Marketing Students

Course Outlines at Undergraduate Level

Bachelor of Commerce, Commerce (International) and Commerce (Accounting)


Year 2:

Year 3:


Part-time B.Comm. (4 Years) & Diploma in Management (2 Years) by Blended Learning

The Bachelor of Commerce Degree is offered on a part-time basis over four years by Blended Learning. A University Diploma in Management will be awarded at the end of Second Year to those registered who have passed the examinations in the subjects of the First and Second Years of that programme. Marketing is taught in the degree programme as follows: Year Two: Marketing Principles [MK220], 5 ECTs; Year Three: Services Marketing [MK 320.3], 5 ECTs; Marketing Research [MK330.3], 10 ECTs and Year 4: Marketing Policy [MK402], 5 ECTs; Marketing Management [MK440.4], 10 ECTs; Marketing Communications[MK 441.1], 5 ECTs. Please see for further information.

Courses at Postgraduate Level

MSc. (Strategic Marketing)

As Marketing is one of the specialist streams in the MSc. (Strategic Marketing), there is an opportunity for students to specialise in Marketing through a full-time taught programme, by research or by a part-time M.B.S. Programme.

The following list outlines the Marketing subjects on offer to MSc (Strategic Marketing) students.  Students are offered six subjects each semester from the list below: 

Semester 1:

Semester 2: