Course Director: Dr. Christine Domegan, B.Comm. MBS and Ph.D. Current research and teaching focuses on behaviour, social and systemic change through systems thinking and practice. Through the Whitaker Research Institute, this work involves the EU LIFE, EEA/EPA, HSE Healthy Cities, HSE and Safefood.  Course Title: Bachelor of Commerce 
Subject: Marketing and Sustainability, MK2102 
Year: 2nd 
Participants: 120 
Hours:hrs - the course comprises 2 lectures per week including class discussions, guest lectures and in-class exercises, a group plan and an individual controversies essay. This course is 100% continual assessment.  
Credits: 5 ects 
Length: 12 weeks. 
Community Partners: HSE Healthy Cities  

Marketing is a provisioning mechanism in societies for private and public goods, services and experiences. Marketing relies on markets which are “complex social networks of individuals and groups linked through shared participation in the creation and delivery of economic value through exchange….. the primary purpose (being) the creation and delivery to customers of assortments of goods, services, experiences and ideas, enhancing the perceived quality of life of the communities in which the marketing systems operate as well as providing economic benefits for each of the system participants” (Layton, 2015, p.303/305).  

The objective of this Marketing and Sustainability course is to develop your understanding of marketing systems, marketing dynamics and the systemic change required for a sustainable future for all. We expand and deepen your knowledge of the key marketing concepts and their application in society to contribute to the achievement of the UN’s Sustainable Development Goals. 

With marketing primarily an applied discipline, you have the opportunity to apply the theory and concepts for sustainable marketing through the development of a sustainable marketing plan.