Marketing Research

Course Director: Dr. Christine Domegan, B.Comm. MBS and Ph.D. Current research and teaching focuses on behaviour, social and systemic change through systems thinking and practice. Through the Whitaker Research Institute, this work involves the EU LIFE, EEA/EPA, HSE Healthy Cities, HSE and Safefood.  
Course Title: Bachelor of Commerce
Subject: Marketing Research MK3104 
Year: 3rd year degree 
Participants: 65 
Hours: 2 hrs - the course comprises 2 lectures per week including class discussions, guest lectures and in-class exercises and a ‘live’ marketing research assignment worth 30% 
Credits: 5 ects 
Length: 12 weeks. 
Community Partners: HSE Healthy Cities  

This module introduces students to the fundamentals of Marketing Research. Students, through service learning with Healthy Ireland, develop a comprehensive understanding of marketing research theory and practice. They discuss, in detail, the conceptual and methodological issues that underlie the various stages of the marketing research process and develop the capacity to apply qualitative and quantitative marketing research concepts, tools and skills learned to diverse organizational contexts.