2024) 'Do stakeholders matter in entry mode decisions? An investigation of international franchise governance mode choice'
Bretas, VPG; Galetti, JRB; Alon, I; Rocha, TV (2024) 'Do stakeholders matter in entry mode decisions? An investigation of international franchise governance mode choice'. Journal of Business Research, 178 (114673) [DOI] [Details]
(2023) 'Predictors of NFT Prices: An Automated Machine Learning Approach'
Alon, I; Bretas, VPG; Katrih, V (2023) 'Predictors of NFT Prices: An Automated Machine Learning Approach'. Journal of Global Information Management, 31 (1):1-18 [DOI] [Details]
(2022) 'Bibliometric review on FDI attractiveness factors'
Bretas, VPG; Alon, I; Paltrinieri, A; Chawla, K (2022) 'Bibliometric review on FDI attractiveness factors'. European Journal Of International Management, 17 (2-3):469-499 [DOI] [Details]
(2022) 'Greenfield FDI attractiveness index: a machine learning approach'
Alon, I; Bretas, VPG; Sclip, A; Paltrinieri, A (2022) 'Greenfield FDI attractiveness index: a machine learning approach'. Competitiveness Review, 32 (7):85-108 [DOI] [Details]
(2020) 'The impact of COVID-19 on franchising in emerging markets: An example from Brazil'
Bretas, VPG, Alon, I (2020) 'The impact of COVID-19 on franchising in emerging markets: An example from Brazil'. Global Business and Organizational Excellence, 39 (6):6-16 [DOI] [Details]
(2021) 'International governance mode choice: Evidence from Brazilian franchisors'
Bretas, VPG; Alon, I; Rocha, TV; Galetti, JRB (2021) 'International governance mode choice: Evidence from Brazilian franchisors'. Journal of International Management, [DOI] [Details]
(2021) 'Franchising in Brazil: foreign entrants build a presence'
Bretas, VPG; Alon, I (2021) 'Franchising in Brazil: foreign entrants build a presence'. Journal of Business Strategy, 42 (6):374-381 [DOI] [Details]
(2021) 'Franchising research on emerging markets: Bibliometric and content analyses'
Bretas, VPG; Alon, I (2021) 'Franchising research on emerging markets: Bibliometric and content analyses'. Journal of Business Research, 133 :51-65 [DOI] [Details]

Book Chapters

  Year Publication
(2021) 'COVID-19 and international business'
Alon, I; Bretas, VPG (2021) 'COVID-19 and international business' In: Globalization, Political Economy, Business and Society in Pandemic Times. Leeds: Emerald Publishing Limited. [DOI] [Details]

Honours and Awards

  Year Title Awarding Body
2023 Emerald Literati Outstanding Paper Award 2023 Emerald Publishing
2022 EDAMBA Thesis Competition European Doctoral Programmes Association in Management & Business Administration - EDAMBA

Professional Associations

  Association Function From / To
European International Business Academy National Representative for Ireland 01-JAN-24 /

Education

  Year Institution Qualification Subject
2021 University of Agder Ph.D. Business Administration

Reviews

  Journal Role
International Journal of Emerging Markets Editoral Board

Teaching Interests

Strategic Management, Business Strategy, Global Strategy, International Business

Modules Taught

  Term/Year Module Title Module Code Subject / Desc
2023-22 Global Strategy MG5139
2023-24 Strategy MG3119
2023-24 Work in a Global Context MG3102
2023-24 Strategic Management MG 533/557/571