Course Overview

The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of Digital Marketing.

Therefore the programme will assist students to:

  • become knowledgeable about a range of Marketing subjects to an advanced level;
  • understand how marketing objectives can be achieved through the use of digital technologies;
  • develop analytical, oral and written presentation skills;
  • acquire and be able to use accepted research methodologies;
  • demonstrate your Digital Marketing specialism to prospective employers via an industry based research dissertation.

Applications and Selections

Who Teaches this Course

  • Dr. Declan Fleming, PhD, MBS
  • Dr. Christine Domegan, PhD, MBS
  • Dr. Elaine Wallace, PhD, MBS
  • Dr. Ann Torres, PhD, MBA
  • Dr. Natasha Evers, PhD, MBS

Requirements and Assessment

Key Facts

Entry Requirements

The programme is open to recent graduates of all disciplines.  Normally the minimum entry requirements will be as follows:

A Second Class Honours, Grade 1 Bachelor of Commerce or equivalent business degree, with a significant specialisation in Marketing. Applicants who hold a Second Class Honours, Grade 2, may be interviewed to ascertain their suitability for entry.

Applicants with a Bachelor of Commerce or equivalent business degree, without a specialisation in marketing, are expected to hold a Second Class Honours, Grade 1, or higher; a Second Class Honours, Grade 1, or higher in the Higher Diploma in Business Studies (Level 8).

Any other applicants, seeking a conversion programme, are expected to hold a Second Class Honours, Grade 1, or higher, may be interviewed to ascertain their suitability for entry and are required to successfully complete a Principles of Marketing course, as specified by the Discipline, prior to commencement of studies.


Additional Requirements


1 year, full-time

Next start date

September 2018

A Level Grades ()

Average intake


Closing Date

Please refer to the offer rounds/closing date webpage.

Next start date

September 2018

NFQ level

Mode of study


ECTS weighting




PAC code


Course Outline

Lectures will commence in the first week of September, with assessments/written examinations during/at the end of each Semester. The programme consists of lectures, projects, case studies and presentations in the required subjects.
A range of assessment methods are used, including essays, projects, reports, presentations, case studies and/or written examinations.

To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ECTS. Students are required to take 12 obligatory subjects and complete a minor dissertation.

Programme Content
Semester 1 Obligatory Subjects:

Digital Marketing
Advanced Topics in Digital Marketing Practice
Research Methods
Marketing Innovation & Commercialisation
Services Marketing
Marketing Performance & Productivity

Semester 2 Obligatory Subjects:

Digital Marketing Strategy
Marketing Analytics
Social Marketing & Sustainability
Brand Management
Cases in Marketing Management & Strategy


Students complete a minor research dissertation under the supervision of staff members. This dissertation will account for 25 ECTS and must be completed by a date in summer specified by the Marketing Discipline.

Why Choose This Course?

Career Opportunities

Graduates have found employment in such companies as GlaxoSmithKline, Kerry Group, Vodafone, Microsoft, SAP, Tourism Ireland, Smyths Toys, and LinkedIn.

Who’s Suited to This Course

Learning Outcomes


Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€7,000 p.a. 2018/19

Fees: Tuition

€6,776 p.a. 2018/19

Fees: Student levy

€224 p.a. 2018/19

Fees: Non EU

€14,250 p.a. 2018/19

Postgraduate students in receipt of a SUSI grant – please note an F4 grant is where SUSI will pay €2,000 towards your tuition.  You will be liable for the remainder of the total fee.  An F5 grant is where SUSI will pay TUITION up to a maximum of €6,270.  SUSI will not cover the student levy of €224.

Postgraduate fee breakdown = tuition (EU or NON EU) + student levy as outlined above.

Find out More

Programme Director:
Dr. Declan Fleming
T +353 91 492 741

Programme Administrator:
Mary Greaney,
T +353 91 492 546

Meet our Students


Darren McGivney |   Current Student

What I enjoyed most about the MSc (Digital Marketing) was the assessment was very hands on and applied, and I was working with lots of local companies in Galway and I felt I was really applying the knowledge I was learning.

Postgraduate videos

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