-
Courses
Courses
Choosing a course is one of the most important decisions you'll ever make! View our courses and see what our students and lecturers have to say about the courses you are interested in at the links below.
-
University Life
University Life
Each year more than 4,000 choose University of Galway as their University of choice. Find out what life at University of Galway is all about here.
-
About University of Galway
About University of Galway
Since 1845, University of Galway has been sharing the highest quality teaching and research with Ireland and the world. Find out what makes our University so special – from our distinguished history to the latest news and campus developments.
-
Colleges & Schools
Colleges & Schools
University of Galway has earned international recognition as a research-led university with a commitment to top quality teaching across a range of key areas of expertise.
-
Research & Innovation
Research & Innovation
University of Galway’s vibrant research community take on some of the most pressing challenges of our times.
-
Business & Industry
Guiding Breakthrough Research at University of Galway
We explore and facilitate commercial opportunities for the research community at University of Galway, as well as facilitating industry partnership.
-
Alumni & Friends
Alumni & Friends
There are 128,000 University of Galway alumni worldwide. Stay connected to your alumni community! Join our social networks and update your details online.
-
Community Engagement
Community Engagement
At University of Galway, we believe that the best learning takes place when you apply what you learn in a real world context. That's why many of our courses include work placements or community projects.
Marketing and Sustainability
Course Director: Dr. Christine Domegan, B.Comm. MBS and Ph.D. Current research and teaching focuses on behaviour, social and systemic change through systems thinking and practice. Through the Whitaker Research Institute, this work involves the EU LIFE, EEA/EPA, HSE Healthy Cities, HSE and Safefood. Course Title: Bachelor of Commerce
Subject: Marketing and Sustainability, MK2102
Year: 2nd
Participants: 120
Hours: 2 hrs - the course comprises 2 lectures per week including class discussions, guest lectures and in-class exercises, a group plan and an individual controversies essay. This course is 100% continual assessment.
Credits: 5 ects
Length: 12 weeks.
Community Partners: HSE Healthy Cities
Marketing is a provisioning mechanism in societies for private and public goods, services and experiences. Marketing relies on markets which are “complex social networks of individuals and groups linked through shared participation in the creation and delivery of economic value through exchange….. the primary purpose (being) the creation and delivery to customers of assortments of goods, services, experiences and ideas, enhancing the perceived quality of life of the communities in which the marketing systems operate as well as providing economic benefits for each of the system participants” (Layton, 2015, p.303/305).
The objective of this Marketing and Sustainability course is to develop your understanding of marketing systems, marketing dynamics and the systemic change required for a sustainable future for all. We expand and deepen your knowledge of the key marketing concepts and their application in society to contribute to the achievement of the UN’s Sustainable Development Goals.
With marketing primarily an applied discipline, you have the opportunity to apply the theory and concepts for sustainable marketing through the development of a sustainable marketing plan.